Week 20 April - 26 April 2008
Showing 11 - 20 of 83 articles
Report predicts huge rise in mobile coupons
New figures from analyst firm Juniper Research estimate that almost 3 billion mobile coupons will be issued to mobile users by 2011, with just under $7 billion of discounts redeemed.
News from Juniper Research, 25 April 2008
Lifestyles to collect French and Spanish data
Lifestyles Online, the pan-European lead generation and data agency, has launched consumer-facing sites in France and Spain to collect consumer data.
News from Lifestyles Online, 25 April 2008
Directory meets marketers' training needs
Following in-depth research into the changing needs of today's marketers, The Chartered Institute of Marketing has launched its new Learning and Development Directory of Courses for 2008-09.
News from Chartered Institute of Marketing, 25 April 2008
Groovy Gecko launches streaming consultancy
Groovy Gecko, the award-winning specialist streaming media company, has launched a specialist Streaming Media Consulting Service.
News from Groovy Gecko, 25 April 2008
Marketers overlook wealthy over-45s
Technical Background Article
GI Insight's latest study into communications and marketing relevance has found that marketers are paying too little attention to the highest-earning age group in the UK.
News from GI Insight, 25 April 2008
BrandZ Top 100 Most Powerful Brands released
Google is the most valuable brand in the world for the second year, with a brand value of $86.1bn, according to Millward Brown's third annual BrandZ Top 100 Most Powerful Brands ranking.
News from Millward Brown, 24 April 2008
Choosing slots in electronic programme guides
Attentional has introduced the EPG-Change Risk Assessment Model to help clients find the right slots on electronic programme guides.
News from Attentional, 24 April 2008
Majority of UK customer reviews are positive
Technical Background Article
Analysis of Bazaarvoice client ratings and reviews supports growing trend of positive reviewing and high engagement from UK online shoppers.
News from Bazaarvoice, 24 April 2008
Web analytics with attitude
Technical Background Article
Jim Sterne, Producer of The Emetrics Marketing Optimization Summit, discusses how to look at web data to find out what customers really think of your site.
News from Emetrics Marketing Optimization Summit, 24 April 2008
RPM constructs campaign for Trident
Cadbury Trebor Bassett has appointed leading experiential agency RPM to implement an integrated campaign for Trident chewing gum.
News from RPM, 24 April 2008
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Involution details World Cup promotional clothing
Involution, a supplier of custom embroidered and printed clothing, is offering England-branded baseball caps, t-shirts, polo shirts and footballs to coincide with the 2010 World Cup.
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Azam Marketing - latest company news
15 January 2010 - Azam Marketing has announced the appointment of Parminder Sagoo as affiliate marketing director.
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