Week 29 June - 5 July 2008
Showing 51 - 60 of 67 articles
Downturn triggers field marketing surge
Technical Background Article
Leading UK retail brands are turning to traditional field marketing in ever-increasing numbers as they go 'back to the future' in a bid to beat the credit crunch.
News from IMS, 1 July 2008
Deceased suppression file use rises
New figures from Mortascreen have revealed a steady increase in the use of deceased suppression files and deceased identity fraud screening among brands that use direct mail.
News from Mortascreen, 30 June 2008
Madgex adds BrandRepublic Jobs Asia to portfolio
User Application Article
The latest site to launch on the renowned Madgex Job Board Software platform is BrandRepublic Jobs Asia, a niche site for job-seeking professionals in the marketing, media and PR sectors.
News from Madgex, 30 June 2008
Consumer attitudes during credit crunch
Technical Background Article
A RightNow-sponsored survey has revealed that 82 per cent of adults believe organisations need to listen and act on consumer feedback if they are to weather the credit crunch.
News from RightNow, 30 June 2008
Eurogamer hands ad brief to w00t!media
Independent video games content website Eurogamer has appointed w00t!media, the independent online advertising sales and creative house, to bring non-gaming advertisers to its network of sites.
News from w00t!media, 30 June 2008
ICANN changes could have profound implications
Technical Background Article
Last week, the internet governing body ICANN announced changes to the top-level domain system that could have profound implications for the online sector, claims bigmouthmedia.
News from Bigmouthmedia, 30 June 2008
William Hill picks The Black Hole
William Hill has appointed The Black Hole to its below-the-line roster.
News from Black Hole, 30 June 2008
Healthcare marketers slow to exploit digital
Technical Background Article
Marketers in the healthcare and pharmaceutical sectors are failing to fully exploit digital marketing strategies, according to a Millward Brown survey.
News from Millward Brown, 30 June 2008
Cocktail creates Johnston Press partnership
Cocktail Marketing, the brand partnership marketing agency, has created a partnership for LOVEFiLM, the online DVD rental and movie download company, with Johnston Press.
News from Cocktail Marketing, 30 June 2008
Image Creative Design wins new client
Design agency Image Creative Design (ICD) has beaten off international competition to seal an initial 12-month contract with the International Exhibition Logistics Associates (IELA).
News from Image Creative Design (ICD), 30 June 2008
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