News releases on Marketingservicestalk categorised by date
Sunday 9 December
to Saturday 15 December 2007
Why websites must perform at Christmas
Technical Background Article With online spending predicted to be up by 42 per cent on last Christmas at a staggering GBP13.8 billion, many retailers will be looking to maximise their revenue during the 2007 festive period.
News from NetBenefit (14 December 2007)
Sunday Times launches green companies award
Research-focused marketing group Munro Global is partnering The Sunday Times and environmental performance specialists Bureau Veritas in the inaugural Sunday Times Best Green Companies awards.
News from Munro Global (14 December 2007)
London regeneration group unveils new look
Design consultancy Coley Porter Bell has completed a pro-bono identity re-launch for the East London Business Alliance, a body enabling the private sector to contribute to regeneration.
News from Coley Porter Bell (14 December 2007)
Sdea leads UK shopfittings group to EuroShop
The sdea British Group will bring a vast array of skilled and talented manufacturers to an international audience at the world's premier shopfittings and display exhibition, EuroShop 2008.
News from Shop and Display Equipment Association (14 December 2007)
IDM names Business Performance Awards sponsor
The lead sponsor for the prestigious IDM Business Performance Awards (BPA) 2008 has been revealed as leading data value management company DQM Group.
News from Institute of Direct Marketing (14 December 2007)
New volumes available on Urchin mail order buyers
The Urchin list, exclusively available through Fig Tree DM, has new volumes with over 28,000 0-12m buyers now available.
News from Fig Tree DM (14 December 2007)
Million Impossible offers ultimate Christmas gift
What if you could buy the perfect Xmas gifts for your children, your father, your mother, your uncle your best friend or just plainly for yourself?
News from Million Impossible (14 December 2007)
Omniture tackles Netherlands web analytics market
Omniture, provider of online business optimisation software, is partnering Netherlands-based e-marketing consultancy Adversitement to increase its share of the Dutch web analytics market.
News from Omniture (14 December 2007)
Yellow Pages deal promotes British destinations
National tourism agency VisitBritain has joined forces with Yell in a partnership that will put local and regional information on days out into the homes of 95 per cent of UK adults.
News from Yell (14 December 2007)
Wigan FC uses Relay Station's voice services
Voice broadcasting leader Relay Station has announced that new manager of Wigan Athletic FC, Steve Bruce, will send a personalised message to the landlines and mobiles of 2,750 fans this Thursday.
News from Relay Station (14 December 2007)
Versatile and profitable product printing
The ZX-40 from Creative Printers is a multifunctional printing system producing top quality personalised ribbons, bumper stickers and fun number plates at a speed and price previously unheard of.
News from Creative Printers of London (14 December 2007)
EuroDirect selects Pitney Bowes MapInfo
EuroDirect, a market leader and innovator in direct marketing and database marketing, has selected Pitney Bowes as its premier partner for distribution of CAMEO consumer classification systems.
News from EuroDirect (14 December 2007)
Sequoia invests in Kenshoo Search technology
Sequoia Capital and Kenshoo, provider of innovative search marketing automated solutions, have announced a strategic collaboration on official closing of the institutional funding round.
News from Kenshoo (14 December 2007)
Digital in Retail Forum brings industry together
A new Digital in Retail Forum has been launched by POPAIdigital, which it is hoped will play a major role in shaping the digital retail media industry in the UK.
News from POPAI UK and Ireland (14 December 2007)
Social networking sites must protect children
Technical Background Article Three of the most popular social networking sites on the internet are not doing enough to protect their child users, an independent expert audit has concluded.
News from User Vision (14 December 2007)
W00t!media grows 'urbanite' division
Online ad sales house w00t!media has signed deals to exclusively represent three new publishers; growing its urban and style-themed portfolio to 14 websites.
News from w00t!media (14 December 2007)
Ring2 appoints Vialuna for DM to online task
Audio-conferencing specialist Ring2 has appointed Vialuna to conduct a marketing campaign using direct mail, personalised URLs and its Dialog Engine technology.
News from Vialuna (14 December 2007)
Branded Male explores how to market to men
Mark Tungate's new book, published by Kogan Page, explains with humour and precision how to reach the growing male market.
News from Kogan Page (14 December 2007)
Glacial natural mineral water to break UK ice
Isklar reveals Blue Marlin as the agency behind its new brand and design development.
News from Blue Marlin Brand Design (14 December 2007)
Festive profits at risk from poor customer service
Technical Background Article Mystery shopping provider ABa Quality Monitoring is urging retailers not to neglect basic customer service standards in order to capitalise on a combined estimated spend of over GBP15billion.
News from ABa Quality Monitoring (14 December 2007)
WPN finds fresh voice for ActionAid DRTV push
Leading direct marketing specialist Watson Phillips Norman (WPN) has created a DRTV campaign for client ActionAid.
News from Watson Phillips Norman (13 December 2007)
PandW designs packaging for Organipets
Leading UK branding company Pemberton and Whitefoord has created the branding and packaging for start up pet food company Organipets based in Oxford.
News from Pemberton and Whitefoord (13 December 2007)
Devidoll unveils fashion and lifestyle web shop
DeviDoll.com is a luxury ethical fashion and lifestyle online boutique, offering designer fashion, accessories and furnishings for the home, from ethical brands worldwide.
News from DeviDoll.com (13 December 2007)
Ocean Spray employs Couponstar to woo customers
Ocean Spray, the leading producer of cranberry products, has joined up with Couponstar drive awareness of its extended product range through a range of consumer-printable coupons.
News from Couponstar (13 December 2007)
Funky Group launches broadcast comms channel
User Application Article Online hair and beauty retailer The Funky Group is implementing a web-based broadcast communication system from elertz so customers can receive instant alerts when new products become available.
News from Elertz (13 December 2007)
Machine tools website offers new and used kit
Machines4sale.co.uk is a website that offers editorial, news and press releases, whilst carrying advertisements for new and used machinery from leading manufacturers, dealers and individuals
News from Machines4sale.co.uk (13 December 2007)
Are marketers missing a trick with promotions?
Technical Background Article Almost half of marketers say 40 percent or more of their brand sales are driven by promotions which dwarfs most other marketing investment, according to research from Valassis.
News from Valassis (13 December 2007)
The Original Gift Company releases updated list
The Original Gift Company is releasing its updated list of over 470,000 names through Go Direct Marketing .
News from Go Direct Marketing (13 December 2007)
Brandbank helps retailer expand offering
Brandbank, the content provider for multichannel retailers, has helped Wilkinson launch its first full-blown transactional website featuring the majority of its products sold in-store.
News from Brandbank (13 December 2007)
Links of London call on Pod1 for online launch
Independent creative digital agency Pod1 has played a vital role in the launch of the new Watches Collection for Links of London with a stylish addition to the website promoting the new range.
News from Pod1 (13 December 2007)
Licensing.biz chooses hot properties for 2008
Readers from the licensing news website Licensing.biz have made their predictions for the hottest licences of 2008, with pre-school and publishing sectors rating highly.
News from Licensing.biz (13 December 2007)
Online Lead Generation service for charities
Clash-Media, the UK's leading online lead generation organisation, has announced a new service specifically tailored for the precise requirements of charities.
News from Clash-Media (13 December 2007)
CDQ Platform 5.0 brings enterprise-wide data view
Pitney Bowes Group 1 Software's Customer Data Quality Platform 5.0 enables more effective decision making, stronger relationships and increased revenue.
News from Pitney Bowes Group 1 Software (13 December 2007)
Marketing-specialist printer opens at Christmas
Blackmore, a large independent, environmentally friendly printer, is bucking the trend and will be open for business as usual over the Christmas/new year period.
News from Blackmore (13 December 2007)
141 creates Christmas campaign for needy dogs
141 Worldwide/London has created a heart-warming direct mail campaign to raise donations to allow Dogs Trust to provide much-needed medical treatment and rehabilitation to injured and abused dogs.
News from 141 Worldwide (13 December 2007)
Sex shopping doesn't have to be dirty
Leading digital marketing agency bigmouthmedia has taken up the challenge of making adult retailer Coco de Mer the biggest name in luxury erotic boutiques.
News from Bigmouthmedia (13 December 2007)
Bell wins British Red Cross and energy briefs
The British Red Cross and a new multimillion-pound energy research institute have awarded design and strategic branding briefs to Bell.
News from Bell (13 December 2007)
Panda Security Seminar Planned for New Year
Panda Security is hosting a Security Seminar in January aimed at delivering a detailed assessment of the evolving threat landscape and the impact of malware on business today.
News from Panda Security (13 December 2007)
Guide explains how to handle company publicity
A new Guide 'How To Handle Your Company Publicity' has been published, and the author will offer help to every purchaser with a particular publicity question, free of charge.
News from AGM Publicity (13 December 2007)
GreenSeat - an innovation for promotions
After reports of sore bums and achy backs at outdoor events, Tomato Source has created a better way to enjoy events in more comfort and offers a huge branding opportunity for promoters.
News from Tomato Source (13 December 2007)
Rpa:vision styles Brooks Brothers flagship store
Leading retail design company rpa:vision has collaborated with iconic US brand Brooks Brothers to create a new interior for the launch of its flagship Edinburgh store.
News from RPA:vision (13 December 2007)
Mercado helps Ted Baker improve online performance
User Application Article Top UK fashion retailer Ted Baker's website has gone live with advanced search and merchandising capabilities from Mercado Software.
News from Mercado Software (13 December 2007)
Norwegian mineral water prepares GBP2m UK launch
Isklar, a premium still Norwegian glacial natural mineral water, has appointed five agencies to handle its GBP2m+ launch into the UK market planned for spring 2008.
News from Intelligent Marketing (12 December 2007)
WPN produces DRTV ad for Care International
Leading direct marketing specialist Watson Phillips Norman (WPN) has produced a DRTV commercial for Care International.
News from Watson Phillips Norman (12 December 2007)
PandW creates Tesco Fresh and Easy brand in US
Pemberton and Whitefoord was one of three agencies selected by Tesco to design product packaging and help launch its new brand in the US.
News from Pemberton and Whitefoord (12 December 2007)
Ultimo Chocolates sponsors Christmas-day.com
Ultimo Chocolates is sponsoring the Corporate Promotions section of christmas-day.com.
News from New Century Media (12 December 2007)
Space wins IMC Grand Prix plus five other awards
Leading integrated marketing communications agency space has won the most number of awards by any agency at the IMC European Awards.
News from Space (12 December 2007)
OTPmedia chooses DoubleClick
User Application Article DoubleClick, a premier provider of digital advertising technology and services, has been chosen by digital media company OTPmedia to provide technical solutions for ad serving.
News from DoubleClick (12 December 2007)
Top Position unveils SEO Competitor Research
Google-certified pay per click consultancy Top Position is turning private eye with the introduction of a competitor research team for its growing portfolio of search engine optimisation clients.
News from Top Position (12 December 2007)
Fast Track buys Stuart Higgins Communications
Fast Track, one of the UK's leading sports events, communications, consulting and rights marketing agencies, has acquired Stuart Higgins Communications.
News from Fast Track (12 December 2007)
SmartFOCUS becomes toast of The Wine Society
User Application Article SmartFOCUS, a European-headquartered vendor of Enterprise Marketing Management software, has been selected to provide The Wine Society with its leading marketing software.
News from smartFOCUS (12 December 2007)
Telemarketing Company to offer broader services
The Telemarketing Company, the UK's specialist outbound B2B telemarketing agency, has been granted a variation in its scope of permission from the Financial Services Authority.
News from Telemarketing Company (12 December 2007)
Capscan's sorted for TFMandA 2008
Capscan will be unveiling the new version of its mailing software, Sortcode, at Technology for Marketing and Advertising (TFMandA) 2008, 12-13 February, Earl's Court, London.
News from Capscan (12 December 2007)
Mediaburst sponsors Good Karma fund raising
Mediaburst's interactive telephony platform will help the charity to better engage with potential donors and raise GBP300,000 for impoverished children in Northern India.
News from Mediaburst (12 December 2007)
Mamas and Papas releases updated list
Ideal for those wanting to target affluent parents of young children, upmarket baby and children's retailer Mamas and Papas is releasing its updated list of over 70,000 names.
News from Go Direct Marketing (12 December 2007)
Parkinson's Society launches Christmas campaign
The Parkinson's Disease Society is contacting existing supporters this Christmas outlining what the charity hopes to achieve in 2008 and inviting extra donations to help make these wishes come true.
News from TDA (11 December 2007)
Adknowledge Acquires Cubics
Adknowledgehas acquired Cubics, the first online advertising network created to focus on the Facebook developer community.
News from Adknowledge (11 December 2007)
Haven launches video-in-email campaign
UK holiday company Haven is creating a travel industry first with the launch of its innovative email campaign to entice guests to visit the company's new website.
News from RedEye (11 December 2007)
Timberland introduces customer voice to UK website
Timberland, the outdoor fashion brand, has launched ratings and reviews on its website to encourage shoppers to share information about products, encourage loyalty and drive sales.
News from Bazaarvoice (11 December 2007)
WPN creates Friends of the Earth DRTV debut
Leading direct marketing specialist Watson Phillips Norman (WPN) has created the first ever DRTV campaign for Friends of The Earth.
News from Watson Phillips Norman (11 December 2007)
Just Search tool increases website conversions
E-commerce sites can now dramatically increase their sales conversions, thanks to a new artificial intelligence solution from search marketing agency Just Search.
News from Just Search (11 December 2007)
Guide Dogs launches Christmas 'thank you' appeal
The Guide Dogs for the Blind Association is thanking donors with a Christmas gift whilst highlighting the ongoing need for support.
News from TDA (10 December 2007)
Live and Breathe delivers in-store for New Balance
Creative retail marketing agency Live and Breathe has delivered a range of eye-catching pink in-store support materials for Walk the Walk official sportswear sponsor New Balance.
News from Live and Breathe (10 December 2007)
The Salvation Army launches Christmas Appeal
The Salvation Army is launching a new appeal to raise GBP500,000 by Christmas through a new fundraising microsite.
News from Harvest Digital (10 December 2007)
New bear for Bentley Motors
MDA's Product Solutions team has recently developed a beautiful new plush bear called 'Brooklands' for the prestigious Bentley Collection.
News from MDA (10 December 2007)
Nomensa unveils Public Guradian Office website
Digital agency Nomensa has designed a website for the Office of Public Guardian to take into account legislative changes in the way people who lack capacity to make decisions are cared for.
News from Nomensa (10 December 2007)
eKnow drives efficiencies in email marketing
Targeting company Caspian Partnership has launched an e-communications insight tool eKnow to help e-marketers apply data management and analytical techniques.
News from Caspian Partnership (10 December 2007)
Data supply service offers map-driven selections
Data management specialist UKChanges has launched a web-based data supply service that Steven Day, director of the company, believes will revolutionise the market.
News from UKChanges (10 December 2007)
Imperial Classic Hotel celebrates Four Stars
The Imperial Classic Hotel in Llandudno has been upgraded to Four Star status by Visit Wales and the AA reflecting the hotel's excellent quality and range of facilities and services.
News from Classic British Hotels (10 December 2007)
Partnership helps EPOS specialist build on success
Two Staffordshire companies have joined forces to help bring a successful point-of-sale software program to a wider audience.
News from Jellifish Internet Services (10 December 2007)
RedPrairie unveils Retail Performance Management
RedPrairie Corporation, a leading consumer-driven optimisation company, unveiled today Retail Performance Management for Retail and Food Service. Brochure Available
News from RedPrairie (10 December 2007)
Christmas comes more than once a year
Online yuletide spending trends continue to grow exponentially, year on year, with revenues for this season expected to top GBP10bn.
News from TradeDoubler (10 December 2007)
Research Studios Paris launches Chloe fragrance
Neville Brody's Research Studios Paris has art directed the international press launch of the new Chloe fragrance due out in February 2008.
News from Research Studios (10 December 2007)
Howse Jackson updates OfferX postal list
Leading data and affinity marketing specialist Howse Jackson Marketing has updated and refreshed OfferX's opt-in list of postal addresses.
News from Howse Jackson Marketing (10 December 2007)
Collaborative marketing offers great cut-through
With a large percentage of marketing budgets being re-allocated to digital, Ben Allan, Managing Director at TILT, argues that direct marketing is still intrinsic to a multichannel campaign.
News from TILT (10 December 2007)
Openwork reappoints PandMM for 2008 Conference
Openwork, the UK's second largest financial services distribution network, has reappointed PandMM to design, organise and stage its annual national conference in January at Birmingham's ICC.
News from P&MM (10 December 2007)
The ultimate in bespoke hospitality
As one of the most luxurious and desirable party brands on the market, Hed Kandi offers a high-end VIP experience combining the best in production, music, fashion and style.
News from Hed Kandi (10 December 2007)
Wyboston Lakes launches online booking service
Wyboston Lakes has taken IT to the next level with the launch of a new online service that allows customers to book non-residential day meetings via its website.
News from Wyboston Lakes (10 December 2007)
Doncaster marketing firm wins DMA quality stamp
A field marketing company that works with some of the biggest names on the high street has become the first UK agency to achieve new industry-wide standards for best practice.
News from IMS (10 December 2007)
WaterAid launches hard-hitting campaign
Leading independent direct marketing agency Watson Phillips Norman has produced the latest WaterAid DRTV campaign.
News from Watson Phillips Norman (10 December 2007)
Total number of news releases published during the week: 80
News releases from 2008 2007 2006
