News releases on Marketingservicestalk categorised by date
Sunday 9 March
to Saturday 15 March 2008
Media recruitment firm opens for business
Martin Tripp, Kate Penfold and Matt D'Cruz have a combined 18 years' experience in media headhunting and have launched a full-service recruitment business for media and communications.
News from Martin Tripp Associates (14 March 2008)
AC Milan scores hat trick with British fans
Football club AC Milan has launched a loyalty programme for its fans living in the UK using Reward technology.
News from Reward (14 March 2008)
Acquisition strengthens Ambergreen in search
Ambergreen has announced the acquisition of digital agency Lightershade allowing the agency to implement the powerful strategies it creates for its clients.
News from Ambergreen (14 March 2008)
Hertz Europe appoints Iris Worldwide
Hertz Europe has awarded its advertising and direct communications business to one of the world's leading independent agency groups, Iris Worldwide.
News from iris (14 March 2008)
EuroContactPool unveils new services at IDMF
EuroContactPool brings a new vision and a raft of new services to this year's International Direct Marketing Fair following its integration into global business information provider PAR.
News from EuroContactPool (14 March 2008)
Internet World appoints Tamba for viral marketing
Tamba, the multi-award-winning viral agency has announced its appointment as the viral marketing agency for Internet World 2008.
News from TAMBA Internet (14 March 2008)
WeBuild creates websites for CSC Media Group
Web agency WeBuild has completed a contract to create two new branded websites for CSC Media Group's Anime Central and True Movies television channels.
News from WeBuild (14 March 2008)
Fotorama to run scratch card promotion at PME
Fotorama, the fixed-fee experts, will be offering every visitor an opportunity to win GBP100,000 as part of a scratch card promotion at the Promotional Marketing Exhibition in April.
News from Fotorama (13 March 2008)
New-look B2B magazine hits desks
Promotions Buyer, the leading magazine for the sales promotion and incentive industry, has been relaunched to rave reviews from the industry.
News from Summersault Communications (13 March 2008)
Marketing with integrity
Technical Background Article Consultant Colin Thompson of Cavendish offers some tips on how to approach the marketing of your products or services.
News from Cavendish (13 March 2008)
Firms must hold steady in uncertain times
Technical Background Article Companies need to take advantage of business opportunities and fight their instinct to freeze or cut growth strategies during times of economic uncertainty, argues Frost and Sullivan.
News from Frost and Sullivan (13 March 2008)
Internet marketing laid bare
The secrets to empowering a website, winning top rankings on search engines and securing record hits to corporate websites are to be unveiled at an event next week.
News from PM Forum West Midlands Region (13 March 2008)
IAS wins FMB account
Brand and communications agency IAS B2B Marketing has beaten eight other agencies to win the account for the London based Federation of Master Builders (FMB).
News from IAS B2B Marketing (13 March 2008)
UN appoints Pod! to provide digital support
Independent creative digital agency Pod1 has won an annual contract for the provision of digital services to The United Nations' Global Mechanism (GM).
News from Pod1 (13 March 2008)
McArthurGlen appoints Manchester agencies
Designer shopping outlet group McArthurGlen, whose headquarters are in London, is now working with three of Manchester's leading marketing agencies to maximise its new business strategy.
News from Clear Marketing Communications (13 March 2008)
50connect partners with Flora pro.activ
50connect, the UK's largest independent editorial-led portal for over-45s, has teamed up with Flora pro.activ to promote a heart health campaign aimed at women approaching the menopause.
News from 50connect (13 March 2008)
Tomato Source achieves ISO 9001 certification
Sourcing company Tomato Source has successfully achieved registration to the internationally recognised internal quality management standard ISO 9001:2000.
News from Tomato Source (13 March 2008)
Adknowledge signs Paltalk to exclusive ad deal
Adknowledge has signed an agreement to be the exclusive display advertising sales representative for video-based online community Paltalk in the UK and Australia.
News from Adknowledge (13 March 2008)
Future launches four online video channels
Special-interest media group Future is to provide four new video channels featuring Future-generated content that will join The Web TV's ad network.
News from Web TV Enterprise (13 March 2008)
RPM voted top experiential agency to work for
Experiential agency RPM has been listed in the top 50 of the Sunday Times' Top 100 Best Small Companies to Work For, for the third year running, making it the highest ranking experiential agency.
News from RPM (13 March 2008)
Steve Leach is European Entrepreneur of the Year
Leading new media entrepreneur Steve Leach, CEO of bigmouthmedia, has triumphed at Europe's most prestigious business awards.
News from Bigmouthmedia (13 March 2008)
Gillette goes online to target youth
Following the success of Gillette's Stealth campaign, which won "Best art direction for digital/interactive" at the MCCA awards, Gillette is launching an online campaign to target the youth arena.
News from Haygarth (13 March 2008)
Live and Breathe rebrands smoothie pouches
Creative retail marketing agency Live and Breathe has overhauled Blendies, a range of blended frozen fruits from Squeeze Me aimed at young, affluent, health-conscious smoothie lovers.
News from Live and Breathe (13 March 2008)
ASDA consolidates affiliate marketing onto buy.at
User Application Article The affiliate marketing activity aims to increase sales at asda.co.uk while increasing economies of scale.
News from buy.at (13 March 2008)
WandCo produce Katana light boxes for John Lewis
User Application Article WandCO Design Solutions is producing sleek flat-profile ultra-slim Katana light boxes for John Lewis stores located in London, Glasgow, Cambridge, Liverpool and Cheadle.
News from W&Co Design Solutions (13 March 2008)
Enable and Red Cross give HIV digital exposure
Enable Interactive produced three integrated 30-second films to help the British Red Cross to engage and educate young people about the global HIV pandemic.
News from Enable Interactive (13 March 2008)
YUDU Media scoops hat-trick of industry awards
YUDU Media has won three prestigious industry accolades, one at the Revolution Awards 2008 and two at the North-West's 'Be Inspired Business Awards' (BIBAs).
News from YUDU Media (13 March 2008)
User Vision selected by BBC's Innovation Labs
User Vision, one of Europe's leading usability specialists, has won a place in the BBC's Innovation Labs.
News from User Vision (13 March 2008)
EMS wins electrical safety contract
User Application Article The Electrical Safety Council has appointed Event Marketing Solutions (EMS) to run a major consumer roadshow highlighting the dangers of electricity in the home.
News from Event Marketing Solutions (13 March 2008)
Limelight Sports to launch London half marathon
The Royal Parks Foundation, working with Limelight Sports, has launched the first ever half marathon to take place through central London, with Brakes and Nokia signed up as sponsors.
News from Limelight Sports (12 March 2008)
Information Arts enjoys a period of growth
B2B relationship marketing consultancy Information Arts has unveiled a wealth of business wins including Panasonic and PHS, and launched a new Information Arts Data Assets division
News from Information Arts (12 March 2008)
JCB brings live performers to experiential effort
JCB, the maker of construction equipment, has enhanced its experiential marketing by staging a live extravaganza featuring performing artists and its heavy duty vehicles at Conexpo in Las Vegas.
News from Drive Productions (12 March 2008)
Charlton Athletic seeks sponsorship deal
Charlton Athletic FC, the south-east London football team, is searching for sponsors to support the club and its community trust activities.
News from Touchdown Marketing (12 March 2008)
Social Enterprise to sell Swedish MR software
Social Enterprise Europe has been appointed UK agent for ViewsCapture, a powerful internet-based research system that allows organisations to receive accurate feedback from customers.
News from Social Enterprise Europe (12 March 2008)
Animal Health Trust DM goes after new donors
The Animal Health Trust has announced a new era for its direct marketing activity, appointing Entire to a donor recruitment brief.
News from Entire (12 March 2008)
Lifestyles Online assign email delivery to Lyris
Pan-European data agency Lifestyles Online has purchased Lyris ListManager to manage email delivery for in-house European activity and for clients in the UK, Germany, France and Spain.
News from Lifestyles Online (12 March 2008)
Arken direct - quality products at online prices
Arken has launched arken direct, a convenient online facility for customers requiring off-the-shelf graphic displays, with the added bonus of significantly reduced prices.
News from arken (12 March 2008)
The Right Address offers speakers for all events
The Right Address offers fascinating corporate speakers including Sahar Hashemi, co-founder of Coffee Republic, former ITN reporter John Suchet and wildlife expert Tessa McGregor.
News from Right Address (12 March 2008)
Coral enhances visual thrill of sporting action
User Application Article Eye-catching window screens using 3M's Vikuiti film grab customers' attention by showing real-time updates on events, marketing promotions and special offers to passers-by.
News from 3M United Kingdom (12 March 2008)
SAS in Visionaries quadrant of Gartner analysis
SAS is in the Visionaries Quadrant of the Magic Quadrant for Marketing Resource Management 2008, by Gartner, Inc.
News from SAS (12 March 2008)
New shows sign up to exhibit at the Halls
This is already set to be a promising year for the Royal Horticultural Halls and Conference Centre (RHH) with a marked increase in new business.
News from Royal Horticultural Halls and Conference Centre (12 March 2008)
Yell.com launches netReach for ad syndication
Yell.com, the online service from Yellow Pages, has launched netReach, an advertising syndication product designed to benefit both online media owners and Yell.com's advertisers.
News from Yell (12 March 2008)
Award recognises Code as online retail specialist
Code Computerlove's digital marketing work for online retailer HMV.com has been recognised with a national award.
News from Code Computerlove (12 March 2008)
Franchise Marketing Awards announce finalists
The finalists for the 2008 Franchise Marketing Awards have been announced, highlighting the impressive quality and range of the UK's thriving franchise industry.
News from Venture Marketing Group (12 March 2008)
IDandC unveils promotional event products
Lanyard, wristband and laminate supplier IDandC has launched new products offering even more ideal solutions for every event and branding opportunity.
News from ID&C (12 March 2008)
Bigmouthmedia wins top search awards
Bigmouthmedia has clinched two top prizes at the Revolution Awards, for "Best Financial Services Campaign" and "Best Search Campaign".
News from Bigmouthmedia (12 March 2008)
Developing a Second Life presence
The virtual internet world Second Life is fast becoming the future for both large and small companies as a means of communicating, trading, interacting, exhibiting and more.
News from Phoenixmedia (12 March 2008)
Warning: 'survey sins' lead to business anguish
Technical Background Article Businesses could miss out on vital data and potential revenue by conducting poor customer research surveys, according to predictive analytics software provider SPSS.
News from SPSS (12 March 2008)
Granada looking ahead to bumper year
Pocoyo, Numberjacks and Bella Sara are all growing strongly for Granada Ventures, according to Licensing.biz.
News from Licensing.biz (12 March 2008)
Geronimo lands BBC Worldwide work
Integrated marketing agency Geronimo has been hired by BBC Magazines (the UK's third largest publisher) to develop a loyalty programme for key children's magazines.
News from Geronimo (12 March 2008)
Twentysix creates online Commando training tool
Thanks to a smart, new interactive training tool, Get Fit To Apply, you can now train alongside the crack Commando force and achieve their legendary fitness levels.
News from Twentysix (London and Leeds) (12 March 2008)
Prestige Scotland wins catering contract
Prestige Scotland, part of Sodexo Prestige, held a unique showcase evening to mark the launch of the new contract to provide catering services at the Royal Botanic Garden Edinburgh.
News from Prestige Scotland (12 March 2008)
Packmail takes data processing in-house
User Application Article Direct mail production house Packmail is the latest in a string of mailing houses to offer clients a full data processing solution with The Software Bureau's flagship product Cygnus.
News from Software Bureau (12 March 2008)
MediaZest signs as Cisco digital signage partner
MediaZest, the one-stop-shop for creative digital displays, has been signed up as a partner to work with Cisco, developing its new Academy of Digital Signage.
News from MediaZest (12 March 2008)
Th1ng creates tension for opening of Vantage Point
Award-winning animation and mixed media production studio th1ng's latest creative treatment is for the UK premiere of new thriller Vantage Point.
News from Th1ng (11 March 2008)
Ignition adds experiential award to trophy haul
Ignition's Nokia New Year's Eve experience won the agency Best Communication Campaign Featuring Experiential Marketing at the MCCA Best Awards.
News from ignition (11 March 2008)
Myadbase enhances sales staff matchmaking service
Myadbase is enhancing its successful matchmaking service which finds freelance advertising sales professionals for publishers, media owners and other sellers of advertising space.
News from Admedia Solutions (11 March 2008)
Amnesty channel to launch on Friction.tv
User Application Article Amnesty International is to put its hard-hitting domestic violence videos on the online video debate site Friction.tv, the 'online Speaker's Corner'.
News from Friction.tv (11 March 2008)
SMP Group creates new image
SMP Group has rebranded to position itself as a full-service retail solutions company.
News from SMP Group (11 March 2008)
MCCA Best Awards applaud outstanding work
The 18th MCCA Best Awards saw The Communications Agency scoop the Best of the Best Award for its Give a Few Bob campaign for the Prostate Cancer Research Foundation.
News from MCCA (11 March 2008)
Optimising machines4sale.co.uk boosts figures
Machines4sale, the website for new and used machine tools, achieved nearly 360,000 hits in January 2008, and, thanks to a web optimisation exercise, it expects this figure to increase.
News from Machines4sale.co.uk (11 March 2008)
Fastener Fair Coventry offers free entry
Save yourself time and get advance information by registering online before the show, says organiser.
News from Copestone Copywriters for Fastener Fair (11 March 2008)
Fortune Cookie sponsors travel sector awards
Digital design agency Fortune Cookie is demonstrating the depth of its support for best practice in design and innovation in the travel sector by sponsoring a raft of digital marketing sector awards.
News from Fortune Cookie (11 March 2008)
Dorling Kindersley launches Mobile Travel Guides
Mobile Systems and Dorling Kindersley have jointly announced the launch of Dorling Kindersley Mobile Travel Guides.
News from Mobile Systems (11 March 2008)
McCallum Layton Research expands offering
McCallum Layton, a leading market research agency based in Leeds, has furthered strengthened its operations by relocating its Computer Aided Telephone Interviewing (CATI) Unit to Headingley.
News from McCallum Layton Research and Marketing Consultants (11 March 2008)
JustGoodCars.com celebrates 6 million milestone
JustGoodCars.com is celebrating passing its 6 million milestone just a month after revealing its aim to have 4 million cars for sale by the end of the year.
News from JustGoodCars (11 March 2008)
Mandmdirect.com wins at ECMOD Awards 2008
Mandmdirect.com, the UK's number one online discount fashion, sports and outdoor apparel retailer, has won the Outdoor Pursuits, Sports and Leisure category at the ECMOD Awards, 2008.
News from mandmdirect.com (11 March 2008)
Canada's Green Party tries voice broadcasting
User Application Article Relay Station's voice message broadcasting service has been selected by the Green Party of Canada to poll voters and establish how they intend to vote in the 17 March by-elections.
News from Relay Station (11 March 2008)
QVC invites customer feedback online
User Application Article The multichannel electronic retailer has launched online Ratings and Reviews from Bazaarvoice and intends to integrate its customers' voice across TV, interactive TV, mobile and web.
News from Bazaarvoice (11 March 2008)
Eclipse Marketing wins FSA accreditation
Database marketing agency Eclipse Marketing has been awarded Financial Services Authority accreditation, following a six-month monitoring and assessment process.
News from Eclipse Marketing (10 March 2008)
CCSkills celebrates women in creative industries
Creative and Cultural Skills Executive Director, Pauline Tambling, last week chaired an event celebrating successful women in the creative industries.
News from Creative & Cultural Skills (10 March 2008)
Book delves into brand anatomy and nature of risk
Brand Risk, Adding Risk Literacy to Brand Management, by David Abrahams, will be published by Gower on 25 March 2008.
News from Gower Publishing (10 March 2008)
Omniture unveils TestandTarget to aid conversion
The technologies of TouchClarity and Offermatica have been combined into a single tool and will be marketed as Omniture TestandTarget.
News from Omniture (10 March 2008)
Electronics engineers want print to stay
A study carried out by Chichester University students for Napier found that print magazine articles are still hugely important to European electronics engineers as a source of information.
News from Napier Partnership (10 March 2008)
Subtle changes to prospecting boosts leads
Technical Background Article Many of you are relying on prospecting as your company's main lead generation tool but one of the main causes of poor sales performance can be linked back to prospecting failure.
News from djohnson Promote (10 March 2008)
Optimum Releasing appoints Cocktail Marketing
Cocktail Marketing, the partnership marketing agency, has been appointed by Optimum Releasing, one of the leading independent film distributors, to create marketing partnerships.
News from Cocktail Marketing (10 March 2008)
Cats Protection formulates direct campaign
Cats Protection is contacting existing donors with the aim of eliciting additional support for older cats in the charity's care with a campaign developed by TDA.
News from TDA (10 March 2008)
Whats Local Magazine to print 500,000th copy
Whats Local Magazine, the publisher of free local content magazines across the South East, has broken the 500,000th copy barrier this month, announced Daniel Corby, Managing Director.
News from Whats Local Magazine (10 March 2008)
Adconion snaps up Frontline Direct
Online advertising network Adconion Media Group has acquired Frontline Direct, a leading data management and direct marketing solutions provider, for GBP10.06 million.
News from Adconion (10 March 2008)
BPMA brings together UK marketing bodies
The British Promotional Merchandise Association will facilitate and contribute to a series of key marketing seminars in collaboration with other leading marketing services associations.
News from BPMA (10 March 2008)
Skoda website creates happy drivers
User Application Article Immediacy, part of the Mediasurface group, has used its Web Content Management suite (WCMs) 6.0 to create a new website for car manufacturer Skoda.
News from Mediasurface (10 March 2008)
Hicklin Slade launches Loyalty Practice
Relationship marketing agency Hicklin Slade and Partners has announced the launch of a new division - the Loyalty Practice.
News from Hicklin Slade and Partners (10 March 2008)
Furniture giant picks eCircle for email brief
The UK's largest furniture specialist, Harveys, The Furniture Store, has appointed eCircle to manage its email marketing activity.
News from eCircle (10 March 2008)
Total number of news releases published during the week: 83
News releases from 2008 2007 2006
