News releases on Marketingservicestalk categorised by date
Sunday 3 February
to Saturday 9 February 2008
John Deere drives mower sales with novel incentive
John Deere, a world leader in agriculture, forestry, lawn and turf care, is driving sales of its new mower range with a dealer incentive created and implemented by the Gift Voucher Shop.
News from Gift Voucher Shop ( 8 February 2008)
Service improves direct mail effectiveness
The scourge of unwanted, unopened direct mail could be a thing of the past with the launch of Chooseyourmail.co.uk, a new online service.
News from Howse Jackson Marketing ( 8 February 2008)
Bango meets industry demand for mobile web stats
Bango Analytics delivers mobile-focused web stats essential to understanding how people interact with mobile websites and which campaigns are most effective.
News from Bango ( 8 February 2008)
PTC brings digital marketing skills to publishers
The Publishing Training Centre (PTC) has joined forces with the Institute of Direct Marketing (IDM) to offer a new course in Digital Marketing for Publishers, which will run on 21-22 May.
News from The Publishing Training Centre ( 8 February 2008)
Beyond works on major Spanish project
Retail specialist Beyond Communications has been appointed as design consultant by Henderson Global Investors and the Myramar Group to work on the Parque Miramar Shopping Centre at Fuengirola.
News from Beyond Communications ( 8 February 2008)
Cracking ideas for Easter promotions
House of Sarunds, the continental chocolate and confectionery supplier, has launched a new range for companies looking to reward staff and customers over Easter.
News from House of Sarunds ( 8 February 2008)
UK companies putting profit before punters
Technical Background Article UK companies, so long renowned for excellent customer service, are now lagging behind other developed nations as they fail to act on the link between satisfied customers and profit.
News from Leadership Factor ( 8 February 2008)
Earls Court gets funky
The Funkyvenues.com team will bring you up to date with all the latest funky venues and suppliers for 2008 at International Confex, Earls Court, London on 12-14 February.
News from Funky Venues ( 8 February 2008)
ZIP offers precise door-drop targeting
The Letterbox Consultancy has launched a new targeting and door-drop service called Zoom-In Precision.
News from Letterbox Consultancy ( 8 February 2008)
Black Hole delivers compelling DRTV for BUPA
Health and care organisation BUPA has tasked The Black Hole with creating and delivering a direct response advert to increase TV response rates.
News from Black Hole ( 8 February 2008)
Jaywing helps online bank launch in UK
Kaupthing Bank, one of the leading North European banks, has launched its online retail services offering, Kaupthing Edge, in the UK.
News from Jaywing ( 8 February 2008)
PepsiCo commissions Ziggurat to launch RAW cola
Ziggurat Brands has created an instantly iconic identity for Pepsi RAW, the latest addition to the Pepsi cola portfolio.
News from Ziggurat Brands ( 8 February 2008)
UK total TV viewing forecast to rise
Technical Background Article Attentional's latest forecasts suggest that a number of factors will combine to offer a brighter future for UK television over the next five years than previously anticipated.
News from Attentional ( 8 February 2008)
Xchangeteam crowns its freelancer of the year
Freelance PR and communications consultant Rona Levin has been named Freelancer of the Year by people resourcing company Xchangeteam.
News from Xchangeteam ( 8 February 2008)
Clash-Media adds Scandinavian sites as affiliates
Since online lead generation company Clash-Media's Scandinavian launch in June 2007, the company has added the widest range of Scandinavia's top web portals to its global Lead and Data Network.
News from Clash-Media ( 8 February 2008)
Sir Paul Judge appointed CIM president
The Chartered Institute of Marketing has appointed Sir Paul Judge as its President.
News from Chartered Institute of Marketing ( 8 February 2008)
Top Position offers free 30-day trial
The offer is exclusively for new clients signing up throughout the month of February for Top Position pay per click and search engine optimisation services.
News from Top Position ( 8 February 2008)
Shoestring seminars for profitable signmakers
The organisers of Sign and Digital UK 2008 have recently announced their Seminar Theatre and claim to provide advice, solutions and inspiration to visitors of the show.
News from J B Marketing and Consultancy Limited ( 8 February 2008)
Campaign boosts spring tourism to SW England
The South West of England Regional Development Agency and South West Tourism is launching a national press and outdoor advertising campaign to encourage visitors to the region this spring.
News from Space ( 8 February 2008)
SPSS survey software increases response rates
Dimensions 5.0 allows market research firms and commercial organisations to easily capture customer attitudes, opinions and experiences.
News from SPSS ( 8 February 2008)
POD1 brings luxury to Aspinal of London website
Aspinal of London, the home stationery, business and luxury leather goods manufacturer, has brought in creative digital agency Pod1 to design and build a state-of-the-art e-commerce site.
News from Pod1 ( 7 February 2008)
Egg breaks new ground with One4all gift voucher
Egg has broken new ground with its first-ever credit card promotion featuring a retail gift voucher as the reward.
News from Gift Voucher Shop ( 7 February 2008)
PIMS-SCA launches dedicated Gaming division
PIMS-SCA, the promotional risk management provider, has announced the launch of PIMS-SCA Gaming.
News from PIMS-SCA ( 7 February 2008)
Viral game helps young people manage money
A viral game encouraging players to attack the opposition with weapons including dog poo and beehives has been launched by online charity YouthNet to help young people better manage their money.
News from Kerb ( 7 February 2008)
Tripp launches luggage campaign in Ireland
Luggage retailer Tripp is promoting two new ranges of luggage in Ireland with a campaign planned and created in the UK by digital media agency NUMO Group.
News from NUMO Group ( 7 February 2008)
Automated courier booking for online retailers
Parcel Shipping Manager is the latest development in the ongoing relationship between P4D, expert in the parcel delivery market, and Polyspaston, a software development company.
News from Parcel Shipping Manager ( 7 February 2008)
Bright creates holiday campaign
This week sees the launch of the largest annual campaign run by Thomson al Fresco for luxury mobile home holidays in France, Italy, Spain, Portugal, Croatia and Holland.
News from bright ( 7 February 2008)
Arvato Loyalty Services partners Green Rewards
Arvato Loyalty Services, the customer relationship marketing provider, has chosen Green Rewards as its green loyalty solutions provider.
News from Arvato Loyalty Services ( 7 February 2008)
Woodland Trust praises hotel recycling efforts
Aston Hotel Darlington has been praised by the Woodland Trust for its success in recycling old Christmas cards.
News from Aston Hotels ( 7 February 2008)
AOL acquires UK's buy.at affiliate network
AOL has acquired buy.at, a leading independent affiliate network that provides a platform for performance based e-commerce marketing programmes to advertisers and publishers.
News from buy.at ( 7 February 2008)
Allianz divisions choose ExactTarget for email
On-demand email software provider ExactTarget has been selected as the new email service provider for the commercial and engineering divisions of Allianz Insurance.
News from ExactTarget ( 7 February 2008)
Survey shows marketers' investment priorities
Technical Background Article The road to customer centricity sees analytics keeping pace with digital marketing spend as seven out of ten cite investment in this area as key priority for 2008.
News from Alterian ( 7 February 2008)
Commotion appointed for major kids' TV launch
Hot-shot creative agency Commotion has been appointed to produce TV advertising to launch a major new kids' confectionery product for multinational company TOPPs.
News from Commotion ( 7 February 2008)
Actinic-powered Eco Store wins Yahoo award
Top slot in the shopping site category in the Yahoo! UK Finds of the Year awards 2007 has gone to an Actinic-powered online store specialising in environmentally friendly products.
News from Actinic ( 7 February 2008)
Online reviews aid consumers' buying decisions
Technical Background Article Over two-thirds of online users rate product ratings and reviews the most helpful feature when researching products to buy on- or off-line, according to research from Jupiter and Bazaarvoice.
News from Bazaarvoice ( 7 February 2008)
Neutralize team gear up for TFMandA Show
Search engine marketing agency Neutralize is busy preparing to exhibit at the Technology for Marketing and Advertising show on 12 and 13 February 2008 at Earls Court 2 in London.
News from Neutralize ( 7 February 2008)
Scott to present course at major science show
The Scott Partnership, a leading independent PR consultancy, has been asked by the organisers of Pittcon 2008 to present a short course entitled Using the Media for Effective Communication.
News from Scott Partnership ( 7 February 2008)
Excellent answer to unlocking Britain's talent
The Government is calling on employers to help unlock talent within Britain's workforce by increasing their investment in developing employees' skills.
News from Exemplas ( 7 February 2008)
Bargain Booze goes online to build loyalty
Bargain Booze is looking to build online loyalty and improve data capture in the highly product-focused beverage marketplace with the help of a new-look website.
News from Rippleffect ( 7 February 2008)
Another year of major growth for Code
Full service digital marketing agency Code Computerlove is celebrating a bumper start to 2008 with four major account wins and a business growth record of 70 per cent.
News from Code Computerlove ( 7 February 2008)
Mega Calibre cements DM services leadership
User Application Article Mega Calibre, one of India's most important marketing services providers, is using GMC Software Technology's PrintNet software to achieve dramatic improvements in its campaign management.
News from GMC Software Technology ( 7 February 2008)
Big Apple bitten by bigmouthmedia bug
The success of bigmouthmedia's continued international expansion has been underlined by the news that the company's New York office has been awarded a prestigious Adrian Award.
News from Bigmouthmedia ( 7 February 2008)
Research Studios opens Barcelona Studio
Leading design and communication company Research Studios, founded by Neville Brody in 1994, is opening a fifth international office in Barcelona this week.
News from Research Studios ( 7 February 2008)
DIY branding for eco organics
To assist with the marketing challenges and opportunities presented by its new Organic Living eco brand, BandQ chose creative design and communications company ego creative.
News from ego creative ( 7 February 2008)
Summersault dominates Central CiB Awards
Employee, customer and business communications specialist Summersault won a remarkable 15 awards at the prestigious British Association of Communicators in Business Central Awards.
News from Summersault Communications ( 7 February 2008)
How to answer consumers' online enquiries fast
Lifestyles Online, the pan-European data capture agency, has conducted research with over 7,000 consumers on their expectations about response rates to online enquiries.
News from Lifestyles Online ( 6 February 2008)
Tutankhamun in 3D
User Application Article To promote the magnificent and mysterious Tutankhamun exhibition in London, event marketing company SML chose to use a SolidVision 3D poster as part of the promotional campaign.
News from SMP Group ( 6 February 2008)
ChoiceLive is new identity for Choice Group
The Choice Group, owner of Choice Travel Team, Choice Events, Options Global, Options EuroCongress, has rebranded all its event management and congress organising businesses as ChoiceLive.
News from ChoiceLive ( 6 February 2008)
141 creates heart-warming Dogs Trust campaign
141 Worldwide has created another heart-warming direct mail campaign to recruit new donors for Dogs Trust, the largest dog welfare charity in the UK.
News from 141 Worldwide ( 6 February 2008)
Gyro secures GBP50m to fund acquisition
Gyro International, Europe's largest integrated b2b marketing agency, has secured investment in excess of GBP50 million to fund a programme of acquisitions and global growth.
News from Gyro International ( 6 February 2008)
Blue Planet Aquarium launches mobile marketing
User Application Article Blue Planet Aquarium, part of Deep-Sea Leisure, has launched its 2008 press and billboard ad campaign using mobile marketing technology txt2, developed and operated by MPP Global Solutions.
News from MPP Global ( 6 February 2008)
Pod 1 fashions website for Anya Hindmarch
Independent creative digital agency Pod1 is adding two new interactive features to the website it recently redesigned for London-based luxury bags and accessories designer Anya Hindmarch.
News from Pod1 ( 6 February 2008)
BEcause promotes minimum wage on number 552 bus
The Department for Business, Enterprise and Regulatory Reform is hitting the road in a converted double-decker 'Route 552 - Are you on board?' to educate people about the national minimum wage.
News from BEcause Experiential Marketing ( 6 February 2008)
What makes a world-class contract publisher?
Grist recently undertook customer research as part of an ongoing exercise to develop closer, more positive relationships with key clients.
News from Grist ( 6 February 2008)
Growth continues for successful web firm
Successful web design and hosting firm Jellifish Internet Services has posted a 100 per cent increase in turnover in one financial year.
News from Jellifish Internet Services ( 6 February 2008)
R.O.EYE unveils pioneering new affiliate tool
R.O.EYE, the UK's largest specialist affiliate marketing agency, has unveiled Icon Planning (IP) - a pioneering new tool for affiliate merchants.
News from R.O.EYE ( 6 February 2008)
Online retailers could do better
A study of online shopping over Christmas 2007 reveals that difficulty in finding product and delivery information fuels consumer frustration and leads to shopping cart abandonment.
News from RightNow ( 6 February 2008)
Mind reader shares his secrets
Still an extremely popular after-dinner speaker and corporate entertainer, Kennedy has announced that 2008 will hold some surprises as he embarks on a new enterprise, the world of training.
News from Kennedy ( 6 February 2008)
EuroContactPool expands European database
EuroContactPool, the pan-European business-to-business data specialist, has increased the number of companies on its online database to 21.3 million.
News from EuroContactPool ( 6 February 2008)
Planning the perfect corporate party
Technical Background Article Mirage offers simple tips on how to motivate, reward and recognise your employees through creative, fun and well-executed social events.
News from Mirage Events ( 6 February 2008)
Confirmit platform hits 97 million interview mark
Over the past six years, over 308 million surveys have been completed on Confirmit's On-Demand and On-Premise platforms, with the company completing 97 million in 2007.
News from Confirmit ( 6 February 2008)
Strategic new retail partners join One4all
The Gift Voucher Shop has launched into the New Year with a raft of exciting new retail partner announcements.
News from Gift Voucher Shop ( 6 February 2008)
Event Planner Spain achieves great results
Event Planner Spain, the free portal offering event organisers a comprehensive range of event-related resources throughout Andalusia, is celebrating the achievements of the past 15 months.
News from Event Planner Spain ( 6 February 2008)
CD-Rom clarifies finance and accounts
Cavendish has launched a comprehensive MasterClass business model on Interpreting Finance and Accounts in CD format.
News from Cavendish ( 6 February 2008)
Slow decline for UK's independent hotels
The independent hotel sector could be in jeopardy if vital grant funding is withdrawn following a government review of UK tourism, according to Anthony Rosser, GM of Lake Vyrnwy.
News from Classic British Hotels ( 5 February 2008)
Meads unveils order management tool MeadsConnect
Fulfilment services company Meads has won a new client from the e-commerce sector and launched new stock and order management software, MeadsConnect.
News from Meads ( 5 February 2008)
Hot new prospects for insurers
Calls you Control has announced that it is to launch a dedicated call centre at its Farnborough headquarters, offering a 'concierge' service to the insurance industry.
News from Thomson Directories ( 5 February 2008)
Bigmouth exposes flaw in White House web strategy
The White House is in danger, and this time the enemy comes from within, according to a technical report from bigmouthmedia.
News from Bigmouthmedia ( 5 February 2008)
Dialogue develops advanced mobile site builder
Dialogue Communications has launched Mobile Site Builder, an application that enables global brands to build mobile internet sites and storefronts quickly and easily.
News from Dialogue Communications ( 5 February 2008)
R.O.EYE warns affiliates to adopt best practice
R.O.EYE, the UK's largest specialist affiliate marketing agency, says the affiliate industry must look to establish and adopt best practice, or risk damaging its current rate of rapid growth.
News from R.O.EYE ( 5 February 2008)
Twentysix creates Barratt banner campaign
Twentysix London kicks off its appointment as Barratt Developments' digital advertising agency with a banner campaign aiming to get homebuyers booking brochures through group websites.
News from Twentysix (London and Leeds) ( 5 February 2008)
Howse Jackson launches mobile phone database
Leading data and affinity marketing specialist Howse Jackson Marketing has been appointed to bring to market the City Communications mobile phone database for the very first time.
News from Howse Jackson Marketing ( 5 February 2008)
P22 adds two Sverdrup fonts, Hoy and Spiggie
P22 and the International House of Fonts have introduced two new font families from Norwegian designer Torleiv Sverdrup, available at a special introductory price during February.
News from P22Type Foundry ( 5 February 2008)
Plug-in USB mug produces coffee at your computer
When you plug this promotional mug into your USB port, you can make hot drinks instantly or keep drinks warm on your way to work by plugging it into your car.
News from Firebrand Promotions ( 5 February 2008)
King Sturge uses Mediaburst's BC tool
User Application Article Property consultancy King Sturge LLP has deployed Mediaburst's Business Continuity (BC) tool across 50 offices in Britain and mainland Europe.
News from Mediaburst ( 5 February 2008)
Limelight on course for world's largest Swimathon
Limelight Sports is coordinating the world's largest swimming fundraiser - this year's Swimathon will raise money for Marie Curie Cancer Care and The Swimathon Foundation on 17-20 April 2008.
News from Limelight Sports ( 5 February 2008)
Referrals are key to new business
Technical Background Article Darryl Gould, Managing Director of 1 Stop Telemarketing Services, argues that, if you ask them, your clients and contacts will more often than not give you directions to more business.
News from 1stop Telemarketing Services ( 5 February 2008)
Rastar selects GMC's PrintNet for DM campaigns
Database marketing company Rastar of Salt Lake City, Utah, has selected PrintNet from GMC Software Technology as the design and variable data software platform for its direct mail campaigns.
News from GMC Software Technology ( 5 February 2008)
Blue Fish launches Pink Shrimp
Blue Fish has launched sister company Pink Shrimp Sustainable Promotions to deal with an ever-increasing demand for environmentally friendly promotional products.
News from Blue Fish Business Promotions ( 5 February 2008)
OnePoint drives innovation in travel industry
User Application Article OnePoint Surveys, the global market leader in mobile surveys, is working with two key players in the travel and tourism industry to drive innovation.
News from OnePoint Surveys ( 5 February 2008)
Win leading Quark software at Publishing Expo
Quark Authorised Training Partner Mekon Creatives is offering visitors the chance to win Quark software in the Creative Section of Publishing Expo on 13-14 February at Olympia in London.
News from Mekon Creatives ( 5 February 2008)
Aprimo poll reveals European marketers' key views
Technical Background Article Aprimo market research, carried out late 2007 among senior B2B and B2C European marketers, highlights the attitudes of marketers to measuring performance and the issues they face.
News from Aprimo ( 4 February 2008)
Fluid Branding takes the Wii
Fluid Branding is helping marketers maximise the global explosion in popularity of the Wii games console by launching promotional straps for Wii controllers.
News from Fluid Branding ( 4 February 2008)
Spain stays ahead of the game with IGA
IGA Worldwide, the leading independent in-game advertising network, has announced an exclusive sales partnership in Spain - the fourth-largest video game market in EMEA.
News from IGA Worldwide ( 4 February 2008)
Casio implements Omniture for UK growth
User Application Article Omniture, a provider of online business optimisation software, has been chosen by electronics firm Casio as a foundation for the company's online operations and to drive UK expansion.
News from Omniture ( 4 February 2008)
Code Computerlove produces work of art for Epson
Printing specialist Epson Europe is using the web to strengthen its Digigraphie brand and is rolling it out across Europe.
News from Code Computerlove ( 4 February 2008)
Eight new properties sign with Classic British
Leading luxury independent hotels consortium Classic British Hotels has added eight new hotels to its portfolio of high-quality hotels across Britain.
News from Classic British Hotels ( 4 February 2008)
Corporate Manslaughter Act - are you prepared?
John Hooker, director of THA Group, discusses the real impact this bill will have on team-building activities and corporate events and addresses the vitally important role of risk assessment.
News from THA Group ( 4 February 2008)
High Tech Marketing offers full range of services
High Tech Marketing has announced the immediate availability of a range of marketing services targeted at the semiconductor, electronics and software industries.
News from High Tech Marketing ( 4 February 2008)
Cancer roadshow reaches 40,000 people
A pioneering roadshow providing information and support to people affected by cancer reached almost 40,000 people in seven years.
News from Event Marketing Solutions ( 4 February 2008)
Business insurance specialist chooses ExactTarget
Small business insurance specialist Brighter Business has appointed ExactTarget as its email service provider.
News from ExactTarget ( 4 February 2008)
Toy Fair 2008 attracts big business
Licensing.biz reports on the biggest deals to emerge at the 2008 Toy Fair in London.
News from Licensing.biz ( 4 February 2008)
Total number of news releases published during the week: 92
News releases from 2008 2007 2006
