News releases on Marketingservicestalk categorised by date
Sunday 25 November
to Saturday 1 December 2007
Negating Google's crackdown on paid-for links
Technical Background Article Google's recent penalisation of sites for selling links has come as a surprise for many SEO experts especially as the sites in question offered insightful, relevant and regularly updated content
News from Netrank (30 November 2007)
Channel4 to launch widget competition
Widgety Goodness sponsor Channel4 is officially launching its Platform4 mash-up competition at the Widgety Goodness Conference on 6 December 2007.
News from Boutique Communications (30 November 2007)
Medio Systems cites as technology Pioneer
The World Economic Forum has announced 39 visionary companies selected as Technology Pioneers 2008 of which one is Medio Systems.
News from Medio Systems (30 November 2007)
BT and Limelight get double European recognition
BT and Limelight have won a double award at this year's ESA European Sponsorship Awards.
News from Limelight Sports (30 November 2007)
T-Mobile debuts interactive animation online
T-Mobile is running a 12-part interactive adventure series on cult animation and game website Weebl's Stuff to promote its Top Up Fridays campaign.
News from w00t!media (30 November 2007)
Debenhams appoint Nomensa to revamp home page
London and Bristol-based digital agency Nomensa has beaten strong competition to develop a creative design for Debenhams' website's home page, the gateway to the rest of its website.
News from Nomensa (30 November 2007)
New media entrepreneur completes awards hat-trick
Leading new media entrepreneur Steve Leach of bigmouthmedia has triumphed at the UK's most prestigious business awards.
News from Bigmouthmedia (30 November 2007)
Twentysix creates e-shop selling cows 'n' things
Full service digital agency twentysix London has delivered an interactive e-commerce site for Help The Aged selling 'Cows 'n' Things' in aid of the world's most disadvantaged elderly.
News from Twentysix (London and Leeds) (30 November 2007)
Perrier gives clubbers green carpet treatment
User Application Article Drinks brand Perrier rolled out the green carpet at London nightspot Boujis last week to welcome the city's most stylish clubbers to an exclusive 'Perrier Presents...' event.
News from BEcause Experiential Marketing (30 November 2007)
Survey assesses merits of retention campaigns
A new survey from mailstream technology specialist Pitney Bowes identifies those vertical sectors that are producing the most effective customer retention marketing campaigns.
News from Pitney Bowes (30 November 2007)
Sawfish Software secures new contract
User Application Article Sawfish Software, the developer of SalesFlow, has been awarded a significant contract to implement a new CRM service for technical training provider the TTE Technical Training Group.
News from Sawfish Software (30 November 2007)
New Year, new start for training
September may be the traditional time for thinking about professional qualifications but marketers no longer have to restrict themselves to once a year.
News from Chartered Institute of Marketing (30 November 2007)
NetBooster Partners With Bobun Productions
Online marketing company Netbooster has partnered with mobile marketing solutions provider Bobun productions to integrate mobile solutions into its portfolio of online marketing services.
News from Netbooster (30 November 2007)
C4 teams with Brightcove for internet video
Brightcove, the internet TV platform, has entered an agreement with Channel 4 allowing the broadcaster to incorporate video content across all of its online properties.
News from Brightcove (30 November 2007)
PRG Europe lights St Pancras High Speed opening
User Application Article The opening event for High Speed 1 at London St Pancras International station saw PRG Europe supply some seven 45ft truck loads of lighting equipment.
News from PRG Europe (30 November 2007)
SDEA Training Academy voted 'tops' by members
The Shop and Display Equipment Association recently launched the first of its intensive Training Academy workshops designed to equip members with a variety of skills to help grow their businesses.
News from Shop and Display Equipment Association (30 November 2007)
ITV hands social media brief to webitpr
The UK's largest commercial broadcaster ITV has brought in online distribution company webitpr to communicate announcements and news about selected shows to the online and social media community.
News from webitpr (30 November 2007)
Top Safety Accreditation for MotivAction
MotivAction is one the first event management companies in the UK to join a leading-edge scheme designed to help industry improve its safety record.
News from MotivAction Group (30 November 2007)
Suppression enjoys increased client uptake
A survey of the UK's leading bureaux offering suppression has revealed that 60 per cent have experienced uplift in client take-up in suppression over the last 12 months.
News from Mortascreen (30 November 2007)
Jordan announces Infovision partnership.
Jordan Communications, the telecoms and IT B2B marketing and communications agency, has announced a business partnership with Indian business process outsourcing giant InfoVision.
News from Jordan Communications (30 November 2007)
Balfour Beatty to sponsor London Youth Games
Balfour Beatty has announced a six-year title association with Europe's largest annual young people's multi-games competition, The London Youth Games.
News from Fast Track (30 November 2007)
Onsite campaigns get personal
Figleaves.com, the world's largest online retailer of branded intimate apparel, is adopting on-demand content intelligence technology - one of the first online retailers in the UK to do so.
News from Maxymiser (30 November 2007)
Tesco's US Fresh and Easy stores will be a 'hit'
Fresh and Easy's convenience-focused format potentially represents a significant threat to the US food retailing industry, predicts TNS Global.
News from TNS Global (30 November 2007)
Ring2 makes awards shortlist
Red Herring magazine announced today that Ring2 Conferencing has been selected as a finalist for the Red Herring 100 Global 2007 Awards.
News from Ring2 (29 November 2007)
Top tips for Christmas online trading
Christmas is coming and the tills should be ringing - Epicado offers seven tips for getting the most from the Christmas trading period.
News from Epicado (29 November 2007)
Keeping your finger on the pulse
Several major UK food and drinks companies are now benefiting from an innovative research approach from mmr research worldwide.
News from mmr research worldwide (29 November 2007)
94 names could change your business
Corpdata, well known for providing the highest quality marketing information, exhibited for the first time at Business North West at Manchester Central on 21 and 22 November.
News from Corpdata (29 November 2007)
Christmas comes early for HMV
Christmas cheer is descending on the teams at TradeDoubler and client hmv.com as they celebrate their recent success in the Best Use of Affiliate Marketing category at the annual IMA Awards.
News from TradeDoubler (29 November 2007)
eTickets.to halves prices for charities
eTickets.to, the self-service ticketing solution, is now offering all charities and non-profit organisations 50 per cent off their processing fees.
News from Sign-Up.to (29 November 2007)
Charles Tyrwhitt picks Mercado Searchandising
User Application Article Shirt maker Charles Tyrwhitt has recently deployed the Mercado search and merchandising solution.
News from Mercado Software (29 November 2007)
Exemplas revamps web presence
Exemplas , one of UK's leading business-to-business support organisations, has launched a new website following a sustained period of growth and success.
News from Exemplas (29 November 2007)
Big gap between EPOS perception and adoption
Technical Background Article Some 70 per cent of small and medium retailers can see the benefits of EPOS systems (computerised tills), yet only 40 per cent percent have adopted them, according to new research.
News from Actinic (29 November 2007)
Empty shop windows become giant ad screens
WindowGain transforms under-utilised store-frontage into eye-catching revenue opportunities, using Vikuiti Rear Projection Film from 3M.
News from 3M United Kingdom (29 November 2007)
Search Works to provide SEO for Park Resorts
The Search Works, the European leader in search marketing services for online advertisers, has been chosen to provide SEO services to UK holiday park operator Park Resorts.
News from Search Works (29 November 2007)
Kadence kicks off CORGI tracking study
CORGI, the UK gas safety and enforcement body, has selected insight specialist Kadence to run a quarterly brand tracking study to measure the success of its Carbon Monoxide Awareness Campaign.
News from Kadence (29 November 2007)
Release of TurboCAD Mac v3 announced
Adept Scientific has announced the release of IMSI/Design's TurboCAD Mac v3, which supports Apple's Leopard Operating System and includes ACIS Solid Modelling Engine. Brochure Available
News from Adept Scientific (29 November 2007)
Shortlist announced for Entrepreneur Award
A shortlist of five people has been decided by a high-profile judging panel searching for the 2007 The Entrepreneur of the Industry Award, an annual initiative by the BPMA.
News from BPMA (29 November 2007)
Own-brand credit accounts for PPC advertisers
Leading online advertising consultancy Top Position has launched own-brand credit accounts for pay per click advertisers.
News from Top Position (28 November 2007)
Man of the Match becomes 'official'
It's official - 'Man of the Match' has now joined the ranks of Fantasy League, Kitbag, Jumpers for Goalposts and even The Posh as one of the many registered trademarks in sport.
News from MAX PR and Events (28 November 2007)
The couch potato's guide to Christmas gifts
People hoping to avoid the annual festive ding dong on the High Street should check out the TV viewing habits of friends and relatives, according to Virgin Experience Days.
News from Virgin Experience Days (28 November 2007)
Blinko launches new brand image
Blinko, the global consumer brand for mobile VAS, has a new look and feel to strengthen awareness of the brand and its unique products and services among mobile entertainment users worldwide.
News from Turquoise (28 November 2007)
Grid Law Solicitors sponsors Rallye Sunseeker
Grid Law Solicitors, a commercial legal service provider, has just announced it will be the Official Legal Advisors of the Rallye Sunseeker event for a second year running.
News from Mushroom Marketing (28 November 2007)
Zoos body presents marketing award
The Zoological Society of London has scooped both the marketing and the PR awards at the British and Irish Association of Zoos and Aquariums Awards
News from BIAZA (28 November 2007)
Airwide solidifies status as mobile force
Airwide Solutions, the leading provider of next-generation mobile messaging infrastructure and applications, has acquired First Hop of Espoo, Finland
News from Airwide Solutions (28 November 2007)
Autism charity launches online awareness drive
The National Autistic Society is turning to the internet to try and tackle the discrimination and lack of public awareness that people living with autism have to deal with every day.
News from The National Autistic Society (28 November 2007)
141 Worldwide promotes National Hunt season
141 Worldwide/London is promoting racing's classic jump (National Hunt) season to potential subscribers of Racing UK with a classically designed integrated campaign.
News from 141 Worldwide (28 November 2007)
Fear is stronger motivator to get fit than hope
Fear of looking unattractive can be a stronger motivation for keeping people going to the gym than the hope of looking good, a new study from the University of Bath has found.
News from University of Bath (28 November 2007)
Live and Breathe secures fashion briefs
Creative retail marketing agency Live and Breathe has won the brief to create press, DM and in-store campaigns for two Berwin and Berwin fashion brands, Paul Costelloe and Daniel Hechter.
News from Live and Breathe (28 November 2007)
Four new clients get some Computerlove
Manchester-based digital marketing agency Code Computerlove has scooped four new clients - Online IT, Key Retirement Solutions, Travelbeam and Canterbury of New Zealand.
News from Code Computerlove (28 November 2007)
How to pick the right direct marketing list
The quality of the direct marketing list you use is the biggest factor determining the level of success of a marketing campaign.
News from Marketing Source (28 November 2007)
Car retailers waste online advertising spend
Car retailers looking to maximise their sales by taking advantage of online channels are wasting a total of GBP17 million per year, according to research from fish4cars.
News from fish4 (28 November 2007)
Chapman and Weta ink kids TV deal
Two firms have tied up to create children's TV properties, starting with a boy-targeted animated comedy, according to news from Licensing.biz.
News from Licensing.biz (28 November 2007)
Million Impossible site closes in on world record
Million Impossible's entrepreneur website is close to breaking a new UK record for the highest number of serving Companies House registered statutory directors in any UK-based company.
News from Million Impossible (28 November 2007)
Chinese companies target western online trade
BackboneITGroup.com has launched an internet marketing service specially designed for Chinese businesses targeting western markets.
News from Backbone IT Group (28 November 2007)
Alterian signs Carat UK digital marketing arm
Alterian, the global enterprise marketing platform provider, has signed up Carat Digital - the award-winning digital marketing arm of Carat UK - to its growing partner channel.
News from Alterian (28 November 2007)
Mediaburst aids Kellogg's Tutankhamun push
User Application Article Mobile messaging leader Mediaburst has extended its relationship with Kellogg and is providing bespoke text messaging services for the cereal giant's Tutankhamun promotion.
News from Mediaburst (27 November 2007)
Sign-Up.to CEO named top 10 entrepreneur
Sign-Up.to CEO Matt McNeill is named one of the top 10 business entrepreneurs to watch in the 2007 Courvoisier The Future 500.
News from Sign-Up.to (27 November 2007)
Bristol has novel take on Christmas lights
Leading creatives have shipped in seven powerful projectors and are designing 400ft animations to be thrown across the city in a dazzling projection lightshow called 'Light Up Bristol'.
News from Light Up Bristol (27 November 2007)
Marketers have poor understanding of the law
The majority of Britain's marketers are failing in their understanding of laws that govern their profession, according to the latest findings from The Chartered Institute of Marketing.
News from Chartered Institute of Marketing (27 November 2007)
Turquoise creates identity for Freedom4
Pipex Wireless, a joint venture between Pipex Communications and Intel Capital, is launching its new brand nationwide - Freedom4, designed by Turquoise..
News from Turquoise (27 November 2007)
Greenfield integrates internet survey business
Greenfield Online, a leading internet survey solutions and comparison shopping services provider, has announced the organisational integration of its worldwide survey business. Brochure Available
News from Ciao Surveys/Greenfield Online (27 November 2007)
Aqueduct Rail portal targets safety issues
Clerkenwell-based integrated agency Aqueduct has delivered a potentially culture-changing portal on behalf of Network Rail that provides a central safety information and news resource.
News from Aqueduct (27 November 2007)
Oxford College student wins global CIM award
A student at the Oxford College of Marketing's centre in Oxford has won the CIM Best Worldwide Student Award.
News from Oxford College of Marketing (27 November 2007)
NewcastleGateshead celebrates conference success
User Application Article NewcastleGateshead has further enhanced its reputation as one of the UK's leading business destinations with the resounding success of the largest commercial conference held in the region.
News from NewcastleGateshead Initiative (27 November 2007)
Oridian and Lookery monetise social networks
Lookery's expanding network of social application publishers and Oridian's extensive international advertiser base will bring added revenue streams in time for the holidays.
News from Oridian - Online Media Solutions (27 November 2007)
Urban Garden mail-order buyer list updated
The Urban Garden database, exclusively available through Fig Tree, has just been updated.
News from Fig Tree DM (27 November 2007)
Promotions industry can help plastic bag ban
Ban the free plastic bag and let the promotions industry step in to help, argues Gordon Glenister, Director General of the British Promotional Merchandise Association.
News from BPMA (27 November 2007)
Mushroom Marketing takes on 15 new clients
Mushroom Marketing, a growing Bournemouth-based Marketing and PR agency, has gone from strength to strength within the last 12 months taking on 15 additional clients.
News from Mushroom Marketing (27 November 2007)
Silverstone drives into vouchers with Virgin
The Virgin Voucher has added Silverstone Circuit to its prestigious line-up of redemption partners.
News from Virgin Experience Days (27 November 2007)
Clear campaign builds foundations for CALA Homes
House builder CALA Homes has revealed its new brand identity and integrated marketing campaign by Clear Marketing Communications, which won the agency the six figure account back in August.
News from Clear Marketing Communications (26 November 2007)
ModernSelling.com launches Sales Team Incentive
After a successful first year attracting 90,000 sales team leaders to its new sales information site and e-newsletter service, ModernSelling.com has introduced an incentive prize draw.
News from 2N Media - ModernSelling.com (26 November 2007)
Why PR should be taken seriously
Technical Background Article David Gent argues that, despite a questionable image, PR is a great way to tell people about your business successes and developments.
News from David Gent Creative (26 November 2007)
Alienware teams with Intl for sci-fi viral blast
Alienware has teamed up with Intel to launch a new multi-language viral game 'Hyperblast', through digital communications agency Inbox Digital.
News from Inbox Digital (26 November 2007)
Fast-growing firms boost Lancashire
Fast-growing businesses that have relocated to Lancaster have bought dozens of new jobs to the district.
News from Business First (26 November 2007)
Fast-growing insurance renewal file reaps rewards
The Bismuth Insurance File is gaining an extra 150,000 new home insurance records per month, making it one of the fastest-growing insurance renewal files in the UK.
News from Marketing Source (26 November 2007)
Kimberly-Clark tries fun viral for nappy brand
The 'Baby Moviestar' viral has been designed to extend the Huggies brand's reach and interaction with parents, and to promote a competition to find the face of Huggies Super-Dry.
News from Code Computerlove (26 November 2007)
Cocktail Marketing creates LoveFilm triple whammy
The UK's leading partnership marketing agency has created three marketing partnerships for Europe's leading online DVD rental and movie download company.
News from Cocktail Marketing (26 November 2007)
MotivAction unveils leadership training programme
MotivAction Motivation is launching a new leadership training programme, Foundations of Leadership.
News from MotivAction Group (26 November 2007)
Surrey House signs up Remploy
Remploy - the UK-based manufacturer of the Frontline range of protection solutions, has appointed Surrey House Corporate Communication to provide an integrated communication programme.
News from Surrey House Corporate Communication (26 November 2007)
Marketer goes over the top to source new job
An innovative marketer is trying an advertising campaign to promote his services to potential new employers.
News from Asomi Ithia (26 November 2007)
Total number of news releases published during the week: 80
News releases from 2008 2007 2006
