News releases on Marketingservicestalk categorised by date
Sunday 11 November
to Saturday 17 November 2007
Is your database as clean as it can be?
Every year more than 3 million people move house and 50,000 telephone numbers change in the UK every single day. Data8online can ensure your lists are up-to-date.
News from Data8 (16 November 2007)
Cash in online for Christmas
Technical Background Article With 86 per cent of the UK's population visiting search engines and 70 per cent of internet users using them to find a "local" service, the time is now to market your business online.
News from DBS (16 November 2007)
Dean Ford announces new design projects
Dean Ford Creativity has been working hard creating new identities, brochures and book designs for various clients.
News from Dean Ford Creativity (16 November 2007)
Bigmouth CEO crowned Entrepreneur of the Year
Steve Leach, CEO of Edinburgh-based digital marketing agency Bigmouthmedia, has won the prestigious Credit Suisse Entrepreneur of the Year Award at this year's National Business Awards.
News from Bigmouthmedia (16 November 2007)
National Business Awards honour translation firm
At The National Business Awards 2007 Huddersfield-based translation company Applied Language Solutions was awarded the AXA Small to Medium-Sized Business of the Year Award.
News from Applied Language Solutions (16 November 2007)
Summit Media honoured for entrepreneurial spirit
Yorkshire-based Summit Media has won the inaugural Tenon Award for Entrepreneurial Spirit category at this year's National Business Awards, sponsored by Orange.
News from Summit Media (16 November 2007)
Cocktail mixes up further partnerships
Cocktail Marketing has created a marketing partnership between Tootsies and Dexters restaurants and Cosmopolitan magazine and another between InterContinental Hotels and Lakeland.
News from Cocktail Marketing (16 November 2007)
IAB adopts DMA email best practice guidelines
The Internet Advertising Bureau is endorsing the Direct Marketing Association (DMA) Email Marketing Best Practice Guidelines, which aim to raise industry standards.
News from Direct Marketing Association (16 November 2007)
Kogan Page updates Brand Rejuvenation book
In the new edition of Brand Rejuvenation, Jean-Marc Lehu examines the challenges faced by brands trying to avoid brand stagnation and explains how they can be re-energised.
News from Kogan Page (16 November 2007)
Conference explores The Power of Persuasion
User Application Article A two-day sales conference produced by Mirage for a global pharmaceutical company offered a thought-provoking experience to equip the sales team with innovative selling techniques.
News from Mirage Events (16 November 2007)
Firm offers coding for multilingual research
A young Netherlands firm, SmartCoding, offering coding services for multilingual research projects, will be at the Insight Show as an exhibitor.
News from SmartCoding (16 November 2007)
VVH business translations to exhibit at Insight
Utrecht-based translation agency VVH business translations will be showing its wares at the Insight Show in London.
News from V V H business translations (16 November 2007)
Equality and Human Rights Commission identity
35 Communications has created the new brand for the Equality and Human Rights Commission.
News from 35 Communications (16 November 2007)
Netemic launches iFeed tool for blog monitoring
Netemic, a UK media software company, has launched iFeed Agency, an automated online media monitoring and analysis tool for social media such as blogs, forums and wikis.
News from Netemic (16 November 2007)
Kaiser Chiefs show affinity to Golden Era legends
User Application Article The Kaiser Chiefs almost caused a riot among 500 guests at a celebratory dinner held this week at Elland Road to commemorate the Leeds United stars of old winning the FA Cup 35 years ago.
News from Real Affinity (16 November 2007)
Job opportunity at West Midlands PR firm
DMA Europa, one of the leading industrial marketing and business development agencies in the UK, requires an Account Executive experienced in handling graphics management and PR
News from DMA Europa (16 November 2007)
iPhone for Christmas? Maybe next year
New research from GfK NOP shows that UK consumers perceive the iPhone as being too expensive to tempt a purchase.
News from GfK NOP (15 November 2007)
Speedy Hire wins national marketing award
Newton le Willows-based Speedy Hire has won The EIM Marketing Strategy of the Year Award at this year's National Business Awards, sponsored by Orange.
News from National Business Awards (15 November 2007)
Christian Salvesen chooses agency for staff paper
Employee, customer and business publisher Summersault Communications has been appointed by Christian Salvesen's Transport UK division to produce its quarterly internal newspaper.
News from Summersault Communications (15 November 2007)
Paris Hilton eyes up Europe for brand push
Samantha Loveday of Licensing.biz reports that apparel and dolls are among the items that will boost the US heiress' product portfolio throughout 2008.
News from Licensing.biz (15 November 2007)
Allianz picks agency for internal marketing drive
Allianz Insurance, one of the country's largest general insurance providers, has appointed Creative Direction to raise awareness internally of the company's 'Your Choice' benefits scheme.
News from Creative Direction Consultants (15 November 2007)
Funkyvenues.com hits the mark
To coincide with Funkyvenues.com first birthday, the award-winning online venue and event service finder launched the Funkymarque at an exclusive event.
News from Funky Venues (15 November 2007)
YUDU Media launches new partner programme
Digital publisher YUDU Media has launched a partner programme for companies that offer media services and are looking to increase revenue from the internet.
News from YUDU Media (15 November 2007)
WPA Pinfold creates climate cops for npower
International branding and design consultancy WPA Pinfold has created the branding, visual language and tone-of-voice for npower's GBP20 million Greener Schools programme.
News from WPA Pinfold (15 November 2007)
Online shops must prepare for Christmas rush
Technical Background Article Central product databases are the key to success for companies wanting to maximise their e-commerce opportunities this Christmas, believes e-commerce vendor hybris.
News from hybris (15 November 2007)
Agencies increase focus on affiliate marketing
Technical Background Article Affiliate marketing has become a crucial area of business for many digital agencies, with 85 per cent saying they now manage more affiliate marketing than they did two years ago.
News from buy.at (15 November 2007)
Freephone numbers help monitor ad effectiveness
Technical Background Article Freephone 0800 and similar numbers are the most reliable and affordable way to find out if your advertising is working for you, argues marketing consultant David Clarke.
News from DBS (15 November 2007)
Data8online eases MPS compliance
As the DMA makes changes to the Mailing Preference Service, Data8 offers a simple way to ensure compliance with the new rules.
News from Data8 (15 November 2007)
Enterprise 8.0 boosts strategic insights
Aprimo has released Aprimo Enterprise 8.0, a powerful new version of its flagship product based on its Enterprise Marketing Backbone.
News from Aprimo (15 November 2007)
The all new AEO 100 has been launched
The AEO 100, sponsored by TSNN.co.uk (the UK's largest online directory and resource for the exhibition industry), has been publicised in the Autumn issue of the EIA Standard magazine.
News from AEO (15 November 2007)
w00t!media signs UK partnership deal with GoViral
w00t!media, the independent online advertising sales house, has partnered with GoViral in a deal that will see it become the viral marketing company's exclusive UK sales partner.
News from w00t!media (15 November 2007)
Cocktail delivers more marketing partnerships
Cocktail Marketing, the UK's leading partnership marketing agency, has brought several brands together in new marketing partnerships.
News from Cocktail Marketing (15 November 2007)
Cost-per-call proves to be real money earner
Affiliates are maximising the earning potential from their entire audiences thanks to Thomson Directories' cost-per-call service, Calls You Control.
News from Stream20 (15 November 2007)
Recently Moved finds UK's most popular areas
Figures released by Recently Moved have identified where the most home moves took place in the UK over the past 12 months.
News from Selectabase (14 November 2007)
Making your brand 'Facebook friendly'
Technical Background Article A new study from Illuminas highlights the uniqueness of social networking and how brands need to fit into the community.
News from Illuminas (14 November 2007)
The basics of SEM, SEO and PPC
Technical Background Article Search engine marketing is a range of techniques used to increase a website's visibility on search engines to attract visits from its target audience, says Sandi Wassmer of digital agency Copious.
News from Copious (14 November 2007)
Mediaburst launches ski-drive competition
Brand support leader Mediaburst has announced that one of its business partners, 8K Media, has won the latest text-to-win mobile competition of holiday provider Ski Collection.
News from Mediaburst (14 November 2007)
VisitBritain partners Events Industry Alliance
The UK's tourism authority, VisitBritain, has become a strategic partner of the Event Industry Alliance in a move that benefits both parties through exchange of sector knowledge and support.
News from Events Industry Alliance (14 November 2007)
OnePoint chief to talk at Insight Show
In an Insight Show seminar called "Try Not to Kill What You Measure", Dr Tim Snaith will illustrate how SMS reaches the moments that other research techniques cannot.
News from OnePoint Surveys (14 November 2007)
New Aston brand strikes the perfect balance
Branding consultancy Spencer du Bois has developed a new visual brand for Aston University to position it as a leading UK academic institution.
News from Spencer Du Bois (14 November 2007)
The Handbook of Field Marketing
The Handbook of Field Marketing, published by Kogan Page, is one of the very few books which look at face-to-face direct marketing.
News from Kogan Page (14 November 2007)
Wanted! - A debate on marketing
The Chartered Institute of Marketing is encouraging marketers to talk more on its proposed new definition of marketing, and to this end has included it on Wikipedia.
News from Chartered Institute of Marketing (14 November 2007)
Talbot Designs shed light on Hell's Kitchen
User Application Article Talbot Designs' domes don't just share the limelight but provide it as well, as demonstrated by the use of two Talbot domes in TV shows Hell's Kitchen and In the Night Garden.
News from Talbot Designs (14 November 2007)
Twelve Xmas tips for effective email marketing
Technical Background Article Some 27 million British shoppers are expected to spend an unprecedented GBP14bn on internet purchases this Christmas - almost twice the amount spent last year.
News from Ellipsis Media (14 November 2007)
Adconion partners with Sony's Crackle
Adconion Media Group, the leading independent online advertising network, has been appointed by Crackle, a Sony Pictures Entertainment company, as exclusive reseller for video and web inventory.
News from Adconion (14 November 2007)
Sappi's Tempo revolutionises silk paper printing
Sappi Fine Paper Europe has managed to accomplish what printers have desired, but thought impossible: to manufacture a high-quality coated silk paper that prints and finishes like a gloss.
News from Sappi Europe (14 November 2007)
Leisure Vouchers announce first retail partners
Leisure Vouchers is on the road to offering a total leisure package with the announcement of new partnerships with Halfords and American Golf.
News from Virgin Experience Days (14 November 2007)
Straight2it launches mobile website builder
Mobiweb is a standards compliant mobile website builder available in seven languages - English, French, Dutch, Italian, German, Chinese and Spanish - with more to follow soon.
News from Straight2it (14 November 2007)
Marketing letter-writing tool from Selectabase
A free online tutorial tool has been launched at by selectabase to help businesses write effective sales letters for use in direct mail.
News from Selectabase (13 November 2007)
100,000 Maconomy users can't be wrong
Business solutions provider Maconomy has surpassed the 100,000 user mark after expanding its relationship with Lindebergs Grant Thornton in Sweden.
News from Maconomy (13 November 2007)
Web accessibility and how it affects businesses
Technical Background Article Web accessibility refers to the way that websites are designed and developed so that they are accessible to all people using the internet, explains Sandi Wassmer of digital agency Copious.
News from Copious (13 November 2007)
Course explains Adobe PDF creation and design
Spotless Design has put together a half-day course designed for people who want to know how to make web PDF content accessible and for anyone who is involved in the PDF creation and design process.
News from Spotless Design (13 November 2007)
Data will help marketers understand Britain
The second Annual IDM Data Summit, entitled "The Changing Face of Britain", will examine the important role of data in today's multicultural marketplace.
News from Institute of Direct Marketing (13 November 2007)
Noughtilus unveils Carbon Calculator for marketing
At the forefront of innovation and sustainability, Noughtilus is an exciting new technology being researched, developed and tested in London.
News from Noughtilus (13 November 2007)
Events site aims to be must-have resource
A new website has been launched by Eventdomain designed to help people responsible for organising business or social functions or events.
News from Eventdomain.co.uk (13 November 2007)
Dart Marina Hotel celebrates Four Stars
Dart Marina Hotel and Spa is proud to announce that it has been awarded four stars from the AA making it the first and only hotel in Dartmouth to achieve this high standard.
News from Classic British Hotels (13 November 2007)
Success Strategies in Marketing Automation
Aprimo, a leader in Enterprise Marketing Management, has announced the availability of Success Strategies in Marketing Automation, a report on marketing automation conducted by Aberdeen Group.
News from Aprimo (12 November 2007)
PSFK expands into Europe
PSFK, launched in New York in 2003 by Piers Fawkes, runs a forward-thinking innovation team that helps clients including Anheuser Busch, BMW, Coca-Cola, Microsoft, MTV and Samsung.
News from PSFK (12 November 2007)
TPS signs up 60 per cent of UK phone users
Over 60 per cent of UK households and more than 55 per cent of businesses have registered telephone numbers with the Telephone Preference Service in order to block unwanted sales calls.
News from Selectabase (12 November 2007)
Selectabase launches UK Business Start-Ups Index
A UK Business Start-Ups Index from Selectabase shows the number of new businesses launched in the UK has dipped recently, but that Pubs and Hairdressing remain the most popular businesses to start.
News from Selectabase (12 November 2007)
Howse Jackson launches BeatThatQuote.com list
Leading data and affinity marketing specialist Howse Jackson Marketing has been appointed by BeatThatQuote.com to market its opt-in mailing and telephone list for the very first time.
News from Howse Jackson Marketing (12 November 2007)
MacRae offers temp and full-time marketing staff
Macrae solutions can provide the most comprehensive selection of permanent, temporary, contract or interim professionals to suit your specific requirements.
News from MacRae Solutions (12 November 2007)
Chorion swoops for Copyrights
Expansion into international territories for Copyrights' portfolio has become key following major acquisition, reports Samantha Loveday of Licensing.biz.
News from Licensing.biz (12 November 2007)
Climate change marketers first in country
A Bristol company is one of the first in the country to take part in a groundbreaking climate change initiative to help businesses minimise environmental impact and increase opportunities.
News from Chartered Institute of Marketing (12 November 2007)
Clownfish wins Ethical Tea Partnership account
Clownfish, the creative brand and communications agency committed to social and environmental responsibility, has recently won an account with the Ethical Tea Partnership.
News from clownfish (12 November 2007)
Pureprint Group sponsors apprenticeship programme
Pureprint Group has sponsored three apprentices in collaboration with the BPIF and the British government, as part of a programme established in 2000 forming part of Pureprint's CSR initiatives.
News from Pureprint Group (12 November 2007)
Mediaburst runs text services for football award
User Application Article For the first time, club directors, managers, sponsors and personalities can use their mobiles to interact and vote live at this year's Northwest Football Awards Dinner.
News from Mediaburst (12 November 2007)
Plasmanet and SureWaves develop comms channel
Plasmanet, a communication software consultancy, has partnered with Bangalore-based media convergence company SureWaves to develop an intelligent, pan-Indian communication channel.
News from PlasmaNet UK (12 November 2007)
Exhibition helps businesses that want to go green
Positive Business 08 will bring together over 200 exhibitors committed to helping businesses in their environmental management and sustainability.
News from Positive Business (12 November 2007)
Webmart takes on the big guys and wins
Microsoft and Real Business magazine have unveiled Britain's Digital Elite with Webmart winning its second major award in as many months for its Freeprintmanagement.com software.
News from Webmart (12 November 2007)
Business start-up versus buying a business
On first thought, starting a business from scratch can be an exciting prospect; you can develop your own customer base and shape the direction of the company.
News from Sunbelt Business Brokers (12 November 2007)
Total number of news releases published during the week: 71
News releases from 2008 2007 2006
