News releases on Marketingservicestalk categorised by date
Sunday 16 December
to Saturday 22 December 2007
Gant appoints Database Group
User Application Article Lifestyle clothing company Gant has appointed Database Group to develop its database capability as part of an overall drive to increase acquisition.
News from Database Group (20 December 2007)
LOVEFiLM creates partnership with Cannons Gyms
Cocktail Marketing has created a marketing partnership for DVD rental and movie download company LOVEFiLM with health club chain Cannons Health Clubs.
News from Cocktail Marketing (20 December 2007)
MPP offers digital expertise
MPP Global Solutions is the premier provider of web, mobile internet and SMS commerce solutions.
News from MPP Global (20 December 2007)
Egg-shaped screen attracts interest in mortgages
User Application Article The introduction of Mother Goose Mortgages to Tunbridge Wells has not gone unnoticed thanks to a novel egg-shaped digital display screen using Vikuiti Rear Projection film from 3M.
News from 3M United Kingdom (20 December 2007)
Top names join video affiliate programme
Simply Media has begun offering its high-quality online programming to other websites through a new affiliate initiative.
News from Simply Media (20 December 2007)
Falmouth's double whammy at RTS Awards
For the second year running, Falmouth students from BA(Hons) Broadcasting scooped both the undergraduate Drama Award and the Documentary Award from The Royal Television Society.
News from University College Falmouth (20 December 2007)
UK's lowest priced corporate logos at GBP149
UK-based Graphic Design has launched its ground-breaking website LogoQuality.com, which delivers a highly creative and professionally designed logo for just GBP149(+vat) in three days.
News from Graphic Design (20 December 2007)
Go adds Freemans and Grattan lists
Popular mail-order brands Freemans and Grattan have released lists of over 300,000 names through Go Direct Marketing.
News from Go Direct Marketing (19 December 2007)
New DM list identifies consumers in debt
Selectabase, a direct marketing data provider, has launched a new consumer list called Credit Culture.
News from Selectabase (19 December 2007)
Twentysix fills Waitrose.com with Christmas spirit
Full-service digital agency twentysix has refreshed the Waitrose.com site with festive colours and Christmas spirit ahead of the holiday season.
News from Twentysix (London and Leeds) (19 December 2007)
Tate and Lyle works with Couponstar
Tate and Lyle, the manufacturer of food and industrial ingredients, has partnered with Couponstar to drive awareness of its product range through the use of consumer-printable coupons.
News from Couponstar (19 December 2007)
Falmouth part of SW Skillset Media Academy
University College Falmouth is to become the first Skillset Media Academy in the South West as part of the world's first Media Academy Network.
News from University College Falmouth (19 December 2007)
Hercules DM achieves FSC certification
One of the UK's most progressive DM agencies has become one of the first agencies in the industry to achieve Forest Stewardship Council Chain of Custody Certification.
News from Hercules Direct Marketing (19 December 2007)
Simply Media launches digital TV channel for women
Leading digital entertainment producer, aggregator and distributor Simply Media has announced a new multi-platform, entertainment and lifestyle channel for women - Simply.tv.
News from Simply Media (19 December 2007)
Sansa tour puts MP3 players on the road
Marketing agency FK3, supported by roadshow specialist Event Marketing Solutions, has launched a high-profile experiential campaign to showcase MP3 players from electronics giant SanDisk.
News from Event Marketing Solutions (19 December 2007)
Meridian turns up the volume
Meridian, the high-performance audio-visual business, has appointed The Liquid Way to review its brand and help it move into the luxury market.
News from Liquid Way (19 December 2007)
Study 700,000 packages will be late for Christmas
Research conducted by communications experts dsicmm has revealed that over 700,000 Christmas presents and deliveries ordered online will not reach their intended recipient on time this year.
News from dsicmm (19 December 2007)
Wapple launches mobile web design competition
Wapple has launched a competition to design the most innovative mobile website using its web-based development tools with a mobile entertainment package worth almost GBP3,000 up for grabs.
News from Wapple.net (18 December 2007)
Redeye launches behavioural email service
Online behavioural marketing and analysis company RedEye is launching an automated behavioural marketing service that will enable marketers to boost online conversion rates.
News from RedEye (18 December 2007)
Screwfix uses new DM technology in HowTo.tv deal
HowTo.tv has announced that Screwfix has become the first brand to roll out a series of How-to-do themed videos, utilising new interactive direct marketing technology.
News from HowTo.tv (18 December 2007)
LiveInteractive launches voting palmlets
Audience engagement specialist LiveInteractive has launched credit-card-sized voting palmlets to capture individual feedback during research surveys, focus groups and consultation forums.
News from Live Interactive (18 December 2007)
Maxymiser is Google website optimizer consultant
Maxymiser is pleased to announce the immediate availability of consulting services for Google Website Optimizer, Google's free multivariate and A/B testing tool.
News from Maxymiser (18 December 2007)
All aboard earthTV
EarthTV, the window on the world created by Telcast with over 70 camera locations around the globe, is now available daily in public transport systems across Germany.
News from Telcast Media Group (18 December 2007)
Carphone Warehouse appoints Blueberry Wave
Carphone Warehouse, one of the world's leading telecommunications companies, has appointed data company Blueberry Wave to analyse data from its 4.5 million mobile customers in France.
News from Blueberry Wave (18 December 2007)
Vonage completes agency appointments
Vonage, the pioneering internet telephony company, has completed its new agency line-up with the appointment of Altogether Digital to drive its social media marketing.
News from Vonage (18 December 2007)
StrategyEye signs US deal with digital media blog
StrategyEye, the digital media intelligence provider, is making available its research and deal reports through paidcontent.org, a site with more than 60,000 daily subscribers.
News from StrategyEye Digital Media (18 December 2007)
Barracuda Group appoints Cocktail Marketing
Cocktail Marketing, the loyalty partnership marketing agency, has been appointed by the Barracuda Group to create loyalty brand partnerships across its three leading bar brands.
News from Cocktail Marketing (18 December 2007)
DMU lecturer and student win prestigious award
A De Montfort University lecturer and student have been awarded the highest accolade in a prestigious international competition; the MarCom Awards 2007.
News from De Montfort University Leicester (18 December 2007)
What's in your bag or briefcase?
A survey from Source-e has found that most of us keep promotional merchandise with us - and more than half have bought from the company that supplied the gift.
News from Source-e (18 December 2007)
New Strategies for Reputation Management
Kogan PAge is shortly to publish New Strategies for Reputation Management, by Andrew Griffin, Managing Director of Regester Larkin, a leading reputation consultancy in the UK.
News from Kogan Page (18 December 2007)
Research explores views on Christmas parties
Fresh Tracks has conducted a poll that has revealed some interesting statistics on how individuals feel about the traditional office Christmas Party.
News from Fresh Tracks (18 December 2007)
ModernSelling to sponsor National Sales Awards.
ModernSelling.com is delighted once again to be sponsoring a category in the National Sales Awards - the Sales Newcomer - Office-based award.
News from 2N Media - ModernSelling.com (18 December 2007)
0800 numbers can monitor ad effectiveness
0800 and 0845 numbers are a reliable method of finding out how hard your advertising is working for you, argues David Clarke of DBS.
News from DBS (18 December 2007)
Coley Porter Bell creates Comfort designs
Coley Porter Bell has designed new packaging to support the launch of Comfort's two new clothes conditioners, Tropical Burst and Tempting Nature.
News from Coley Porter Bell (18 December 2007)
Efficient Frontier accelerates global momentum
Efficient Frontier, the market and technology leader in search marketing, has announced that leading advertisers continue to select Efficient Frontier to manage their search marketing campaigns.
News from Efficient Frontier (18 December 2007)
Southend selects Relay Station voice services
Coca-Cola League 1 team Southend United FC has become the latest club to adopt Relay Station's voice broadcasting technology and services to better communicate and interact with fans.
News from Relay Station (17 December 2007)
Fish4jobs forecasts surge of job hunters
The UK's top online recruitment website, fish4jobs, predicts a record 4 million candidates will register on the site in the first working week of January in search of a fresh start.
News from fish4 (17 December 2007)
Translation agency celebrates 10 years in UK
Star UK, the Woking-based technical translation agency, has celebrated ten years of trading.
News from Star UK (17 December 2007)
Gourmet Voyage offers adventure in a basket
Experience a bit of Spain, France, Italy or Britain with a personalised gourmet food and beverage travel adventure in a basket.
News from FanciFull Gift Baskets (17 December 2007)
First qualification in email marketing launches
Responsys has partnered with The Institute of Direct Marketing (IDM) to offer the world's first qualification in email marketing: The IDM/Responsys Certificate in Email Marketing.
News from Responsys (17 December 2007)
Retail marketing agency gains strength
Retail marketing specialist Creo, established just nine months ago, has acquired leading print and POP manufacturer The Lauren Group.
News from Creo Retail Marketing (17 December 2007)
DMA email council focuses on deliverability
Technical Background Article The latest National Email Marketing Benchmarking report has revealed falling delivery rates prompting the DMA Email Marketing Council to call for greater importance to be placed on delivery.
News from Direct Marketing Association (17 December 2007)
Total number of news releases published during the week: 42
News releases from 2008 2007 2006
