News releases on Marketingservicestalk categorised by date
Sunday 13 January
to Saturday 19 January 2008
Report highlights lack of brand loyalty
Technical Background Article Three in every four people do not have very strong feelings of loyalty towards their favourite brands, finds the latest research from customer management expert Arvato Loyalty Services.
News from Arvato Loyalty Services (18 January 2008)
Enable Interactive to rebuild War Child Music
Bristol-based digital agency Enable Interactive has been awarded the contract to revitalise the War Child Music site.
News from Enable Interactive (18 January 2008)
Onepost secures ISO 9001: 2000 accreditation
Onepost, the UK's leading provider of independent postal advice and management, has secured ISO 9001:2000 accreditation.
News from Onepost (18 January 2008)
HL Display unveils Hero Shelf and Side Kick
HL Display, global provider of display solutions for retailers and brands, is launching two new innovative merchandising solutions at this year's Euroshop 2008 Exhibition on 23-27 February.
News from HL Display (UK) (18 January 2008)
New Volumes on ForParentsByParents.com
The ForParentsByParents.com list has just been updated and there are now over 165,000 postal names and 70,000 emails available.
News from Fig Tree DM (18 January 2008)
Online lead generation extends campaign reach
Technical Background Article Simon Wajcenberg, CEO of Clash-Media Marketing, says campaigns are most effective when they integrate different techniques to gather, qualify and convert customer data into potential new sales.
News from Clash-Media (18 January 2008)
Iris Experience opens New York office
Leading UK experiential agency iris Experience has moved into North America with its first international office.
News from iris (18 January 2008)
Aprimo research shows marketers' stay positive
The majority of marketers from leading B2B and B2C organisations across Europe are unaffected by the recent downturn in the global economy, according to research from Aprimo.
News from Aprimo (18 January 2008)
IMEX Wild Card 2008 winners reflect growth
The continued rise of Eastern European destinations for international meetings is highlighted by the fact that Torun (Poland) is among the winners of the 2008 IMEX Wild Card programme.
News from IMEX (18 January 2008)
Odee strives to embrace green printing
The Odee Company, a commercial printer located in Dallas, Texas, and established in 1923, is making a large effort to become a eco-friendly green printing company.
News from Odee Company (18 January 2008)
Chorion appoints Cocktail as partnership agency
Cocktail Marketing has been appointed by Chorion, a leading global media company, to create promotional partnerships that centre around Chorion's licensed brands.
News from Cocktail Marketing (18 January 2008)
Magnet Schultz Electro Kabuki is a star turn
User Application Article Blackout, Europe's largest supplier of drapes, starcloth, track and rigging, is using Magnet Schultz's Electro Kabuki as part of its arsenal of aerial suspension and support equipment.
News from Magnet Schultz (18 January 2008)
Web search service launches with viral game
User Application Article Taptu, a new user-friendly search service for mobile devices, is backing its launch with a fun, music-themed viral game, Music Cube, through digital communications agency Inbox Digital.
News from Inbox Digital (18 January 2008)
Peppers heads line-up at IDM B2B Conference
Conference delegates at 5th Annual IDM B2B Marketing Conference will have the rare opportunity to hear the first-hand analysis and predictions of customer relationship guru Don Peppers.
News from Institute of Direct Marketing (18 January 2008)
Apteco partners Pure on email integration tool
Pure has partnered with Apteco, the marketing data analysis software provider, to launch an email marketing and database integration tool.
News from Pure (18 January 2008)
Limelight stages 30-a-side football fundraiser
Limelight Sports is to coordinate one of the UK's largest-ever set of football matches when it stages The Royal British Legion's Poppy Match on 23 February 2008.
News from Limelight Sports (18 January 2008)
Nissan launches campaign to inspire adventurers
Nissan is launching an exciting new creative campaign for its quarterly mailing programme, developed to champion the Nissan Sports Adventure range.
News from TMW (18 January 2008)
Illegal downloads 'less serious' than shoplifting
Technical Background Article Some 38 per cent of UK web users think that downloading files illegally is less serious than shoplifting, according to a survey from global market research specialist TNS.
News from TNS Global (18 January 2008)
European parcel company picks BroadVision
DPD, one of Europe's leading parcel carriers, has selected BroadVision Commerce Agility Suite 8.1 as the web platform for global deployment of its new internet presence and e-commerce applications.
News from BroadVision (17 January 2008)
Book explains secrets of business success
Innovator Robert Carter has based an inspirational book on experience, success factors and the 'What, How, Why' Balance.
News from Robert Carter (17 January 2008)
Silva Screen Records picks MPP for e-commerce
Silva Screen Records Group, one of the UK's most renowned names in film music, has selected MPP to power its online e-commerce platform.
News from MPP Global (17 January 2008)
Business support initiative in Yorkshire
Supported by Barnsley Development Agency, a Business Expo and Conference is taking place in March.
News from Derek Carpenter Marketing (17 January 2008)
Avenue A | Razorfish targets the untargetable
Full-service digital agency Avenue A | Razorfish has been tasked with targeting the untargetable for the British Heart Foundation's first completely online campaign.
News from Avenue A | Razorfish (17 January 2008)
BandV Creative celebrates 25th anniversary
BandV Creative has achieved 25 years as a full-service marketing agency and is delighted to have yet another busy year ahead.
News from BandV Creative (17 January 2008)
Events spend neck and neck with digital
Technical Background Article Spending on live event marketing has come within 0.1 per cent of that consumed by the digital sector, with marketing professionals allocating GBP3.01bn to the face-to-face genre.
News from Events Industry Alliance (17 January 2008)
Nivea appoints space for new product launch
Nivea deodorant has appointed integrated marketing communications agency space to play a key role in launching its innovative Double Effect into the UK marketplace in spring 2008.
News from Space (17 January 2008)
Navigator wins FSA accreditation
Navigator Customer Management, the relationship marketing agency, has been granted Financial Services Authority accreditation.
News from Navigator Customer Management (17 January 2008)
Footwear launch runs with 'wet is dry' concept
Creative retail marketing agency Live and Breathe is behind the "Wet is Dry" concept that will launch Hi-Tec's pioneering and revolutionary sports shoe technology to the world.
News from Live and Breathe (17 January 2008)
Staff doubles at Manchester internet company
I-COM International, Manchester's award-winning internet marketing company has doubled its staff over the past year and moved into larger offices in Manchester city centre.
News from I-COM (17 January 2008)
Rocket Science and e.emotion announce merger
UK data engineering company Rocket Science is merging with marketing solutions provider e.emotion to create a full-service direct marketing and data agency.
News from Rocket Science (17 January 2008)
Innovation firm Cheskin joins Added Value Group
Added Value, WPP's brand development business, has acquired Cheskin, the market-leading innovation-consulting firm.
News from Added Value (17 January 2008)
Knifedge creates titles for BBC2's Wonderland
Creative network Knifedge has designed the broadcast titles for Wonderland, BBC2's new series of eight single documentaries which air from mid-January.
News from Knifedge Creative Network (17 January 2008)
Enable Interactive - the different digital agency
Enable Interactive, the specialist digital agency based in Bristol, has consistently developed and delivered bright, digital ideas for an impressive set of clients since the company was set up.
News from Enable Interactive (17 January 2008)
Forrester Corporation offers new year discount
Last year saw the launch and initial development of marketing and design consultancy The Forrester Corporation, which now has ambitious growth plans.
News from Forrester Corporation (17 January 2008)
Sheffield's economic masterplan targets CDI sector
Creative Sheffield, the UK's first city development company, is launching an ambitious economic masterplan to continue the region's economic revival with new, better-paid jobs.
News from Creative Sheffield (17 January 2008)
Don't get lost for words when it really matters
Whether it is required for business or in your social life, being centre stage and delivering a competent speech that holds people's attention can be a harrowing experience.
News from Unique Speeches (17 January 2008)
Hospital upgrades BroadVision Portal Agility Suite
The Methodist Hospital in Houston, after a review of available web portal solutions, has renewed its commitment to BroadVision by upgrading to BroadVision Portal Agility Suite version 8.0.
News from BroadVision (16 January 2008)
IAC partners Brightcove to launch internet video
Brightcove, the leading internet TV platform, and IAC have announced a wide-ranging agreement giving IAC businesses the opportunity to launch comprehensive high-quality internet video initiatives.
News from Brightcove (16 January 2008)
Sales associate is most popular job of 2007
You may not believe it but "Sales associate-GBP7 p/hr" was the most applied for job out of 13 million vacancies advertised by Broadbean last year.
News from Broadbean Technology (16 January 2008)
Branded Golf swings into action
Product sourcing for golf days and events has never been so easy thanks to the launch of Branded Golf - a definitive one-stop shop for all branded and personalised golfing products.
News from Branded Golf (16 January 2008)
PR firm places feature articles in business press
Techniques for successfully placing feature articles on a wide range of technologies in specialist press throughout Europe and the developed world are proving very successful.
News from Matanle Public Relations (16 January 2008)
Oxford College opens Gatwick study venue
The Oxford College of Marketing, specialists in CIM professional qualifications and short marketing courses, has marked the end of its 10th anniversary year with the opening of a new study venue.
News from Oxford College of Marketing (16 January 2008)
National Awards for Excellence open for entries
The London Excellence Awards are being opened to entries on a national basis for the first time in 2008 in partnership with the Chartered Quality Institute.
News from London Excellence (16 January 2008)
South West England launches integrated campaign
The South West England Regional Development Agency is launching an integrated press, online and DM campaign, targeting senior business professionals, to encourage investment into the region.
News from Space (16 January 2008)
WandCo coordinates BMW Mini light box campaign
User Application Article WandCo Design Solutions, manufacturer of display light boxes, signs and other advertising products, has managed a new light box campaign for BMW Mini.
News from W&Co Design Solutions (16 January 2008)
TV advertising: myths and misses
Technical Background Article Don't let the myths about TV allow you to miss out on a powerful marketing tool, argues David Gent of TV agency David Gent Creative.
News from David Gent Creative (16 January 2008)
Mandmdirect posts astonishing Xmas retail figures
Mandmdirect.com, the UK's number one online discount fashion and sports retailer, has posted Christmas trading sales growth of 29 per cent to the nine weeks ending 30 December 2007.
News from mandmdirect.com (16 January 2008)
Bluetooth system attracts conference visitors
Exhibitors at the Ricoh Arena in Coventry will soon be able to reach hundreds of new clients via the most advanced form of Bluetooth marketing after sealing a deal with a Birmingham company.
News from SuiteX (16 January 2008)
TAAP aids BMW customer data capture
User Application Article BMW Motorrad GB used the real-time OnTAAP Data Capture application at the recent International Motorcycle and Scooter Show 2007 to encapsulate potential consumers.
News from TAAP (16 January 2008)
European advertisers join machines4sale.co.uk
Extending its reach across Europe, machines4sale.co.uk has now welcomed Spanish machine tool advertisers, adding even more variety and choice for visitors to the site.
News from Machines4sale.co.uk (16 January 2008)
EMS goes green with iso 14001
Marketing roadshow specialist Event Marketing Solutions has become one of the first live marketing companies in the UK to achieve the rigorous ISO 14001 environmental management standard.
News from Event Marketing Solutions (16 January 2008)
World's first no-touch interactive shop window
User Application Article The Alternative, a London-based engagement and creative agency, has developed a unique way to engage passers-by on busy streets with a no-touch interactive shop window for Orange.
News from Alternative (Happy People Corporation) (16 January 2008)
Multi-purpose venue in the heart of Westminster
The Royal Horticultural Halls and Conference Centre offers a unique multi-purpose venue a few minutes' walk from Victoria, Pimlico and St James's Park stations.
News from Royal Horticultural Halls and Conference Centre (16 January 2008)
DoubleClick offers rich media measurement
Spotlight for Rich Media is a powerful reporting capability designed to provide advertisers with insight into the conversion effect of individual creative elements within rich media campaigns.
News from DoubleClick (15 January 2008)
New selections and price changes from Fig Tree
List management firm Fig Tree direct marketing has made two administrative changes to its portfolio.
News from Fig Tree DM (15 January 2008)
Leisure Vouchers book record partnership with HMV
Leisure Vouchers has hit a high note for customers with the announcement of a partnership with the HMV Group, the name behind two powerful retail brands HMV and Waterstones.
News from Leisure Vouchers (15 January 2008)
sdea's top tips for retail success
Technical Background Article The Shop and Display Equipment Association advises independents on how to make the most of their store environments and is offering Marketingservicestalk readers a free copy of its Directory.
News from Shop and Display Equipment Association (15 January 2008)
The marketing manager's new best friend
Forget about trawling through directories or asking your contacts, the Pluggedin2.com site takes sourcing suppliers to a different level and could revolutionise the way we work.
News from Pluggedin2.com (15 January 2008)
Translation customers reap rewards
Applied Language Solutions has one thing and one thing only in mind - its customers, so it has a launched the Talkbase Points reward system for them.
News from Applied Language Solutions (15 January 2008)
Wigan boss Steve Bruce tries voice broadcasting
User Application Article Steve Bruce, manager of Wigan Athletic, will call 10,000 season ticket holders this week and ask them to attend the home FA Cup clash with Chelsea FC on 26 January.
News from Relay Station (15 January 2008)
Gyro enters PR arena by buying hsdcommunications
Gyro International, Europe's leading integrated communications agency, has announced the acquisition of award-winning specialist healthcare PR agency hsdcommunications.
News from Gyro International (15 January 2008)
Bag designer named Entrepreneur of the Industry
The entrepreneur behind Clippykit, the Portobello Road market cult handbag carried by Helena Bonham Carter, Debbie Harry and Jools Oliver, has been recognised by the promotions industry.
News from BPMA (15 January 2008)
P22 type foundry puts fonts to music
P22 has announced the P22 Music Text Composition Generator, a free online music utility that allows any text to be converted into a musical composition.
News from P22Type Foundry (15 January 2008)
A model example of search marketing success
By appointing the right search engine marketing agency and making a commitment to search, small businesses can transform the performance of their website.
News from Leapfrogg (15 January 2008)
CRM specialist offers complete business solutions
Loughborough-based CRM specialist Concentrix has acquired Taylor Made Technology , one of the largest suppliers of IT solutions in the East Midlands.
News from Concentrix (15 January 2008)
GFK product details aid online catalogue creation
A comprehensive catalogue for all electronic products, Encodex is the definitive resource for information on all the electronic products a retailer stocks.
News from GFK Encodex (15 January 2008)
Top tips to increase response from DM surveys
Technical Background Article Compared with face-to-face interviews, mail surveys are a cost-effective method of obtaining information, but there are good and bad ways to construct and conduct them. Here is some advice.
News from Response Generation (14 January 2008)
Pod1 takes Kurt Geiger a step forward
Creative digital agency Pod1 has been appointed by luxury shoe retailer Kurt Geiger to redesign and redevelop its website to create a fully functional, branded e-commerce offering.
News from Pod1 (14 January 2008)
Adeptise offers cost-effective project management
The brain-child of Adept Scientific, Adeptise, which celebrates its first birthday in January 2008, is a design agency with a difference. Brochure Available
News from Adept Scientific (14 January 2008)
Academy offers cost-effective online learning
Academy is a web-based learning facility developed by construction technical information and communication specialists NBAT in conjunction with The Construction CPD Certification Service.
News from NBAT (14 January 2008)
O2 extends advertising deal with MagneCap
User Application Article Mobile telecommunications giant O2 has extended its current forecourt advertising campaign with MagneCap to target motorists across the UK.
News from MagneCap (14 January 2008)
Cats Protection launches prime-time TV campaign
Cats Protection is testing an emotive campaign on digital and terrestrial TV to raise its profile and lift response from a wider audience.
News from TDA (14 January 2008)
Greenfield Online expands Real-Time Sampling
Greenfield Online, provider of internet data collection and comparison shopping services, has unveiled its Real-Time Sampling global expansion plans, beginning with the UK and Canada. Brochure Available
News from Ciao Surveys/Greenfield Online (14 January 2008)
InterContinental finds perfect partner in Emap
Cocktail Marketing has created a partnership promotion with InterContinental Hotels Group and EMAP Magazines to run from January for two months.
News from Cocktail Marketing (14 January 2008)
IM adds cosmetic surgery brand to client list
Integrated agency Intelligent Marketing has won cosmetic surgery account mybreast following a competitive pitch.
News from Intelligent Marketing (14 January 2008)
PZ Cussons appoints Code as digital agency
FMCG giant PZ Cussons has appointed Code Computerlove as its digital marketing agency following a two-way competitive pitch for two leading brands, Original Source and Carex.
News from Code Computerlove (14 January 2008)
London sees in 2008 with PRG Europe
An estimated 700,000 people (nearly ten per cent of Londoners) went to central London to bring in the New Year, which culminated in a ten-minute firework and light spectacular around the London Eye.
News from PRG Europe (14 January 2008)
DMA welcomes breakthrough on deceased data
Technical Background Article After extensive lobbying since 1991 for access to death registration data for list-cleaning purposes, the DMA welcomes legislation to allow the data to be used to fight fraud and identity theft.
News from Direct Marketing Association (14 January 2008)
Franchise Marketing Awards call for entries
The Franchise Marketing Awards have, since their inauguration in 2006, rapidly become one of the most highly coveted prizes by franchisors throughout Great Britain.
News from Venture Marketing Group (14 January 2008)
Watt Gilchrist help make SMA packaging a success
SMA has revamped its Nutritional brand, giving it a fresh and modern image with the help of Gilchrist, the specialist pre-press and publishing agency.
News from Sun Branding Solutions (formerly Watt Gilchrist) (14 January 2008)
Packaging is key to product innovation
Product innovation is high on major brand agendas for 2008 and much of that innovation will come through packaging, according to the easyFairs Packaging Report.
News from easyFairs UK (14 January 2008)
BGL transforms conference with mind reader
UK insurance company BGL recently held its annual conference at the Hanbury Manor Hotel in Ware, Hertfordshire, entertaining delegates with mind reader Kennedy.
News from Kennedy (14 January 2008)
Blue Marlin refreshes Yeo Valley dairy range
Blue Marlin, the independent global brand consultancy, has carried out a major redesign project for Yeo Valley Organic, the grocery market's biggest organic dairy brand.
News from Blue Marlin Brand Design (14 January 2008)
Search agency Neutralize peers into crystal ball
Technical Background Article The team at search engine marketing agency Neutralize have put their heads together to come up with some interesting 2008 predictions for the world of search.
News from Neutralize (14 January 2008)
PropertyFinder.com appoints Cocktail Marketing
Cocktail Marketing has been appointed by UK property portal PropertyFinder.com to create marketing partnerships to raise brand awareness and drive users to the site.
News from Cocktail Marketing (14 January 2008)
Tank makes novel corporate entertainment vehicle
Tanks in Spain is possibly the most unique company in Spain, in that we are able to hire out a road-legal military tank to the general public.
News from Tanks in Spain (14 January 2008)
Agencies expand top ranks to gain competitive edge
Technical Background Article Tom Brockton, head of the marketing division at RPCushing Recruitment, finds many agencies have been creating new senior positions to raise the quality of the agency/client interface.
News from RPCushing Recruitment (14 January 2008)
Total number of news releases published during the week: 87
News releases from 2008 2007 2006
