News releases on Marketingservicestalk categorised by date
Sunday 27 January
to Saturday 2 February 2008
Consumer Confidence survey shows downward trend
Technical Background Article The latest GfK NOP Consumer Confidence survey, carried out on behalf of the European Commission, shows widespread fear of an impending recession.
News from GfK NOP ( 1 February 2008)
Playboy goes mobile with branded games
Samantha Loveday at Licensing.biz reports that THQ Wireless is to exclusively develop branded mobile games for Playboy.
News from Licensing.biz ( 1 February 2008)
Aqueduct to create gateway to England website
Integrated creative agency Aqueduct has won a six-way pitch to create an inspiring, engaging and visitor-centric gateway to VisitBritain's domestic marketing website, enjoyengland.com.
News from Aqueduct ( 1 February 2008)
Liquid helps Hitachi to 'Inspire Life'
User Application Article Hitachi, one of the world's largest technology brands, has chosen The Liquid Way to design and produce a stunning corporate event showcasing the future of its technology.
News from Liquid Way ( 1 February 2008)
Eulda opens up to the world
The global design community welcomes Wolda, the Worldwide Logo Design Annual built on the success of Eulda, the European Logo Design Annual, which it replaces.
News from WOLDA_the worldwide logo design annual ( 1 February 2008)
Clicking into the student market
A smart-thinking marketing firm has come up with a novel way of reaching students on a prolonged and regular basis.
News from MediaMat ( 1 February 2008)
Nissan mailing packs punch - and features
Nissan is launching an exciting creative campaign for its quarterly tactical mailing programme, developed to promote the Micra and NOTE.
News from TMW ( 1 February 2008)
Cabvert launches new service - Vanvert
Taxi advertising specialist Cabvert Media has introduced a new unique service which guarantees maximal attention for companies wishing to communicate commercial messages.
News from Cabvert Media ( 1 February 2008)
Competitions put inventors' patent rights at risk
Technical Background Article Writer and broadcaster Adam Hart-Davis has highlighted a little-understood risk for PR and marketing companies who organise invention competitions, such as the Ideal Home Show 'Innovation Nation'.
News from Chartered Institute of Patent Attorneys ( 1 February 2008)
Handy Bags set to clean up
Fluid Branding is promoting the latest in clean promotional items in the shape of the Handy Bag.
News from Fluid Branding ( 1 February 2008)
EMAP Consumer Media appoints Cocktail Marketing
Cocktail Marketing has been appointed by EMAP Consumer Media to create promotional partnerships that will drive sales through its subscription website and drive data capture through competitions.
News from Cocktail Marketing ( 1 February 2008)
Innovation and growth at IMEX 08
Organisers of IMEX, the award-winning global meetings industry exhibition, report increased participation from all sectors of the industry at this year's Frankfurt show on 22-24 April.
News from IMEX ( 1 February 2008)
IGA launches integrated in-game advertising
IGA Worldwide, the leading independent in-game advertising network, has announced its brand partnerships within Burnout Paradise, from Electronic Arts.
News from IGA Worldwide ( 1 February 2008)
The future is lead generation
In an era of social networking and free online media, how will digital companies make a living? Through lead generation, argues Attinger Jack Interactive Managing Director Alex Attinger.
News from Attinger Jack Interactive ( 1 February 2008)
Entrepreneurs in top gear with JustGoodCars,com
The internet entrepreneurs behind JustGoodCars.com want it to be the most effective online resource for vehicle advertising worldwide and for their online community to be as familiar as Google.
News from JustGoodCars ( 1 February 2008)
Confirmit delivers 68 per cent revenue growth
Confirmit, the provider of software for market research and enterprise feedback management, increased revenue in the fourth quarter of 2007 by 68 per cent to USD12.8 million.
News from Confirmit ( 1 February 2008)
Inc Direct achieves ISO 14001 certification
Inc Direct, the cross-media communications specialist, has been certified compliant with ISO 14001 showing its effective and efficient management of environmental issues.
News from Inc Direct ( 1 February 2008)
Thames Innovation Centre hosts creative workshop
Creative thinking expert Simon Middleton will share his experiences and ideas on a wide range of issues that are key to business success in a creative thinking workshop on 18 March.
News from Energi Technical Marketing (31 January 2008)
Online lead generation for telecoms firms
Clash-Media, the online lead generation organisation, has launched a digital marketing solution developed for telecoms organisations and mobile phone operators.
News from Clash-Media (31 January 2008)
Nomensa launches accessible SoundTalking website
User Application Article SoundTalking, the marketing and recording division of the charity Talking Newspaper Association UK, has launched its Triple-A website, designed and developed by Nomensa.
News from Nomensa (31 January 2008)
Will online banking make call centres obsolete?
Many banks in Britain increasingly use call centres for advising their customers: but with mixed success in the eyes of their customers.
News from Maritz (31 January 2008)
PRG Europe runs Capital of Culture projections
PRG Europe helped Liverpool celebrate its launch as European Capital of Culture for 2008, with large format projection onto the brand new Arena and Convention Centre and the Jury's Inn hotel.
News from PRG Europe (31 January 2008)
Netpresenter offers affordable digital signage
Netpresenter has introduced Netpresenter Standard Communications Suite, an affordable, entry-level digital signage and PC screensaver solution for small and medium-sized businesses.
News from Netpresenter (31 January 2008)
Vignette delivers rich multimedia web experiences
Vignette, a leading provider of next-generation web solutions, is highlighting its successful work in the telecom, media and entertainment (TME) markets during 2007.
News from Vignette UK (31 January 2008)
Advertisers lap up Indoor Media's Asian menu
The reach of Indoor Media, the online specialist at marketing to UK-based Asians, has soared to 812,000 unique users.
News from Indoor Media (31 January 2008)
Typhoo's Welsh heritage brand gets a makeover
Glengettie, from tea specialist Typhoo, has been redesigned to give the brand a new lease of life and to help drive sales throughout its Welsh homeland, as well as the rest of the UK.
News from Touchpoint (31 January 2008)
Mobile surveys take pulse of Mobile Congress
OnePoint Surveys, the global market leader in mobile surveys, will be supporting UK Trade and Investment (UKTI) at the World Mobile Congress in Barcelona on 11-14 February.
News from OnePoint Surveys (31 January 2008)
Pitney Bowes signs mailstream deal with LogicaCMG
Document process outsourcing specialist Pitney Bowes Management Services is to become the preferred supplier of mailstream services for IT services company LogicaCMG in the UK.
News from Pitney Bowes (31 January 2008)
Numbers4life to sell 7 million UK business numbers
Numbers4life owner M T Media has secured the rights to sell over 7 million telephone numbers to UK businesses in a move destined to see numbers4life become a powerful reseller.
News from MT Media (31 January 2008)
Integrated 24 campaign wins Cristal award
Engine, the corporate and marketing services group, has won the first ever Grand Integrated Cristal for the campaign behind Sky One's hit TV show 24 at the Meribel Ad Festival.
News from Engine Group (31 January 2008)
London Toy Fair opens its doors
The London Toy Fair started yesterday at ExCeL with a number of famous faces making an appearance.
News from Licensing.biz (31 January 2008)
Graham Norton stamps out stress
Employees across the UK are switching off their emails and wearing slippers to work on Friday 1 February to support Samaritans Stress Down Day.
News from Samaritans (31 January 2008)
Digital PR and SEO need to work together
Technical Background Article In order for SEO to be implemented effectively, brands need to bridge gaps between their departments and agencies so that all parties understand how their activities and campaigns impact search.
News from Netrank (30 January 2008)
Email marketing yet to reach full potential
Technical Background Article As its annual National Client Email Marketing Survey points to a bright future for email, the DMA is calling on marketers to fulfil the true potential of email in integrated marketing strategies.
News from Direct Marketing Association (30 January 2008)
Netizen questions need for IPA Search Group
The IPA launched a Search Group on 24 January, 2008 with an 'action-orientated agenda' to help the search marketing sector mature.
News from Netizen Digital (30 January 2008)
Swimming championships sign more partners
The organisers of the FINA World Swimming Championships 2008 have announced another trio of partners as official suppliers to support the event.
News from Fast Track (30 January 2008)
Ten 'must dos' to bring new business in
Technical Background Article When you advise someone on how to catch fish, you would think the first obvious thing to tell them would be 'Use a very big net' , when in fact the best advice would be 'Find a pond with fish in it'.
News from 1stop Telemarketing Services (30 January 2008)
Royal Mail unveils data services framework
Royal Mail has underlined its commitment to improving the effectiveness of direct mail campaigns by unveiling its first move towards creating a panel of expert data partners.
News from Royal Mail (30 January 2008)
Busy 6 months at Machines4sale
Since its launch six months ago, the machines4sale.co.uk website has gone from strength to strength.
News from Machines4sale.co.uk (30 January 2008)
Website adds colour to ColorMatrix's global brand
Award winning-digital agency Rippleffect has completed the first phase of a new website for ColorMatrix as the colorant and liquid technologies provider aims to strengthen its global brand.
News from Rippleffect (29 January 2008)
Police launch mobile messaging with gogo
Barnet Metropolitan Police is now keeping the public in the know by messaging their mobile phones.
News from an agency called england (29 January 2008)
SAS Customer Intelligence sales up 50 per cent
Independent research report Forrester Wave finds SAS offers strong, analytically driven solutions for relationship marketing.
News from SAS (29 January 2008)
Kidscreen Summit bags big names
Next month's Kidscreen Summit in New York has signed up big name expert speakers from the licensing industry, according to Licensing.biz.
News from Licensing.biz (29 January 2008)
GSI Commerce to acquire e-Dialog
E-commerce provider GSI Commerce is to acquire e-Dialog, a provider of advanced email marketing services to more than 100 blue-chip companies in the US and Europe.
News from e-Dialog (28 January 2008)
JML's channel shopping spree
JML, the British innovative consumer brand, has just purchased two further television shopping channels from Sky's Electronic Programming Guide.
News from JML (28 January 2008)
LiveInteractive shows audience engagement wares
LiveInteractive, audience engagement specialist and provider of interactive event technology, will be exhibiting at Confex at Earls Court on 12-14 February 2008.
News from Live Interactive (28 January 2008)
Pure showcases email software developments
Email marketing company Pure will showcase its latest product developments to brand marketers at this year's Technology for Marketing show.
News from Pure (28 January 2008)
Ant invests in technology to enhance operation
Telemarketing company Ant Marketing has invested more than GBP40,000 in its IT infrastructure and appointed an experienced specialist to implement the developments.
News from Ant Marketing (28 January 2008)
Credit card checker puts sales at risk
Technical Background Article E-commerce retailers risk losing 15 per cent of sales from the 3-D Secure credit card verification scheme being introduced by Mastercard and Visa unless usability problems are addressed.
News from RedEye (28 January 2008)
Financial service providers must rebuild trust
Technical Background Article The latest consumer confidence survey from financial research expert Illuminas confirms that falling consumer confidence has dented trust in financial service providers compared with 12 months ago.
News from Illuminas (28 January 2008)
Digital skills shortage blights sector growth
Technical Background Article Latest research by Chinwag Jobs, the UK's leading recruitment website for digital media, reveals that with a limited talent pool to trawl, there are not enough big fish to go around.
News from Chinwag (28 January 2008)
Corgi beams up Star Trek
The toy firm has signed a licensing agreement with CBS Consumer Products for the classic movie franchise, reports Licensing.biz.
News from Licensing.biz (28 January 2008)
Total number of news releases published during the week: 52
News releases from 2008 2007 2006
