News releases on Marketingservicestalk categorised by date
Sunday 11 May
to Saturday 17 May 2008
DMA runs Green and Ethical Marketing conference
The one-day conference on 10 June will focus on how to develop, implement and promote your organisation's ethical policy and achieve your business objectives.
News from Direct Marketing Association (16 May 2008)
B2B marketers accelerate use of email marketing
Technical Background Article According to email marketing provider Newsweaver, email is now an essential part of the B2B marketing mix.
News from Newsweaver (16 May 2008)
Managing for Customer Care CD-Rom
Cavendish has launched a comprehensive MasterClass business model on "Managing for Customer Care" in CD format.
News from Cavendish (16 May 2008)
Evoke celebrates 100 per cent year-on-year growth
Evoke, a London experiential agency is celebrating 100 per cent year-on-year growth over the past two years.
News from Evoke (16 May 2008)
Blog monitoring tool gains PRCA endorsement
UK media software company Netemic has announced a partnership with the Public Relations Consultants Association in which the PRCA will recommend its iFeed tool to member consultancies.
News from Netemic (16 May 2008)
Digital displays promote Diesel fragrance
User Application Article MediaZest is deploying interactive in-store digital displays to promote the launch of new Diesel fragrance Fuel for Life.
News from MediaZest (16 May 2008)
Athletics championship builds on success
The British University Championships celebrated its debut earlier this year and is now looking to become even bigger and better.
News from Fast Track (16 May 2008)
WallaceSacks.com appoints Cocktail Marketing
Partnership marketing agency Cocktail Marketing has been appointed by Wallace Sacks to create promotional partnerships.
News from Cocktail Marketing (16 May 2008)
Matelco joins Mediaburst business partner scheme
Mobile marketing company Mediaburst has announced the appointment of communications specialist Matelco as its latest business partner.
News from Mediaburst (16 May 2008)
Entertainment site Bragster appoints w00t!media
Bragster.com, the online entertainment 'brag, boast and dare' channel, has appointed independent online advertising sales and creative house w00t!media to bring big name UK brands to the site.
News from w00t!media (16 May 2008)
Somerset House opens Embankment East
Coinciding with the launch of its new exhibition space, Embankment Galleries, Somerset House has opened Embankment East, a new entertaining space.
News from Westminster Collection (16 May 2008)
Spend two days with some of DM's finest
The DMA is gathering some of the finest thinkers from across the industry to present a workshop on the world of marketing, direct marketing and integration.
News from Direct Marketing Association (15 May 2008)
Saaspoint and Cast Iron Systems tie up
Saaspoint, Europe's leader in salesforce.com implementations, has signed a global partnership deal with Cast Iron Systems, the number one Software-as-a-Service integration solution provider.
News from Saaspoint (15 May 2008)
Alliance and Leicester starts direct drive
Alliance and Leicester Commercial Bank is encouraging established businesses, turning over up to GBP1 million a year, to switch to its Free Business Current Account with a direct marketing campaign.
News from TDA (15 May 2008)
It's a web screen th1ng
Animation studio th1ng has been commissioned by Grey Worldwide to create a series of high-quality video ads to promote Toshiba's latest range of high-performance laptops online.
News from Th1ng (15 May 2008)
BBC Radio 1 brings festival to life online
BBC Radio 1 used innovative technology to give listeners a rich online experience during and after its Radio 1 Big Weekend music festival in Maidstone on the 10 and 11 May.
News from Conchango (15 May 2008)
CACI improves targeting of online users
Technical Background Article Market information analyst CACI has launched a new demographic classification to help marketers more accurately target people who use the internet and new technology.
News from CACI (15 May 2008)
Dr Oetker hires i2i for experiential drive
German food brand Dr Oetker has appointed i2i Marketing to mastermind a new experiential campaign to launch its Paula range of children's desserts.
News from i2i Marketing (15 May 2008)
Cineworld website offers marketing opportunity
Cineworld, one of the leading UK cinema house groups, is offering a chance for a selected brand to reach millions of UK cinema-goers through brand exposure on its website.
News from Filmology (15 May 2008)
Mighty Mouse Digital bolsters offering
Mighty Mouse Digital, the new standalone digital business from Gyro International, has acquired bespoke website design and build agency Bluhalo for an undisclosed sum.
News from Gyro International (15 May 2008)
Turning Point turns to Spotless for web revamp
Turning Point, one of the leading drink and drugs charities in the City of London, has appointed web design consultancy Spotless Design to redesign its public-facing website templates.
News from Spotless Design (15 May 2008)
Right Address signs up new speakers
The Right Address has added Ken Wharfe MVO, who guarded Princess Diana, conference moderator David Lingham, motivational speaker Jim Lawless and athlete Sally Gunnell as after-dinner speakers.
News from Right Address (15 May 2008)
Buy.at wins Prudential car and home insurance
RBS Insurance has appointed buy.at to increase sales of Prudential car insurance and home insurance products using affiliate marketing.
News from buy.at (15 May 2008)
Leapfrogg links with multilingual SEO specialist
Leapfrogg, one of the UK's leading search marketing agencies, has announced a partnership with multilingual search engine optimisation specialist Oban Multilingual.
News from Leapfrogg (15 May 2008)
Mobile web 2.0 revenues to reach $22.4bn by 2013
Technical Background Article The global market for mobile web 2.0 will be worth $22.4bn in 2013, up from $5.5bn currently, according to a new report by Juniper Research.
News from Juniper Research (15 May 2008)
SmartFOCUS acquires Astech InterMedia
SmartFOCUS, the provider of multi-channel marketing software, has acquired Astech InterMedia, the leader in data-driven marketing for the news media industry, headquartered in Denver.
News from smartFOCUS (15 May 2008)
Local excellence at The Manor House
Conference centre The Manor House has introduced a range of green initiatives recently including sourcing excellent food from local suppliers.
News from Manor House (15 May 2008)
Mr Paparazzi snaps up w00t!media
Celebrity gossip website Mr Paparazzi has appointed independent online advertising sales house w00t!media to bring advertisers on board for the first time.
News from w00t!media (15 May 2008)
116 Pall Mall - home to the Institute of Directors
Built in 1826 and designed by the famous 19th century architect John Nash, 116 Pall Mall is a stunning Grade 1 listed Regency building in the heart of London's genteel and fashionable club land.
News from Westminster Collection (15 May 2008)
Somerset House offers stunning riverside venue
Somerset House is the most architecturally stunning riverside venue in central London.
News from Westminster Collection (15 May 2008)
Banqueting House offers venue with heritage
From the days of Henry VIII until its destruction by fire in 1698, the great Palace of Whitehall was the sovereign's main London residence.
News from Westminster Collection (15 May 2008)
Landmark building on London's skyline
Central Hall Westminster, which opened in 1912, is a unique historic Edwardian building situated in the heart of Westminster London, just adjacent to Westminster Abbey.
News from Westminster Collection (15 May 2008)
Churchill Museum and Cabinet War Rooms
The Cabinet War Rooms were once the elusive British Government HQ during the Second World War.
News from Westminster Collection (15 May 2008)
The Cinnamon Club
Housed in a stunning Grade II Listed building, formerly the Central Westminster Library, The Cinnamon Club is a unique Central London venue.
News from Westminster Collection (15 May 2008)
Award-winning contemporary hotel
The City Inn Westminster is an award-winning hotel, which combines a passion for modern design and innovation with contemporary living.
News from Westminster Collection (15 May 2008)
Gracious retreat from the bustle of the city
The Grange Rochester is peacefully situated in the heart of Westminster and provides a gracious retreat from the bustle of the city.
News from Westminster Collection (15 May 2008)
Historic setting for conferences and events
The historic Lancaster House was commissioned in 1825 by the 'grand old' Duke of York.
News from Westminster Collection (15 May 2008)
Premier conference venue in heart of London
The LEWIS Media Centre (LMC) is one of London's premier conference venues.
News from Westminster Collection (15 May 2008)
Fine example of traditional architecture
Originally the site of James I's aviary and extended by his Grandson, Charles II, Birdcage Walk was created as part of a post-Restoration remodelling of St James's Park.
News from Westminster Collection (15 May 2008)
Elegant setting for meetings, training, seminars
Queen Anne's Gate offers an ideal and elegant setting for meetings, training, seminars and private fine dining within a listed building set in a beautiful Georgian street.
News from Westminster Collection (15 May 2008)
Royal Institution of Chartered Surveyors
RICS Headquarters is an imposing red-brick Victorian building on the corner of Parliament Square.
News from Westminster Collection (15 May 2008)
Grade 1 building for first-class meetings
Founded in 1660, the Royal Society is the independent scientific academy of the UK, dedicated to promoting excellence in science.
News from Westminster Collection (15 May 2008)
Elegant and versatile venue in prime location
Easily accessible in the heart of London, Savoy Place offers an elegant and versatile venue in a prime location.
News from Westminster Collection (15 May 2008)
Luxurious vessels on the River Thames
Silver Fleet Woods River Cruises operates the most luxurious vessels on the River Thames.
News from Westminster Collection (15 May 2008)
Meet in Henry VIII's private bed chamber
Sixty One Whitehall sits on the very site of what was Henry VIII's private bed chamber in the Tudor wing of the old Whitehall Palace.
News from Westminster Collection (15 May 2008)
Code designs site tailored to Irish market
User Application Article To support its position as Ireland's fastest growing blinds company, Hillarys has launched a bespoke website tailored to the Irish market, produced by Code Computerlove.
News from Code Computerlove (14 May 2008)
eErinsic merges with US-based InnerWorkings
Chicago-based InnerWorkings has acquired UK print management and marketing services company etrinsic, creating what is believed to be among the world's largest print management companies.
News from Etrinsic (14 May 2008)
Ambergreen scoops Marketing Society award
Ambergreen, one of the UK's top search marketing companies, won the top prize for 'online excellence' at this year's Marketing Society's Marketing Excellence Awards Scotland 2008.
News from Ambergreen (14 May 2008)
RSPB promotes conservation message with DRTV
User Application Article RSPB, the wildlife conservation charity, is embarking on a strategic perception-changing campaign with a direct response TV ad campaign created by DTV Group.
News from DTV Group (14 May 2008)
Efficient Frontier expands across Europe
Efficient Frontier, the provider of search engine marketing technology and services to advertisers, has announced the opening of its office in Hamburg, Germany.
News from Efficient Frontier (14 May 2008)
Faber and Faber appoints Cocktail Marketing
Cocktail Marketing, the UK's leading partnership marketing agency, has been appointed by Faber and Faber, to create promotional partnerships.
News from Cocktail Marketing (14 May 2008)
21st member joins The Westminster Collection
One Queen Anne's Gate in St James's Park has become the 21st member of the exclusive marketing collective, The Westminster Collection (TWC).
News from Westminster Collection (14 May 2008)
NeonDrum launches free eBook on Online PR
Online news release distribution specialist NeonDrum has launched a free eBook offering business-to-business (B2B) PR professionals its "Top 10 Secrets of Great Online PR".
News from NeonDrum (14 May 2008)
SPSS updates Predictive Analytics platform
The new version of Predictive Enterprise Services provides enhanced automation and stronger integration for more effective deployment of results.
News from SPSS (14 May 2008)
HotelConnect books TradeDoubler
TradeDoubler, the pan-European digital marketing company, has been chosen by HotelConnect to manage its affiliate marketing programme in the UK.
News from TradeDoubler (14 May 2008)
ContractStore offers free guide for start-ups
Setting up a new marketing business is a difficult task in itself, but throw in the current economic climate, and it can become a major feat.
News from ContractStore.com (14 May 2008)
Cheaplights' ABCe audit confirms record visits
Flight comparison site Cheapflights has received independent confirmation of its record UK January 2007 visits to cheapflights.co.uk.
News from Cheapflights (with Howzat media and dohop.com) (14 May 2008)
Sheffield company wins prestigious accolade
A leading Sheffield-based marketing agency has been recognised as one of the best in the UK for the second year running.
News from Rare Creative Group (14 May 2008)
Valassis announces record growth year
Coupon promotional strategies prove their worth against the backdrop of a weakening economy, as Valassis announces record growth in 2007 and predicts further record client wins in 2008.
News from Valassis (14 May 2008)
Bloggers 'unclear but unconcerned' about law
Technical Background Article Only 5 per cent of internet users are clear on their legal rights and responsibilities when posting comment online, according to research from global legal services organisation, DLA Piper.
News from dla piper (14 May 2008)
Periscopix paid search campaign boosts sales
User Application Article The paid search campaign designed and managed by Periscopix for Goldshield contributed to 26 per cent of total sales of its weight management product LIPObind in the first quarter of 2008.
News from Periscopix (14 May 2008)
MbopMegastore.com appoints eCircle
Digital music store Mbopmegastore has appointed eCircle, with an email marketing brief to increase highly targeted and incentivised leads across Europe.
News from eCircle (14 May 2008)
Dialogue to take payforIT initiative online
The UK mobile payment initiative payforIT is expanding onto the web with the help of leading mobile interactive specialist Dialogue Communications.
News from Dialogue Communications (13 May 2008)
Maximizer software receives repeat top honours
CRM solutions provider Maximizer Software's CRM 10 has been selected by ISM, CRM and Contact Centre strategic advisors as a Top 15 CRM Small and Medium Business Software Award winner for 2008.
News from Maximizer Software (13 May 2008)
Behavioural suite personalises online experience
Maxymiser, the content optimisation specialist, has launched its innovative behavioural targeting suite, the first of its kind in the UK.
News from Maxymiser (13 May 2008)
eType Ireland launches
Media Initiatives Group, the independent ad network, has expanded its online advertising networks with the launch of eType Ireland.
News from Media Initiatives Group (13 May 2008)
Remote teams up with Media Plus International
Remote Media have teamed up with Media Plus International to enable advertisers to deploy media assets to signagelive networks straight from the Advantage media sales platform.
News from Remote Media | signagelive (13 May 2008)
DM campaign woos RAF Regiment recruits
DM and digital agency Tullo Marshall Warren has been commissioned by the COI to develop an inspiring DM campaign to encourage potential recruits to learn more about the RAF Regiment.
News from TMW (13 May 2008)
Online PR specialist Surf signs first client
The UK's first specialist online PR agency for the travel and tourism industry, Surf Public Relations, has secured its first client, two weeks after the company's launch.
News from Surf Public Relations (13 May 2008)
Gyro wins creative award at the Roses
Gyro International has won Bronze in the Best Business to Business Direct Mail Campaign category at the 2008 Roses Advertising Awards.
News from Gyro International (13 May 2008)
Kids Free Days Out to Farms
Fresh Rewards, the travel, leisure and lifestyle specialist, has created a topical new product to add to its portfolio of successful child-oriented incentives - Kids Free Days Out to Farms.
News from Fresh Rewards (13 May 2008)
EIA scores hat-trick of association partners
EIA is delighted to announce that it has now secured formal partnerships with three leading representative international events industry bodies.
News from Events Industry Alliance (13 May 2008)
iD targets new users with Croft Spot campaign
Experiential specialist iD has been appointed by Gonzalez Byass to run its award-winning Croft Spot activity for a third year.
News from iD (13 May 2008)
Mailtrack Media named UK's Largest List Broker
Mailtrack Media, the customer acquisition specialist, has been named the UK's largest List Broker in the Precision Marketing 2008 List Operators League Table.
News from Mailtrack (13 May 2008)
Fastener Fair moves to Budapest
Fastener Fair Budapest is opening up exciting opportunities for end-users, distributors and manufacturers in eastern Europe.
News from Copestone Copywriters for Fastener Fair (13 May 2008)
Text voting adds buzz and value to events
Mediaburst's text services are helping event organisers such as Manchester's Out There Events to bring more buzz and value to award ceremonies, and to win marketing awards in the process.
News from Mediaburst (13 May 2008)
Intensive campaign backs British Tomato Week
The British Tomato Growers' Association and English Village Salads are launching British Tomato Week with an intensive promotional push designed and implemented by Haygarth.
News from Haygarth (13 May 2008)
Shoppers will pay by fingerprint in 2015
Technical Background Article Biometric fingerprint payment, interactive dressing room help and intelligent trolleys could depart the realms of science fiction for the real world, as new technologies revolutionise shopping.
News from TNS Global (13 May 2008)
Bango pinpoints best mobile ad campaigns
Mobile marketers can now turn to Bango Analytics and use the new goal comparison feature to see which mobile ad campaigns and traffic sources deliver the best conversion rates.
News from Bango (13 May 2008)
Wapple turns print interactive
With Wapple Canvas Zest, the latest mobile internet site builder and publishing tool from Wapple, you can make traditional print media interactive by linking it directly to the mobile web.
News from Wapple.net (13 May 2008)
UK search engine marketing report
Technical Background Article Efficient Frontier, the largest search engine marketing company worldwide, has announced the release of its UK Search Engine Performance Report: Q1 2008.
News from Efficient Frontier (13 May 2008)
Integrated solution aids resource planning
User Application Article Bartle Bogle Hegarty has deployed the Maconomy Agency Solution with AnalytiX to more than 200 employees to streamline accounting and project and resource planning for increased efficiency.
News from Maconomy (13 May 2008)
Holiday rentals website hits 50,000 listings
Holiday-Rentals.co.uk provides more choice and security for travellers than ever before, as it hits a landmark 50,000 listings.
News from Holiday-Rentals.co.uk (13 May 2008)
Study probes international sports sponsorship
Technical Background Article A 16-country survey shows consumers in China, Japan and Indonesia welcome sports sponsorship, while surprisingly, Australian and US sports fans are relatively cynical.
News from Munro Global (13 May 2008)
Go releases two updated lists
Upmarket mail order company Orvis and children's mail order company Letterbox are releasing updated lists through Go Direct Marketing .
News from Go Direct Marketing (13 May 2008)
RPM executes summer drive for Onken yogurt
Dr Oetker has appointed leading experiential agency RPM to carry out its live marketing campaign for Onken Natural Yogurt, which kicks off in May.
News from RPM (13 May 2008)
EuroContactPool heads for the "Finnish"
EuroContactPool, the pan-European business-to-business data specialist, has announced that it has increased the number of companies on its online database to 21.3 million.
News from EuroContactPool (12 May 2008)
New item in promotional cardboard pop-up range
Rossendale-based promotional pop-up specialist Whitney Woods has announced a new addition to its range of pop-up mailers - The Hexapop.
News from Whitney Woods (12 May 2008)
Total number of news releases published during the week: 88
News releases from 2008 2007 2006
