News releases on Marketingservicestalk categorised by date
Sunday 13 April
to Saturday 19 April 2008
The Mall teams up with Virgin Vie At Home
Cocktail Marketing has created a partnership between The Mall, the community shopping centre brand, and Virgin Vie At Home, the award-winning cosmetics, jewellery and homeware company.
News from Cocktail Marketing (18 April 2008)
Vignette launches community products
Web experience management and delivery specialist Vignette has announced the availability of Vignette Community Services and the upcoming availability of Vignette Community Applications.
News from Vignette UK (18 April 2008)
Elite exhibition extravaganza from Tecna
User Application Article When Jason Chappell, Director of Coventry-based Elite Graphix, found the T3 modular frame system at Sign UK a couple of years ago, he knew it would complement his business perfectly.
News from Tecna UK (18 April 2008)
SPAM on the road with i2i to promote iconic brand
Legendary tinned meat brand SPAM is launching a 21-week roadshow through brand experience agency i2i Marketing to introduce consumers to its new SPAM Fritters.
News from i2i Marketing (18 April 2008)
Bernhart utilises Alterian e-mail for survey
Alterian has announced that Bernhart Associates Executive Search, LLC is using Alterian's Dynamic Messenger e-mail solution to serve as the engine for its Direct Marketing Employment Survey.
News from Alterian (18 April 2008)
Summersault appoints senior managing editor
Summersault Communications has appointed Dan Bromage as senior managing editor to lead a team of editorial staff.
News from Summersault Communications (18 April 2008)
Cocktail partners LOVEFiLM with Reveal and Tesco
Cocktail Marketing has created an exclusive marketing partnership for LOVEFiLM, Europe's leading online DVD rental and movie download company with Reveal and Tesco.
News from Cocktail Marketing (18 April 2008)
ASA enlists Periscopix for search campaign
Periscopix has implemented a Paid Search campaign for advertising industry regulator the Advertising Standards Authority (ASA).
News from Periscopix (18 April 2008)
Jordan Communications moves into publishing
Jordan Communications, a specialist B2B marketing and communications agency, has announced that it is launching a trade and contract publishing division.
News from Jordan Communications (18 April 2008)
Endsleigh extends online reach with buy.at network
Endsleigh Insurance Services is extending its affiliate marketing activity with the addition of the buy.at affiliate network.
News from buy.at (18 April 2008)
Capital Incentives launches new website
Capital Incentives and Motivation, the incentive and motivation specialist, has relaunched its Capital Bonds website with a host of new features.
News from Capital Incentives & Motivation (17 April 2008)
SmartFOCUS grows Asia Pacific presence
SmartFOCUS, an international vendor of enterprise marketing software, has grown its presence in the Asia Pacific region with the recruitment of partners in Japan, Taiwan and India.
News from smartFOCUS (17 April 2008)
Yakult goes experiential at swimming event
Probiotic drink Yakult strengthened its presence at this year's FINA World Short Course Swimming Championships in Manchester with an experiential campaign, Working on a Healthy Society.
News from BEcause Experiential Marketing (17 April 2008)
i2i wins marathon brief for adidas Action 3
Coty, the manufacturer of mass-market fragrances, hired i2i Marketing to promote its new adidas Action 3 anti-perspirant deodorant with a live campaign based around the Flora London Marathon.
News from i2i Marketing (17 April 2008)
PrintNet Connect and WebProof scoop awards
GMC Software Technology's PrintNet Connect and WebProof software have been awarded "Best Special Application Software of the Year 2008" by the European Digital Press Association (EDP).
News from GMC Software Technology (17 April 2008)
Tracking user engagement with websites
Technical Background Article Conrad Bennett, Technical Services Director of web analytics provider WebTrends, discusses the flaws in various forms of web measurement.
News from WebTrends (16 April 2008)
Leeds Castle offers grounds to do business
Set on an island surrounded by 500 acres of tranquil parkland, historic Leeds Castle in Kent offers business delegates comfort, security and privacy backed up by the latest Wi-Fi technology.
News from Leeds Castle (16 April 2008)
Search success at Matheson Ormsby Prentice
User Application Article Having completed an initial trial, leading Irish law firm Matheson Ormsby Prentice has appointed Solcara to provide an integrated search solution across its business.
News from Solcara (16 April 2008)
Marketing to the over 50s
Technical Background Article Tod Norman, senior partner at Watson Phillips Norman, argues that there is no such thing as the "over 50s" market.
News from Watson Phillips Norman (16 April 2008)
Disney unveils new animated film agenda
Licensing.biz reports that ten new animated feature films from Disney and Pixar are to roll out by 2012.
News from Licensing.biz (16 April 2008)
Turn PDFs into quality e-books and e-zines
Anyone can now make professional digital publications - such as e-books and e-zines - from a PDF in seconds with YUDU Freedom, from the UK's leading provider of online publications.
News from YUDU Media (16 April 2008)
Simultaneous retrieval technology at Olswang
User Application Article UK law firm Olswang has deployed Solcara SolSearch to provide a comprehensive legal search tool to service the information management needs of its team of 600 staff.
News from Solcara (16 April 2008)
Digital mums online over 12 hours a week
Bounty.com, the UK's largest parenting website, has revealed that one in every five of its 700,000 members is spending in excess of 12.5 hours a week on its site alone.
News from Bounty (16 April 2008)
Cocktail creates Matalan partnership for LOVEFiLM
Cocktail Marketing has created a six-month marketing partnership for LOVEFiLM, the online DVD rental and movie download company, with clothing store Matalan.
News from Cocktail Marketing (15 April 2008)
Conference Coordinator Spain's spectacular events
User Application Article Opera star Plancido Domingo, recently wowed over 300 executives, business owners, politicians, ambassadors and key players in the global energy sector at a Corporate Event in Barcelona.
News from Conference Coordinator Spain (15 April 2008)
Vignette to acquire video publishing capability
Vignette has agreed to acquire Vidavee, a video web services company that enables web publishers to easily upload, share, analyse and monetise internet video content.
News from Vignette UK (15 April 2008)
TranslateMedia opens New York office
TranslateMedia - an award winning translation and localisation company with offices in London, Paris and Brussels - officially launched its office in New York last week.
News from TranslateMedia (15 April 2008)
Norman Baker MP joins Big Three Seminar
Liberal Democrat Shadow Secretary of State for Transport and Member for Lewes, Norman Baker MP, will be joining the all-star cast of notables appearing at The Big Three seminar.
News from REaD Group (15 April 2008)
Royal Mail improves online shopping delivery
Clear information on delivery charges and the ability to track the progress of items ordered are important factors in a good online shopping experience, a Royal Mail study has revealed.
News from Royal Mail (15 April 2008)
Weboptimiser launches video service
Search engine marketing company Weboptimiser has launched a video service.
News from Weboptimiser (15 April 2008)
Global website supports Dialogue expansion
Dialogue Communications has unveiled its new global website for its growing customer base around the world.
News from Dialogue Communications (15 April 2008)
Anexa Teleservices launches AnexaOnDemand
AnexaOnDemand is an outsourced Hispanic language call centre service that significantly reduces the cost per lead and cost per sale of direct response and lead generation advertising.
News from Anexa Teleservices (15 April 2008)
Understanding the behaviour behind the statistics
Technical Background Article Web analytics give marketers a fascinating insight into their customers, explains Jeremy Willmott, User Experience and Design Manager at Visit London.
News from WebTrends (14 April 2008)
RPA:vision sings off on Wakeley signature stores
User Application Article Leading retail expert rpa:vision has just completed store-in-store concepts for Amanda Wakeley at Harrods and Selfridges.
News from RPA:vision (14 April 2008)
Tridias offers new insert opportunity
Fig Tree has announced the launch of a brand new insert opportunity to the market in the Tridias autumn catalogue.
News from Fig Tree DM (14 April 2008)
Hamburg search forum agenda announced
Incisive Media has announced the agenda for the Hamburg Search Engine Strategies (SES) Forum, the latest in the new series of events created by the SES team.
News from Incisive Media (14 April 2008)
Smokefree North West appoints Trimedia
Public relations consultancy Trimedia has been appointed by Smokefree North West, a region-wide initiative aiming to provide children and young people with a tobacco free future.
News from Trimedia (14 April 2008)
London site personalises web experience
User Application Article Website for Londoners ViewLondon.co.uk has partnered with content optimisation specialist Maxymiser to provide a personalised web experience to each of its 1.4 million unique visitors.
News from Maxymiser (14 April 2008)
Survey unveils trends in online ad formats
Technical Background Article Research by Right Media - creator of the Right Media Exchange - on the trading across its Exchange has found interesting trends in the popularity of different online advertising formats in 2007.
News from Right Media (14 April 2008)
Momentum UK snaps up Greenroom Digital
Momentum has bought one of London's leading creative digital agencies, Greenroom Digital, and social media sister company, Entertainment Intelligence, to strengthen its integrated digital capability.
News from Momentum (14 April 2008)
Panda Security for Internet Transaction launched
Panda Security for Internet Transactions is an anti-fraud service for online transactions to protect against identity theft targeting online banks, pay platforms and e-commerce.
News from Panda Security (14 April 2008)
Ministry builds ad-supported internet TV
User Application Article Dance music brand Ministry of Sound is to use internet TV platform Brightcove to program and distribute ad-supported video through its Ministry of Sound TV video portal.
News from Brightcove (14 April 2008)
td Integral captures customer journey
Digital marketing company TradeDoubler has launched td Integral, its cross-media marketing platform allowing users to track, analyse and optimise their online marketing portfolio.
News from TradeDoubler (14 April 2008)
Search agency scoops trio of blue-chip clients
Shell, Ocean Finance and Majestic Wine have all signed up to work with pay per click and search engine optimisation agency Top Position.
News from Top Position (14 April 2008)
Total number of news releases published during the week: 44
News releases from 2008 2007 2006
