News releases on Marketingservicestalk categorised by date
Sunday 24 February
to Saturday 1 March 2008
POVNG3 signage software adds new features
POVNG3, the latest version of Dynamax's market-leading digital signage software, offers new features, enhanced functionality and increased flexibility.
News from Dynamax (29 February 2008)
SEAT encourages drivers to unleash their passion
SEAT has tasked Geronimo with creating a below the line campaign to drive consumers to dealerships and purchase key models in the January 2008 range, using an illustrative style.
News from Geronimo (29 February 2008)
Consumer Confidence drops to thirteen-year low
Technical Background Article Confidence among UK Consumers has fallen to a 13-year low as fears grow about recession, according to the latest GfK NOP Consumer Confidence survey.
News from GfK NOP (29 February 2008)
Boden adds reviews online to enhance brand trust
User Application Article Mail order brand Boden will look to add ratings and reviews to its UK website later this year, following the successful launch of ratings and reviews in the US.
News from Bazaarvoice (29 February 2008)
A virtually real world?
With people in the UK spending more than a month each year online, according to uSwitch, the line between the virtual and the real world seems blurred.
News from reviewcentre.com (29 February 2008)
Lifestyles Online offers integrated email and DM
Lifestyles Online adds 150,000 new names to its 1.5 million strong file every month - each contact is available with the corresponding email address for pre- and post-online activity.
News from Lifestyles Online (29 February 2008)
LV= chooses Site Intelligence for online analysis
User Application Article The UK's largest friendly society LV= (formerly Liverpool Victoria) is using Site Intelligence to help monitor its rapidly growing online presence.
News from Site Intelligence (29 February 2008)
Sports franchises use Omniture for social media
User Application Article Major League Baseball, Major League Soccer, the NBA, NFL, NHL, the Premier League, and Germany's Spox.com use Omniture to get closer to their fans.
News from Omniture (29 February 2008)
Taxi advertising - the modern medium
Technical Background Article As companies scramble for new channels to communicate commercial messages, what can be more innovative than advertising on the side of an iconic British cab?
News from Cabvert Media (29 February 2008)
Wrapkin offers cost-effective branding everywhere
The Wrapkin offers cost-effective branding anywhere by allowing beverage makers to extend their packaging and target an unlimited number of consumers for just pennies.
News from Stratospherian Marketing (29 February 2008)
Sporting Giants unearths 50 hopefuls for 2012
UK Sport and the English Institute of Sport have announced that 34 rowers, 11 handball players and seven volleyball players have been successfully integrated into British squads for 2012.
News from Fast Track (29 February 2008)
Pureprint Group kicks off major investment
Pureprint Group has invested in the latest Acoro A5 perfect binder from Muller Martini to streamline production of books, brochures and catalogues as well as improve speed and quality control.
News from Pureprint Group (29 February 2008)
Five top marketers receive IDM Fellowships
The Institute of Direct Marketing has awarded its highest accolade to five leading marketers for their exceptional contribution to the direct and digital marketing profession.
News from Institute of Direct Marketing (29 February 2008)
RPM announces Smart City Dressing launch
Smart City Dressing (SCD) has been launched as part of independent experiential marketing agency RPM.
News from RPM (29 February 2008)
Flirtomatic rings the changes
Mobile and online flirting service Flirtomatic is offering its female members the chance to follow tradition this leap year and propose - on mobile - to the man of their dreams.
News from Flirtomatic (29 February 2008)
Events form plank of Goverment strategy
The Events Industry Alliance, part of the Business Tourism Partnership, welcomes the inclusion of events in the Government's Green Paper recognising the sector's role in the creative economy.
News from Events Industry Alliance (29 February 2008)
Cedar runs Tesco 'Mum of the Year' competition
Who will be named Mum of the Year this Mother's Day? Britain's own "First Lady", Sarah Brown, is to help choose Britain's best mum.
News from Cedar Communications (29 February 2008)
Lost drive underway for CPLG
Licensing.biz reports that the fourth season of Lost on Sky One comes at the centre of a substantial licensing programme.
News from Licensing.biz (29 February 2008)
April in Frankfurt at IMEX
Spend vital time at the most rewarding show in the worldwide meetings, incentive travel and events calendar.
News from IMEX (29 February 2008)
Search engine optimisation - common mistakes
Technical Background Article Search engine optimisation can give a massive boost to your website's traffic but make sure you follow these tips to stop your SEO campaigns crashing and burning, writes David Clarke.
News from DBS (29 February 2008)
Usability review puts customers in driving seat
User Application Article Insurance company esure has put its car insurance customers firmly in the driving seat with a major usability enhancement to its 'quote and buy' online process.
News from RedEye (29 February 2008)
Applelec offers modern way-finding system
Applelec Sign Components has been appointed exclusive UK and Irish distributor for the Signal Sign System range, specialising in way-finding and aluminium display systems.
News from Applelec Sign Components (28 February 2008)
D+R display talents with website redesign
D+R the solution has transformed its website, which showcases what it has to offer existing and prospective clients.
News from D & R Marketing (28 February 2008)
RNLI keeps donor database afloat
User Application Article To improve the relevance of supporter communications and maintain levels of support, charity the Royal National Lifeboat Institution has signed a contract with data provider Acxiom.
News from Acxiom (28 February 2008)
Fathom selects Alterian's Enterprise Marketing
User Application Article Fathom SEO, a leader in ethical search marketing and placement, has selected the Alterian Marketing Services Platform to provide clients with enhanced analytics-based marketing capabilities.
News from Alterian (28 February 2008)
ASDA and gratterpalm spring into action
ASDA is treating customers to a springtime extravaganza in its stores in the build-up to both Mother's Day and Easter this year.
News from gratterpalm (28 February 2008)
M T Media secures cash to fuel growth
M T Media Holdings, owner of "Whats Local Magazine" and "numbers4life", has secured a new funding line of GBP500,000.
News from MT Media (28 February 2008)
Media Wales rewards readers with free flights
From 3 March, readers of the South Wales Echo will be able to collect tokens printed in the newspaper that can be redeemed for a voucher entitling them to a return European flight.
News from Landround (28 February 2008)
Touchpoint appeals to sight to sell smell
Fine Fragrances and Cosmetics has appointed brand design firm Touchpoint to create a range of gift sets for Christmas 2008 to help its brands compete in the celebrity-dominated fragrance market.
News from Touchpoint (28 February 2008)
BSkyB chooses MPP for Store and Share e-payments
BSkyB (Sky) has launched Store and Share, a secure online location to safely upload and store documents, music, videos and photos.
News from MPP Global (28 February 2008)
Harley-Davidson marketing moves up a gear
Eclipse Marketing handles Harley-Davidson's recall programme across Europe as well as wider customer care activities, such as database development, lead management and telemarketing.
News from Eclipse Marketing (28 February 2008)
Search giant Clicks2Customers expands into Europe
Clicks2Customers, the US high performance paid search marketing specialist and strategic partner to Google South Africa, is expanding into Europe.
News from Clicks2Customers (28 February 2008)
Oridian to power Hitflip UK ad traffic
Online ad network Oridian is to sell traffic for top swap site Hitflip.co.uk.
News from Oridian - Online Media Solutions (28 February 2008)
How to choose image clipping service providers
Technical Background Article If you are looking for image clipping services, your first step will probably be to search for "image clipping services" on Google or another search engine.
News from Sai BPO Services (28 February 2008)
Mobile marketing is hot topic for 2008
OnePoint Surveys and UK Trade and Investment (UKTI) reveal the findings from their 'What's hot and what's not?' surveys conducted among delegates at the World Mobile Congress in Barcelona.
News from OnePoint Surveys (28 February 2008)
PandW creates La Gina range
Branding consultancy Pemberton and Whitefoord (PandW) has created the look for the new aperitif range 'La Gina' from Wine and Spirit International.
News from Pemberton and Whitefoord (28 February 2008)
Animal Health launches managed broadcast alerts
Government agency Animal Health has selected Relay Station's broadcasting technology to launch a managed multi-form, early-warning subscription service for farmers, livestock keepers and vets.
News from Relay Station (28 February 2008)
Fremantle Media eyes further growth
Samantha Loveday of Licensing.biz reports that The X Factor and Rainbow brands are among the first to be boosted with new deals.
News from Licensing.biz (28 February 2008)
Holz Toys list updated
The Holz Toys list, exclusively managed through Fig Tree, has been updated with over 9,000 0-12m buyers and enquirers available.
News from Fig Tree DM (28 February 2008)
Research Studios launches motion graphics offer
Global design company Research Studios has launched an international motion graphics offer.
News from Research Studios (28 February 2008)
CCSkills praises Government creative strategy
Creative and Cultural Skills (CCSkills) has welcomed 'Creative Britain: New Talents for the New Economy' - the first Government strategy on the creative industries.
News from Creative & Cultural Skills (28 February 2008)
Promotional product launch targets women
Promotional and marketing products particularly aimed at the female market are few and far between, but did you know that most women have at least one if not two nail files in their handbag?
News from Merlins Marketing (28 February 2008)
Travel sector websites fail disabled travellers
New research commissioned by Travolution magazine has found that major UK travel firms are failing to make their online services accessible to disabled people.
News from Fortune Cookie (27 February 2008)
Kieon opens 6,000 sq ft office space in Bangalore
Kieon, the Anglo-Indian off-shoring business specialising in digital programming solutions for the new media industry, has opened its 6,000 sq ft office space in central Bangalore.
News from Kieon (27 February 2008)
Party Pieces - proven upmarket mail-order buyers
The Party Pieces data set, exclusively available through Fig Tree DM, has undergone a recent profiling excercise.
News from Fig Tree DM (27 February 2008)
Twentysix puts Royal Navy on interactive map
User Application Article Full service digital agency twentysix London has developed another groundbreaking application for the Royal Navy, which puts the Service's Global Operations on show for all to see.
News from Twentysix (London and Leeds) (27 February 2008)
Events agency engages in fruitful eco-project
Tim Waygood, managing director of MotivAction, is planting an orchard on the event company's 170-acre site.
News from MotivAction Group (27 February 2008)
Vignette makes the web personal
Expanding on its Web Experience Platform, Vignette, has announced three new products targeting organisations that want to deliver more personal and engaging web experiences.
News from Vignette UK (27 February 2008)
Report values European 'transpromo' advertising
Over euro2.8 billion worth of advertising space on bills and statements lies unused in the major European economies of Germany, France, the UK, Italy and Spain, a new report reveals.
News from Pitney Bowes (27 February 2008)
Dawson picks up clutch of new accounts
Manchester design consultancy Dawson Design has created the new media packs for Graduate Prospects, the commercial subsidiary of the Higher Education Careers Services Unit.
News from Dawson Design (27 February 2008)
PandMM customer survey raises funds for charity
Milton Keynes-based marketing services agency PandMM has redeveloped its annual customer satisfaction survey to create revenue for a local charity.
News from P&MM (27 February 2008)
British Gas Business picks TDA for GBP1.5m task
British Gas Business has selected direct-to-digital agency TDA to develop an integrated DM strategy to drive customers to its new online insurance aggregator, insurance-for-business.co.uk.
News from TDA (27 February 2008)
Entrepreneurs launch video for the web service
A former BBC producer and a media entrepreneur have launched a powerful new communications tool for any PR firm whose clients use the web to deliver their messages.
News from BizView.tv (27 February 2008)
PIMS-SCA unveils new Fixed Fee Solution
PIMS-SCA, the promotional risk management company, has boosted the level of Fixed Fee coverage for promotional campaigns from a standard GBP5 million to a staggering GBP10m.
News from PIMS-SCA (27 February 2008)
Lealta signs with Gift Voucher Shop
Lealta Group, the employee benefits, loyalty and incentive scheme agency specialist, has signed an exclusive deal with the Gift Voucher Shop.
News from Gift Voucher Shop (27 February 2008)
HSBC partners Rugby Players' Association
HSBC is to become the official banking partner of the Professional Rugby Players' Association (PRA), the representative body for professional rugby union players in England.
News from Fast Track (27 February 2008)
Modular post and panel sign systems from Applelec
Applelec Sign Components has been appointed as the exclusive UK distributor for the Co Sign, Sign System range.
News from Applelec Sign Components (27 February 2008)
Adconion Media receives investment of $80m
Adconion Media Group, Munich, one of the world's fastest-growing online advertising networks, has announced a GBP40.9 million (US$80 million) Series C round of venture funding.
News from Adconion (27 February 2008)
Cocktail matches PropertyFinder with Matalan
Cocktail Marketing has created an online partnership for PropertyFinder.com, the UK's fastest-growing property portal, with clothing and homeware retailer Matalan.
News from Cocktail Marketing (27 February 2008)
Moodboard launches pay-what-you-want scheme
Designers, creatives and picture editors can now get top-quality images for 'whatever they want to pay' through innovative UK-based online stock image library moodboard.
News from Moodboard (27 February 2008)
Website and branding give Kaleido plenty of scope
The South West Disability Arts Organisation, known as Equata, is being rebranded Kaleido with the help of a new website courtesy of digital marketing agency NUMO Group.
News from NUMO Group (26 February 2008)
Free business plan guide launches
ContractStore.com has launched a fully downloadable free business plan guide - which can be used as a planning tool to help you manage the growth of your company.
News from ContractStore.com (26 February 2008)
Interactive webcasts at the click of a mouse
A new service from In Situ Productions will help users create live webcasts completely free of compatibility issues.
News from In Situ Productions (26 February 2008)
Solar powered LED signs from Applelec
Applelec Sign Components has announced that the long-awaited Solar Panels for use with LED modules are now available
News from Applelec Sign Components (26 February 2008)
The secret weapon of an eSuperbrand
User Application Article Over the last three years MyTravel has seen a 400 per cent plus increase in the percentage of business being booked online.
News from Ambergreen (26 February 2008)
Bread launches cashback site
Payment Card Solutions (UK), owner of the award-winning Bread Prepaid Maestro Card, has announced the launch of Bread Cashback.
News from Payment Card Solutions (UK) (26 February 2008)
CPS scores with Wembley
Rights agency CPS is to develop a range of licensed products based around the famous stadium, according to Licensing.biz.
News from Licensing.biz (26 February 2008)
Direct marketing made simple for SMEs
Business Strata, the B2B data division of Thomson Local, has relaunched its website to ensure that businesses are able to find, talk to and win new customers with greater ease.
News from Thomson Directories (26 February 2008)
THA Group buys Parc Paradisio shares in Belgium
Marketing communications agency THA Group's founding shareholder and chairman, Kevin Ingram, has acquired Parc Paradisio's 50 per cent share of its Belgian business.
News from THA Group (26 February 2008)
DMA raises concerns on Agency Workers Directive
Technical Background Article Despite the Government using its veto to block the Agency Workers Directive in December 2007, the DMA is concerned that it might return to the European Agenda under the French Presidency.
News from Direct Marketing Association (26 February 2008)
Common CV howlers mean jobseekers miss out
UK jobseekers are missing out on their dream job because of easily avoided CV blunders, reveals fish4jobs.
News from fish4 (26 February 2008)
Code to create one online voice for NUS
The National Union of Students and NUS Services have appointed Manchester-based digital agency Code Computerlove to create a new, all-encompassing NUS website.
News from Code Computerlove (26 February 2008)
BackboneITGroup slams SEO advice in AMEX guide
BackboneITGroup.com has criticised advice handed out to small businesses by American Express in a recent edition of its Open book customer publication.
News from Backbone IT Group (26 February 2008)
Brand management strategies from leading marketer
The revised edition of New Strategic Brand Management tackles issues such as internationalisation and globalisation, portfolio concentration, megabrands and managing brand architectures.
News from Kogan Page (26 February 2008)
IMEX 2008 reinforces strong lead on green issues
IMEX will reinforce the strong lead it has taken on environmental best practice in the international meetings industry with a series of new 'green' initiatives at this year's show.
News from IMEX (26 February 2008)
Clarion Events acquired by VSS for GBP120m
The London based office of Veronis Suhler Stevenson (VSS), the New York private equity fund, has acquired Clarion Events for just over GBP120 million.
News from Events Industry Alliance (26 February 2008)
Telcast announces trio of new investors
Telcast Media Group, the international television/multiplatform/programme and technology company, has announced new investors as it paves the way for ambitious content delivery plans.
News from Telcast Media Group (26 February 2008)
Sagittarius puts sparkle into drinks company
Kent's oldest soft drinks manufacturer, The Silver Spring Mineral Water Company, has appointed Sagittarius Marketing to lead a wholesale review of its marketing and communications.
News from Sagittarius Marketing (26 February 2008)
Webinar explains how to succeed on mobile web
On Wednesday 27 February at 4.00pm Bango is running a free webinar focused on mobile analytics and how to get an insight into mobile visitors and maximise mobile marketing effectiveness.
News from Bango (26 February 2008)
Twentysix Leeds now among North's biggest shops
Twentysix Leeds is celebrating its first year in business with five new appointments, taking its team to 31 and making it one of the largest digital agencies in the region.
News from Twentysix (London and Leeds) (25 February 2008)
Omniture doubles La Redoute email conversions
User Application Article French online retailer La Redoute has boosted its email marketing sale conversion rates by up to 100 per cent using Omniture SiteCatalyst, the web analytics platform.
News from Omniture (25 February 2008)
Cats Protection builds relations with adopters
Cat charity Cats Protection is taking proactive measures to build relationships with cat adopters and recruit new donors with the launch of a welcome pack.
News from TDA (25 February 2008)
Facebook suffers first ever drop in UK audience
Technical Background Article After 17 successive monthly increases in UK audience, Facebook has suffered its first drop; falling 5 per cent from 8.9 million UK Unique Visitors in Dec 07 to 8.5 million in Jan 08.
News from Nielsen Online (25 February 2008)
British Basketball appoints Fast Track
Fast Track, the sports sponsorship, consulting, events, communications and rights marketing agency, is to deliver British Basketball's EuroBasket games, commercial, PR and media relations.
News from Fast Track (25 February 2008)
UK asset managers threatened by Chinese bubble
Technical Background Article New figures released by global information providers TNS cast a shadow over the perceived impact of China's stock market bubble on the European economy.
News from TNS Global (25 February 2008)
England and Wales Cricket Board picks Locker Room
Sports marketing agency Locker Room Sports has been appointed by the England and Wales Cricket Board to handle digital communications for its fans services and membership programme.
News from Locker Room (25 February 2008)
Tealeaf to help Rightmove deliver more leads
User Application Article Rightmove, the UK's largest property website, has selected the Tealeaf CX suite to help enhance the online experience of visitors to its website.
News from Tealeaf (25 February 2008)
Guidance for working at UK exhibitions initiative
Confex 2008 saw the launch of the 'Guidance for working at UK exhibitions' initiative from the Association of Event Venues and Event Supplier and Services Association.
News from AEO (25 February 2008)
Study highlights retailers' email shortcomings
Technical Background Article Hitting the Mark, a retail benchmark study released by dotMailer, reveals that some of the UK's largest online and offline retailers are neglecting key areas of the email marketing process.
News from dotMailer (25 February 2008)
Nivea appoints Sledge for new campaign
Experiential agency Sledge has been appointed by Nivea to handle a nationwide campaign for Nivea Visage, following a competitive pitch.
News from Sledge (25 February 2008)
Total number of news releases published during the week: 90
News releases from 2008 2007 2006
