News releases on Marketingservicestalk categorised by date
Sunday 5 August
to Saturday 11 August 2007
Recall scares may backfire on safety effectiveness
Technical Background Article UK consumers are increasingly turned off by product recalls and food scares - with almost 70 per cent saying they are hardly aware of product alerts and fewer than 20 per cent trusting manufacturers.
News from Razor Public Relations (10 August 2007)
Arc puts emphasis on client services
Andrew Edwards, Chairman of leading multidisciplined marketing communications agency Arc, is creating an industry-leading client services team.
News from Arc Worldwide (10 August 2007)
Concep published email best practice guide
Anthony Green, President of Concep in New York, has written an updated Email Marketing Best Practice Guide, an essential read for B2B marketers using email in their marketing mix.
News from Concep (10 August 2007)
Ministry of Sound scores record ad clickthroughs
Ministry of Sound has announced that its pre-roll advertising is achieving clickthrough rates over 50 times higher than the 0.18 per cent industry average for traditional online ad formats.
News from Ministry of Sound (10 August 2007)
Telecom Egypt selects Group 1 for billing help
Telecom Egypt has selected Group 1 Software, a Pitney Bowes Company, as its Customer Communications Management solutions provider of choice to enhance the customer billing process.
News from Pitney Bowes Group 1 Software (10 August 2007)
CMW Interactive delivers ballsy sport-e relaunch
CMW Interactive has created an upfront relaunch for Littlewoods' online sports retail brand, sport-e, which targets a Soccer AM demographic who want to make a winning statement with their clothes.
News from Clark McKay and Walpole (10 August 2007)
RFU picks OutlookSoft 5 to monitor performance
The software will collate data and produce reports that monitor the measurement and performance of players, referees and coaches and the development of the sport across the UK.
News from OutlookSoft (10 August 2007)
Marketing qualifications boost earnings
Technical Background Article Professional qualifications make candidates stand out in the employee selection process and enable them to earn higher salaries, according to research from the CIM.
News from Chartered Institute of Marketing (10 August 2007)
TrustedPlaces teams with Netrank to develop search
SEO specialist Netrank has been selected by TrustedPlaces, an online resource for lifestyle locations based on community reviews, to drive natural search traffic and enhance online marketing.
News from Netrank (10 August 2007)
Wisley Glasshouse takes first corporate booking
The UK's newest venue, The Glasshouse at RHS Wisley, marketed by the events team at the Royal Horticultural Halls and Conference Centre, has confirmed its first booking for a corporate event.
News from Royal Horticultural Halls and Conference Centre ( 9 August 2007)
How innovation can bring commercial success
In any competitive market introducing new products and services is a key way for companies to differentiate and win new business, argues Chris Rattigan, Managing Director of Rowan Group.
News from Rowan Limited ( 9 August 2007)
Marketing specialist printer gets 'green' light
Blackmore, a marketing specialist printer, is officially one of the leading green printers in the country, having been awarded FSC and PEFC accreditation.
News from Blackmore ( 9 August 2007)
Conference brings together great economic thinkers
Malcolm Gladwell and Steven Levitt, two of America's greatest new economic thinkers, are to take part in an enthralling conference in London, Tipping Point Strategies in the Age of Freakonomics.
News from Benchmark for Business ( 9 August 2007)
Pemberton and Whitefoord creates Absinthe range
Leading design consultancy Pemberton and Whitefoord has created a new range of three Absinthe products retailing under Wine and Spirit International's Hapsburg brand range.
News from Pemberton and Whitefoord ( 9 August 2007)
WPN wins major online offensive for PDSA
Direct response agency Watson Phillips Norman has been appointed by one of the UK's foremost pet charities, PDSA, to develop the brand's debut online fundraising strategy.
News from Watson Phillips Norman ( 9 August 2007)
ArtScience creates exciting ad for album launch
Communications agency ArtScience is launching a new TV ad campaign to support the release of the latest Global Underground album - GU Mixed.
News from ArtScience ( 9 August 2007)
Telecom Express rolls out new digital services
Telecom Express is greatly expanding its range of interactive audience services for big media players, under the leadership of Matthew Pitt.
News from Telecom Express ( 9 August 2007)
Nomad provides backbone for luxury shopping card
Nomad's Cortex processing platform is delivering the processing power for a new prepaid card initiative launched at Value Retail luxury outlet shopping Villages.
News from Nomad ( 9 August 2007)
Wilkinson signs Summersault for staff publications
Employee, customer and business publisher Summersault Communications, which works for top FTSE 500 and public sector clients, is to supply employee publications for high-street retailer Wilkinson.
News from Summersault Communications ( 8 August 2007)
Smilechild list holds 6,000 0-12 month names
Exclusively managed by Fig Tree, the mail-order list for organic and fair-trade retailer Smilechild is now available.
News from Fig Tree DM ( 8 August 2007)
Online jeweller signs up internet support
A Stoke-on-Trent firm is celebrating after agreeing to provide IT services to an exclusive London jewellery brand, which counts Hollywood star Nicole Kidman among its customers.
News from Jellifish Internet Services ( 8 August 2007)
Beckhams boosting business in Potteries
The Beckhams are not the only people benefiting from the increased interest in American soccer, as one Staffordshire web designer will testify.
News from Vesuvius UK ( 8 August 2007)
PPA reveals consumer magazine award shortlist
PPA Marketing has announced the shortlist for the 2007 Consumer Magazine Awards with Carat, MediaCom, Mindshare and ZenithOptimedia up for agency of the year.
News from PPA Marketing ( 8 August 2007)
Clash-Media opens office in New York
Clash-Media, the UK's leading online lead generation company, has opened a new office in New York and appointed leading US lead generation specialist Christopher Petix as President.
News from Clash-Media ( 8 August 2007)
E-tailers must optimise websites before Xmas boom
E-commerce consultancy Logan Tod is warning online retailers to make websites more appealing to light shoppers, the fastest-growing audience online, in time for the Christmas spending boom.
News from Logan Tod ( 8 August 2007)
Buy and fly! programme embraces e-commerce
Buy and fly! - the UK's best value travel, leisure and lifestyle reward programme - is pleased to announce the addition of over 60 new collection opportunities with the launch of "e-buy".
News from Landround ( 8 August 2007)
Research Studios adds bubble and chic to Champagne
Neville Brody's Research Studios has created the new look for vintage Champagne brand Dom Perignon.
News from Research Studios ( 8 August 2007)
Prepaid debit card specialist unveils website
Sterling Card has launched a website where users can apply for Prepaid Debit Cards to coincide with the launch of the brand that aims to be a big player in the UK Prepaid MasterCard market.
News from Sterling Card ( 8 August 2007)
Communique360 launches integrated push for Kent
Leading precision marketing company Communique360 launches its first campaign for the partnership of KTA (Kent Tourism Alliance) and Southeastern.
News from Communique 360 ( 8 August 2007)
Loseley Ice Cream rebranding exercise
Leading brand consultancy Pemberton and Whitefoord has completed a major rebranding exercise for Hill Station, which is relaunching the Loseley Ice Cream brand.
News from Pemberton and Whitefoord ( 8 August 2007)
Compact trough light fits into tight spots
Applelec Sign Components has announced that its long awaited LED Trough Light is now available.
News from Applelec Sign Components ( 8 August 2007)
Cheapflights continues strong growth
The UK and North American flight comparison websites continue to attract new flight deals and advertisers while newsletters are attracting a broad industry advertiser base.
News from Cheapflights (with Howzat media and dohop.com) ( 7 August 2007)
Sadler's Wells drives ticket sales with email
User Application Article London dance theatre Sadler's Wells has selected email marketing specialist Lyris UK to assist with a targeted and cost-effective digital marketing programme that will drive ticket sales.
News from Lyris UK ( 7 August 2007)
The White Company appoints more2
Stylish home accessories and clothing brand The White Company has appointed integrated agency, more2 to develop its ongoing CRM and data strategy.
News from More2 ( 7 August 2007)
be the brand experience shores up hosting platform
NetBenefit, one of the UK's most experienced managed hosting providers, has deployed a new failover architecture for marketing solutions provider be the brand experience.
News from NetBenefit ( 7 August 2007)
Teenagers get Ready4Life at Wyboston Lakes
Wyboston Lakes was the venue of choice for a UK Ready4Life training workshop aimed at building confidence in young people for their transition into adulthood.
News from Wyboston Lakes ( 7 August 2007)
CQM Learning secures big contracts
The Directors of CQM Learning have secured further contracts in excess of GBP680,000 for the learner recruitment division of the company.
News from CQM Learning ( 7 August 2007)
Incentive Show visitors get VIP treatment
Senior sales promotion, marketing and HR professionals visiting the National Incentive Show 2007 can claim a Free Virgin Travel Upgrade worth up to GBP60 when they present their ticket at the show.
News from Touchstone Exhibitions ( 7 August 2007)
FINA Swimming Championship signs first sponsor
The organisers of the FINA World Swimming Championships have announced their first commercial partner with the Manchester Evening News signing up to support the event.
News from Fast Track ( 6 August 2007)
Panda Security presents 2008 product line
Panda Security has launched its new 2008 consumer product line comprising Panda Antivirus 2008, Panda Antivirus+Firewall 2008 and Panda Internet Security 2008.
News from Panda Security ( 6 August 2007)
R.O.EYE continues rapid growth
R.O.EYE, the UK's largest specialist affiliate marketing agency, has announced the creation of a new client services department and five new appointments.
News from R.O.EYE ( 6 August 2007)
Visual Sciences launches Bid 2.0
The powerful keyword bid management solution delivers new capabilities and functionality to streamline campaign management and increase ROI.
News from Visual Sciences ( 6 August 2007)
Twickenham Experience choose Davies Tanner
Davies Tanner has been appointed to manage the public relations for Twickenham Experience , the official provider of corporate hospitality and conference and banqueting at Twickenham Stadium.
News from Twickenham Experience ( 6 August 2007)
Logitech unveils final viral game in CRM push
The European digital customer relationship campaign for Logitech's Cordless Desktops Range Today has launched a new viral game, Jelly Battle.
News from Inbox Digital ( 6 August 2007)
Sage offers intelligent engaging relevant design
Sage is an independent, multidisciplinary graphic design consultancy working in a range of sectors.
News from Sage Visual Solutions ( 6 August 2007)
Total number of news releases published during the week: 45
News releases from 2008 2007 2006
