News releases on Marketingservicestalk categorised by date
Sunday 10 February
to Saturday 16 February 2008
Airwide and TietoEnator integrate mobile offering
The integrated mobile advertising solution supports multiple advertising models and allows rich targeting for increased ad revenues.
News from Airwide Solutions (15 February 2008)
Q4 Search Engine Marketing report released
Efficient Frontier, the search engine marketing technology specialist, has announced the release of the Search Engine Performance Report: Q4 2007.
News from Efficient Frontier (15 February 2008)
Phil McIntyre Entertainment appoints Cocktail
Partnership agency Cocktail Marketing has been appointed by Phil McIntyre Entertainment, the live comedy promoter, to create partnerships that will break the mould of sponsorships.
News from Cocktail Marketing (15 February 2008)
Creme Egg releases spoof mini 'goovie' series
Cadbury Creme Egg is running an online mini-movie series on cult animation and game website Weebl's Stuff as part of its latest advertising push.
News from w00t!media (15 February 2008)
SOS Response selects Mediaburst
User Application Article Mobile messaging leader Mediaburst has been selected by security services company SOS Response to provide the text interface platform of a security system to stamp out bicycle theft.
News from Mediaburst (15 February 2008)
Airline drives sales through affinity marketing
Etihad Airways, the UAE's national airline, has appointed partnership marketing specialist Touchdown Brand Affinity Marketing to source prestigious brand partners in the lifestyle sector.
News from Touchdown Brand Affinity Marketing (15 February 2008)
Take cover - the Eco Umbrella is launching
The latest product to make a major splash in the green promotions sector will be the Eco Umbrella, according to the UK's leading environmental promotions company Eco Incentives.
News from Eco Incentives (15 February 2008)
Engine stokes direct expertise fire
Marketing and communications group Engine has acquired 100 per cent of leading independent UK direct marketing agency Partners Andrews Aldridge and its associate, Fuel Data Strategies.
News from Engine Group (15 February 2008)
GJ Plastics delivers bespoke POS to Heathrow
User Application Article GJ Plastics, a supplier of bespoke in-store marketing products, has demonstrated unique strategic vision and strength in design while coordinating its latest project in Heathrow Airport.
News from GJ Plastics (15 February 2008)
Westminster City Council joins PRCA
Westminster City Council has become the first public sector organisation to join the PRCA, opening the membership to new organisations.
News from PRCA (15 February 2008)
Marketers with a sales background add value
Marketing services seem to be on offer everywhere these days and claims of skills are many, and a sales background can boost marketing competence, argues Derek Carpenter.
News from Derek Carpenter Marketing (14 February 2008)
Qualifications updated to meet business challenges
As part of a three-year programme to update its four core marketing qualifications, The Chartered Institute of Marketing has announced the first two levels, to be taught from July 2008.
News from Chartered Institute of Marketing (14 February 2008)
Online reviewers shape consumer market in Britain
Online reviewers are changing the shopping habits of British consumers, according to the founder of the UK's largest consumer review site, reviewcentre.com.
News from RMS PR (14 February 2008)
Folio Society tasks Entire with DM acquisition
The Folio Society has appointed Entire to its DM acquisition programme that will see it partner with the Sunday Times Fine Books brand.
News from Entire (14 February 2008)
Web Liquid strengthens planning function
Award-winning, digital marketing agency Web Liquid is consolidating its growth with the appointment of James Hudson as Associate Media Director.
News from Web Liquid (14 February 2008)
Formjet develops own-brand software for MandS
Formjet Innovations has partnered with MandS to produce an exclusive new range of software designed to support the home and office computing needs of MandS customers.
News from Formjet Innovations (14 February 2008)
Enable Interactive delivers bright green future
A strategic review and brand update made sustainable development charity Forum for the Future realise that the time was right to rebuild its web presence and that digital was the way to go.
News from Enable Interactive (14 February 2008)
SAS innovates the customer experience
At this year's Technology for Marketing conference, SAS showcased its suite of solutions that enable organisations to innovate and improve their customers' experience of their brands.
News from SAS (14 February 2008)
Airwide unveils Mobile Messaging Barometer
The Global Mobile Messaging Barometer for 2008 highlights growth opportunities in emerging and mature markets worldwide.
News from Airwide Solutions (14 February 2008)
Aegis Media UK launches AEvolve
Aegis Media UK has launched AEvolve, a fully integrated insight, evaluation and data service with digital at its core, that is unprecedented in the UK agency marketplace.
News from Aegis Group (14 February 2008)
BFI launches Filmstore online
User Application Article Film enthusiasts worldwide can now access a wide selection of DVDs, books, gifts and other film-related products from the British Film Institute's collection at its new Filmstore website.
News from Actinic (14 February 2008)
Falmouth student completes brand writing tasks
An MA Professional Writing student at University College Falmouth has cut his teeth writing for some of the UK's best-known brands while still on the course.
News from University College Falmouth (14 February 2008)
Blue Marlin helps Anadin ease the pain
Wyeth Consumer Healthcare is to launch a new Anadin painkiller aimed at easing joint pain, with branding and packaging created by Blue Marlin Brand Design.
News from Blue Marlin Brand Design (14 February 2008)
Inverness Medical appoints Watt Gilchrist
Inverness Medical has awarded its European artwork and pre-press contract to Watt Gilchrist following a three-way pitch.
News from Watt Gilchrist (14 February 2008)
Utopia SEO services boost client profits
Utopia is an SEO (search engine optimisation) company that has provided professional internet marketing and web development since 2001.
News from Utopia Web Solutions (14 February 2008)
News from Tixmob (14 February 2008)
News from Tixmob (14 February 2008)
Th1ng creates a heart-healthy treatment for Flora
Animation studio Th1ng has created two TV commercials for the new Flora Becel Pro-activ campaign.
News from Th1ng (14 February 2008)
Selectabase updates Consumer Profiles database
Selectabase, one of the UK's leading independent direct marketing list providers, has released a fully updated version of its Consumer Profiles database.
News from Selectabase (13 February 2008)
Medio Panel tracks shift in mobile search
Technical Background Article Medio Systems' 2H07 research demonstrates the emerging use of mobile search to find information from the mobile web.
News from Medio Systems (13 February 2008)
Mercado ignites a new era of e-commerce
Mercado is introducing unprecedented levels of shopper engagement and e-commerce merchandising capabilities in 2008 with Ignition OnDemand, a highly customisable e-commerce solution.
News from Mercado Software (13 February 2008)
Embrace diversity to fill those gaps
Tracey Wood, Director of Jobshop UK, argues that managers should think more widely when looking to fill vacancies.
News from Jobshop UK (13 February 2008)
Enable Interactive wins Breast Cancer Care brief
Bristol-based digital design agency Enable Interactive has won a contract against stiff competition to redesign Breast Cancer Care's website.
News from Enable Interactive (13 February 2008)
Motor Neurone Association picks Spencer du Bois
The Motor Neurone Disease Association has just appointed not-for-profit branding consultancy Spencer du Bois to review its brand positioning.
News from Spencer Du Bois (13 February 2008)
Universal Ad gives Schawk competitive advantage
User Application Article Schawk, the brand imaging solutions provider, is deploying technology from Universal Ad, a leading provider of highly innovative cross-channel retail advertising, marketing and promotions solutions.
News from Universal Ad (13 February 2008)
Clearvoice offers Technology Performance Coaching
Workplace innovator Clearvoice Consulting has launched a unique programme offering Technology Performance Coaching to all sizes of business.
News from Clearvoice Consulting (13 February 2008)
Webmart and Business Link offer free training
Print management firm Webmart and the Government's Business Link programme have teamed up to provide marketers with free training to improve their print knowledge and procurement skills.
News from Webmart (13 February 2008)
Accessible Adobe PDF Tagging training course
Spotless Design is running a one-day hands-on course covering Accessible Adobe PDF Tagging on Tuesday 11 March 2008.
News from Spotless Design (13 February 2008)
Venue and events show heads for Leeds
The Northern Venue Exhibition and The BIG WOW Show take place on 12 March 2008 at Saviles Hall in Leeds.
News from Saviles Hall (13 February 2008)
Free B2B social networking boasts 8,000 users
Social networking sites have united people across the globe - now companies will be able to tap into this phenomenon with Business Consort's networking forum.
News from Business Consort (13 February 2008)
Interalia launches affordable teleconferencing
Interalia has launched the Conference Bridge 800, a flexible and cost-effective entry-level dial-in teleconferencing solution for small and medium enterprises.
News from Interalia Communications (13 February 2008)
Man U develops customer marketing capability
SmartFOCUS, the international multichannel marketing software company, has been selected to provide Manchester United Football Club with its intelligent marketing software and services.
News from smartFOCUS (13 February 2008)
Search Marketing Survey goes live
E-consultancy has launched the 2008 UK Search Marketing Survey, with the aim of producing the most detailed and up-to-date analysis of the UK search landscape available to digital marketers.
News from Neutralize (13 February 2008)
World's first online artworking service
Pioneering company AWOL (artworkers online) is offering marketers a solution for those stressful, last-minute jobs which need urgent changes and arrive on your desk just before home time.
News from artworkersonline.co.uk (13 February 2008)
Companies should stick with paper statements
Consumer Media Database companies could lose one third of their customers to rivals if they stopped sending them one simple thing - their monthly paper statement, research has revealed.
News from Royal Mail (13 February 2008)
Get Closer to Bauer Consumer Media customers
Bauer Consumer Media has relaunched the Consumer Media Database of brands recently purchased from Emap, which incorporates 1 million postal addresses and 600,000 active email addresses.
News from Lloyd James Group (13 February 2008)
Serenata Flowers adopts Omniture
A leading online flower retailer has chosen Omniture's automated on-site testing to maximise visit-to-sales conversion.
News from Omniture (13 February 2008)
Speakers will pack plenty into show seminars
Some of the UK's most influential packaging innovators take centre stage when a quartet of exhibitions bring together designers, brand managers, materials suppliers and engineers at the NEC.
News from easyFairs UK (13 February 2008)
Dave Gorman launches his own award at MCCA
Comedian Dave Gorman will be taking centre stage again this year in front of some the country's leading creative agencies to host the MCCA Best Awards 2008 on 4 March at the Brewery, London.
News from MCCA (13 February 2008)
Muller recall Sense for perfect snack tour
Independent experiential marketing agency Sense has been reappointed for the second consecutive year by Muller to run another Muller Rice Perfect Snack tour.
News from Sense (13 February 2008)
CIM Shape The Agenda Paper
Technical Background Article In 'Learning 2.0: Marketers and the responsibility of personal development', the CIM discusses the future of jobs in marketing, now that the 'job for life' no longer exists.
News from Chartered Institute of Marketing (12 February 2008)
Black Hole and M and M Direct plan for success
Online fashion and sportswear retailer M and M Direct has appointed brand response agency The Black Hole to deliver effective planning of a multimillion-pound marketing budget.
News from Black Hole (12 February 2008)
Coull launches online video publishing platforms
Coull, a provider of interactive online video publishing platforms, is launching two products available to brands and content owners to create and manage interactive online video.
News from Coull (12 February 2008)
IAS SMARTS restructures for future growth
Following two years' successful trading, IAS SMARTS is to restructure its brand and business management strategy in preparation for a three-year aggressive plan of growth.
News from IAS B2B Marketing (12 February 2008)
Ultraspeed launches Infected web hosting platform
Hosting solutions provider Ultraspeed has launched its Infected web hosting platform - designed for the high traffic volumes and short-term nature of online marketing campaigns.
News from Ultraspeed (12 February 2008)
ABC and NRS explore closer collaboration
The Audit Bureau of Circulations (ABC) and the National Readership Survey (NRS) have initiated exploratory talks about possible areas for closer collaboration and co-operation.
News from Audit Bureau of Circulations - ABC (12 February 2008)
Contented goes live, announces co-founder
Contented, the digital strategy agency already working with international brands including Cutty Sark, has launched formally with James Turnbull joining as co-founder.
News from Contented (12 February 2008)
Eden State offers digital resource and expertise
Board Grows in Eden State Recently formed digital marketing group Eden State is adding to its board with the appointment of Simon Barton as chief finance officer.
News from Eden State (12 February 2008)
Start-up offers intelligent, cost-effective PR
Plugging a gap in the market for intelligent, cost-effective consumer and business to business communications programmes, Zeus PR is headed up by founder Anthea Fosti.
News from Zeus Public Relations (12 February 2008)
Brown Bear overhauls Maldives site
Alongside a design refresh, new functionality on popular website The MaldivesReview includes a latest offers page featuring special deals from major travel industry leaders.
News from Brown Bear Media (12 February 2008)
Online news readership overtakes national press
Daily online news readership has overtaken national newspapers for the key UK 15 to 44 age group, reports Spectrum Consulting.
News from Spectrum Consulting (12 February 2008)
DIY firms must prepare for Easter
The Recently Moved marketing database can help home improvement companies to step up their marketing efforts ahead of this year's early Easter.
News from Selectabase (12 February 2008)
WIN launches managed content service Magti Fun
Interactive mobile specialist WIN and MagtiCom, the largest mobile operator in Georgia, have launched Magti Fun, a fully managed content service portal.
News from WIN (12 February 2008)
Promotions firm achieves ISO 14001 Accreditation
BTC Group has just celebrated 30 years of trading and specialises in market leading promotional and merchandising initiatives, with a full service in-house resource.
News from BTC Group (12 February 2008)
Bango showcases Analytics at Mobile World Congress
Bango is in Barcelona this week for Mobile World Congress to showcase its new Bango Analytics mobile web stats product.
News from Bango (12 February 2008)
Free trial of voice message broadcasting
Government agencies, local authorities, emergency services, enterprises and sports clubs can measure the immediate impact of voice message broadcasting on their operations.
News from Relay Station (12 February 2008)
Airwide unveils Mobile Advertising Solution
Airwide Solutions has announced a mobile advertising solution that enables mobile operators to effectively capitalise on the growing demand for mobile marketing and advertising.
News from Airwide Solutions (12 February 2008)
Million Impossible launches online magazine
Million Impossible has announced that the first edition of its online magazine, Dreams to Reality, will be published online during March 2008.
News from Million Impossible (12 February 2008)
Why email marketing is still so powerful
Technical Background Article Emedia Sales Director Phil Walker assesses the impact of Web 2.0 on email marketing campaigns and their effectiveness as lead generation and brand awareness tools.
News from emedia (11 February 2008)
BIG Conference covers B2B research for clients
This year's conference, on the subject of B2B Marketing: the issues and the practice and taking place in Chepstow on 21-23 May, has more client involvement than ever before.
News from BIG Conference (11 February 2008)
WWF awards print management to etrinsic
Solihull-based company etrinsic has won the contract to supply a full print management service to the charity, WWF-UK - formerly the World Wildlife Fund.
News from Etrinsic (11 February 2008)
Focus on quality pays off for The Event Show
Exhibitors at The Event Show have declared the 2008 exhibition a resounding success with almost all mentioning the very high quality of visitors as the defining factor.
News from Ocean Media: The Event Show (11 February 2008)
Data security to lead annual DMA conference
Data security will be a prominent theme at the annual DMA Data Protection Conference to be held on 6 March 2008 at the Royal Institute of British Architects.
News from Direct Marketing Association (11 February 2008)
Motivcom chief and campaigns honoured at Eventia
Nigel Cooper, events division Managing Director of marketing services group Motivcom was presented with the prestigious Outstanding Achievement Award at the annual Eventia International Awards.
News from Motivcom (11 February 2008)
Lyris HQ offers integrated online marketing tool
Email marketing specialist Lyris UK is launching Lyris HQ to streamline digital marketing campaigns and improve ROI.
News from Lyris UK (11 February 2008)
Help the Aged appoints The Software Bureau
User Application Article Leading international charity Help the Aged is the latest organisation to opt for in-house donor management, through its appointment of The Software Bureau.
News from Software Bureau (11 February 2008)
Blue Marlin brands UK launch of ButtsOut
If stopping smoking is not on your list of things to do in 2008, then here are a couple of inventions for smoking al fresco.
News from Blue Marlin Brand Design (11 February 2008)
Camping club rebranding focuses on loyalty
One of the UK's oldest brands has put customer loyalty right at the heart of its being with a rebranding that encompasses the customer experience from the inside out.
News from Black Hole (11 February 2008)
Ambergreen tackles healthcare market
Mobilis Healthcare has appointed Ambergreen to help deliver its "genuine expertise in sport and healthcare" proposition online and to increase sales via professional and consumer websites.
News from Ambergreen (11 February 2008)
Sainsbury's Active Kids grows bigger and better
WAX has added a range of exciting developments to the Active Sports initiative including the opportunity to redeem vouchers for tickets to live sports events and a new focus on citizenship.
News from WAX Communications (11 February 2008)
Total number of news releases published during the week: 80
News releases from 2008 2007 2006
