News releases on Marketingservicestalk categorised by date
Sunday 12 August
to Saturday 18 August 2007
Mobile traffic generation - the new black art?
Technical Background Article Mobile marketing strategies are becoming increasingly important as organisations look to extend online presence to the burgeoning mobile market, argues Advertising2Mobile.
News from Advertising2Mobile (17 August 2007)
Mediaburst storms ahead in satisfaction survey
Some 95 per cent of customers are satisfied and would recommend mobile messaging firm Mediaburst, according to Microsoft's latest Customer Satisfaction Survey on its services and products.
News from Mediaburst (17 August 2007)
Baronial style gets upmarket makeover
Estate agents are not known for being reticent but, for 16 years, Barons of Basingstoke were quite happy with a traditional and bold image that spoke of quality, if not youthful salesmanship.
News from ego creative (17 August 2007)
Talbot Designs' dome causes a stir in the WI
Plastics fabricator Talbot Designs is perhaps the pre-eminent producer of domes - creating structures in 160 sizes up to 2.2m in diameter - each of which has a glittering role right from the start.
News from Talbot Designs (17 August 2007)
New Balance pickss MJ Media for footwear launch
Leading manufacture of running shoes and sportswear New Balance has appointed MJ Media as their media planning and buying agency.
News from MJ Media (17 August 2007)
Parsons Parts drives business with Kingfisher
User Application Article Commercial vehicle parts supplier Parsons Parts differentiates itself very successfully via an enterprising incentive scheme involving Kingfisher Gift Vouchers.
News from Kingfisher Gift Vouchers (17 August 2007)
Creative Direction wins Fujitsu Siemens UK account
Creative Direction Consultants has been appointed sole integrated marketing services agency for Fujitsu Siemens Computers in the UK following a competitive pitch.
News from Creative Direction Consultants (17 August 2007)
GatorMail Lite makes London debut
CommuniGator will be using ad:tech London on 26-27 September at Olympia to showcase the new campaign wizard GatorMail Lite.
News from CommuniGator (17 August 2007)
Top graduate scoops national marketing award
High-flying graduate Kunal Shah has picked up a national marketing award after achieving the best marks in the country in a professional exam.
News from Institute of Direct Marketing (16 August 2007)
Sage wins Enotria pitch
Following a recent three-way pitch, Sage Visual Solutions has been appointed to develop a name, brand and packaging for a new range of organic wines sourced from across Italy.
News from Sage Visual Solutions (16 August 2007)
Virgin Media kicks off season with ShootLive
Virgin Media has signed a deal with ShootLive, ensuring real-time images from each of this season's 380 Premier League matches will be streamed to its new sports portal.
News from PA Photos (16 August 2007)
Ego delivers for retail wine and bar products
CellarDine is a specialist company with high standards, its wine accessory products being sold in major retail stores along the High Street.
News from ego creative (16 August 2007)
Dialogue gears up for growth spurt
Dialogue Communications, a leading interactive mobile specialist, has announced its new management team structure and the appointment of a new managing director, Guillaume Peersman.
News from Dialogue Communications (16 August 2007)
Code Computerlove builds on digital foundations
National house builder Morris has appointed Code Computerlove as its digital partner following a three-way competitive pitch.
News from Code Computerlove (16 August 2007)
Blast Radius gets thumbs-up from Forrester
Technical Background Article Social networking campaigns don't follow traditional marketing rules, says Forrester, citing Blast Radius as a 'top agency' that puts customer relationship maps at the core of its process.
News from Blast Radius (16 August 2007)
Spokespeople must face up to Facebook threat
Technical Background Article Consultancy reveals only 30 per cent of users activate security settings when posting on social networking sites and warns press spokespeople not to expose personal information.
News from White Label Media (16 August 2007)
Communique 360 launches major GroupSave campaign
Precision marketing specialist Communique 360 has developed a new GroupSave campaign for client ATOC and a number of its member companies.
News from Communique 360 (15 August 2007)
Duplicated flash drives are ideal marketing tool
Technical Background Article To most people flash drives are simply a very convenient storage medium, but it is their simplicity and convenience that can make them a powerful marketing tool.
News from Cambridge DMR (15 August 2007)
Thomson picks LinkDirect for directory drop
Birkenhead-based door drop company LinkDirect has been appointed by Thomson Local Directories to handle the door-to-door deliveries of 66 of their total of 173 directories nationwide.
News from LinkDirect (15 August 2007)
NetBenefit to provide free Expressions software
NetBenefit, one of the UK's most experienced managed hosting providers, is offering the first 50 customers to buy a Windows server a free copy of Microsoft's Expression Web design software.
News from NetBenefit (15 August 2007)
East of England Tourism signs up arvato
East of England Tourism has appointed relationship-marketing agency arvato loyalty services to increase its membership revenues by re-activating lapsed members and recruiting new ones.
News from Arvato Loyalty Services (15 August 2007)
Briefing tackles European Drives Market in food
Frost and Sullivan is to Host a Quarterly Analyst Briefing on the European Drives Market in the Food and Beverage Industry on Tuesday 21 August 2007 at 15.00 BST.
News from Frost and Sullivan (15 August 2007)
Easily celebrates birthday with GBP8 offer
Easily.co.uk, the UK's top domain name and website company, is marking its eighth birthday on 20 August with a one-day offer of selected products at just GBP8 each (plus VAT).
News from Easily.co.uk (15 August 2007)
Digital skills boost marketing salaries
Research carried out by utalkmarketing into marketing salaries has found that marketers with digital skills get paid at least 20 per cent more than their counterparts.
News from Utalkmarketing.com (15 August 2007)
Integrated digital and mail campaigns lift profits
Integrating digital advertising with direct mail campaigns can increase customer spend by almost 25 per cent, according to research carried out by Royal Mail.
News from Royal Mail (15 August 2007)
CRM is an attitude, not a software solution
Costly software packages are often laboriously researched, demonstrated and installed in order to meet a perceived 'CRM need', argues Andy Bacon, Marketing Director EMEA of Sitel.
News from Sitel (15 August 2007)
International marketing guru to speak in UK
Global Marketing Network has announced that marketing guru Kevin Lane Keller will be delivering his first ever UK public seminar at the 'Global Brand Strategy 2007' conference in London in October.
News from Global Marketing Network (14 August 2007)
ePR service success for Beyond PR
Sheffield public relations agency Beyond PR is already seeing early successes from an ePR service it launched less than a week ago.
News from BeyondPR (14 August 2007)
Vehicle graphics company to launch in Scotland
The roads of Scotland are set to receive a colour boost with the arrival of an innovative vehicle wrapping company that turns business vehicles into eye-catching mobile advertisements.
News from Totally Dynamic (14 August 2007)
Sharwood's adds spice to its website
Consumers are set to experience the full and diverse flavours of Asia through a newly developed interactive website from Sharwood's.
News from Code Computerlove (14 August 2007)
Universal Music TV kicks off digital campaign
Integrated Agency Truth has launched a new digital campaign for its client Universal Music TV.
News from Truth (14 August 2007)
PrimeQ offers free search tutorials
PrimeQ's has made its acclaimed Affiliate Marketing Master Class tutorial series, published in the Weekly Q newsletter since October 2006, available offline.
News from PrimeQ Interactive Advertising (14 August 2007)
Training conference supports carbon neutrality
The World of Learning Conference programme will examine learning and development's role in carbon footprint reduction on 14 and 15 November 2007 at the NEC, Birmingham.
News from Venture Marketing Group (14 August 2007)
Email volumes overtake direct mail
For the first time, email marketing has overtaken direct mail in terms of volume, according to the latest National Email Benchmarking report from the DMA's Email Marketing Council.
News from Direct Marketing Association (14 August 2007)
Procurement's website links to online catalogue
Procurement International, a specialist supplier of high street and aspirational brands to the reward/motivation/loyalty sector, has launched a new website.
News from Procurement International (14 August 2007)
Procurement buys O C Tanner's fulfilment arm
Procurement International has reached agreement on the acquisition of fulfilment activity from O C Tanner Europe.
News from Procurement International (14 August 2007)
Consumer alchemy turns insights into gold
For the first time, GfK NOP's in-depth data, insights and expert recommendations are being made available via an open conference, Consumer Alchemy, on 8 November at Energy Clinic, London, E1.
News from GfK NOP (14 August 2007)
Concentrix holds free MS Dynamics CRM seminar
CRM Concentrix, a leading UK independent Customer Relationship Management specialist, is holding a free Microsoft Dynamics CRM seminar at the National Space Centre, Leicester, on 12 September 2007.
News from Concentrix (14 August 2007)
Fastener Fair generates buzz in Eastern Europe
Located in the very centre of Europe's industrial heartlands, Fastener Fair Stuttgart on 19-20 September is attracting visitors from all over Europe.
News from Copestone Copywriters for Fastener Fair (14 August 2007)
Thresher Group supports National Incentive Show
Thresher Group Gift Vouchers has been confirmed as the main sponsor of the Employee Incentives and Motivation Seminar Theatre at the National Incentive Show 2007.
News from Touchstone Exhibitions (14 August 2007)
Northampton marketing agency booms
Creative agency Iceberg Marketing dispels the myth that you need to be based in London to be successful.
News from Iceberg Marketing (14 August 2007)
Hard work makes Workhouse work
Workhouse is an eccentric and creative team of highly skilled marketing professionals who work hard to give clients award winning campaigns that work.
News from Workhouse Creative Marketing (14 August 2007)
Quick-2-Find unveils mobile retail search service
Quick-2-Find has launched "Find Your Nearest By Mobile", a mobile search service that allows consumers to locate their nearest outlets or stockists anywhere in the UK by text.
News from Quick-2-Find (14 August 2007)
Seat cover offers promotional opportunity
Stadium Seats has launched an amazing new seat cover that merchandisers and promoters around the world can use to advertise and promote their brand and products at all stadium and arena events.
News from Stadium Seats (14 August 2007)
Berkmann Wine Cellars develops new website
Full service digital agency twentysix Leeds has been appointed by wholesale wine distributor Berkmann Wine Cellars to develop a new website, due to launch at the end of August.
News from Twentysix (London and Leeds) (14 August 2007)
Securing ad revenue is challenge to publishers
Securing advertising revenue is the biggest challenge facing publishers today, according to the results of a new survey from digital edition company YUDU Media.
News from YUDU Media (14 August 2007)
WebtraffIQ research probes Google Analytics
Technical Background Article WebtraffIQ's research among blue-chip companies has found many reasons why enterprise firms say they will not be using Google Analytics as their core web analytics solution.
News from WebtraffIQ (14 August 2007)
Liquid Communicatons bags Scream marketing brief
Liquid Communications and creative agency Odd have emerged victorious from a three-way pitch to secure the communications brief for 70-strong student pub chain Scream.
News from Liquid Communications (14 August 2007)
The 6th B2B marketing great debate
B2B Marketing, in partnership with Mardev, will be hosting their 6th event in the B2B Marketing Great Debate series, on "Digital media has usurped traditional B2B channels" on 18 September.
News from Mardev (14 August 2007)
Email helps flooded Meadowhall win back shoppers
Email Reaction, a specialist in online customer communications, has been chosen by UK shopping centre Meadowhall to provide the email marketing system to power its GO SHOP loyalty programme.
News from Email Reaction (14 August 2007)
MKM goes global with Leapfrog acquisition
MKM Group, the AIM-listed leading travel, lifestyle and promotions company, has agreed to buy Australian marketing services company the Leapfrog Group.
News from MKM (13 August 2007)
Library signs up Kolvoort underwater images
Nature Picture Library has added a large selection of imagery by Dutch underwater photographer Willem Kolvoort.
News from Nature Picture Library (13 August 2007)
Shattil and Rozinski join Nature Picture Library
Nature Picture Library is proud to be adding imagery from award-winning wildlife photographers Wendy Shattil and Bob Rozinski.
News from Nature Picture Library (13 August 2007)
Code Computerlove scoops new e-marketing work
Manchester-based digital agency Code Computerlove has picked up three new pieces of work for its ever-growing media and online marketing division.
News from Code Computerlove (13 August 2007)
AEO sign-ups prove weight of events sector
The broadening appeal of live events has seen Grant Thornton hard on the heels of Channel 4 and Telegraph Media Group in joining the Association of Event Organisers.
News from AEO (13 August 2007)
Twentysix develops intranet for Sportingbet
Full service digital agency twentysix London has developed a new unifying intranet for Sportingbet, one of the most powerful firms in global e-gaming, as it continues to expand worldwide.
News from Twentysix (London and Leeds) (13 August 2007)
Autumn insert opportunities from Fig Tree DM
With space filling fast Fig Tree DM is keen to remind marketers about its Autumn insert opportunities.
News from Fig Tree DM (13 August 2007)
Quatro is perfect match for everyday print jobs
Sappi is introducing Quatro, a multicoated woodfree brand providing a straightforward selection of papers for regular day-to-day print applications.
News from Sappi Europe (13 August 2007)
Paper merchant unveils largest marketing project
Paper merchant Premier Paper Group is taking its customers by surprise with its Big Journey promotional campaign offering spot prizes.
News from Premier Paper (13 August 2007)
Agencyplaza uncovers six major agency reviews
The new business market is currently extremely buoyant if the experience of Agencyplaza.com - the agency search and selection service - is anything to go by.
News from Agencyplaza.com (13 August 2007)
Total number of news releases published during the week: 60
News releases from 2008 2007 2006
