News releases on Marketingservicestalk categorised by date
Sunday 30 March
to Saturday 5 April 2008
EventPlanner Spain kicks off prize draw
EventPlannerSpain.com is offering the chance to win experience vouchers in return for signing up to its regular newsletter.
News from Event Planner Spain ( 4 April 2008)
UK office workers lack technology understanding
A large proportion of UK office workers do not understand the technology available to them, or are not using it to its full potential, according to a survey commissioned by TechSmith
News from TechSmith ( 4 April 2008)
Cognitive opens SME sales and marketing clinic
Sales and marketing consultancy Cognitive Sales has launched an online sales and marketing clinic, a confidential, reliable and cost-effective service for SMEs across the UK.
News from Cognitive Sales ( 4 April 2008)
Discounted cab fares for BlackBerry owners
BlackBerry Smartphone owners are being given the opportunity to claim money back off their taxi fares in an innovative advertising campaign to be centred in London.
News from Cabvert Media ( 4 April 2008)
Recognising freelance talent
Nowadays, one UK worker in seven chooses to work for him or herself, and this highly skilled, highly mobile and highly flexible 21st-century workforce is growing.
News from Xchangeteam ( 4 April 2008)
Tibco Spotfire delivers interactive mashups
Tibco Spotfire 2.1 helps customers and partners more easily create highly visual, interactive and extremely fast business mashups adapted to their needs.
News from TIBCO Spotfire ( 4 April 2008)
CIM explores NHS marketing
The Chartered Institute of Marketing's latest White Paper is on the subject of 'The real NHS: the benefits of a marketing approach'.
News from Chartered Institute of Marketing ( 4 April 2008)
Groovy adds Fruit and Nuts to range
Groovy Fruit and Nuts is a brand new, delicious and healthy promotional product idea available in a variety of personalised packaging options.
News from GroovyChocolate ( 4 April 2008)
Events expert voted industry leader
Nigel Cooper, divisional managing director of Milton Keynes-based marketing services group Motivcom has been voted most influential individual in the UK events industry for a second year.
News from Motivcom ( 4 April 2008)
Panasonic takes camcorder on the road
Consumer electronics giant Panasonic is rolling out an interactive roadshow in April, designed by Berkshire-based marketing consultancy Creative Direction.
News from Creative Direction Consultants ( 4 April 2008)
Fair Exchange launches free coupons online
People can now download free coupons - redeemable in 95 per cent of high street stores, including Sainsbury's and Tesco - at the Fair Exchange games and entertainment portal.
News from Couponstar ( 4 April 2008)
Trinity Mirror acquires Rippleffect Studio
Trinity Mirror is pleased to announce the acquisition of Rippleffect Studio, an award-winning online web design and development consultancy.
News from Rippleffect ( 4 April 2008)
Online ad network adds flair to FTV.com
User Application Article Online advertising network Oridian has announced an agreement with global fashion and beauty media powerhouse Fashion TV to monetise all international ad traffic over FTV.com.
News from Oridian - Online Media Solutions ( 4 April 2008)
Interactive TV generates direct purchase
Technical Background Article Consumer research from the DMA has found that interactive TV is the most powerful in driving a direct purchase, despite it being the least experienced of all media.
News from Direct Marketing Association ( 3 April 2008)
Ad Personalizer enables targeted mobile ads
ChangingWorlds, the global expert in personalisation for mobile data and subscriber intelligence, has introduced its unique personalisation solution for mobile advertising to US carriers.
News from ChangingWorlds ( 3 April 2008)
Crusha shakes up kid's milk market
The Silver Spoon Company is relaunching Crusha milkshake, showcasing its No Added Sugar range with a new TV instalment of the successful Crusha Kittens campaign.
News from Exedra Consultancy ( 3 April 2008)
Airgate manages traffic for value added services
Airwide Solutions, the provider of next-generation mobile messaging and mobile internet infrastructure, applications and solutions, has announced version 5.0 of its award winning AirGate products.
News from Airwide Solutions ( 3 April 2008)
ITW Construction goes mobile with Maximizer
User Application Article ITW Construction Products is another client to benefit from Maximizer's new mobile-enabled CRM system.
News from Maximizer Software ( 3 April 2008)
Nivea Deodorant starts UK-wide roadshow
User Application Article Nivea Deodorant is launching a UK-wide roadshow as part of an integrated marketing campaign, including TV and press, to launch its new deodorant - Double Effect.
News from Space ( 3 April 2008)
Fortune Cookie packs case of award nominations
Digital design agency Fortune Cookie has received an unprecedented 10 nominations at the 2008 Travolution Awards, which recognise excellent web design for the UK travel sector.
News from Fortune Cookie ( 3 April 2008)
Confirmit drives service improvement for Serco
User Application Article Serco Solutions has successfully implemented Confirmit EFM as part of its commitment to continuous service improvement.
News from Confirmit ( 3 April 2008)
Disability charities rebrand as 'Livability'
User Application Article Branding consultancy Spencer du Bois has created the new name and identity for Livability, the charity formed from the merger of John Grooms and the Shaftesbury Society.
News from Spencer Du Bois ( 3 April 2008)
WIN develops Guardian Jobs WAPsite
User Application Article WIN, an innovator in interactive mobile entertainment and information, has developed a Guardian Jobs WAPsite for Guardian News and Media.
News from WIN ( 3 April 2008)
Cabvert flying high with Monarch
Award-winning low fares airline Monarch has extended its taxi advertising campaign with Cabvert Media for 2008.
News from Cabvert Media ( 3 April 2008)
Swift Research flying high after business wins
Yorkshire-based Swift Research is beating the economic downturn with the business growing strongly over the past 12 months.
News from Swift Research ( 3 April 2008)
Generating leads for global business
Aggreko has appointed Ambergreen to assist with its global internet marketing strategy in support of Aggreko's new website.
News from Ambergreen ( 3 April 2008)
Safeguard your property interests
Almost every marketing sector business is involved in property in some way, and to help you safeguard your interests, ContractStore.com has launched a new range of commercial documents.
News from ContractStore.com ( 3 April 2008)
Goodbye SPARX, Hello Aspectus
SPARX Communications, public relations specialists for the technology, energy and finance sectors, has become Aspectus PR.
News from Aspectus ( 3 April 2008)
How well do corporate websites perform?
Technical Background Article The second FT Bowen Craggs Index of corporate website effectiveness shows that Europe leads the way.
News from Bowen Craggs ( 3 April 2008)
Solcara highlights business continuity issues
Technical Background Article Enterprises and government have a long way to go to handle operational continuity during crises, says Solcara, provider of software for control, management and searching of digital information.
News from Solcara ( 2 April 2008)
Benchmarking data for mobile advertisers
Technical Background Article Bango has published click-through and conversion rates from mobile advertising campaigns to help marketers measure the success of their campaigns.
News from Bango ( 2 April 2008)
Heineken gives fans the 'heads up' online
Heineken, proud sponsor of Europe's leading club tournament, has launched a new website for fans of the Heineken Cup.
News from Fast Track ( 2 April 2008)
Cohesium aids European start-ups
Cohesium is an independent French marketing group working on international projects that helps foreign companies successfully set up business in Europe.
News from Cohesium ( 2 April 2008)
P22 type foundry launches Sniplash
P22 type foundry and the International House of Fonts announce the P22 Sniplash Set.
News from P22Type Foundry ( 2 April 2008)
Korenix free 2008-master-brochure launched
Korenix's new brochure illustrates complete industrial computing and networking applications validated by a range of global distributors.
News from Korenix Technology ( 2 April 2008)
Cheapflights shortlisted for Travolution award
Cheapflights has been shortlisted in the prestigious Travolution Magazine 2008 Awards in the Best Meta Search Site/Price Comparison Site category.
News from Cheapflights (with Howzat media and dohop.com) ( 2 April 2008)
WiMAX Broadband users to reach 47m in 5 years
Analysis of the global opportunity for WiMAX 802.16e to deliver local loop broadband connectivity forecasts that WiMAX will begin to take off in 2009, exceeding 47 million subscribers by 2013.
News from Juniper Research ( 2 April 2008)
Canvas Zest removes barriers to mobile
Wapple Canvas Zest is a new version of the web-based site builder tool that breaks down barriers to creating and publishing highly functional, professional and creative mobile internet sites.
News from Wapple.net ( 2 April 2008)
How to achieve marketing stand-out
Technical Background Article Marketers face an ever-growing challenge in attracting the attention of consumers, according to new research from the Direct Marketing Association.
News from Direct Marketing Association ( 2 April 2008)
Bigmouthmedia turns on the style
In a move that further strengthens the agency's ties to the fashion industry; bigmouthmedia has been selected to partner top clothing retailer Wallis' stroll up the online catwalk.
News from Bigmouthmedia ( 2 April 2008)
td AdMatch maximises contextual advertising
TradeDoubler, the global digital marketing company, has launched td AdMatch, its cutting-edge contextual advertising solution.
News from TradeDoubler ( 2 April 2008)
Marketers question online advertising
Technical Background Article The Fournaise Marketing Group's 2007 Global Marketing Effectiveness Report shows that close to 70 per cent of marketers who advertise online are unsure if they get what they pay for.
News from Fournaise Marketing Group ( 2 April 2008)
Pre-MIP boost for LazyTown
Samantha Loveday at Licensing.biz reports that strong sales and new licensing deals follow the opening of LazyTown's European office earlier this year.
News from Licensing.biz ( 2 April 2008)
Muddy Puddles list updated
The Muddy Puddles list has been updated and new volumes are available.
News from Fig Tree DM ( 2 April 2008)
AdMob serves 20 billionth mobile ad
AdMob has announced that it have served its 20 billionth advertisement, making it the first mobile advertising company to hit this milestone worldwide.
News from AdMob ( 2 April 2008)
To blog or not to blog?
Conrad Bennett, technical services director at marketing intelligence and web analytics specialist WebTrends, discusses why a blog is worth serious consideration.
News from WebTrends ( 2 April 2008)
MAMA Group appoints New Visions Mobile
Music venue operator The Mama Group has appointed New Visions Mobile as its mobile ad sales and technology partner and to build social networking applications.
News from New Visions ( 1 April 2008)
Retail expert to speak at Va conference
Tim Danaher, editor of Retail Week, will provide inspiring insight into the retail sector when he speaks at the fifth annual Va Conference on 22 April in London.
News from Va ( 1 April 2008)
NSDesign launches green web hosting
Glasgow-based business internet company NSDesign has partnered with Tree Appeal to launch a green web hosting package, aimed at its environmentally conscious client base.
News from NSDesign ( 1 April 2008)
Retirement age? Who needs one?
Technical Background Article Losing skilled and experienced workers can be an expensive business, no matter how big or small your organisation.
News from Age Positive ( 1 April 2008)
Fastener Fair Budapest accesses eastern Europe
This focused regional exhibition will put fastener and fixing companies in direct contact with distributors, manufacturers and end-users in the fast-developing markets of eastern Europe.
News from Copestone Copywriters for Fastener Fair ( 1 April 2008)
Natural Balance Foods appoints Ambition
Natural Balance Foods has appointed Ambition Communications as its lead marketing communications agency.
News from Ambition Communications ( 1 April 2008)
FME grabs Backyardigans
FremantleMedia has bagged the worldwide home entertainment rights for Nelvana children's property Backyardigans, reports Licensing.biz.
News from Licensing.biz ( 1 April 2008)
Confirmit hosts major MR and EFM conference
Confirmit, the provider of software for market research and enterprise feedback management, is hosting its first conference, Confirmit Community '08, in London on 21 to 23 May.
News from Confirmit ( 1 April 2008)
Vertical Marketing celebrates 20th anniversary
Vertical has become one of the UK's leading integrated marketing communications agencies operating in the technology, industrial and commercial business-to-business sectors.
News from Vertical Marketing ( 1 April 2008)
Holiday-Rentals.co.uk adds display advertising
Holiday-Rentals.co.uk has launched display advertising on its site, providing a great channel for companies with complementary services to reach a huge audience of independent travellers.
News from Holiday-Rentals.co.uk ( 1 April 2008)
Gateshead Council deploys Solcara
User Application Article Centre Gateshead Council has deployed Solcara's Communications Centre software in its media operations.
News from Solcara ( 1 April 2008)
Baby Boomer research helps charity fundraising
A report on Baby Boomer consumers produced by fundraising specialist DMS is urging charities not to ignore changes in the UK demographic make-up and to be prepared to overhaul fundraising.
News from DMS ( 1 April 2008)
RealNetworks blog tunes into music
Digital entertainment services company RealNetworks has begun posting to its new RealMusic Blog, providing exclusive home-grown content to readers from the worldwide music scene.
News from RealNetworks (31 March 2008)
FHM opens Sexiest Women Poll with viral push
User Application Article FHM has worked with brand equity agency Playgroup to develop a viral campaign to push voting in FHM 100 Sexiest Women in the World Poll.
News from Playgroup (31 March 2008)
Ann Summers Bingo and Casino join St Minver
Ann Summers, the high street's leading pleasure retailer, has entered the online gaming affiliate arena by introducing bingo and casino websites in the St Minver Affiliates network.
News from St Minver (31 March 2008)
Google chief to give keynote at Incentive Show
The National Incentive Show's seminar programme, taking place on 16 - 18 September 2008, is set to lead the way in industry inspiration.
News from Touchstone Exhibitions (31 March 2008)
Brand perceptions at mercy of a mouse click
Technical Background Article Paul Nadin, founder of reviewcentre.com, the consumer review site, anticipates a significant shift in marketing strategies following the growth of consumer-generated media.
News from reviewcentre.com (31 March 2008)
UK Consumer Confidence continues to fall
Technical Background Article The GfK NOP Consumer Confidence Index score has dropped by two points to -19, the lowest level since February 1993.
News from GfK NOP (31 March 2008)
Tridias list now available through Fig Tree DM
We are delighted to announce the launch of the Tridias list, now exclusively available through Fig Tree.
News from Fig Tree DM (31 March 2008)
BT and Trimedia recognised for CSR efforts
Leeds-based Trimedia travelled to Washington DC to compete in the annual PR News' CSR Awards.
News from Trimedia (31 March 2008)
Granada wraps up global deals for Bella Sara
Licensing.biz has revealed that Granada has secured core publishing, toy and interactive categories for the international girls' brand.
News from Licensing.biz (31 March 2008)
Funding secured for creative skills training
Creative and Cultural Skills (CCSkills) and the Learning and Skills Council (LSC) have welcomed the news that up to GBP60 million per year has been approved for providing key skills training.
News from Creative & Cultural Skills (31 March 2008)
Mobile search to reach $4.8 billion by 2013
Annual revenues generated by mobile search services are expected to reach $4.8bn by 2013, according to a new report from Juniper Research.
News from Juniper Research (31 March 2008)
Couponstar announces record growth
Couponstar, the provider of secure and trackable consumer-printed coupon solutions, has announced record growth last year, as demand soars for internet printable coupons and vouchers.
News from Couponstar (31 March 2008)
GMC to show multichannel marketing tool at IDMF
GMC Software Technology it will demonstrate its latest software for the design, development and delivery of multichannel marketing campaigns at IDMF.
News from GMC Software Technology (31 March 2008)
Total number of news releases published during the week: 71
News releases from 2008 2007 2006
