News releases on Marketingservicestalk categorised by date
Sunday 23 March
to Saturday 29 March 2008
Have you got the workplace Eco-Factor?
UK jobseekers are facing a new challenge to their recruitment prospects thanks to companies' growing concern with the 'Eco-Factor'.
News from fish4 (28 March 2008)
Expanded education programme at IMEX 2008
When IMEX opens on 22 April in Frankfurt, the award-winning trade show will offer visitors and exhibitors its largest ever professional education programme.
News from IMEX (28 March 2008)
Affinium strengthens cross-channel marketing
Enhancements to enterprise marketing management product Affinium allow marketers to deliver more relevant and timely offers across inbound and outbound channels
News from Unica Corporation (28 March 2008)
Goldshield picks R.O.Eye for affiliate marketing
Goldshield, the British pharmaceutical and healthcare company, has announced R.O.EYE as the latest addition to its affiliate marketing programme.
News from R.O.EYE (28 March 2008)
Amnesty takes donor management in-house
User Application Article Human rights organisation Amnesty International is the latest in a string of charities and other organisations to take its data management in-house with The Software Bureau's Cygnus.
News from Software Bureau (28 March 2008)
Bounty is leading parenting publisher
The latest ABC figures issued for June - December 2007 for Bounty's 'Your Toddler' magazine revealed that circulation increased by over 30 per cent.
News from Bounty (28 March 2008)
ISP expands range of legal services
The Institute of Sales Promotion is adding to its renowned Legal Advisory Service with advice on areas such as corporate finance, commercial property, employment and commercial litigation.
News from Institute of Sales Promotion (28 March 2008)
Onepost underlines importance of postal review
Technical Background Article As the closing date approaches for the Government's call for evidence from postal users, Onepost's Managing Director, Graham Cooper, warns of the importance of the review.
News from Onepost (28 March 2008)
You at Work appoints Mailtrack
User Application Article You at Work, the employee engagement specialist, has appointed digital marketing provider Mailtrack to develop a platform to encourage employees to take up flexible benefits and rewards.
News from Mailtrack (28 March 2008)
Cedar leads the way in green commitment
Cedar Communications, the customer magazine publisher, is pleased to announce that it has been awarded ISO 14001 certification for its environmental management system.
News from Cedar Communications (28 March 2008)
Optics giant uses Somerset web designer
When the international optics giant Gooch and Housego from Ilminster needed a new website it was delighted to find industry-leading expertise right on its doorstep in Somerset.
News from Iconography (28 March 2008)
RPA:vision completes work on Dunhill store
User Application Article Top five interiors specialist rpa:vision has just completed work on the new dunhill flagship store located in London's Mayfair.
News from RPA:vision (28 March 2008)
Siebert Head creates identity for Zagorka beer
User Application Article International brand design consultancy Siebert Head has created the new look for Heineken brand, leading Bulgarian beer Zagorka.
News from SiebertHead (28 March 2008)
Property developer opens door to CRM 10
User Application Article Maximizer Software will be deploying its new mobile-enabled CRM system, Maximizer CRM 10, at international property development company Pafilia.
News from Maximizer Software (28 March 2008)
Human Factors debates cross-cultural design
At CHI 2008 on 10 April, Elisa del Galdo, Human Factors International's Chief of Technical Staff EMEA, will present "What about a 'local' wrapper around a 'universal' core?"
News from Human Factors International (28 March 2008)
Villaparade chooses Blah Blah pr
Newly-launched Blah Blah pr has been appointed, without pitch, to deliver a comprehensive PR programme to support one of the country's fastest growing travel companies, Villaparade.
News from Blah Blah pr (28 March 2008)
eType wins Ministry of Sound ad contract
Leading music and lifestyle brand Ministry of Sound has appointed premium ad network eType to sell all global ad inventory across its range of sites.
News from Media Initiatives Group (28 March 2008)
Parkinson's Society in families direct drive
The Parkinson's Disease Society is launching a warm campaign encouraging donors to help raise additional funds to support friends and families of people with the condition.
News from TDA (27 March 2008)
Actor Ray Winstone goes Blah Blah pr
One of Britain's best-known actors, Ray Winstone, has joined forces with Blah Blah pr and Creative Calvary to promote the children's charity Talk...Don't Walk.
News from Blah Blah pr (27 March 2008)
Harris Interactive to manage Canvasse panel
Harris Interactive has assumed the management of the Canvasse Opinion Panel.
News from Harris Interactive (27 March 2008)
Vignette delivers high-performance websites
Expanding on its Web Experience Platform, Vignette has announced that its new High-Performance Delivery (HPD) software will be available on 28 March 2008.
News from Vignette UK (27 March 2008)
A conscience is good for business
A Manchester-based agency is proving that marketing and PR can be both ethical and profitable.
News from Creative Concern (27 March 2008)
Internet TV research probes viewing behaviour
Technical Background Article New research reveals that as online video usage goes mainstream, the PC has become the second TV in many homes.
News from Simply Media (27 March 2008)
Pitney Bowes announces Interact 08 conference
Pitney Bowes MapInfo and Pitney Bowes Group 1 Software have announced the details of Interact 08, the first-ever definitive event for its user community.
News from Pitney Bowes Group 1 Software (27 March 2008)
Multimap to drive car rental bookings
User Application Article National Car Rental is launching a new online advertising campaign on Multimap to increase car rental bookings.
News from multimap (27 March 2008)
Sponge celebrates fourth year in Top 50
Mobile marketing solutions company Sponge is celebrating its fourth year ranked in Media Momentum's Top 50 fastest growing UK new media companies league table.
News from Sponge (27 March 2008)
In the frame for digital memories
Fluid Branding, renowned for its innovative promotional products, is putting the growing trend for digital photography firmly in the frame.
News from Fluid Branding (27 March 2008)
TradeDoubler and Search Works scoop awards
TradeDoubler and The Search Works both picked up accolades at the Revolution and Media Momentum awards, claiming 'Best use of affiliate' and 'Best management team' respectively.
News from TradeDoubler (27 March 2008)
Eco Incentives makes the write choice
Eco Incentives, the UK and Europe's leading supplier of environmentally friendly promotional incentives, is making the write choice with its new Sustainable Wood ballpen.
News from Eco Incentives (27 March 2008)
Pierhouse acquires Eastman-POS
Pierhouse, which provides marketing management services to retailers and suppliers, has acquired in-store signage specialist Eastman-POS.
News from Pierhouse Business Solutions (27 March 2008)
MK Marketing Group lands top award for client
Norwich-based marketing company The MK Group has been successful in securing a leading industry award for its client Hubbard Ice Systems, based near Ipswich.
News from MK Marketing Group (27 March 2008)
Space wins anti-litter and fly-tipping work
The Campaign to Protect Rural England has appointed integrated marketing agency space to create a year-long integrated campaign to discourage litter and fly-tipping.
News from Space (27 March 2008)
Franchising from the inside out
Cavendish has launched a comprehensive DVD explaining how to become a successful franchisee.
News from Cavendish (27 March 2008)
Conference highlights how data drives decisions
SPSS, a worldwide provider of predictive analytics software and services, has announced its third annual European customer conference, Directions 2008, will be held in Athens on 12-15 May.
News from SPSS (27 March 2008)
Flirtomatic launches search by location service
Flirtomatic, the mobile and online flirting service, has announced the addition of its search by location feature to its services.
News from Flirtomatic (27 March 2008)
Ospreys turn to voice broadcasting
The Ospreys have become the first Welsh rugby club to adopt Relay Station's voice broadcasting technology and services to boost ticket sales.
News from Relay Station (26 March 2008)
Social awareness groups gain power on the net
The people behind OneSmallDeed.com are using the internet to get the world thinking, and hopefully, doing.
News from Copious (26 March 2008)
Customers prefer charities to Kate Moss
Partnerships with charities and good causes are more likely to persuade consumers to buy a brand than links with sport, music, TV/entertainment, film, gaming and the arts.
News from Ogilvy Action (26 March 2008)
All aboard for the Capital of Culture
Code Computerlove has created a microsite for First TransPennine Express (FTPE) to support its status as an "official supporter" of the 08 Liverpool European Capital of Culture.
News from Code Computerlove (26 March 2008)
UK's ID fraud epidemic
Technical Background Article A shocking one in six Britons (16.6 per cent) claims to have experienced some form of identity fraud in the past year, according to a survey from data value management specialist DQM Group.
News from DQM Group (26 March 2008)
Nomensa wins gold marketing award
User Application Article Digital agency Nomensa has won Gold in the Scottish Further Education Unit Marketing Awards for its website for Stevenson College, one of Scotland's largest further education colleges.
News from Nomensa (26 March 2008)
Survey identifies top turn-offs for consumers
Technical Background Article A new survey from mailstream technology specialist Pitney Bowes has identified the marketing techniques that cause UK consumers the most irritation.
News from Pitney Bowes (26 March 2008)
Treat employees like gold nuggets
Technical Background Article Inspire and develop your people or you will lose them, argues Colin Thompson of Cavendish.
News from Cavendish (26 March 2008)
Markettiers4dc wins Motor Show PR contract
Award-winning broadcast PR specialist Markettiers4dc has been successful in its bid for the British International Motor Show broadcast PR contract after a competitive pitch.
News from Markettiers4dc (26 March 2008)
Hallam up for Women and Technology Award
Susan Hallam, together with Dell and Aircom, has been shortlisted as a national finalist in the BlackBerry Women and Technology Awards 2008.
News from Hallam Internet Marketing (26 March 2008)
Astream named best streaming provider
Astream, the streaming solutions provider founded in 1999, has for the second year in a row won the coveted award for Best Streaming at the 10th Annual UK Internet Industry Awards.
News from Astream (26 March 2008)
Ubisoft grabs Tom Clancy name rights
Publisher Ubisoft has acquired the best-selling author's name for video games, related books, movies and merchandise, according to Licensing.biz.
News from Licensing.biz (26 March 2008)
ListManager helps BandW double email open rate
User Application Article Over 40 per cent of people targeted by Bowers and Wilkins in an email campaign to promote its new Zeppelin iPod speakers opened the digital marketing message to learn more.
News from Lyris UK (26 March 2008)
National Trust appoints TDA to boost legacies
User Application Article The National Trust has selected direct-to-digital agency TDA to develop and execute an innovative new proposition encouraging members to remember the charity in their will.
News from TDA (26 March 2008)
Is results-based PR the way forward?
Technical Background Article Jason Kelly, PR Director for newly launched Blah Blah, examines how the industry could help itself by exploring the full potential of results-based public relations to retain clients.
News from Blah Blah pr (26 March 2008)
GIS mapping offers accurate spatial analysis
Technical Background Article Spatial analysis used to be done by manual processing procedures but now with the development of GIS, efficient handling of voluminous data and effective spatial analysis are possible.
News from Sai BPO Services (25 March 2008)
Vipu demolishes cost barriers for B2B marketing
A new industrialised approach to B2B marketing is lowering costs for companies across Europe and bringing powerful and cost-effective marketing campaigns in the grasp of the smallest firms.
News from Vipu International Oy (25 March 2008)
Making the most of online marketing
Technical Background Article Companies must increase their online budgets and expand their activity to reach the millions of potential customers that regularly use the internet, argues Luke Pursey, UK MD of Clash-Media.
News from Clash-Media (25 March 2008)
Why you must come to IMEX
It isn't just the fascinating people you meet at IMEX: it's the overwhelming sense that together, in the world of meetings, incentive travel and events, you are part of something very special.
News from IMEX (25 March 2008)
Addressing for impact
At the IDMF, vistors can see the mailing technology that underwrites the message from specialists Renaddress that "the better the appearance, then the better the response".
News from Renaddress (25 March 2008)
Airwide's mobile advertising solution takes gold
Airwide Solutions has won the Gold Award in the category of Innovation in Mobile Advertising at the inaugural Visiongain Mobile Advertising and Marketing Awards (MAMAs).
News from Airwide Solutions (25 March 2008)
Web analytics - is it time for change?
Following an extensive survey of the marketplace, UK-based firm Intellitracker is introducing a new approach to web analytics.
News from Intellitracker (25 March 2008)
Capscan tackles Irish addressing
Capscan, supplier of international address management solutions and data integrity services, is to launch a new version of Matchcode International for Ireland at IDMF 2008.
News from Capscan (25 March 2008)
Sky's the limit for UK licensing industry
The Licensing Source Book Europe announces the official launch of The Licensing Awards 2008 and final category line-up - set to be the biggest year yet.
News from Max Publishing (25 March 2008)
Live and Breathe helps relaunch Lambretta shoes
Retail marketing agency Live and Breathe has created a set of stylishly retro marketing support materials to relaunch Lambretta's footwear range to European buyers and trade and consumer press.
News from Live and Breathe (25 March 2008)
Oridian scores with Goal.com France ad deal
Advertising network Oridian and Goal.com, the world's largest website for international soccer news, have announced an exclusive partnership for French online ad traffic.
News from Oridian - Online Media Solutions (25 March 2008)
E-retail customer satisfaction remains high
Technical Background Article IMRG has released the results of its e-Customer Service Index (e-CSI) - the key industry indicator and benchmark of e-retail customer satisfaction.
News from IMRG (25 March 2008)
Enterprises enhance content quality with SDL
SDL's Global Authoring Management System 2008 optimises enterprise-wide authoring processes to improve quality, consistency and time to market.
News from SDL (25 March 2008)
Rise in consumers opting out of electoral roll
Technical Background Article Skipton Information Group, owner of EuroDirect, has revealed the latest opt-out figures from the 2008 Electoral Roll, which indicate yet another rise in opt-out levels across the UK.
News from EuroDirect (25 March 2008)
Gyro wins New Zealand Lamb brief
Meat and Wool New Zealand, has appointed marketing agency Gyro to manage an above-the-line advertising campaign for New Zealand Lamb.
News from Gyro International (25 March 2008)
Total number of news releases published during the week: 65
News releases from 2008 2007 2006
