News releases on Marketingservicestalk categorised by date
Sunday 27 April
to Saturday 3 May 2008
Colourful packaging does its job
Technical Background Article A new study has provided evidence that our brains react more significantly to colourful, multiple and nice-looking packaging.
News from Pro Carton ( 2 May 2008)
France's 3-D imaging sector focuses on games
France's 3-D imaging sector is preparing for the future in video games and virtual reality markets.
News from Invest In France ( 2 May 2008)
Thomson backs Nectar deal with comms push
Thomson Local has announced that it is to launch a multimillion-pound communications drive, including a national TV campaign, in support of its Nectar partnership.
News from Thomson Directories ( 2 May 2008)
50connect relaunches to reflect over-45s
50connect.co.uk, the UK's largest editorial-led lifestyle portal for today's over-45s, has relaunched its market-leading website to reflect this rapidly growing demographic.
News from 50connect ( 2 May 2008)
Iris buys management consultancy Concise
Independent marketing agency iris has announced its first acquisition after nine strong years of international organic growth.
News from iris ( 2 May 2008)
Maven to judge 2008 BQF Achievement Awards
Maven Research has announced that Kathryn Courtenay-Evans, Managing Director, will be on the judging panel for the British Quality Foundation (BQF) Achievement Awards 2008.
News from Maven Research ( 2 May 2008)
Off-the-shelf LED display cases
Applelec Sign Components is pleased to announce that it is now holding stock of its popular LED display case range ThinLite.
News from Applelec Sign Components ( 2 May 2008)
Customer publishing continues to segment
Technical Background Article Customer publishers predict that segmentation of customer titles will increase by almost 50 per cent increase over the next two years, a new survey has revealed.
News from Royal Mail ( 2 May 2008)
DMA calls for responsible direct marketing
Technical Background Article New consumer research from the DMA, in association with Experian, highlights the difference in consumers' perceived use of direct marketing with reality.
News from Direct Marketing Association ( 2 May 2008)
New research tool for DM industry
D'MAND is set to provide marketers with a cost-effective method of gathering the most up-to-date information on how the population is interacting with marketing messages.
News from Direct Marketing Association ( 2 May 2008)
Accreditation scheme for response managers
The DMA, ISBA and the ISP are backing a new accreditation scheme for response management companies to boost client confidence in the industry.
News from Direct Marketing Association ( 2 May 2008)
Marketers must drive up B2B standards
Marketers should be doing more to raise the profile and standards of B2B marketing among the wider business community, according to the B2B Best Practice Alliance.
News from Direct Marketing Association ( 2 May 2008)
Mezzo creates interactive snooker games
User Application Article Production company Mezzo has created three bespoke games for this year's Cue Zone located within Tudor Square in Sheffield during the 888.com World Snooker Championship.
News from Mezzo ( 2 May 2008)
Never underestimate the power of a rebrand
Technical Background Article A rebranding exercise can be incredibly exciting, powerful and invigorating, especially for small companies, argues Alastair Turner, MD of Aspectus PR.
News from Aspectus ( 2 May 2008)
Midlands Event to lift lid on digital strategy
Midlands marketers looking to build up their knowledge of new media tools and interactive channels will find an upcoming half-day free seminar on digital strategy invaluable.
News from Freestyle interactive ( 2 May 2008)
FHD produces the Co-op Annual Report and Review
UK design firm FHD has successfully produced The Co-operative Group's Annual Report and Annual Review.
News from FHD ( 2 May 2008)
Pro Carton supports record turnout conference
Pro Carton, the Association of Carton and Cartonboard manufacturers, supported the 2008 Carton Conference, attended by a record number from the industry as well as supermarket giant Tesco.
News from Pro Carton ( 1 May 2008)
Kenshoo UK to offer paid search technology
Kenshoo, an SEM technology leader backed by Sequoia Capital and Arts Alliance, has opened a subsidiary company in Europe to provide local support for its European clients.
News from Kenshoo ( 1 May 2008)
Smart Design introduces Femme Den initiative
Consumer product design firm Smart Design has announced a major initiative called the Femme Den - a grassroots movement which specialises in designing products geared towards women.
News from Smart Design ( 1 May 2008)
Shopping.com bags four major retailers
Shopping.com, the UK's leading shopping comparison site, has added four major clothing retailers to its network: Boden, Dorothy Perkins, Austin Reed and Country Casuals.
News from Shopping.com UK ( 1 May 2008)
Findel Direct tells searchandising success story
User Application Article Home shopping retailer Findel Direct held a seminar on its e-commerce success through search and merchandising at Internet World's e-Commerce and Connectivity theatre.
News from Mercado Software ( 1 May 2008)
Report predicts massive growth for mobile ads
Technical Background Article Media analyst Screen Digest has just published its latest report entitled 'Mobile media advertising opportunities: The market for advertising on TV, video and games'.
News from Screen Digest ( 1 May 2008)
In-Store Show helps boost retail stand-out
The In-Store Show, taking place on 20-22 May at Earls Court in London, is the event for everyone involved in the in-store industry, helping brands and retailers achieve stand-out and drive sales.
News from Centaur: In-Store Show ( 1 May 2008)
Go to bed with The Beatles
Licensing.biz reports that Caroline Mickler has secured deals for branded sleepwear and bedding based around the Fab Four.
News from Licensing.biz ( 1 May 2008)
Interalia's platform for passenger information
User Application Article Keeping passengers informed about arrivals and departures at London's Liverpool Street station is an important part of rail operator First Great Eastern's customer relations service.
News from Interalia Communications ( 1 May 2008)
How POP engages customers in the last four feet
With point-of-purchase materials and display technologies on show this month at The In-Store Show 2008, this is a good time to consider the latest developments in a fast-moving industry sector.
News from SPECIAL REPORT by the Editor ( 1 May 2008)
Five agencies to promote donations for NHSBT
NHS Blood and Transplant (NHSBT), the body responsible for blood and organ donations, has named its first agency roster.
News from Trimedia ( 1 May 2008)
Seeking promotional marketing entrepreneurs
The UK's GBP20billion promotional marketing industry has officially launched the search for the most dynamic entrepreneur to be the 2008's Entrepreneur of the Industry.
News from BPMA ( 1 May 2008)
EHEALTHforum Glams up online ad strategy
In an exclusive partnership arrangement, Glam Media will represent premium ad inventory for EHEALTHforum's categories for women's health and pregnancy.
News from EHEALTHforum ( 1 May 2008)
Website launch completes HoF rebrand
HoF Display Solutions, the manufacturer and supplier of promotional displays, flags and flagpoles, has unveiled a new-look website to complement its company rebranding exercise.
News from HoF Display Solutions ( 1 May 2008)
AdMob unveils free Mobile Analytics suite
The mobile web is taking the next step in maturity as AdMob announces the introduction of AdMob Mobile Analytics.
News from AdMob ( 1 May 2008)
Code breaks new ground with Crown site
Decorative paint brand Crown has launched its new look website produced by Manchester digital agency Code Computerlove.
News from Code Computerlove (30 April 2008)
Customer publishers develop digital expertise
Independent research from Contented reveals that digital agencies have misjudged the threat posed by customer publishers and the growing trend for editorialisation of brand in the digital arena.
News from APA (Association of Publishing Agencies) (30 April 2008)
Vignette enhances web experience platform
Vignette, a global leader in web experience management and delivery, has announced significant enhancements to its web experience platform foundation.
News from Vignette UK (30 April 2008)
Loyalty card fatigue reaches new heights
Technical Background Article Over half of consumers (56 per cent) believe it takes too long to earn meaningful reward points and only 25 per cent think the redeemable items are worthwhile, according to research.
News from Reward (30 April 2008)
Royal Mail unlocks secrets of direct mail success
Technical Background Article Companies can increase the success of their direct mail activity by at least 50 per cent by following a five-point plan, an in-depth study of more than 600 mail campaigns has revealed.
News from Royal Mail (30 April 2008)
CRM specialist launches easy-start packages
Concentrix has launched a range of Easy-Start CRM packages featuring a choice of three leading CRM solutions: Microsoft Dynamics CRM, Sage CRM and FrontRange's GoldMine Premium Edition. Brochure Available
News from Concentrix (30 April 2008)
University improves data quality with Capscan
User Application Article Southampton Solent University has chosen to integrate Matchcode Data Capture and Matchcode Webnet into its student record management system and intranet.
News from Capscan (30 April 2008)
CIM launches Career Partner Scheme microsite
The Chartered Institute of Marketing is launching a microsite giving guidance on how to get into marketing for final-year students and recent graduates interested in the profession.
News from Chartered Institute of Marketing (30 April 2008)
Landmark to handle Mature Times sales
Mature Times, the UK's biggest circulation newspaper in the 50+ sector, has appointed Landmark Publishing Services to handle its media sales.
News from Landmark Publishing Services (30 April 2008)
Business coaching offers secrets of success
Sources of Success, a new UK business coaching consultancy, aims to help business leaders and their organisations enjoy an accelerated route to exceptional results.
News from Sources of Success (30 April 2008)
Incisive Media unveils IThound lead generation
B2B information provider Incisive Media has launched IThound.com, a radical advance in its lead generation strategy developed following its partnership with KnowledgeStorm.
News from Incisive Media (30 April 2008)
Dunnhumby appoints partner for Tesco Screens
International marketing service consultancy dunnhumby has appointed production house Great Guns to develop the next generation of content for Tesco Screens, the in-store TV network.
News from dunnhumby (30 April 2008)
Businesses must focus on web conversion rates
If a recession does hit the UK, it's the businesses that focus on turning website visitors into sales that will thrive and survive.
News from NetCallidus (30 April 2008)
Which product has the best packaging?
Take part in the competition for the 12th International Pro Carton/ECMA Award.
News from Pro Carton (30 April 2008)
Making internet search work for you
Technical Background Article Some 70 per cent of search engine users click on organic results rather than sponsored ones, so having your website in the first page of a listing can make or break a campaign.
News from DBS (30 April 2008)
Mobile search set for big boost
Technical Background Article Nearly 1.3 billion mobile users - 30 per cent of the subscriber base - are expected to use local mobile search services by 2013, according to a report from analysts Juniper Research.
News from Juniper Research (30 April 2008)
Mirada Touch develops mobile scratchcard
Brands seeking to engage consumers on the move now have another tool they can deploy, following the launch of a mobile scratchcard delivered as a Java application to your mobile phone.
News from Mirada (30 April 2008)
Email marketing 'popular but unsophisticated'
Technical Background Article Alterian has released the results of its free online interactive assessment, measuring the sophistication of over 700 marketers, agencies and marketing services providers' email activities.
News from Alterian (30 April 2008)
Smart presentation books make great impression
With high-quality digital printing and in-house hand-finishing skills, Yophoto can create bespoke professional presentation books that will impress any audience around the world.
News from Yophoto (30 April 2008)
Eurosport hands Momentum cross-channel campaign
Momentum London will handle the press and online marketing campaign to promote Eurosport Television's acquisition of the Bennetts British Super Bike Championship.
News from Momentum (30 April 2008)
Seventy up for Classic British Hotels
Leading independent consortium Classic British Hotels has kicked off 2008 in style with the addition of three new properties to its portfolio.
News from Classic British Hotels (30 April 2008)
Fastener Fair Coventry hits record size
Exhibitors have booked more space than ever to promote their products and services.
News from Copestone Copywriters for Fastener Fair (30 April 2008)
MI offers GBP10,000 of free Mi products
Million Impossible has turned up the heat once again and is stoking the fire for business entrepreneurs with GBP10,000 of free Mi products for registered members.
News from Million Impossible (30 April 2008)
Stickyeyes offers free online marketing appraisal
Stickyeyes has launched a new website for blue chips and SMEs looking to increase targeted traffic to their websites, improve online sales and boost conversion rates.
News from Stickyeyes (30 April 2008)
Top retailers install gift card centres
Secure transaction specialist The Logic Group, working with pre-pay technology partner InComm Europe, has supplied gift card centres to Asda, Woolworths and Shell petrol stations.
News from Logic Group (30 April 2008)
Time for banks to perform on customer experience?
Technical Background Article Banks need to take a long, hard look at customer retention strategies, argues Ian Benn of Fidelity National Information Services.
News from Fidelity National Information Services (30 April 2008)
SandN targets cider category
Scottish and Newcastle UKis planning a major assault on the cider category this summer with a nationwide on- and off-trade campaign, promoting its extensive portfolio of cider brands.
News from BEcause Experiential Marketing (30 April 2008)
ALL3MEDIA chooses Early Years Vouchers
ALL3MEDIA, an International Group of film and TV production and distribution companies, has signed up with EYVL for its employee childcare voucher scheme.
News from Early Years Vouchers (30 April 2008)
Why every brand wants to be 'premium'
Technical Background Article Satkar Gidda of SiebertHead discusses the notion of 'premium' and what it means for brands
News from SiebertHead (30 April 2008)
Crayon to create festival website for BT
Digital agency Crayon has been appointed to create and host a new website for BT's sponsorship of the Isle of Wight Festival.
News from Crayon (30 April 2008)
Record year for digital in IDM Awards
The Institute of Direct Marketing has announced the finalists for the 2008 IDM Business Performance Awards, sponsored this year by data value management company DQM Group.
News from Institute of Direct Marketing (30 April 2008)
Tomato Source wins most innovation award
Promotional product sourcing specialist Tomato Source has added a further trophy to its award cabinet by winning the Most Innovative Service Award at the Promotional Marketing Exhibition.
News from Tomato Source (30 April 2008)
Eyeblaster and Dapper mash it up code free
Eyeblaster, integrated digital marketing solutions provider, and Dapper, a leader in the emerging content mashup space, announce a strategic partnership to create next generation online ads.
News from Eyeblaster (30 April 2008)
Travel portal chooses Clicks2Customers
Paid search expert Clicks2Customers has been appointed by Kulula, South Africa's biggest online travel portal to increase bookings for its flight, car, hotel and holiday package offerings.
News from Clicks2Customers (30 April 2008)
Microsoft chief to speak at Search Summit
WebCertain has announced that Microsoft's Tor Crockatt will be a keynote speaker at the International Search Summit, the first UK event to focus on international and multilingual search.
News from WebCertain (30 April 2008)
Renault runs interactive ads on Lycos
User Application Article Lycos Network Europe, the online advertising sales network, is using a new advertising format, which allows users to interact with content in online advertisements like never before.
News from Coull (30 April 2008)
Service finds the right words - just for you
Unique Speeches' revamped website is packed with customer testimonials, has a monthly newsletter offering exclusive hints, tips and discounts and is easier on the eye.
News from Unique Speeches (30 April 2008)
Nielsen Online wins Audiweb contract in Italy
Nielsen Online, a service of the Nielsen Company, has been selected by Audiweb (audiweb.it) as the provider for the Audiweb System.
News from Nielsen Online (30 April 2008)
Phone Buddy wins innovative product award
Print Run, a successful, specialist supplier of printed promotional products for over 10 years, has been recognised as showcasing the Most Innovative Product at the Promotional Marketing show.
News from Print Run (30 April 2008)
Perfect pitch research gamble pays off
Online research company CCB fast.MAP has been offering agencies a risk-sharing deal on its pitch-winner research that has proved so popular it's about to take an even bigger gamble.
News from CCB fast.MAP (30 April 2008)
E-Spirit opens up quality mobile content
Companies can now deliver mobile-specific content more quickly and easily, helping to enhance their customer interactions, with the launch of FirstSpirit 4.0's mobile capabilities.
News from e-Spirit UK (30 April 2008)
Penn State undergoes transformation
Intersnack, the UK's number one pretzel manufacturer, has revealed ambitious plans to relaunch its premium pretzel brand Penn State.
News from Press Ahead (30 April 2008)
Eventia launches dedicated CSR web pages
Eventia, the events industry body, has developed a section on its website dedicated to supporting members in the arena of Corporate Social Responsibility.
News from Eventia (30 April 2008)
Superbrands relaunches website with Mesh
Mesh Marketing has just completed the redesign of the Superbrands website, including the individual microsites for Superbrands and Business Superbrands.
News from Mesh Marketing (29 April 2008)
Code to revamp NewScientist.com
The science industry bible New Scientist magazine has appointed digital brand specialists Code Computerlove to redesign its website NewScientist.com.
News from Code Computerlove (29 April 2008)
AICR launched direct mail cancer test campaign
The Association for International Cancer Research is launching a DM campaign to encourage donors to pressurise government to change NHS policy on prostate cancer testing.
News from DMS (29 April 2008)
New WebTV production start-up kicks off
A new WebTV production company, Brandcast.tv, was launched on 23 April in London.
News from Brandcast.tv (29 April 2008)
ProtoCall One pushes power of BI
ProtoCall One will be explaining the benefits for contact centres of integrating business intelligence (BI) into its Genesys solutions at Genesys G-Force conference in May.
News from ProtoCall One (29 April 2008)
Voucher Shop launches Long Service offering
The Voucher Shop has launched a new Long Service and Anniversary Awards offering, providing a complete service to manage every aspect of a loyalty awards programme.
News from Voucher Shop (29 April 2008)
Recent additions to Fig Tree portfolio
A little reminder about a couple of lists that we've recently added to the Fig Tree portfolio - Tridias and Party Pieces.
News from Fig Tree DM (29 April 2008)
Robson Brown mow down competition
North East marketing and communications agency Robson Brown has secured the contract to provide full-service creative support to a range of high-profile gardening product brands.
News from Robson Brown (29 April 2008)
Zanox and ObsessionArt break affiliate ground
Zanox, the global market leader in performance-based multichannel commerce, has partnered with online art retailer ObsessionArt to develop an affiliate marketing campaign.
News from zanox (29 April 2008)
Hands-on course covers Adobe PDF Tagging
Spotless Design is running a one-day hands-on course covering Accessible Adobe PDF Tagging on Tuesday 6 May 2008.
News from Spotless Design (29 April 2008)
Bigmouthmedia wins top travel search award
Bigmouthmedia has walked away with the coveted "Best Agency for Search Engine Optimisation" award at the 2008 Travolution Awards, regarded as rewarding the best in online travel.
News from Bigmouthmedia (29 April 2008)
Nick Jr Jump Up event unveils increased capacity
Nick Jr, the number one rating commercial preschool TV channel from Nickelodeon UK, has announced that its 2008 Jump Up outdoor event will be its biggest yet with 40 per cent more attendees.
News from Sledge (29 April 2008)
Wapple helps CMPi take Internet World mobile
Wapple has created and is powering the mobile internet site for this year's Internet World, the leading business internet and digital marketing event in the UK.
News from Wapple.net (29 April 2008)
Valassis pioneers closed-loop promotions
Valassis offers a complete managed service to maximise the effectiveness of sales promotions.
News from Valassis (29 April 2008)
Oxfam calls on DMS to develop legacy marketing
Oxfam has commissioned DMS to develop a new legacy programme aimed at delivering higher levels of engagement on legacy giving from the Baby Boomer generation.
News from DMS (29 April 2008)
HL Display on the right track at In-Store
HL Display, the provider of merchandising and in-store communications, is unveiling Roller Track, a maintenance-free gravity-feed system, at this year's In-Store Exhibition in May.
News from HL Display (UK) (29 April 2008)
Zoo's animal campaign drives visitors wild
A marketing campaign for Chester Zoo which attracted a record number of visitors by taking them to new heights was the mastermind of North East creative agency Robson Brown.
News from Robson Brown (29 April 2008)
Public Relations Network signs new members
The Public Relations Network (PRN), a global group of like-minded PR agencies coordinated in part by Buffalo Communications, has added five new members in the first months of 2008.
News from Buffalo Communications (29 April 2008)
EuroDirect launches real-time leads scheme
Data Expert EuroDirect has launched the National Consumer Survey Programme designed to collect real-time leads for businesses targeting consumers.
News from EuroDirect (29 April 2008)
Research Studios adds sparkle to Swarovski
Research Studios' motion graphics department has just completed a project for world famous jewelry brand Swarovski to support the company's appearance at this years Baselworld event
News from Research Studios (28 April 2008)
Solcara become catalysts for Catalysts
User Application Article Catalysts have teamed up with software developer Solcara in a ground-breaking deal to develop a range of products to address the rapidly growing market of business risk management.
News from Solcara (28 April 2008)
NetBooster to drive online marketing campaign
Business process improvement expert Premiere Global Services has appointed NetBooster to implement a PPC campaign using its expertise in multilingual search marketing.
News from Netbooster (28 April 2008)
Call centres fail to integrate intelligence
Technical Background Article Contact centre heads are blaming time pressures for blocking progress on integrating business intelligence into their call centre systems, according to research from ProtoCall One.
News from ProtoCall One (28 April 2008)
Filofax appoints Cocktail to forge partnerships
Cocktail Marketing has been appointed by personal organiser brand Filofax to create brand partnerships in the fashion sector.
News from Cocktail Marketing (28 April 2008)
PME goes from strength to strength
A 10 per cent increase in attendance has cemented the Promotional Marketing Exhibition's place as the UK's most important exhibition for the promotional sector.
News from Promotional Marketing Exhibition (28 April 2008)
Haygarth adds traction to tyre dealers
Haygarth has developed a new look and feel for ContiNetwork, the dealer network from Continental Tyres, the only network of independent tyre dealers in the UK that services truck fleets.
News from Haygarth (28 April 2008)
Surf's up for online travel PR agency
Newly launched Surf Public Relations is the UK's first specialist in online PR for the travel and tourism industry.
News from Surf Public Relations (28 April 2008)
ATMs to help promote Multiple Sclerosis Week
User Application Article The MS Society is using cash machine advertising, powered by i-design's ATM:ad, to help promote MS Awareness Week, which started on 21 April.
News from i-design (28 April 2008)
"Google-killer" will swallow GBP75m and vanish
Technical Background Article A search engine research project set up to be the European equivalent of Google is set to squander GBP75 million of European taxpayers' cash, predicts Mark Furber of Callidus.
News from NetCallidus (28 April 2008)
CMW to help launch new Lotus model
CMW has been appointed by specialist sports car manufacturer Lotus to help launch their first completely new car in over a decade, the Eagle.
News from Clark McKay and Walpole (28 April 2008)
Pureprint wins Queen's Award for Enterprise
Pureprint Group has been awarded The Queen's Award for Enterprise in the Sustainable Development category, for its ground breaking pureprint environmental printing system.
News from Pureprint Group (28 April 2008)
Bringing the Pools home to the web
Sportech, owner of British sporting institution Littlewoods Football Pools, is bringing the pools to the web, its rightful home.
News from Ambergreen (28 April 2008)
Scan selects Mesh for integrated campaign
Scan Foods UK has appointed creative marketing solutions agency Mesh to develop a GBP1million integrated campaign for its new snack, Hot Tub.
News from Mesh Marketing (28 April 2008)
Wireless photo frame alerts users to wanted email
The first product to use new email alert technology developed by Waleli is a photo frame called MailMania that lets people know when they've got mail from chosen contacts.
News from Waleli (28 April 2008)
Integration in the work place
Technical Background Article Doug Ovenden, Commercial Director of NDO Consultants, comments on UK business's 20th century usage of 21st century control techniques.
News from NDO Consultants (28 April 2008)
Making the most of online marketing
Technical Background Article Luke Pursey, Managing Director of Online Lead Generation company Clash-Media UK, shares his opinion on how best to go about putting in place a digital marketing strategy.
News from Clash-Media (28 April 2008)
Creating a desirable shopping experience
Technical Background Article Nigel Collett, design director of rpa:vision, describes how to make your retail space somewhere that customers actually want to be.
News from RPA:vision (28 April 2008)
Touchdown offers profitable communications
Touchdown Publishing, a new division of the Touchdown Communications Group, helps businesses use idle communications space and promote strategic third-party brand partnerships.
News from Touchdown Publishing (28 April 2008)
EF Education First selects Omniture
User Application Article EF Education First has asked Omniture to help optimise its international business operations, better convert website visits into enquiries and improve online sales.
News from Omniture (28 April 2008)
John Watson gives 'guru' session for IDM
John Watson, founder of brand response agency Watson Phillips Norman, is appearing on the bill of The Institute of Direct Marketing's high profile guru sessions at the IDMF.
News from Watson Phillips Norman (28 April 2008)
Twentysix to develop BBC interactive mobile
Digital agency twentysix Leeds has won the "Advanced Mobile Interaction with TV Content" category at this year's MIPTV Cross Media Festival competition.
News from Twentysix (London and Leeds) (28 April 2008)
VSO appoints Blowfish to raise donations online
Voluntary Service Overseas, the international development charity, is implementing a strategic online marketing campaign to help raise awareness of its work and increase donations.
News from Blowfish Digital (28 April 2008)
Britons call for social networking ban
Technical Background Article Research from Ciao Surveys has revealed that 65.9 per cent of people in Britain think social networking sites such as Facebook and MySpace should be banned from the workplace. Brochure Available
News from Ciao Surveys/Greenfield Online (28 April 2008)
Ambergreen to speak on future of search
Ambergreen is showcasing its pioneering work developing integrated search marketing campaigns for some of the most competitive markets in the world at Internet World, 29 April - 1 May.
News from Ambergreen (28 April 2008)
Maxymiser showcases content optimisation suite
Maxymiser will be demonstrating its product portfolio at Internet World to illustrate how easily conversion uplift can be achieved through testing and targeting tools.
News from Maxymiser (28 April 2008)
LBi Netrank wins first mobile search client
SEO and online brand specialist LBi Netrank has been appointed by free online and mobile flirting site Flirtomatic to help develop its mobile marketing strategy.
News from Netrank (28 April 2008)
Optimalprint and R.O.EYE strike affiliate deal
Optimalprint.co.uk has appointed R.O.EYE, the first and largest affiliate management agency in the UK, to head its new affiliate marketing programme.
News from R.O.EYE (28 April 2008)
Eclipse wows visitors at RSVP Event show
RSVP 08 provided visitors with the first opportunity to see GL events Owen Browns' much anticipated contemporary structure The eclipse, an impressive curved roof product.
News from GL events Owen Brown (28 April 2008)
UK businesses 'crippled by compliance fears'
As compliance issues top the list of web content managers' concerns, e-Spirit has launched PDF Professional.
News from e-Spirit UK (28 April 2008)
BCS lands key housebuilder account
Advertising and direct marketing agency BCS Creative and sister company BCS PR, have been appointed by East Midlands housebuilder Wheeldon Homes.
News from BCS (28 April 2008)
Periscopix puts perspective on Google policy
Technical Background Article Periscopix believes that reaction to Google's trademark policy change announcement is overblown, and will not result in the predicted financial hardship for brands.
News from Periscopix (28 April 2008)
Attinger Jack sets up hot key transfer call centre
Attinger Jack Interactive (AJi) has set up its own call centre to take advantage of the growing industry phenomenon of hot key transfers.
News from Attinger Jack Interactive (28 April 2008)
Sitemorse partners Intellitracker on analytics
Sitemorse has announced a new Sitemorse module to check for the presence and correct installation of web analytics page tags.
News from Intellitracker (28 April 2008)
Lyris HQ shows ROI of integrated online marketing
Online marketing specialist Lyris UK will showcase its flagship product, Lyris HQ, at Internet World 2008, and demonstrate the ROI delivered by the integrated digital marketing tool.
News from Lyris UK (28 April 2008)
RPM educates consumers with Grana Padano stand
User Application Article Experiential agency RPM created an engaging consumer experience with the Grana Padano cheese stand at the Real Food Festival in Earls Court.
News from RPM (28 April 2008)
New visual brand language for Cancer Research
User Application Article The UK's leading cancer charity, Cancer Research UK, appointed branding specialist Spencer du Bois to update the brand's visual language.
News from Spencer Du Bois (28 April 2008)
Have clients got POP right?
Technical Background Article Richard Saysell at Creo discusses the role point-of-purchase materials should be playing in the marketing mix.
News from Creo Retail Marketing (28 April 2008)
Blue Marlin revamps Shell European car care
Shell's European car care range has undergone a redesign to increase its appeal and make it easier for consumers to select the product they're looking for.
News from Blue Marlin Brand Design (28 April 2008)
Total number of news releases published during the week: 132
News releases from 2008 2007 2006
