News releases on Marketingservicestalk categorised by date
Sunday 2 March
to Saturday 8 March 2008
Twenga makes online shopping easier and cheaper
Twenga.co.uk, the UK's first impartial and most comprehensive shopping search engine, has added a host of new features set to make shopping online even easier and cheaper for consumers.
News from Twenga.co.uk ( 7 March 2008)
Advertising will not kill off great brands
Chris Radford, director at Differentiate, challenges Sir Tim Bell's astonishing presumption that a great brand could not survive without advertising.
News from Differentiate ( 7 March 2008)
Omniture announces major new SearchCenter
Omniture, a leading provider of online business optimisation software, has released SearchCenter 3, a new version of the company's search engine marketing and keyword bid management solution.
News from Omniture ( 7 March 2008)
Rippleffect campaign helps Mercedes capture data
Award-winning digital agency Rippleffect is extending its 'Win With Mercedes' viral marketing campaign to the North East of England after striking-up a partnership with Sunderland Football Club.
News from Rippleffect ( 7 March 2008)
Business to benefit from Best Practice Alliance
To raise the profile and standard of B2B marketing in the wider business community, a host of marketing communications trade bodies has come together to form the B2B Best Practice Alliance.
News from Direct Marketing Association ( 7 March 2008)
Charity embraces potential of online marketing
Leading UK children and family services charity Norwood has teamed up with marketing agency Michalski Posner to create and develop the innovative online Front Rider campaign.
News from Michalski Posner ( 7 March 2008)
Accelerate with Impact
In his new book, Accelerate with Impact, Colin Thompson argues that improving the quality of people is necessary to take companies through the 21st century.
News from Cavendish ( 7 March 2008)
Trimedia to help Butterfly World take flight
Trimedia has been appointed by the Butterfly World Trust to mark the official launch of Butterfly World, which will include the world's largest walk-though butterfly bio-dome.
News from Trimedia ( 7 March 2008)
Is better CRM the answer in uncertain times?
Technical Background Article Karen Mapstone of Eclipse Marketing argues that effective marketing and CRM techniques can go a long way towards counteracting negative consumer perceptions.
News from Eclipse Marketing ( 7 March 2008)
Are we in need of a Search overhaul?
Recent research by ComScore has indicated that Google's PPC ads in the US have declined - whether this is accurate or not is irrelevant.
News from Periscopix ( 7 March 2008)
Discovery and BT partner through Cocktail
Discovery Networks UK has launched an exclusive promotional partnership with BT negotiated through Cocktail Marketing to highlight The Big Experiment on Discovery Channel.
News from Cocktail Marketing ( 7 March 2008)
Pureprint and Beacon pioneer CarbonNeutral service
Pureprint Group and Beacon Press have launched a carbon offsetting service to help clients reduce their net carbon emissions and play a part in tackling climate change.
News from Pureprint Group ( 7 March 2008)
Equifax focuses on life stage marketing
Equifax, provider of direct marketing services, will be focusing on the fundamental issue of life stage marketing at this year's International Direct Marketing Fair.
News from Equifax ( 7 March 2008)
Engine buys Hogarth to boost stakeholder comms
Engine, the UK's largest privately owned integrated communications group, has acquired 100 per cent of the share capital of Hogarth Partnership, the leading financial and corporate PR consultancy.
News from Engine Group ( 7 March 2008)
Online TV streaming brings video ads to desktop
Zattoo, the live TV to PC platform, is opening its doors to advertisers.
News from Zattoo ( 7 March 2008)
Camden Fleet Services turns to Relay Station
User Application Article Relay Station's flagship voice broadcasting service has been selected by Camden Corporate Fleet Services to push sales of new March registration models.
News from Relay Station ( 6 March 2008)
Astream is streaming provider to First Tuesday
User Application Article Astreamhas been selected as the official streaming provider to First Tuesday, the renowned networking forum that brings together technology companies with investors, VCs and entrepreneurs.
News from Astream ( 6 March 2008)
Lord Puttnam to deliver IDM Annual Lecture 2008
The Institute of Direct Marketing has announced that its 2008 Annual Lecture, sponsored by Oracle, will be delivered by Lord David Puttnam CBE.
News from Institute of Direct Marketing ( 6 March 2008)
Travel networking site offers hotel feedback
European travel and social networking site trivago.com has launched 'trivago hotelier', where hoteliers can respond to reviews of their businesses by trivago's large pan-European community.
News from trivago GmbH ( 6 March 2008)
JML expands European marketing strategy
British consumer products brand JML is to increase its marketing strategy ahead of the expansion of its direct response business in Europe.
News from JML ( 6 March 2008)
Business event delivers strategic insight
Businesses are being offered the chance to hear from a world authority on business strategy at an event taking place later this year.
News from Chartered Institute of Marketing ( 6 March 2008)
Equestrian provider chooses digital catalogues
YUDU Media, the UK's leading provider of online publications, is producing digital editions of catalogues for Robinsons, the UK's largest equestrian provider.
News from YUDU Media ( 6 March 2008)
Navigator Customer Management tops BPA league
Navigator Customer Management, the relationship marketing agency, has ranked highest in the BPA Worldwide call performance league for the UK automotive sector, its fourth win of the title.
News from Navigator Customer Management ( 6 March 2008)
Omniture Announces SiteCatalyst 14
SiteCatalyst 14 with advanced support for rich media delivers a new user interface and unifies UI across all Omniture products.
News from Omniture ( 6 March 2008)
Swimming championship secures record sponsor tally
The 9th FINA World Swimming Championships has announced three more national sponsorship partners, taking the total number to a record eleven partners with more to be announced.
News from Fast Track ( 6 March 2008)
CMW delivers Peugeot three-part DM campaign
Clark McKay and Walpole has created a three-phase strategic direct mail 'repurchase' campaign, on behalf of client Peugeot, as part of a long-term communications programme.
News from Clark McKay and Walpole ( 6 March 2008)
Marketing with microsites
Technical Background Article Sometimes, the key to big profits is small, even micro-small, as many companies are learning with microsites.
News from Click-Rate.co.uk ( 6 March 2008)
Marketing alliance debuts at promotional show
The newly formed and high influential Marketing Association Alliance will make its debut at the Promotional Marketing Exhibition on 15 - 17 April at Olympia in London.
News from Promotional Marketing Exhibition ( 6 March 2008)
The Manor House rated number 1 by customers
The Manor House Conference Centre and Hotel, Godalming, has been named the Number 1 venue in the South East in the prestigious Venue Verdict Awards.
News from Manor House ( 6 March 2008)
Developing markets show need for targeted spend
Bango has published statistics that show a shift in mobile web traffic, from mature mobile markets of Europe and the US to the developing markets of China and India.
News from Bango ( 6 March 2008)
Your chance to be Jack Bauer for the day
Team-building course delegates can now experience the world of Spooks or 24 first hand by signing up to a Covert Operations course with WFO Training.
News from WFO Group ( 6 March 2008)
Dynamax signs partnership with St Clair
Digital signage producer Dynamax has signed a strategic marketing and business development partnership with St Clair Interactive, a developer of interactive touch-screen applications.
News from Dynamax ( 5 March 2008)
Bio Poncho - a versatile product
Promotional products need to be versatile, relevant, useful and environmentally friendly: Bio Poncho, created and developed by Tomato Source, ticks all these boxes.
News from Tomato Source ( 5 March 2008)
Professional marketers to sleep easy
The new regional director and committee of the PM Forum in the West Midlands have pledged to tackle the issues that keep the region's marketing and business development executives awake at night.
News from PM Forum West Midlands Region ( 5 March 2008)
RM roadshow takes technology to school gates
User Application Article Leading education ICT provider RM has launched its first ever roadshow to showcase the latest, must-have hardware and software to schools and colleges across the UK.
News from Event Marketing Solutions ( 5 March 2008)
Harper Macleod goes putty with online campaign
Leading Scottish commercial law firm Harper Macleod LLP is inviting clients and contacts to "Go Putty" with the launch of a novel, online marketing campaign.
News from alias PR & Events ( 5 March 2008)
Jobshop off to a flying start with Jet2.com
Award-winning low-cost airline Jet2.com has turned to Jobshop UK to fill recruitment vacancies at its Bournemouth facility.
News from Jobshop UK ( 5 March 2008)
iProMOH gives Newbury messaging flexibility
User Application Article When it comes to keeping race goers fully informed about future race meetings and events, Interalia's iProMOH is a favourite for Newbury Racecourse in Berkshire.
News from Interalia Communications ( 5 March 2008)
High-definition rich-media online ad campaigns
User Application Article DoubleClick, provider of digital ad technology and services, has launched a feature to enable advertisers to create and deliver online ad campaigns with high-definition full-screen video.
News from DoubleClick ( 5 March 2008)
German auction site launches in UK
Sofina has announced the UK launch of its exciting online auction website, TeleBid.
News from TeleBid ( 5 March 2008)
Experiential campaign leverages sponsorship
User Application Article Toucan briefed experiential marketing agency Sense to create a campaign to leverage Amarula Cream's sponsorship of the Afrika! Afrika! show at the O2 Complex until 29 March.
News from Sense ( 5 March 2008)
PR Leaders' Panel bullish about industry prospects
A survey of the PRCA PR Leaders' Panel, made up of MDs from the UK's leading PR consultancies, found 65 per cent of respondents saying that the UK would not go into recession during 2008.
News from PRCA ( 5 March 2008)
Pay-per-click campaign gives big boost to leads
A ground-breaking marketing agency has enabled an investment land brokerage company to top search engine rankings and bring in major new clients.
News from Open Eye Marketing ( 5 March 2008)
Remote Media to exhibit at screenmedia india
Remote Media is seeking to establish strategic partners and distributors in india for the award-winning signagelive web-based digital signage platform.
News from Remote Media | signagelive ( 5 March 2008)
P22 type foundry launches Albemarle and Kaz
P22 type foundry and the Sherwood Collection have introduced Albemarle and Kaz - two new handwritten style font sets from Ted Staunton.
News from P22Type Foundry ( 5 March 2008)
Loancheck Foundation selects Mediaburst for SMS
Mobile messaging specialist Mediaburst has been selected by the not-for-profit Loancheck Foundation to provide mobile text services for a nationwide consumer awareness and protection campaign.
News from Mediaburst ( 5 March 2008)
Alterian named as market leader in email service
Alterian, the global enterprise marketing platform provider, has been named a market leader in the JupiterResearch E-mail Marketing Buyer's Guide, 2008: E-mail Service Provider Evaluation.
News from Alterian ( 5 March 2008)
PBMS ranks in Global Outsourcing 100
Pitney Bowes Management Services has been recognised as a premier provider of outsourcing services in the International Association of Outsourcing Professionals' Global Outsourcing 100 list.
News from Pitney Bowes ( 5 March 2008)
Magician of the mind inspires building society
User Application Article Newcastle's mind magician, Kennedy, was engaged by Newcastle Building Society to close a corporate sales conference.
News from Kennedy ( 5 March 2008)
ID wins Britvic experiential account
Britvic has appointed experiential specialist iD to create and implement experiential and sampling activity across its soft drinks portfolio.
News from iD ( 5 March 2008)
Dynamax accelerates international expansion plans
Dynamax Technologies has officially entered the North American digital signage market as the company embarks on the next phase of its strategic worldwide expansion.
News from Dynamax ( 4 March 2008)
0845 numbers in - 0800 numbers out?
The purchase of 0845 numbers by businesses is outstripping Free Phone 0800 numbers by three to one yet it costs nothing to call an 0800 number, argues David Clarke.
News from DBS ( 4 March 2008)
DHC beauty secrets from Japan
DHC UK, the direct-order skincare range from Asia, is running an experiential campaign to promote its expert Japanese products.
News from Blazinstar ( 4 March 2008)
Dataforce meets payment card security standard
Dataforce Group, a leading provider of integrated marketing services, has become the first marketing supplier to become compliant with Payment Card Industry Data Security Standard (PCI-DSS).
News from Dataforce Group ( 4 March 2008)
Keeping Pace with the green route for campaigns
Green is definitely the buzz-word in promotions, but as much thought needs to be given to delivering your products in an environmentally efficient way, as in selecting them.
News from Pace Network ( 4 March 2008)
Bread is highly recommended - yet again
The award winning Bread Prepaid Maestro Card has just received a 'highly recommended' rating by comparison website whichwaytopay.com.
News from Payment Card Solutions (UK) ( 4 March 2008)
Winning new friends on the social web
Technical Background Article Targeted advertising and clever widgets are missing the point when it comes to brands working with sites like Facebook and MySpace, argues Will Beresford, Strategy Director, Beyond Analysis.
News from beyondanalysis ( 4 March 2008)
McDonald's appoints Boxer to pan-European project
McDonald's has appointed strategic design agency Boxer to develop a signage system for its European restaurants, as it seeks to highlight extended opening hours.
News from Boxer ( 4 March 2008)
Accessibility champion to give E-Access keynote
Julie Howell, Director of Accessibility at digital design agency Fortune Cookie, will deliver the keynote speech at Headstar's E-Access '08 conference in London on 23 April 2008.
News from Fortune Cookie ( 4 March 2008)
Fiat 500 launched with help from PRG Europe
User Application Article Exactly 500 hours after the stroke of midnight that saw in the New Year, car manufacturer Fiat introduced its new 500 model at the London Eye.
News from PRG Europe ( 4 March 2008)
Dexter collectibles on the way
Licensing.biz reports that Showtime and Bif Bang Pow have signed deal for products based on the new original drama Dexter.
News from Licensing.biz ( 4 March 2008)
FHD completes design work for NHS
NHS Connecting for Health has unveiled the symbol that will be used to support the public roll-out of the Electronic Prescription Service.
News from FHD ( 4 March 2008)
What to look for when buying 0800 numbers
Technical Background Article 0800 numbers offer massive advantages to businesses but buying them can be a minefield if you are not prepared, writes David Clarke.
News from DBS ( 3 March 2008)
Carphone Warehouse adopts Execution Management
User Application Article The Carphone Warehouse is using RedPrairie's Execution Management application to gain a single window into all aspects of store operations, including marketing, merchandising and promotions. Brochure Available
News from RedPrairie ( 3 March 2008)
10PDM launches DVD video copy protection
10th Planet Digital Media has launched DVD Sequr, a new DVD copy protection system for use on DVDR.
News from 10th Planet Digital Media ( 3 March 2008)
021 makeover invigorates Community Network
A branding overhaul by strategic design consultancy 021 Creative has helped international digital advertiser The Community Network to expand its reach significantly into new markets.
News from 021 creative ( 3 March 2008)
Unique watermark security
Until now, the prestige and security derived from branded watermarks running through company literature was the reserve of large multinational organisations.
News from Image Creative Design (ICD) ( 3 March 2008)
FogScreen offers unearthly advertising medium
The FogScreen projection screen is a thin, translucent curtain of mist, generated by ultrasonic waves and water, which literally floats in the air.
News from FogScreen ( 3 March 2008)
OpenVenuei ntegrates with Research Now
OpenVenue, Canada's leading online data collection and panel specialist, will officially trade as Research Now in Canada from 28 February 2008.
News from Research Now ( 3 March 2008)
Gordon Ramsay clones pop-up nationwide
In January, Blazinstar's staffing division implemented a nationwide roadshow for MandB on behalf of Channel 4.
News from Blazinstar ( 3 March 2008)
Newspapers gain from multichannel intelligence
Technical Background Article Advanced user-friendly technologies are converting business data into usable customer intelligence, explains Jason Goodwin, Head of Solution Strategy and Marketing, SAS UK.
News from SAS ( 3 March 2008)
Millward Brown completes 50,000th Link ad pre-test
After 20 years of helping advertisers optimise ad copy, Millward Brown has completed the 50,000th ad copy test using its Link pre-testing solution.
News from Millward Brown ( 3 March 2008)
Total number of news releases published during the week: 72
News releases from 2008 2007 2006
