News releases on Marketingservicestalk categorised by date
Sunday 20 April
to Saturday 26 April 2008
Immediacy WCMs builds Edinburgh brand online
User Application Article Immediacy, part of the Mediasurface group, has announced the successful launch of the Edinburgh Inspiring Capital website with digital communications partner Innovation Digital.
News from Mediasurface (25 April 2008)
Somerfield uses net.tickIT instore ticketing
User Application Article Somerfield has introduced net.tickIT, the web-based ticketing system that allows stores to select and print locally last-minute offers and replacement POS in 50 per cent less time than before.
News from Pierhouse Business Solutions (25 April 2008)
Butlins launches novel email strategy
UK holiday company Butlins has appointed online behavioural specialists RedEye to drive forward a broad and innovative email marketing strategy for 2008/9.
News from RedEye (25 April 2008)
The benefits of company searches
Cavendish has a new service that provides information about the current financial standing of companies with the latest information to make decisions for today's fast-moving world.
News from Cavendish (25 April 2008)
Wines from Rioja appoints space
The marketing body that represents all Rioja wine producers in the UK has appointed integrated marketing communications agency space to create a campaign to drive awareness.
News from Space (25 April 2008)
Foxford helps property developers expand
A Stafford-based internet services provider is helping property firm Gladman Developments streamline its office systems and continue recent successes.
News from Foxford Services (25 April 2008)
Data Central streamlines data processing
Confirmit has launched Confirmit Data Central, a new evolution of the former Pulse Train data processing tool, which streamlines data processing functions.
News from Confirmit (25 April 2008)
Information Arts strengthens telecoms presence
B2B relationship marketing consultancy Information Arts has been appointed the strategic data partner of Vodafone and the business telecommunications firm THUS.
News from Information Arts (25 April 2008)
Wightlink appoints Cocktail Marketing
Partnership marketing agency Cocktail Marketing has been appointed by ferry operator Wightlink to create promotional partnerships to drive sales through the summer months.
News from Cocktail Marketing (25 April 2008)
Sightsavers reactivates lapsed donors
User Application Article Sightsavers International, the visionary charity, is working with Acxiom to reduce direct mail wastage and increase its campaign return on investment.
News from Acxiom (25 April 2008)
Report predicts huge rise in mobile coupons
New figures from analyst firm Juniper Research estimate that almost 3 billion mobile coupons will be issued to mobile users by 2011, with just under $7 billion of discounts redeemed.
News from Juniper Research (25 April 2008)
Lifestyles to collect French and Spanish data
Lifestyles Online, the pan-European lead generation and data agency, has launched consumer-facing sites in France and Spain to collect consumer data.
News from Lifestyles Online (25 April 2008)
Directory meets marketers' training needs
Following in-depth research into the changing needs of today's marketers, The Chartered Institute of Marketing has launched its new Learning and Development Directory of Courses for 2008-09.
News from Chartered Institute of Marketing (25 April 2008)
European Best Practices Awards Banquet
Frost and Sullivan will host its prestigious European Best Practices Awards Banquet on 15 May, 2008 in London.
News from Frost and Sullivan (25 April 2008)
Groovy Gecko launches streaming consultancy
Groovy Gecko, the award-winning specialist streaming media company, has launched a specialist Streaming Media Consulting Service.
News from Groovy Gecko (25 April 2008)
Marketers overlook wealthy over-45s
Technical Background Article GI Insight's latest study into communications and marketing relevance has found that marketers are paying too little attention to the highest-earning age group in the UK.
News from GI Insight (25 April 2008)
BrandZ Top 100 Most Powerful Brands released
Google is the most valuable brand in the world for the second year, with a brand value of $86.1bn, according to Millward Brown's third annual BrandZ Top 100 Most Powerful Brands ranking.
News from Millward Brown (24 April 2008)
Choosing slots in electronic programme guides
Attentional has introduced the EPG-Change Risk Assessment Model to help clients find the right slots on electronic programme guides.
News from Attentional (24 April 2008)
Majority of UK customer reviews are positive
Technical Background Article Analysis of Bazaarvoice client ratings and reviews supports growing trend of positive reviewing and high engagement from UK online shoppers.
News from Bazaarvoice (24 April 2008)
Web analytics with attitude
Technical Background Article Jim Sterne, Producer of The Emetrics Marketing Optimization Summit, discusses how to look at web data to find out what customers really think of your site.
News from Emetrics Marketing Optimization Summit (24 April 2008)
RPM constructs campaign for Trident
Cadbury Trebor Bassett has appointed leading experiential agency RPM to implement an integrated campaign for Trident chewing gum.
News from RPM (24 April 2008)
Tough aptitude tests to survive the course
Technical Background Article The key to retaining sustaining quality of service is to have in place a rigorous, combat-style aptitude test for telephone customer support staff, according to IT specialist Nivid Technologies.
News from Nivid Technology Solutions (24 April 2008)
Adconion overtakes Yahoo!-owned Blue Lithium
Adconion Media Group, the global independent online advertising network, is now the UK's fourth largest online advertising network.
News from Adconion (24 April 2008)
New DQM service fills due diligence gap
DQM Group, the data value management expert, has launched its Data Information Pack - a new product that helps guard against company value degrading post-acquisition.
News from DQM Group (24 April 2008)
Looking to the future of email marketing
Database Group Interactive is to hold an email marketing seminar at the RIBA headquarters, London, on 1 May
News from Database Group (24 April 2008)
Focus UK: Maximising Email Deliverability
StrongMail Systems is producing a live webinar to provide UK and European-specific best practices and actionable advice for increasing inbox delivery and campaign effectiveness.
News from Strongmail Systems (24 April 2008)
The benefits of marketing in the NHS
Technical Background Article The CIM has worked with marketers from across the NHS to produce a White Paper, The real NHS: the benefits of a marketing approach.
News from Chartered Institute of Marketing (24 April 2008)
CRS show a resounding success
HL Display, the provider of merchandising display solutions, has branded the Convenience Retailing Show a resounding success after generating 600 solid business leads in just four days.
News from HL Display (UK) (24 April 2008)
Email Reaction rebrands as smartFOCUS DIGITAL
Email Reaction, a leader in email and digital marketing, is changing its company name to smartFOCUS DIGITAL.
News from Email Reaction (24 April 2008)
PC World appoints Creative Direction
PC World, in partnership with Microsoft, has appointed design and marketing consultancy Creative Direction to produce a customer magazine after a three-way pitch.
News from Creative Direction Consultants (24 April 2008)
Message broadcasting briefings for agencies
Relay Station is holding one-day briefings for advertising and marketing agencies to help them better develop, implement and evaluate voice and text message broadcasting in brand campaigns.
News from Relay Station (24 April 2008)
Flash and YouTube content for digital signs
Digital signage software Netpresenter Player 5.0 now supports Adobe Flash content and YouTube videos, enabling delivery and playback on PC desktops, large screens and mobile devices.
News from Netpresenter (24 April 2008)
Cool gifts for a hot planet
Want to send a gift that is socially responsible, will be well received, and can start a trend that is good for this planet? Then consider Green Gifts from Fancifull Baskets of Hollywood.
News from FanciFull Gift Baskets (24 April 2008)
Remote Media launches signagelive mobile
Mobile digital signage is now cheaper than fixed line broadband with Remote Media launching two new GPRS/3G data SIM packages providing a complete mobile digital signage solution.
News from Remote Media | signagelive (24 April 2008)
Association Day marked by extended influence
IMEX's annual Association Day welcomed more than 270 association meeting planners to Frankfurt this week for a dedicated day of professional education and debate.
News from IMEX (24 April 2008)
Online dating company calls on Blowfish Digital
Global online matchmaking company be2 has announced plans to launch its matchmaking service in the UK and appointed Blowfish Digital to implement an online advertising campaign.
News from Blowfish Digital (24 April 2008)
E-invoicing transforms processing function
Pitney Bowes Management Services has added eInvoicing to its established FinanceWorks suite, designed to bring efficiency, automation and choice to the invoice-processing function.
News from Pitney Bowes (24 April 2008)
MiniCol roadshow targets mature market
User Application Article Emmi UK is launching an eight-week roadshow through brand experience agency i2i Marketing for miniCol, its cholesterol-reducing healthy cheese alternative.
News from i2i Marketing (24 April 2008)
BMI Healthcare asks HPS for marketing toolkit
User Application Article Independent healthcare provider BMI has appointed the Marlow-based HPS Group to develop an online 'toolkit' for BMI Healthcare's central and regional marketing teams.
News from HPS Group (24 April 2008)
Live and Breathe appointed by zavvi for in-store
Creative retail marketing agency Live and Breathe has been appointed by zavvi on a retained basis to handle all its in-store marketing as well as a range of strategic brand assignments.
News from Live and Breathe (23 April 2008)
Mobile portal integrates multiple services
Brightpod from Infinite Solutions brings together social networking, instant messaging, mobile ringtones, games and shopping all in one place and available directly from the mobile handset.
News from Infinite Solutions (23 April 2008)
E-business adviser boosts online revenue
A Shropshire marketing and e-business solutions provider is offering traders a way of boosting their online revenue as the credit crunch affects retail sales on the high street.
News from BeVivid (23 April 2008)
How to hold a great event
Technical Background Article Sharing a memorable experience is a great way to begin or reinforce a relationship, making a successful corporate hospitality event an immensely valuable tool for organisations.
News from GL events Owen Brown (23 April 2008)
Green light for Traffic studio management tool
Ground-breaking software company Sohnar has won a Queen's Award for Enterprise, one of the most prestigious honours than can be bestowed on any business.
News from Sohnar (23 April 2008)
Talent is the key factor for success
Up-to-date skills, professionality, high educational background and personal contacts are fundamental to create and maintain successful client relationships, argues EGA.
News from EGA Professional Congress Organisers (23 April 2008)
Uk public inundated by 250bn emails a year
Technical Background Article The UK public is being inundated with 250 billion emails every year, according to Forrester Research and StrongMail, an on-premise email marketing software firm.
News from Strongmail Systems (23 April 2008)
IAS wins Northgate brief
User Application Article Commercial vehicle rental company Northgate has appointed IAS b2b Marketing to devise and implement a campaign to launch the company's innovative 'Sale and Rent back' offer.
News from IAS B2B Marketing (23 April 2008)
Arsenal signs Rippleffect
Arsenal Football Club has commissioned award-winning digital agency Rippleffect to relaunch its official website.
News from Rippleffect (23 April 2008)
Chris Skeith becomes ESSA Director
The management structure of ESSA has been examined closely and an internal promotion sees Chris Skeith take on the position of ESSA Director.
News from Event Supplier and Services Association (ESSA) (23 April 2008)
PRG Europe helps Holiday Inn relaunch
User Application Article Hotel chain Holiday Inn unveiled its new corporate look to staff, hoteliers and franchise holders with help from brand experience agency Pimento and lighting from PRG Europe.
News from PRG Europe (23 April 2008)
BPMA launches promotional merchandise academy
The British Promotional Merchandising Association (BPMA) has formally launched the BPMA Academy, the first official qualification for the promotional merchandise industry.
News from BPMA (23 April 2008)
Marketing to help law firms boost business
Paul Martenstyn, the first Barristers Clerk to be awarded the Professional Certificate in Marketing, talked about the need for law firms to embrace marketing techniques at the Bar Council in London.
News from Chartered Institute of Marketing (23 April 2008)
Cleverat meets US affiliates at ad:tech
Cleverat, the UK-based global affiliate network and lead generation specialist, exhibited at ad:tech San Francisco last week.
News from Cleverat (23 April 2008)
ICD design concept is big hit with EMAP
Burgess Hill based design agency Image Creative Design was asked to develop a new creative design for Emap's Broadcast Technology Summit.
News from Image Creative Design (ICD) (23 April 2008)
Speed-Trap wins Queen's Award for Enterprise
British internet software developer Speed-Trap is Queen's Award for Enterprise Innovation category winner.
News from speed-trap (23 April 2008)
Free-to-text shortcode platform proves key tool
User Application Article Mediaburstis to provide its free-to-text services to people in North Liverpool and South Sefton as part of a GBP30 million local government sponsored enterprise creation initiative.
News from Mediaburst (23 April 2008)
Super-smart USB calls home if lost or stolen
GadgetTrak is the new addition to the MicroRiver, iSecure USB range, and there is nothing like it on the market today.
News from David Ewen Marketing (23 April 2008)
Clear wins Brother UK ad business
Brother UK has consolidated its roster of offline advertising agencies and appointed Clear Marketing Communications as its lead creative agency.
News from Clear Marketing Communications (23 April 2008)
Momentum scoops British Video digital award
Greenroom Digital, the recently acquired digital arm of Momentum UK, won Supplier/Agency of the Year at this year's British Video Association Awards.
News from Momentum (23 April 2008)
Cartons - most effective promotional packaging
A European packaging report has found that cartons offer a distinct advantage in getting products recognised on the supermarket shelf and increase likelihood of purchase.
News from Pro Carton (23 April 2008)
Ensuring pay per click is effective
Technical Background Article Misuse issues have given pay-per-click something of a bad name, but a good company knows how to avoid the pitfalls and make sure your pay per click is effective, writes David Clarke.
News from DBS (22 April 2008)
Late availability on Urchin May catalogue
Due to a last-minute cancellation, Fig Tree DM has space available in the Urchin May catalogue mailing.
News from Fig Tree DM (22 April 2008)
GMG Radio looks to licensing
Licensing.biz has reported that the radio division of Guardian Media Group has hired Lazarus Media to develop its licensing strategy.
News from Licensing.biz (22 April 2008)
Lancs agency focuses on expansion
Workhouse Creative Marketing is to erect a building to provide a photographic studio, office, storage, disabled WC, changing facility and prop building area at its site in Preston.
News from Workhouse Creative Marketing (22 April 2008)
e-Spirit drives global content consistency
Global companies can now develop, manage and distribute content more quickly and effectively, with the launch of FirstSpirit 4.0.
News from e-Spirit UK (22 April 2008)
New look for ethical fashion boutique
DeviDoll.com has launched a fabulous new site to coincide with the showcasing of its Spring/Summer 2008 collections.
News from DeviDoll.com (22 April 2008)
Online chat source of negative brand referrals
Technical Background Article Millward Brown consumer advocacy survey in the UK finds that influential positive brand recommendations are more likely from offline personal contacts.
News from Millward Brown (22 April 2008)
First-time buyers putting off purchasing
Technical Background Article As 100 per cent mortgages dry up, an Equifax survey has revealed that 47 per cent of first-time buyers have delayed their plans to purchase.
News from Equifax (22 April 2008)
Line Up focuses on Indesit trade launches
User Application Article Household appliance manufacturer Indesit has launched its 2008 range of freestanding Hotpoint, Indesit and Cannon products to the retail trade with major regional events, Indesit 'Focus'.
News from Line Up (22 April 2008)
Twentysix wins place on Shell digital roster
Digital agency twentysix London beat more than 20 companies to become the only new name to make it on to Shell's global digital roster alongside the two incumbents.
News from Twentysix (London and Leeds) (22 April 2008)
Explore teams with Fat Face for adventure push
Cocktail Marketing has created a partnership promotion for Explore, the UK's market leader in adventure holidays, with Fat Face, the premium outdoor clothes retailer.
News from Cocktail Marketing (22 April 2008)
Ziggurat creates children's cordials range
User Application Article Bottlegreen is introducing a range of new drinks for children called bottlegreen Junior.
News from Ziggurat Brands (22 April 2008)
WOM UK endorses consumer protection legislation
Technical Background Article WOM UK, the trade association for the word of mouth marketing industry, has welcomed the new Consumer Protection from Unfair Trading Regulations.
News from WOM UK (22 April 2008)
VisitScotland picks business tourism PR firm
A contract to encourage business tourism to Scotland has been secured by Tricker PR in Aberdeen.
News from Tricker PR (22 April 2008)
Listening Company snaps up essentiagroup
Award-winning contact centre business The Listening Company has announced the acquisition of one of the UK's leading contact centre companies, essentiagroup.
News from Listening Company (22 April 2008)
How to choose e-publishing software
A raft of products are out there promising to put your catalogues, sales material and brochures online. Jotham Danquah, Managing Director (UK) at Zmags, says choose your supplier carefully.
News from Z Mags (22 April 2008)
Kia appoints Occam to drive customer comms
Kia Motors (UK) has appointed marketing and business solution expert Occam to inform its customer and prospect interaction.
News from Occam Direct Marketing (22 April 2008)
Maconomy AnalytiX wins Business Objects award
Maconomy has been honoured for its reporting and business intelligence tool AnalytiX as it received the OEM Partner of the Year 2007 award from BI software provider Business Objects.
News from Maconomy (22 April 2008)
Harlequin Training keeps creative edge sharp
Training is the surest way of keeping your creative edge sharp, delivering projects on time and on budget and communicating your organisation's message effectively.
News from Harlequin Training (22 April 2008)
Brother appoints Code for online drive
Printer brand Brother UK has appointed Manchester-based Code Computerlove as its digital marketing agency following a three-way pitch.
News from Code Computerlove (22 April 2008)
Trivago shortlisted in Travolution Awards
Travel website trivago has been shortlisted in the prestigious Travolution Magazine 2008 Awards in the Best Meta Search Site/Price Comparison Site category.
News from trivago GmbH (22 April 2008)
Best practice makes perfect
Technical Background Article Having a Web 2.0 site for the sake of it is a very dangerous thing to consider, cool as it may be, argues Conrad Bennett, Technical Services Director, WebTrends.
News from WebTrends (21 April 2008)
Maritz chiefs take spots in Power 50
Maritz, the performance improvement company, is delighted to announce that three of its senior management team feature in Conference and Incentive Travel Magazine's Power 50 list.
News from Maritz (21 April 2008)
What makes a great planner?
Technical Background Article Tod Norman, senior partner at Watson Phillips Norman, argues that great planners need to be dumb, lazy, uncreative and open to persuasion.
News from Watson Phillips Norman (21 April 2008)
Hasbro gets shot in the arm from i2i
Toy manufacturer Hasbro has appointed i2i for an experiential campaign to promote Nerf Dart Tag, the game where players use Dart Tag blasters to tag opponents with soft Velcro-tipped foam darts.
News from i2i Marketing (21 April 2008)
Human Factors looks to web usability
Elisa del Galdo, chief of technical staff EMEA, Human Factors International, will present the company's structured approach to website design and usability at Internet World 2008.
News from Human Factors International (21 April 2008)
Total number of news releases published during the week: 86
News releases from 2008 2007 2006
