News releases on Marketingservicestalk categorised by date
Sunday 4 November
to Saturday 10 November 2007
Mercado adds search module for online catalogues
Online retailers can take advantage of Mercado's new Search Engine Optimisation module and service offering, increasing the accuracy of product searches conducted by web shoppers.
News from Mercado Software ( 9 November 2007)
Pioneering environmental expo calls for support
We all realise that climate change is a real problem and needs to be addressed immediately, but what is the next step to take once you have realised that considerate living is your responsibility?
News from UK Aware ( 9 November 2007)
Intellimap redefines web analytics
Intellitracker has continued to successfully redefine web analytics with its revolutionary Intellimap system, part of Intellitracker Enterprise Version 5.5.
News from Intellitracker ( 9 November 2007)
BPMA announces Vice Chair and new board members
The British Promotional Merchandise Association has appointed a Vice Chair and two new board members as part of its drive to increase expertise and support after a surge in new membership..
News from BPMA ( 9 November 2007)
Cocktail unites QS Stores and Mills and Boon
Cocktail Marketing has created a marketing partnership for QS stores, the leading value fashion retailer, with Mills and Boon to start in November 2007 and run until Christmas.
News from Cocktail Marketing ( 9 November 2007)
Skopos scores with Soccerex football show
Skopos Market Insight has announced the addition of Soccerex, football's leading business convention and exhibition, to its growing client list.
News from Skopos ( 9 November 2007)
Complex e-commerce platform deploys Speed-Trap
Customer insight software from Speed-Trap has been selected by Betfair to monitor and dynamically manage the content of the Betfair website.
News from speed-trap ( 9 November 2007)
Thomas Telford selects Lyris for targeted emails
User Application Article Thomas Telford, the commercial arm of the Institution of Civil Engineers, has selected email marketing specialist Lyris UK to provide targeted job alerts for the ICE recruitment website.
News from Lyris UK ( 9 November 2007)
IDM presents Special Achievement Award
Hannah Poulton, Senior Marketing Executive with Teachers Provident in Bournemouth, became the first ever IDM graduate to be awarded with the Institute's new Special Achievement Award.
News from Institute of Direct Marketing ( 9 November 2007)
FileMaker Pro 9 compatible with Mac Leopard
FileMaker has released a downloadable update to make FileMaker Pro 9 and FileMaker Pro 9 Advanced compatible with Mac OS X 10.5 'Leopard'.
News from Cruse Control ( 9 November 2007)
Clear unveils second campaign for Brother
Manchester-based Clear Marketing Communications has launched its latest campaign for electronics giant Brother.
News from Clear Marketing Communications ( 9 November 2007)
Virgin Experience creates day as Jack Bauer
When Fox Studios launched the 24 season 6 DVD box set in the UK, the company approached Virgin Experience Days to create a Spy Day experience for top TV journalists.
News from Virgin Experience Days ( 9 November 2007)
Webitpr launches proveit online cuttings service
Webitpr has launched proveit, a service that provides PDF cuttings alongside analysis and details of online coverage achieved using the company's realwire distribution service.
News from webitpr ( 9 November 2007)
Reward loyalty with Christmas dinner in a box
A Devon-based catering company has come up with an unusual way to reward hard-working staff and loyal customers this festive season - give them a fully prepared Christmas dinner.
News from Banquet in a Box ( 9 November 2007)
Eclipse enters the blogosphere
A new marketing blog has been launched by database marketing agency Eclipse Marketing, with the intention of informing and amusing those interested in the marketing arena.
News from Eclipse Marketing ( 9 November 2007)
EasyFairs launches Irish plastics show
EasyFairs Plastics Innovations will take place in Ireland on 6-7 February 2008 and focus on strong growth areas, including the medical, pharmaceutical, electronic and packaging sectors.
News from easyFairs UK ( 9 November 2007)
Digital lies at heart of new integrated campaign
Train operator First TransPennine Express is launching an ad campaign and microsite to promote the new Manchester to Scotland service, which the company is soon to take over from Virgin.
News from Code Computerlove ( 9 November 2007)
Taxi Promotions launches 888.com campaign
All Response Media has used Taxi Promotions UK to launch a three-month campaign for global online gambling giant 888.com.
News from Taxi Promotions UK ( 9 November 2007)
Green travellers all talk and no trousers
Few holidaymakers are prepared to part with their cash in order to fulfil green travel aspirations, according to a new study.
News from TNS Global ( 9 November 2007)
Web builder course wins council funding
Glasgow City Council has agreed to continue funding local SME companies attending an innovative web training course run by Glasgow design and consultancy firm NSDesign.
News from NSDesign ( 8 November 2007)
Alvern Media drives up HGV campaigns
The Motor Insurers' Bureau is ramping up its autumn promotions by placing its latest campaign across the UK with forecourt media specialist Alvern Media.
News from Alvern Media ( 8 November 2007)
Capscan debuts address management functionality
Capscan will demonstrate its new extended range of addressing products for SAP desktop, web and on-demand applications at the SAP UK and Ireland User Group Conference 2007.
News from Capscan ( 8 November 2007)
Leahy boosts Energizer's high-tech batteries
User Application Article London-based Leahy Brand Design has unveiled the refreshed packaging to be rolled out across Europe for Energizer's range of high-tech batteries: Energizer Ultimate and Ultimate Lithium.
News from Leahy Brand Design ( 8 November 2007)
NKD wins two awards for Virgin Atlantic film
NKD Group has become one of just two UK companies to be honoured at the 2007 MarCom Awards - the global awards scheme for creative achievement in marketing communications.
News from NKD Group ( 8 November 2007)
Online video consumption almost doubles
Research from Nielsen Online, a service of The Nielsen Company, has revealed the increasing degree to which Britons are using the internet for TV, video and movie content.
News from Nielsen Online ( 8 November 2007)
XLeague.TV announces brand alliance with XFM
XLeague.TV, the UK's first dedicated eSport TV channel, has announced a brand alliance with the Alex Zane Breakfast Show on XFM.
News from XLeague.TV ( 8 November 2007)
Top Position launches SEO property service
Pay per click and search engine optimisation agency Top Position has launched a dedicated SEO service for property professionals.
News from Top Position ( 8 November 2007)
Pearlfisher wins 5 Design Effectiveness Awards
Pearlfisher scooped two gold and three silver awards at the annual Design Effectiveness Awards - the only award scheme that uses commercial data as a key judging criterion.
News from Pearlfisher ( 8 November 2007)
Manor House scoops prestigious award
The Manor House Conference Centre and Hotel in Godalming, Surrey, has been named winner of the Business Tourism ExSEllence Award 2007 for the second year running.
News from Manor House ( 8 November 2007)
Base One voted B2B Marketing Agency of the year
Base One Group has been awarded the accolade of B2B Marketing Agency of the year in the prestigious B2B Marketing Awards 2007 run by B2B Marketing Magazine.
News from Base One Integrated Marketing ( 8 November 2007)
Rough Guides Mobile graces 5 million phones
Creativity Software has reported that its Rough Guides Mobile travel application is now on 5 million mobile phones throughout Europe.
News from Creativity Software ( 8 November 2007)
Course reveals how to put research into practice
Human Factors' engaging two-day course, Putting Research into Practice, being held in London on 5-6 December, has a distinct 'How can I use this?' focus.
News from Human Factors Europe ( 8 November 2007)
Bigmouthmedia expands into Italy
Following its recent rebrand of Nordic, French and German offices, bigmouthmedia, Europe's largest independent search marketing agency, has added the Italian remit to its brand portfolio.
News from Bigmouthmedia ( 8 November 2007)
Sappi offers Royal Web Recycled Silk
Supplementary to the standard Royal Web and the recent additions of the Royal Web FSC and PEFC grades, Sappi's Blackburn Mill has now launched Royal Web Recycled Silk.
News from Sappi Europe ( 8 November 2007)
Postal industry recognises Onepost solutions
Onepost, the UK's leading provider of independent postal advice and management, has been named finalist in both the UK Mail Awards and the Crimson StartUp Awards.
News from Onepost ( 8 November 2007)
PostCoder Web SOAP boosts online checkout rates
PostCoder Web SOAP from Allies Computing allows you to add address lookup from just a postcode seamlessly into your online order process, reducing errors and boosting sales.
News from Allies Computing ( 8 November 2007)
The Va researches attitudes to gift vouchers
Technical Background Article An industry survey has revealed that giving gift cards or vouchers is one of the best ways to avoid giving an unsuitable or unwanted present that "you really shouldn't have" this Christmas.
News from Va ( 8 November 2007)
Varsity launches V Card through Cocktail
Cocktail Marketing, the UK's leading partnership marketing agency, has created 10 brand affinity partnerships for Varsity's V Card, the student loyalty scheme with over 500,000 members.
News from Cocktail Marketing ( 8 November 2007)
Royal Mail encourages media integration
Royal Mail has launched an integrated business-to-business campaign to demonstrate the power of combining direct mail and digital media.
News from Royal Mail ( 7 November 2007)
Digital media sales agency for sports websites
No.9 Media, a digital sales agency focusing on the online sports sector, has launched to consolidate media representation for independent sports publishers and more give more choice to advertisers.
News from No. 9 Media ( 7 November 2007)
Turning your business into the next global brand
How To Turn Your Business Into The Next Global Brand, by Brian Duckett and Paul Monaghan of Howarth Franchising, is a motivating reminder that very big names were once very small.
News from Howarth Franchising ( 7 November 2007)
Ecommerce tool boosts ticket bookings
User Application Article Scotland's only professional basketball team, the SAMG Verve Scottish Rocks, increased ticket bookings by 500 per cent with a new ecommerce solution from NSDesign.
News from NSDesign ( 7 November 2007)
CMW help to raise finds for Refuge charity
Clark McKay and Walpole has been appointed by Refuge, the national domestic violence charity, to develop an on and offline fundraising campaign to raise awareness of its lifesaving work,.
News from Clark McKay and Walpole ( 7 November 2007)
Tri-Direct offers Crew Clothing and See Tickets
Leisure clothing brand Crew Clothing and ticketing company See Theatre have made their mailing lists available through Tri-Direct Sales.
News from Tri-Direct Sales ( 7 November 2007)
Online lead generation set for growth
A recent discussion panel at affiliate marketing conference A4U Expo highlighted lead generation as one of the biggest growth areas in online marketing predicted to double in size by 2009.
News from Clash-Media ( 7 November 2007)
Sensory initiative enters B2B customer magazine
A special edition of Royal Mail's B2B customer magazine, Contact, has been launched to support the Touching Brands initiative to engage more of the senses through direct mail.
News from Royal Mail ( 7 November 2007)
Toyota picks Listening Company for contact centre
The Listening Company, the UK's leading customer insight specialist, has been appointed by Toyota to manage both its inbound and outbound contact centre activity.
News from Listening Company ( 7 November 2007)
Bell breaks into China
Leading design and brand communications agency Bell is heading to China on a government-backed trade mission to engage new partners.
News from Bell ( 7 November 2007)
Kylie fans get personal social networking site
Kylie's record label, Parlophone, has teamed up with New Visions Mobile to create an application to allow fans to create their profile, upload images and blogs and connect with other Kylie fans.
News from New Visions ( 7 November 2007)
The future of mobile messaging
Technical Background Article Britons now send more than one billion text messages per week, and Jay Seaton, Chief Marketing Officer at Airwide Solutions, predicts a user-controlled future for mobile messaging.
News from Airwide Solutions ( 7 November 2007)
Charlie and Lola tour of shopping centres
Promotional and licensed costume characters provider Rainbow Productions recently presented a Charlie and Lola Puppet Show Tour.
News from Rainbow Productions ( 7 November 2007)
Strangebrew creates identity for Castle Rock
Launched at the Nottingham Beer Festival, the powerful new identity has been designed to elevate perceptions of Castle Rock and clearly establish it as Nottingham's leading brewery.
News from Strangebrew ( 7 November 2007)
Gyro buys healthcare specialist Woolley Pau
Gyro International, Europe's leading integrated communications agency, has further strengthened its healthcare and biotech capabilities by acquiring Woolley Pau for an undisclosed sum.
News from Gyro International ( 7 November 2007)
AffiliateFuture launches beta of interface
AffiliateFuture, the leading content-based affiliate network with a global network of offices, has launched the beta version of its new interface.
News from IBG ( 7 November 2007)
Cocktail signs three new clients for partnerships
GBK (Gourmet Burger Kitchen), puzzle magazine publisher Accolade Publishing and MXR Digital Radio have all appointed Cocktail Marketing to create marketing partnerships for them.
News from Cocktail Marketing ( 7 November 2007)
3i media report outlines growth of UGC
"Engage or Die", 3i's latest report on the future of the media sector, dicusses the exponential growth in user-generated content and its impact on traditional media and advertising models.
News from 3i ( 6 November 2007)
BBC Licensing's integrated push to students
User Application Article How a fully integrated marketing campaign masterminded by Proximity London raised awareness of TV licensing laws among university students.
News from Proximity London ( 6 November 2007)
P22 introduces Chai Tea font.
The newest script font in the International House of Fonts stable comes from calligrapher and type designer Stephen Rapp, designer of P22 Bramble and P22 Tai Chi.
News from P22Type Foundry ( 6 November 2007)
EIA adds extra NEC date to How to Exhibit tour
Brands looking to engage with their audiences and deliver customer experiences are increasingly turning to live event marketing as all current indicators illustrate.
News from Events Industry Alliance ( 6 November 2007)
141 delivers Dogs Trust Xmas message of hope
141 Worldwide/London has created a heart-warming DM campaign to raise donations to allow Dogs Trust to provide homeless dogs with a warm reception at the charity's busiest time of year.
News from 141 Worldwide ( 6 November 2007)
Packaging Show prepares to open doors
"Business, Innovation, Outlook" is the theme for the 38th edition of the Emballage World Packaging Exhibition, which will take place in Paris on 17-21 November 2008.
News from Exposium ( 6 November 2007)
118 Golf selects Locker Room for search
Integrated digital agency Locker Room Media is to provide search engine and affiliate marketing services for online retailer of high quality golf equipment 118 Golf.
News from Locker Room ( 6 November 2007)
Printer achieves double environmental hatrick
Blackmore, a specialist marketing printer, has reached the finals of three environmental awards as well as gaining three environmental certifications.
News from Blackmore ( 6 November 2007)
Fig Tree offers Party Pieces upmarket list
Fig Tree DM is pleased to announce the addition of the Party Pieces list to its steadily growing portfolio.
News from Fig Tree DM ( 6 November 2007)
Libraries offer book inserts to advertisers
In a ground-breaking initiative, UK libraries are offering advertising agencies and their clients the opportunity to place promotional inserts within their books.
News from Howse Jackson Marketing ( 6 November 2007)
Inserts industry must come alive to marketing
Peter Simpson, chairman of the Lateral Group and ex-commercial director of First Direct, is calling on the inserts industry to place greater emphasis on responding to consumer preferences.
News from Direct Marketing Association ( 6 November 2007)
Cool look for sophisticated modern finish
Altuglas International, subsidiary of the Arkema Group, has added Altuglas Frosted to its acrylic sheet range, bringing a breath of creative fresh air to the world of decorative design.
News from Altuglas International ( 6 November 2007)
Personalising the customer experience
Technical Background Article Making your brand stand out in the customer's mind is key to driving revenues and carving out a strong position, argues Simon Robinson, Marketing Director EMEA of web expert Vignette.
News from Vignette UK ( 6 November 2007)
Dekomount unveils new wall bracket range
Dekomount's wall-mounting system is well made, easy-to-install and universally applicable for large-screen plasma or LCD televisions and wide-screen computer monitors.
News from Dekomount ( 6 November 2007)
Virgin Experience Days offer quality and fun
Virgin Experience Days is the leading brand name in experience days, bringing the Virgin values of quality, innovation, value for money and fun to the gift market.
News from Virgin Experience Days ( 6 November 2007)
Make your mark new RSPCA campaign
During November the RSPCA is using Metro newspaper to identify the animal welfare issues that really concern the Great British Public.
News from bright ( 6 November 2007)
Networking leads way in digital age says survey
The latest Marketing Trends Survey from The CIM reveals a clear split between the uptake of digital tools that have a networking element and other digital marketing activities.
News from Chartered Institute of Marketing ( 5 November 2007)
Cocktail arranges further partnerships
Partnership agency Cocktail Marketing has created several new marketing partnerships and signed a new client.
News from Cocktail Marketing ( 5 November 2007)
Loewy delivers WHSmith's Xmas catalogue
Loewy has designed and produced a 100-page Christmas catalogue for WHSmith - more than double the size of last year's book.
News from Loewy ( 5 November 2007)
Rock around the Christmas Tree with EMC
EMC Advertising Gifts has an unusual solution to your Christmas decorating requirements this festive season, the singing bauble.
News from EMC Advertising Gifts ( 5 November 2007)
Gathering quality data at an affordable price
With today's plethora of market research options, it can be difficult to select the one best suited to meet your needs: Richard Thornton and Magdalena Ford of Ciao Surveys offer their advice. Brochure Available
News from Ciao Surveys/Greenfield Online ( 5 November 2007)
Insight brings visitors up to date
The Insight Show recently surveyed the opinions of marketers about which marketing research areas represent their greatest educational needs.
News from Centaur Exhibitions: Insight ( 5 November 2007)
Insight Show illuminates market research
The biggest names, hottest new methods and most pressing debates from the world of market research will be on display at this year's Insight Show.
News from Centaur Exhibitions: Insight ( 5 November 2007)
Highlights of the Insight Show
Many companies will be showcasing new market research tools and methodologies at the Insight Show on 20-21 November.
News from Centaur Exhibitions: Insight ( 5 November 2007)
Real Affinity still tops at WH Smith
Fast-growing event manager Real Affinity has extended its partnership with retail giant WH Smith to manage its travel service requirements over the next three years.
News from Real Affinity ( 5 November 2007)
Learn marketing skills in East of England
Sales and marketing professionals across the East of England can now study nationally recognised qualifications alongside their fulltime careers, thanks to a new partnership.
News from University of Bedfordshire ( 5 November 2007)
DS Air to publish revamped telecoms guide
DS Air Publications, a leading multimedia information and marketing platform for the global satellite industry, will be publishing the prestigious Asia-Pacific Telecommunity Yearbook.
News from DS Air Publications ( 5 November 2007)
ODS EcoDisc changes DVD Production
Covermount disc specialist ODS has launched the flexible, patented EcoDisc, which is 100 per cent recyclable, and offers the same sound and picture quality as a standard DVD.
News from ODS Business Services ( 5 November 2007)
Flirtomatic passes half a million registrations
Flirtomatic CEO Mark Curtis warns that the mobile advertising market is stifling potential growth as a result of lack of transparency over usage rates.
News from Flirtomatic ( 5 November 2007)
Harvest to launch online strategy for Plan UK
Harvest Digital has been appointed to produce and implement a digital marketing strategy for Plan UK integrating eCRM, user experience, search and display media
News from Harvest Digital ( 5 November 2007)
Creating an effective school prospectus
The secrets of creating an effective school prospectus will be unveiled at a seminar on 7 December led by Paul Sample, marketing consultant for private schools and educational institutions.
News from Paul Sample Corporate Communications ( 5 November 2007)
Service brings e-commerce to small businesses
A thriving web design company has created Website Choices, a service that makes trading online more accessible to small businesses and start-ups.
News from Internet Business Solutions ( 5 November 2007)
Worldcom PR Group adds five new shops
The Worldcom Public Relations Group, the world's leading network of independently owned public relations firms, has expanded to include five new agencies in the EMEA region.
News from Kestrel Worldcom ( 5 November 2007)
Open Eye notches up 10m ad impressions a day
Pay per click management agency Open Eye Marketing delivered over ten million ad impressions a day in October on Google, Yahoo, MSN and the other major search engines.
News from Open Eye Marketing ( 5 November 2007)
Netpresenter uses Microsoft SharePoint content.
Netpresenter brings SharePoint content as desktop alerts, screensaver and digital signage, so firms can bring SharePoint content to employees' attention using PC, kiosk and digital signage screens.
News from Netpresenter ( 5 November 2007)
Aqueduct wins gold at DBA effectiveness awards
Integrated creative agency Aqueduct scooped Gold at the DBA Design Effectiveness Awards 2007 last week, for its internal safety awareness Safety 365 campaign for Network Rail.
News from Aqueduct ( 5 November 2007)
Go releases upmarket Orvis mail-order list
The upmarket mail-order company Orvis is releasing its updated list of over 270,000 names through Go Direct Marketing .
News from Go Direct Marketing ( 5 November 2007)
Total number of news releases published during the week: 92
News releases from 2008 2007 2006
