News releases on Marketingservicestalk categorised by date
Sunday 6 April
to Saturday 12 April 2008
Solcara is De Beers' best friend
User Application Article De Beers, the diamond company, has installed Solcara Communications Centre to manage stakeholder engagement and communications across the globe.
News from Solcara (11 April 2008)
Embrace consumer participation with your brand
Colette Wade, Marketing Director at WebTrends, argues that in online virtual world Second Life you can be whoever you want to be - it's why most avatars are young, slim and attractive.
News from WebTrends (11 April 2008)
Angelina Ballerina gets CGI makeover
Hit Entertainment has signed Thirteen/Wnet and Nick Jr UK as partners for new Angelina Ballerina series, reports Licensing.biz.
News from Licensing.biz (11 April 2008)
New website makes life easier for businesses
A new business website aimed at simplifying the task of finding networking events has just been launched.
News from Find Networking Events (11 April 2008)
GMI doubles size of Singapore consumer panel
GMI, a provider of global market intelligence solutions, has increased the size of its Singapore consumer panel from 40,000 to 85,000 double opted-in members.
News from GMI (Global Market Insite) (11 April 2008)
BandV Creative scoop Best Stand at Business South
BandV Creative are celebrating after winning Best Stand at the Business South exhibition.
News from BandV Creative (11 April 2008)
REaD Group proves three's big company
Data asset management organisation The REaD Group is set to prove that politics, the environment and consumer affairs need not be strange bedfellows at this year's IDMF.
News from REaD Group (11 April 2008)
NetBooster shortlisted for Travolution award
The interactive marketing specialist has made the best in class for the search engine optimisation category for its Millennium and Copthorne Hotels campaign.
News from Netbooster (11 April 2008)
Dialogue runs SMS service for marathon runner
User Application Article Dialogue is providing a text messaging service during the London Marathon to veteran runner Ian Capon, who is aiming to set a new world record for the most money raised during the race alone.
News from Dialogue Communications (11 April 2008)
Tecna to launch TBeam at Sign UK
This year the Tecna UK stand at Sign and Digital UK will be showcasing the latest member of the revolutionary Tecna modular display system family, TBeam.
News from Tecna UK (11 April 2008)
FHD wins new design project
FHD has been appointed to work on research, naming and brand development for the UK's new Academic Health Sciences Centre, the largest of its kind in the country.
News from FHD (11 April 2008)
Dynamax joins Digital Signage Association
Digital signage solutions specialist Dynamax Technologies has secured membership in a prominent industry organisation to enhance its corporate visibility and further its international interests.
News from Dynamax (10 April 2008)
Capscan showcases international address data
Capscan, a supplier of international address management solutions and data integrity services, is now offering greater and more flexible access to quality international address and geocode data.
News from Capscan (10 April 2008)
Juvenile Diabetes Research Foundation repositions
The UK arm of the charitable fund raising and advocate of type 1 (juvenile) diabetes research worldwide has appointed branding consultancy Spencer du Bois to review its brand positioning.
News from Spencer Du Bois (10 April 2008)
Remote Media launch entry level signagelive player
Remote Media has launched a new entry level signagelive player SD to complement the new range of HD players launched recently.
News from Remote Media | signagelive (10 April 2008)
Indicia Group acquires Entire
Indicia, the marketing services group run by former Wegener DM and Carlson Managing Director David Perkins, has announced the acquisition of direct marketing agency Entire.
News from Entire (10 April 2008)
Making online surveys safe for children
Technical Background Article Children, aged 13 and younger, offer marketers an abundance of useful information through online surveys, and Survey Sampling International works hard to ensure children are completely safe.
News from SSI (10 April 2008)
Capital complacency stifling small business growth
Small business complacency is harming future growth potential and increasing the chance of business failure across London according to Business Link in London.
News from Business Link in London (10 April 2008)
PDV launches Free Book Club at IDMF
The Free DVD Club launched last year via PDV's competition and free coupon portal Fair Exchange has been so successful that it is to be followed by the launch of a Free Book Club.
News from PDV ( 9 April 2008)
DCSF appoints Cocktail for Year of Reading brief
Partnership agency Cocktail Marketing has been appointed by the Department for Children, Schools and Families to supply partnership marketing services to support the National Year of Reading.
News from Cocktail Marketing ( 9 April 2008)
Arts Alliance funds Kenshoo European expansion
Venture capital firm Arts Alliance has completed an investment in Kenshoo, a leading provider of search engine marketing automated technologies.
News from Kenshoo ( 9 April 2008)
Car manufacturers take up online lead generation
User Application Article Clash-Media, the UK's leading online lead generation company, has announced the rapid take-up of its digital marketing services from some of the world's leading car manufacturers.
News from Clash-Media ( 9 April 2008)
Shoppers want high street standards online
Online shoppers are abandoning their baskets before buying because of website complications, according to research from reviewcentre.com.
News from reviewcentre.com ( 9 April 2008)
Brightcove partners Bebo for online video
Brightcove, the internet TV platform, has announced a partnership with social media network Bebo enabling its media customers to distribute online video content to Bebo's 40 million plus members.
News from Brightcove ( 9 April 2008)
Step into the sun and burst into colour
Sunlight can now bring any marketing message to life in this new idea in promotional t-shirts.
News from Firebrand Promotions ( 9 April 2008)
AEO Excellence Awards publish 2008 shortlist
CMP Information, Melville and Earls Court and Olympia Group take the spotlight in the AEO Excellence Awards 2008 shortlist.
News from AEO ( 9 April 2008)
EuroDirect launches CAMEO Brazil
EuroDirect has launched CAMEO Brazil to complement its comprehensive range of UK and international consumer classification systems.
News from EuroDirect ( 9 April 2008)
Twentysix signs novel deal with online start-up
Digital agency twentysix Leeds has signed a ground-breaking deal to create the brand look and feel, digital interface and marketing communications for online wine retailer Bottled4U.
News from Twentysix (London and Leeds) ( 9 April 2008)
AstraZeneca chooses Tibco Spotfire
User Application Article AstraZeneca in The Netherlands is using the Tibco Spotfire enterprise analytics platform to meet the Business Intelligence needs of its sales and marketing professionals.
News from TIBCO Spotfire ( 9 April 2008)
Analytics consultancy helps Virgin soar
User Application Article Virgin Atlantic needed to ensure that its website was performing at the optimum level and, as one of its first steps to achieving this goal, invested in web analytics from WebTrends.
News from WebTrends ( 8 April 2008)
Time to review data security needs
Technical Background Article The changes in working practices that enable us to do business on the move are leaving networks increasingly vulnerable to attack, and businesses' data at serious risk.
News from David Ewen Marketing ( 8 April 2008)
Taxi campaign to raise awareness of flooding
User Application Article The Environment Agency is launching a taxi advertising campaign in a bid to promote its Floodline helpline number.
News from Cabvert Media ( 8 April 2008)
Remote Media launches 70" digital 6-sheet
The Digital Signage Showcase, part of the Sign and Digital UK Show to be held at the NEC, Birmingham, 22-24 April, will see the launch of Remote Media's new signagelive 70" digital 6-sheet.
News from Remote Media | signagelive ( 8 April 2008)
FINA swimming championships sign up partners
The organisers of the FINA World Swimming Championships 2008 have announced the final four sponsorship deals, culminating in record commercial revenue for the major sporting event.
News from Fast Track ( 8 April 2008)
It's back to school for Code Computerlove
Having been disappointed in the education system's digital offering, Code Computerlove MD Tony Foggett has created 'The Institute of Computerlove' to foster digital talent.
News from Code Computerlove ( 8 April 2008)
Teleperformance named as market leader
The latest Datamonitor contact centre outsourcer report names Teleperformance as leader in terms of global depth, vertical expertise, market recognition and horizontal offerings.
News from Teleperformance ( 8 April 2008)
Greenslade snaps up 'Spooks' training days
WFO Group MD Andy Frith has announced that a deal has been struck with former Group Sales and Training Manager Andrew Greenslade to sell the concerns of WFO Training to him.
News from Greenslade Business Consultants ( 8 April 2008)
Data entry expansion for MRDC
MRDC has significantly expanded its data entry and data management centre in Thailand.
News from MRDC ( 8 April 2008)
CMP Information to develop B2B customer database
CMP Information (CMPi), the B2B communications division of United Business Media, is to develop its B2B customer database comprising data from around 20 industry sectors.
News from Database Group ( 8 April 2008)
Event provides insight for South West marketers
The annual South West marketing forum held in Bristol drew over 100 marketers from businesses across the region, providing an in-depth look at sustainability and its impact on brands.
News from Chartered Institute of Marketing ( 8 April 2008)
Marketers 'more boring' than sales people
Marketers are more boring but less irritating and untrustworthy than sales people, according to research carried out in the March CCB fast.MAP omnibus.
News from CCB fast.MAP ( 8 April 2008)
Google shakes up UK digital marketing sector
Technical Background Article Bigmouthmedia comments on Google's radical changes to its Trademark policy that could cost Britain's major companies millions as they struggle to protect their brands online.
News from Bigmouthmedia ( 8 April 2008)
Legal experts warn of chaos for ISPs
Technical Background Article New media law experts say a Government crackdown on illegal downloading will cause chaos among internet service providers who are currently 'ducking their responsibilities'.
News from RMS PR ( 8 April 2008)
Inspired designs for marketing messages
Clement Design offers a range of printed items from t-shirts (in adults' and children's sizes), to environmentally friendly shopping bags and hand-printed textiles.
News from Clement Design ( 8 April 2008)
Solcara helps AstraZeneca on media relations
User Application Article Solcara, the specialist in control, management and searching of digital information, has been helping AstraZeneca manage interactions with the media with Solcara Communications Centre.
News from Solcara ( 7 April 2008)
It's all brand new for MediaVest
MediaVest is the UK's largest independent agency and a top 15 media specialist which last year became the first non-London-based media specialist to attain a GBP200m turnover.
News from MediaVest ( 7 April 2008)
Biometric USBs offer greater data security
The new generation of smart, secure USB drives sold by David Ewen Marketing are currently being snapped up by many high-profile businesses and agencies.
News from David Ewen Marketing ( 7 April 2008)
Keepme Promotions opens Keepme China
Promotional merchandise supplier Keepme Promotions is pleased to announce the launch of Keepme Promotions (China) - a dedicated regional office located in Shenzhen, China.
News from Keepme Promotions ( 7 April 2008)
Top 20 agency prepares for expansion
Digitally focused agency Crayon has appointed a new chairman and outlined its expansion plans.
News from Crayon ( 7 April 2008)
A mirror on the licensing industry
Brand Licensing Europe is proving to be Europe's premier event for the licensing industry, as companies from every market sector flock to exhibit at the show this October.
News from Advanstar: Brand Licensing Europe ( 7 April 2008)
Auto attendance - help or hindrance
Technical Background Article Simon Latham, European Sales Manager at Interalia Communications, argues that, used correctly, call-centre technology can be a useful aid to both caller and operator.
News from Interalia Communications ( 7 April 2008)
Electrical distribution law in the events sector
Technical Background Article Important changes to BS 7909 and BS 7671 on electrical distribution practices are set to have a big impact on the events and entertainment industries.
News from Event Supplier and Services Association (ESSA) ( 7 April 2008)
Seminar aids pharmaceuticals' digital reach
Pioneer of open access publishing BioMed Central will be hosting a specialist seminar to demonstrate how the pharmaceutical and healthcare industries can widen their digital reach.
News from Bio Med Central ( 7 April 2008)
Energy drink gets an on-shelf boost
User Application Article Boost Drinks has unveiled an exciting new smoothie range as well as new-look packaging for its core energy drink, designed by Manchester-based branding specialist Touchpoint.
News from Touchpoint ( 7 April 2008)
Are KPIs the best measures of success?
Technical Background Article Gary Schwartz, VP Product Marketing at Confirmit, argues that Key Performance Indicators produce data that tells you only what happened but nothing about the underlying drivers of trends.
News from Confirmit ( 7 April 2008)
PRCA signs up raft of new members
The PRCA (Public Relations Consultants Association) has already signed up 15 new members this year, increasing its membership by 13 per cent in the first three months of 2008.
News from PRCA ( 7 April 2008)
Esure plans smarter digital campaigns
User Application Article Online insurance specialist esure is seeing a significant improvement in its digital marketing campaigns, by using a reporting system that enables it to see beyond 'last click wins'.
News from RedEye ( 7 April 2008)
Digital Marketing Academy tackles skills shortage
E-consultancy.com has launched a Digital Marketing Graduate Academy, the first of its kind for graduates and businesses in the UK.
News from E-consultancy.com ( 7 April 2008)
Efficient search tool boosts free online exposure
The fastest growing UK Business Directory has relaunched its website in a bid to provide the most comprehensive database of information about services in the UK.
News from FreeIndex.co.uk ( 7 April 2008)
Total number of news releases published during the week: 59
News releases from 2008 2007 2006
