News releases on Marketingservicestalk categorised by date
Sunday 26 August
to Saturday 1 September 2007
The rise of branded cash
John Sylvester, executive director of B2B marketing services company PandMM, discusses the burgeoning success of branded debit cards for motivation and benefits schemes.
News from P&MM (31 August 2007)
Web sweet shop offers novelty promotional gifts
A tiny but enterprising sweet shop in Lincolnshire, has rapidly grown into one of the UK's leading online suppliers of penny sweets and sweet gifts.
News from Sweetarcade (31 August 2007)
Jazz Age events hit London this Christmas
London's City slickers can make like Al Capone when Christmas parties specialist Best Parties Ever stages its "Christmas and all that jazz" themed events.
News from Best Parties Ever (31 August 2007)
Capital Incentives helps Notts CC boost recycling
User Application Article A scheme incorporating both community and household incentives was effective in helping to bring about a reduction in the amount of residual waste in two trial areas in Nottinghamshire.
News from Capital Incentives & Motivation (31 August 2007)
Research key to successful sustainable marketing
A new research programme from The Chartered Institute of Marketing helps corporations separate the wheat from the chaff when completing long-term strategic marketing plans.
News from Chartered Institute of Marketing (31 August 2007)
Link gives advertisers total view of campaigns
Advertisers and agencies can now predict overall effectiveness of multimedia campaigns including online video thanks to Millward Brown's Link pre-testing research.
News from Millward Brown (31 August 2007)
Rank Group embarks on regional email strategy
Rank Group has selected dotMailer as its email marketing partner to support a new digital marketing strategy for its Mecca Bingo, Grosvenor Casinos and G Casino brands.
News from dotMailer (31 August 2007)
Search 5.0 includes fast track deployment
New version of award-winning search solution expands capabilities while enabling retailers to offer better site search navigation for the Christmas shopping season with "fast track deployment".
News from Visual Sciences (31 August 2007)
dsicmm measures transpromo advertising value
Technical Background Article Over half a billion pounds worth of advertising space on bills and statements lies unused in the UK, according to a new study from dsicmm.
News from dsicmm (31 August 2007)
Why data management is moving offshore
Technical Background Article The dramatic transformation of the data industry has implications for agencies, clients and brands alike, according to Jed Mooney, Managing Director of Datahold.
News from Datahold (31 August 2007)
Event organiser is dream job for Brits
Forget 'X Factor' and Hollywood superstardom, the dream job for Brits is event organiser, according to a recent YouGov survey.
News from Events Industry Alliance (31 August 2007)
IDM to deliver best-practice training at ad:tech
Ad:tech, the show dedicated to interactive marketing technologies, has secured the respected Institute of Direct Marketing Academy as a major show feature at its London show on 26-27 September.
News from Institute of Direct Marketing (31 August 2007)
OpenEDMS offers next-generation content management
OpenEDMS is a web-based software system providing document management, records management, document imaging, collaboration, workflow and integrated document archive and retrieval.
News from Pitney Bowes Group 1 Software (31 August 2007)
PR firm offers promotional packages
Bedfordshire based ID-Marketing has developed a range of Press Relations packages to bring technical PR into the internet age.
News from ID-Marketing (31 August 2007)
Forbes.com chooses Visual Sciences analytics
User Application Article Forbes.com has chosen Visual Site for real-time customer analytics, web metrics and interactive data visualisation to build a 360-degree, lifetime view of the online behaviour of individual customers.
News from Visual Sciences (31 August 2007)
Tech Event Guide launches in North America
Tech Event Guide, the definitive guide to electronics events, seminars and exhibitions in the UK and Europe, has launched in North America.
News from Napier Partnership (31 August 2007)
Analyzer helps DLG to improve response times
User Application Article DLG, the supplier of consumer lifestyle information for direct marketing, has selected smartFOCUS' Analyzer software to improve client satisfaction by decreasing response times to sales enquiries.
News from smartFOCUS (31 August 2007)
DMA Scotland champions industry
The Direct Marketing Association in Scotland will be showcasing the industry at a parliamentary reception to be held at Holyrood on 12 September 2007.
News from Direct Marketing Association (31 August 2007)
PrintWorks offers print management consultancy
Pitney Bowes Management Services has launched PrintWorks, a consultancy approach to print management designed to eliminate inefficiencies and bring cost-saving process improvements.
News from Pitney Bowes (31 August 2007)
Marketing job applications up in 'quiet month'
Niche marketing jobs website Simplymarketingjobs had a record number of applications to its listed positions during June, despite this being generally regarded as a quiet month for job seeking.
News from Simply Online Services (31 August 2007)
Timestrip to feature in Labelexpo's Smart Zone
It's an exciting time to be part of the label industry, so the upcoming Labelexpo show in Brussels promises to be an impressive event.
News from Timestrip UK (29 August 2007)
Adventure travel firm runs international PR push
GAP Adventures, a world leader in adventure and sustainable travel, has hired Mulberry Marketing Communications to run an international public relations campaign in the UK, the US and Australia.
News from Mulberry Marketing Communications (29 August 2007)
CCE sponsors top learning and development event
Conference Centres of Excellence has agreed to be a lead sponsor of World of Learning 2007, the key conference and exhibition for business learning on 14-15 November at the NEC in Birmingham.
News from Venture Marketing Group (29 August 2007)
Cendris picks smartFOCUS to aid campaign targeting
SmartFOCUS, an international vendor of enterprise marketing software, has been selected by Cendris to provide software to help with its marketing services and data management offer.
News from smartFOCUS (29 August 2007)
Playboy picks Email Reaction for email/video push
Adult entertainment company Playboy TV UK is to use Email Reaction to manage, issue and track pioneering multimedia email campaigns with integrated video links.
News from Email Reaction (29 August 2007)
Nomad to attend Prepaid Cards Summit 2007
Nomad Payments, Europe's leading prepaid and debit payments processor, is exhibiting at this year's Prepaid Cards Summit, which takes place at The Brewery London on 24-25 October 2007.
News from Nomad (29 August 2007)
Live and Breathe creates New Balance promotion
Anyone buying a pair of New Balance 846 trainers with 'Abzorb' technologies at any JJB store till the end of September has a chance to win an action-packed holiday of a lifetime for two.
News from Live and Breathe (29 August 2007)
Pitney Bowes launches Product Attaching System
Mailstream technology firm Pitney Bowes has launched the AT2/AT3 Product Attaching System, bringing communication intelligence to businesses wishing to maximise the impact of mail communications.
News from Pitney Bowes (29 August 2007)
Adconion picks Aqueduct for global brief
Following a competitive pitch, integrated agency Aqueduct has picked up the brief to develop a global campaign on behalf of online advertising leader Adconion Media Group.
News from Aqueduct (29 August 2007)
YUDU Media produces digital Russia supplement
YUDU Media has produced a digital edition of a supplement on Russia that is being distributed in the UK and the US for Rossiyskaya Gazeta (Russia), Russia's leading quality daily newspaper.
News from YUDU Media (29 August 2007)
SanDisk choose Green Room Retail for tech show.
User Application Article Technology producer SanDisk has chosen retail design consultancy Green Room Retail Design to create consumer product displays for Gitex, the technology exhibition held annually in the Middle East.
News from Green Room Retail Design (29 August 2007)
Website replays radio job ads
Didn't catch the number in a radio ad? Now you can just play it again, thanks to a new website, JobsOnRadio.com, created by radio advertising specialist RadioWorks.
News from RadioWorks (28 August 2007)
German food standards agency endorses Timestrip
Smart label expert Timestrip is giving itself a pat on the back after receiving a glowing report from the German food standards agency.
News from Timestrip UK (28 August 2007)
Recruitment research probes creative minds
A survey by Blue Skies has revealed that the new generation of creatives are driven professionals who work harder than ever, appreciate rewards above pure salary and embrace online challenges.
News from Blue Skies (28 August 2007)
DebtFlow offers automation for TIX-compliancy
Sawfish Software's DebtFlow (version 4) is assisting insolvency practitioners to comply with new requirements announced by The Insolvency Exchange.
News from Sawfish Software (28 August 2007)
Tim Smit appointed chair of judges for DMA awards
Eden Project co-founder and chief executive Tim Smit has been appointed chair of judges for this year's DMA Awards.
News from Direct Marketing Association (27 August 2007)
Aqueduct to create rail safety portal
Clerkenwell-based integrated agency Aqueduct has won an eight-way pitch to create a culture-changing safety portal on behalf of Network Rail for the whole rail industry.
News from Aqueduct (27 August 2007)
Limelight Sports to manage London Youth Games
Limelight Sports - responsible for developing and managing some of the UK's largest mass participation sports events - is to manage the London Youth Games for the next three years.
News from Limelight Sports (27 August 2007)
Digitaltmw designs World Heart Federation website
Digitaltmw, the digital arm of integrated agency Tullo Marshall Warren, has undertaken the creative development and restructuring of the architecture of the World Heart Federation website.
News from TMW (27 August 2007)
Talbot Designs shields Statue of Liberty
Talbot Designs' domes are often used as display cases but it is slightly rarer that one encloses a 24ct gold sculpture of the Statue of Liberty, hand-carved within the eye of a needle.
News from Talbot Designs (27 August 2007)
DMA members get discount on indemnity policies
PIMS-SCA, the leading provider of promotional risk management, is offering DMA members a 20 per cent discount on their current Professional Indemnity Policy.
News from PIMS-SCA (27 August 2007)
Magno offers consistent wood-free papers
Consistency, whatever the weight and surface, is the theme of Sappi's latest promotional campaign for its Magno range of premium wood-free coated sheets.
News from Sappi Europe (27 August 2007)
Epsilon and Goodmail to offer CertifiedEmail free
Epsilon, a leading provider of multichannel, data-driven marketing technologies and services, has become a CertifiedEmail Premier Provider.
News from Epsilon International (27 August 2007)
Blackjack creates airport promotional partnership
Airport promotions agency Blackjack has formed the Airport Promotion Agencies network, a pan-European promotional partnership supporting and activating promotional activity in 70 European airports.
News from Blackjack Promotions (27 August 2007)
Retail sector is best at inspiring loyalty
Research from arvato loyalty services among over 1,000 UK consumers has revealed that the retail sector inspires the most brand loyalty, with almost a third of favourite brands being in this sector.
News from Arvato Loyalty Services (27 August 2007)
Panasonic Lumix still pushes boundaries online
Panasonic is launching a community-based website, Myplace, through digital communications agency, Inbox Digital - a member of Digital Marketing Group, the AIM-listed digital direct marketing company.
News from Inbox Digital (27 August 2007)
Total number of news releases published during the week: 46
News releases from 2008 2007 2006
