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News releases on Marketingservicestalk categorised by date

Sunday 2 December
to Saturday 8 December 2007

Cats Protection launches Christmas challenger

Leading cat charity Cats Protection is highlighting the plight of dumped and disposed cats as it tests a tougher message this Christmas.

News from TDA ( 7 December 2007)

BBC1 uses CabCam for The Politics Show

CabCam, the events industry's only purpose-built video diary room in a cab, was selected by BBC1's 'The Politics Show' as the centre of a piece relating to a Labour Party policy document.

News from i-vox ( 7 December 2007)

Newsweaver signs up more clients

Newsweaver, Europe's leading email newsletter specialist, continues to add big name accounts to its already impressive client list.

News from Newsweaver ( 7 December 2007)

BEcause creates Energy Challenge for E.ON

BEcause Experiential Marketing has created an experiential roadshow for energy provider E.ON, designed to educate consumers about the importance of energy saving at home and work.

News from BEcause Experiential Marketing ( 7 December 2007)

Live and Breathe to rebrand cool Blendies

Creative retail marketing agency Live and Breathe is to rebrand and package Blendies, a range of blended frozen fruits from Squeeze Me, aimed at young, affluent health-conscious smoothie lovers.

News from Live and Breathe ( 7 December 2007)

Breaking into the Chinese banking market

 Technical Background Article  Banking on China; can western banks offset losses in USA by tapping into the growing Chinese urban elite?

News from Illuminas ( 7 December 2007)

Plantronics appoints Creative Direction

Berkshire-based IT marketing specialist Creative Direction has been officially appointed as the integrated marketing services agency for the Plantronics EMEA business.

News from Creative Direction Consultants ( 7 December 2007)

Taglines puts text links in user-generated email

Adknowledge gives advertisers and publishers the means to target across different media using a common ROI metric and uniting SEM, display and email into one easy-to-use interface, the BidSystem.

News from Adknowledge ( 7 December 2007)

TBWAManchester snaps up childcare vouchers

Childcare allowance organisation Early Years Vouchers has announced the rapid take-up of its vouchers at TBWAManchester - one of the UK's top creative agencies.

News from Early Years Vouchers ( 7 December 2007)

txtNation leads in premium SMS market

By investing in more mobile carrier connections, the multinational txtNation is further strengthening its leadership in the premium SMS provider market in Europe.

News from txtNation ( 7 December 2007)

Santa Claus of North Pole relaunches brand

The repositioning will see Santa introducing a website, welovesanta.org, and sustainability initiatives to his Christmas experience.

News from Groom Associates ( 7 December 2007)

Jack Morton runs London New Year's Eve display

Jack Morton Worldwide, the experiential marketing agency, is producing a spectacular display to mark midnight on New Year's Eve over the Thames and London Eye for the fourth consecutive year.

News from Jack Morton Worldwide ( 7 December 2007)

Why mobile marketing should be in your strategy

According to research companies, national and international press, the mobile phone is the gateway to the next advertising promised land.

News from Wizemobile.co.uk ( 7 December 2007)

CMW creates Raise your Hand campaign for Refuge

Clark McKay and Walpole is delivering an on and offline integrated awareness and fund-raising campaign this Christmas called 'Raise your Hand', for domestic violence charity Refuge.

News from Clark McKay and Walpole ( 6 December 2007)

Research Studios creates iconic DaftPunk DVD box

Neville Brody's Research Studios has created iconic packaging for the DVD version of Electroma, the new DaftPunk movie, which will be in UK stores the end of the month.

News from Research Studios ( 6 December 2007)

Results International opens Ireland office

Results International Group, global corporate finance specialists in marketing communications and new media, is expanding its European presence with a new office in Ireland.

News from Results International Group ( 6 December 2007)

London Business School chooses Email Reaction

 User Application Article  Email Reaction, a specialist in online customer communications, has supplied London Business School with the services to upgrade its communication system to make it more accessible to staff.

News from Email Reaction ( 6 December 2007)

Wyndeham Visual Communications expands

Wyndeham Visual Communications has opened a new London artwork and design studio and appointed James Norris as Business Development Director for the company's packaging division.

News from Wyndeham Press Group ( 6 December 2007)

NHS selects ZOOMtxt software for smoking campaign

 User Application Article  Smokers wanting to quit can now text their way to a healthier life, as Hampshire Primary Care Trust's Quit4Life service launches its text service with Kodime's mobile marketing software ZOOMtxt.

News from Kodime ( 6 December 2007)

Book publishers go digital with YUDU Media

YUDU Media, the UK's leading provider of digital editions, has entered the eBook market today with the launch of its Multimedia Books product.

News from YUDU Media ( 6 December 2007)

Airwide says happy 15th birthday to SMS

Airwide Solutions, the provider of next-generation mobile messaging and internet infrastructure, applications and solutions, is celebrating 15 years of the SMS.

News from Airwide Solutions ( 6 December 2007)

Translation company opens office in Chicago

As part of Applied Language Solutions' ongoing strategy to expand globally, this month it celebrates the opening of its second US office, in Chicago.

News from Applied Language Solutions ( 6 December 2007)

DMA announces 2007 awards winners

The Guinness campaign devised by Tullo Marshall Warren for Diageo is the winner of the 2007 Grand Prix at the DMA (UK) Awards, in association with Royal Mail.

News from Direct Marketing Association ( 6 December 2007)

Commidea makes event card payments safe

 User Application Article  Hosting a calendar of corporate hospitality events at the UK's major sporting and social venues, Sodexho Prestige required a safe, secure, mobile method of accepting card payments from guests.

News from Commidea ( 6 December 2007)

City and West End crowned Reseller of the Year

City and West End Solutions has been awarded the titles of HP UK Reseller of the Year and HP Designjet Z6100 Reseller of the Year.

News from City and West End Solutions Ltd ( 6 December 2007)

HSBC picks Fast Track to run Lions partnership

Financial services organisation HSBC has appointed Fast Track to manage the activation and delivery of rights for its recently announced partnership with the British and Irish Lions.

News from Fast Track ( 6 December 2007)

IDM strengthens business relationship with Unica

The Institute of Direct Marketing has announced a renewed and strengthened relationship with leading enterprise marketing management provider Unica.

News from Institute of Direct Marketing ( 6 December 2007)

Saudi TV launches distinctive brand identities

Saudi TV, Saudi Arabia's national broadcasting corporation, is launching striking new brand identities for its four core channels, created by international branding experts Turquoise.

News from Turquoise ( 6 December 2007)

PaddyPower chooses Email Reaction

Email Reaction has provided Irish fixed-odds sports betting provider Paddy Power with a point and click email tool to manage marketing campaigns and provide data enrichment capabilities.

News from Email Reaction ( 6 December 2007)

THQ Wireless secures Star Wars and Indiana Jones

Stuart O'Brien of Licensing.biz reports on an extended deal with Lucasfilm that encompasses wallpapers, ringtones, video and games based on both franchises.

News from Licensing.biz ( 6 December 2007)

Vesuvius launches direct business phone service

Vesuvius Communication Technologies is a Stoke-on-Trent based business communications consultancy, whose core business is wholesale fixed-line telephony services.

News from Vesuvius UK ( 5 December 2007)

Exstatik win Gold at the W3 Awards

Exstatik, the new media arm of Intermarketing and Communications, has won Gold in the Financial Sector for an innovative driving range golf game, designed and built for UCB Home Loans.

News from Intermarketing and Communications ( 5 December 2007)

Broadcaster Media opens UK office

Broadcaster, interactive mobile software that delivers graphically rich content to mobile phones, BlackBerrys and smart phones, transforms the way businesses interact with customers.

News from Broadcaster ( 5 December 2007)

Real-time PDA data capture for field marketers

Leading field marketing agency SMC Field Marketing is using cutting-edge mobile technology called Pinpoint to offer clients real-time data capture direct from the field.

News from eSAY ( 5 December 2007)

Red Bull gives wings to Bishop's Move relocations

Relocation is being made less stressful thanks to a 'brand marriage' created by SPF 15.

News from SPF 15 ( 5 December 2007)

DQ Global offers virtual data bureau service

The integrity of the corporate database is of paramount importance and there is understandable concern - as there is a risk - over entrusting precious data to a bureau.

News from DQ Global ( 5 December 2007)

Just Search launches new analytics programme

Search marketing agency Just Search has teamed up with DC Storm to launch its new analytics programme.

News from Just Search ( 5 December 2007)

Esendex selects Berkeley PR for online campaign

SMS services company Esendex has selected Berkeley PR to drive a traditional and online PR campaign, starting in the UK and Spain.

News from Berkeley PR ( 5 December 2007)

Intelligent Marketing claims two top rising stars

Leading integrated agency Intelligent Marketing can more than justify its name as it lays claim to having not one but two of the UK's top 500 rising stars within its ranks.

News from Intelligent Marketing ( 5 December 2007)

P22 unveils LTC Italian Oldstyle and Goudy Extras

Italian Oldstyle designed by Frederic Goudy in 1924 has now been digitised by Paul Hunt and is available through P22 and the Lanston Type Company.

News from P22Type Foundry ( 5 December 2007)

Revolution in ecommerce customer data has come

Brighton based consultancy Cartogen Marketing is making detailed consumer profiling available to e-commerce businesses throughout the UK.

News from Cartogen Marketing ( 5 December 2007)

Navigator introduces Total Recall service

Relationship marketing agency Navigator Customer Management is launching Total Recall, designed to assist businesses in the event of recalling of a product on health and safety grounds.

News from Navigator Customer Management ( 5 December 2007)

CondeNet UK selects Lyris ListManager for email

 User Application Article  The UK division of international media company Conde Nast has selected Lyris UK to deliver editorial and commercial emails on behalf of its new media division, CondeNet UK.

News from Lyris UK ( 5 December 2007)

JDA wins KCOM advertising and media account

The contact centres and directory publishing arm of UK communications provider KCOM Group has awarded its advertising and media planning account to Leeds-based creative agency The JDA Group.

News from JDA ( 5 December 2007)

Web partnership helps pottery to expand

A collaboration with a local web design and hosting firm has enabled Moorland Pottery to successfully launch two new giftware ranges.

News from Jellifish Internet Services ( 4 December 2007)

Siemens appoints Summersault for internal comms

Employee communications specialist Summersault has won the contract to work with Siemens on its quarterly employee magazine Siemens UK and other internal communications projects.

News from Summersault Communications ( 4 December 2007)

Businesses in South West spend most on marketing

Companies in the South West spend more on marketing than those in any other part of the country, according to the latest Marketing Trends Survey from The Chartered Institute of Marketing.

News from Chartered Institute of Marketing ( 4 December 2007)

Football exercise aids team building

Stevenage-based events agency MotivAction has added to its repertoire of team-building assets with the launch of Business United.

News from MotivAction Group ( 4 December 2007)

London creatives visit Falmouth advertising course

A creative team from London agency Wieden and Kennedy has visited University College Falmouth to stage a workshop for MA Creative Advertising students.

News from University College Falmouth ( 4 December 2007)

Briefing tackles convergence of security and IP

Frost and Sullivan to host quarterly analyst briefing on Convergence of Physical Security with IP in the European Market on Tuesday 4 December 2007 at 14.00 GMT.

News from Frost and Sullivan ( 4 December 2007)

Bread Card offers new way to pay

Unlike conventional credit cards or debit cards, the Bread Card is a 'pay-as-you-go' card that users load with cash.

News from Payment Card Solutions (UK) ( 4 December 2007)

Davis Langdon adopts business continuity tool

Property and construction adviser Davis Langdon has adopted Mediaburst's business continuity tool.

News from Mediaburst ( 4 December 2007)

WPA Pinfold creates Delvaux Chocolates identity

International branding and design consultancy WPA Pinfold has created the branding for Delvaux's new premium chocolate range targeting the premium gift market and high street coffee shops.

News from WPA Pinfold ( 4 December 2007)

Ann Widdecombe joins marketing Truth Day campaign

Ann Widdecombe, MP for Maidstone and the Weald, has joined the campaign - launched by Tamara Gillan, MD of agency SPF 15 - to establish a National Tell The Truth Day.

News from SPF 15 ( 4 December 2007)

One in five UK firms has appointed CRM Director

Some 19 per cent of top UK corporations have demonstrated their commitment to customer relationship management by appointing a dedicated Head of CRM, a study by GI Insight has found.

News from GI Insight ( 4 December 2007)

CRM addresses operational challenge for marketers

CRM is the first of a new breed of specialist marketing operations agency to help marketers cope with an increasing number of complex operational challenges.

News from CRM Technologies ( 4 December 2007)

HMV.com builds digital push for Christmas

Digital marketing agency Code Computerlove has designed an online gift guide as part of its Christmas digital marketing push for music, DVD and games specialist HMV.com.

News from Code Computerlove ( 4 December 2007)

Data analytics partnership brings customer insight

UK web analyst Intellitracker and marketing data specialist Talking Numbers are working together to offer true integration of off-line and online data analysis.

News from Intellitracker ( 4 December 2007)

New volumes and selections on Party Pieces list

The Party Pieces upmarket mail order buyers file, exclusively available through Fig Tree DM, has new volumes and a new selection available.

News from Fig Tree DM ( 4 December 2007)

Mid year marks high point for IMEX

With five months to go before its 2008 Frankfurt show, award-winning global meetings and incentive travel exhibition IMEX has announced its largest-ever exhibitor line-up.

News from IMEX ( 4 December 2007)

Interalia's XMU+ helps LogicaCMG deliver

 User Application Article  IT services and wireless telecoms company LogicaCMG is providing a better service to call-centre customers with Interalia's XMU+ announcement and call processing system with Message Manager.

News from Interalia Communications ( 4 December 2007)

Contender prepares new Peppa lines

Licensing.biz has reported that the popular pre-school character Peppa Pig is looking for new licensees and fresh product ranges.

News from Licensing.biz ( 4 December 2007)

Graphics for retail, exhibition and display

Based in Watford, Hertfordshire, Stylo has been supplying complete graphic solutions to the retail, exhibition and signage industries since 1989.

News from Stylo Graphics ( 3 December 2007)

Mystery shopping puts you on the inside track

Retail Eyes Chief Exceutive Tim Ogle discusses how new developments in the way mystery shopping is conducted are giving companies real insight into customers' perceptions of their brands.

News from Retail Eyes ( 3 December 2007)

Cool Blue expands after business wins

Award-winning Middlesbrough-based PR, marketing and design agency Cool Blue Brand Communications is expanding its team significantly following a raft of new business wins.

News from Cool Blue Brand Communications ( 3 December 2007)

CMW creates impactful DM piece for Peugeot 308

Clark McKay and Walpole has created a high-quality mailer for Peugeot promoting the car manufacturer's December complimentary specification upgrade offer.

News from Clark McKay and Walpole ( 3 December 2007)

Hotel chain starts major brand awareness push

Millennium and Copthorne Hotels will be rolling out a global search marketing campaign as part of a major drive to build brand awareness for its hotel group.

News from Netbooster ( 3 December 2007)

Code sweeps board at Fresh Digital Awards

Code Computerlove has scooped three gongs and two highly commendeds at this year's Fresh Digital Awards, held at the Hilton on 29 November.

News from Code Computerlove ( 3 December 2007)

Amaze strikes deal with SDL Tridion

Web technology solutions company Amaze has signed a new partnership agreement with SDL Tridion, a global leader in web content management solutions.

News from Amaze ( 3 December 2007)

How well will Kangaroo do?

 Technical Background Article  Aleksandra Bosnjak, lead analysts at StrategyEye Digital Media, warns that there is a natural limit to how well the new BBC, ITV and Channel Four video-on-demand venture will succeed.

News from StrategyEye Digital Media ( 3 December 2007)

Excellence Awards 2008 to be at Earl's Court 2

The 2008 AEO Excellence Awards, launched by the Association of Event Organisers, will be hosted by ECandO Venues, in Earl's Court 2, on 4 June next year.

News from AEO ( 3 December 2007)

New Muddy Puddles data available

The Muddy Puddles list has been updated and new volumes are available.

News from Fig Tree DM ( 3 December 2007)

Total number of news releases published during the week: 72

News releases from 2008 2007 2006

 

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