News releases on Marketingservicestalk categorised by date
Sunday 24 June
to Saturday 30 June 2007
Livewire to broadcast pole-to-pole record bid
User Application Article Teen adventurers Rob Gauntlett and James Hooper will relay footage of their world record attempt to travel from pole to pole using a broadcast system donated by Livewire Digital.
News from Livewire Digital (29 June 2007)
Nintendo serves up Wii experiential campaign
Nintendo has caught tennis fever with a Wimbledon-themed experiential campaign to promote its Wii console through integrated agency Arc Worldwide.
News from Arc Worldwide (29 June 2007)
Tech names dominate online social media
Google, Yahoo!, Apple and Microsoft are the most talked about brands in blogs, social networks and online photo and video sharing sites, according to a new report, Brands in Social Media.
News from immediate future (29 June 2007)
Holistic approach helps Summit double in size
Internet marketing and ecommerce platforms provider Summit Media has increased turnover to £10 million in the last financial year and is on track to exceed its goal of £15 million this year.
News from Summit Media (29 June 2007)
Europe's largest review site opens in UK
Hamburg-based Qype.com, a recommendation portal, is the latest addition to the UK's growing 'u' review culture.
News from Kudos Integrated (29 June 2007)
John Lewis takes stage at Incentive Show
The largest department store retailer in the UK has signed up to exhibit at the National Incentive Show, taking place on 25-27 September 2007 at the NEC, Birmingham.
News from John Lewis Solutions for business (29 June 2007)
Book offers tips to transform marketing strategy
Robert Clay's new book and CD, Learn how to grow your business in just 2 hours, offers strategic ideas on marketing that can transform business and boost profits.
News from DSP Solutions UK (29 June 2007)
SatTV puts satellite sector in the spotlight
SatTV - the TV news arm of the Satellite Evolution Group - the leading satellite industry publishing organisation, made a highly successful debut at CommunicAsia in Singapore.
News from DS Air Publications (29 June 2007)
Guide solves publicity problems for UK businesses
'How To Handle Your Company Publicity' is a guide from Alan Godfrey of AGM Publicity, packed with PR insights, with easy-to-follow guidance to help any size company run DIY publicity operations.
News from AGM Publicity (29 June 2007)
How to run a successful incentive programme
Technical Background Article Keith Herman, Managing Director of travel, lifestyle and leisure incentives and rewards specialist Fresh Rewards, describes the key elements to consider before embarking on a campaign.
News from Fresh Rewards (29 June 2007)
Tech Event Guide offers searchable database
A new listing of European and North American Technology Events offers a searchable online database of shows and conferences plus company seminars and training days
News from Napier Partnership (29 June 2007)
Panasonic launches camera with viral game
Panasonic is supporting the launch of its Lumix TZ3 camera with a viral game and a series of ads on major portals, travel, specialist camera, technology and gadget sites through Inbox Digital.
News from Inbox Digital (29 June 2007)
Bloggers to share cosmetic treatment experience
Lifestyle website handbag.com is to create and host a blog site whereby a regular visitor will undergo Restylane treatments and document their experience.
News from Markettiers4dc (29 June 2007)
Viral driving game supports Jeep Patriot
Jeep is supporting the launch of its 2007 Jeep Patriot compact sport-utility vehicle with Jeep Big Adventure, a viral, adventure-packed, online driving game developed by Inbox Digital.
News from Inbox Digital (29 June 2007)
Glenister unveils blueprint for future
BPMA director-general Gordon Glenister talks exclusively to Marketingservicestalk about what he wants the association - and the industry - to achieve and how he plans to get them there.
News from SPECIAL REPORT by the Editor (29 June 2007)
What is brand affinity marketing?
Technical Background Article Touchdown Marketing explains how to take advantage of the equity locked in brands and customer bases by working in partnership with a non-competitive brand that complements your own product.
News from Touchdown Brand Affinity Marketing (29 June 2007)
Volvo Ocean Race picks Livewire for video
Integrated data, voice and video specialist Livewire Digital has been chosen by the race organisers to provide a new on-board High Definition broadcast system for the 2008-2009 event.
News from Livewire Digital (28 June 2007)
Purple Pilchard signs sauce maker
The progress of PR company Purple Pilchard continues unabated this month with the eagerly anticipated arrival of Manchester-based Afro-Caribbean sauces and pastes partner Naija.
News from Purple Pilchard (28 June 2007)
Monkrat plug-in offers SMEs web sales portal
A new website plug-in is set to revolutionise the global download market by giving businesses a user-friendly internet sales portal and document distribution system within minutes.
News from Monkrat (28 June 2007)
New chief takes helm at National Incentive Show
Simon Mayle has joined Touchstone Exhibitions and Conferences as marketing manager with responsibility for the National Incentive Show 2007, taking place at the NEC, Birmingham, in September.
News from Touchstone Exhibitions (28 June 2007)
Fresh Rewards promotes free swimming lessons
Fresh Rewards has entered a partnership with Swimtime UK, the independent provider of swimming lessons, to create a Free Swimming Lesson offer, an ideal incentive for child-related products
News from Fresh Rewards (28 June 2007)
Phoenixmedia runs web seminar programme
TV and video content specialist Phoenixmedia is hosting free events to demystify new media and web 3.0 and explain how they are rapidly changing the face of marketing and PR.
News from Phoenixmedia (27 June 2007)
Total yoghurt mailer probes consumers
141 Worldwide/London's latest piece of work for Total Greek Yoghurt is a direct mailer that aims to help producers, Fage, better understand their target audience.
News from 141 Worldwide (27 June 2007)
Printed bills beat web for customer attention
Technical Background Article A new report by Pitney Bowes Group 1 Software reveals that in the UK, France and the US, people spend more time looking at their bank statement than they do looking at their tax correspondence.
News from Pitney Bowes Group 1 Software (27 June 2007)
TCN expands ICT executive roundtable dinners
The Communications Network (TCN) is expanding its series of executive roundtable dinners, as part of the drive to increase networking opportunities at all levels within the ICT industry.
News from Institute of Telecommunications Professionals (27 June 2007)
Asda's Dare magazine scoops CIPR prize
Customer and employee publisher Summersault Communications has won the Newsletter, Newspaper or Magazine category at the Chartered Institute of Public Relations President's Grand Prix Awards
News from Summersault Communications (27 June 2007)
AEO Marketing Forum inspires fresh thinking
Some 175 event marketing professionals attended the AEO Marketing Forum 2007, held on Thursday 21 June at the Royal Horticultural Halls and Conference Centre in London.
News from AEO (27 June 2007)
Bezier researches global in-store marketing
In order to expand its group status and solidify its position as market leader, bezier has announced its commitment to research and pioneering in-store marketing at a global level.
News from Bezier (27 June 2007)
Heineken signs brand ambassadors for RWC
Heineken UK has signed two top international rugby stars to be Heineken ambassadors as part of the company's media activities surrounding its official sponsorship of the Rugby World Cup 2007.
News from Fast Track (27 June 2007)
DMA issues email best practice guidelines
Responding to the changing shape of the email marketing industry and to ward off potential legislation, the DMA Email Marketing Council has updated its best practice guidelines.
News from Direct Marketing Association (27 June 2007)
Phones 4u and MDM.TV renew sponsorship deal
MDM.TV, Europe's premier trans-stadia TV network, has announced the renewal of its exclusive sponsorship agreement with Phones 4u.
News from MDM.TV (27 June 2007)
Ethical music festival issues paperless tickets
User Application Article Two Thousand Trees, the festival for ethical music fans, will minimise its impact on the environment by delivering tickets to fans via tixmob, the mobile ticketing service
News from Tixmob (27 June 2007)
RSPB introduces online prize draw and WAP site
The RSPB is increasing its digital marketing activity in order to raise awareness and increase membership with a display advertising campaign across multiple platforms through Harvest Digital.
News from Harvest Digital (26 June 2007)
SalesFlow developer achieves 300% growth
Sawfish Software, the York-based developer of SalesFlow and DebtFlow, has become one of Yorkshire's fastest-growing companies as the business has moved into profit.
News from Sawfish Software (26 June 2007)
School pupils produce winning charity campaigns
Six teams of school pupils from across the UK have beaten off tough competition to take the top spot in the Young Direct Marketing Awards 2007 run by the Direct Marketing Association.
News from Direct Marketing Association (26 June 2007)
EIA slashes price of DVD/e-learning products
The Events Industry Alliance (EIA) has decided to make a dramatic cut in the price of its 'how to exhibit' DVD/e-learning products to make them accessible to a wider audience.
News from Events Industry Alliance (26 June 2007)
Charity Sense regenerates brand identity
Sense, the charity that supports people who are both deaf and blind, has reviewed its identity through Spencer du Bois, branding experts specialising in the not-for-profit and ethical sectors.
News from Spencer Du Bois (26 June 2007)
Bellwether report to monitor events spend
The Events Industry Alliance has welcomed the decision of the Institute of Practitioners in Advertising (IPA) to research event spend in the quarterly Bellwether survey of marketing budgets.
News from Events Industry Alliance (26 June 2007)
Midlands companies honoured for innovation
Six Midlands companies have been named as finalists for the Rowan Best Business Innovation Awards 2007, the region's only award dedicated to bringing innovations to commercial success.
News from Rowan Limited (26 June 2007)
Business printer enjoys Asian showcase
OKI Printing Solutions' sponsored Premier League Football Club, Portsmouth FC, is to take part in this year's prestigious Asia Trophy Cup on 24-27 July, bringing the name to a global audience.
News from OKI Printing Solutions (26 June 2007)
Promotional Marketing show broadens scope
Following the success of the 2007 Promotional Marketing Exhibition, the show is to launch an industry forum, new initiatives, expanded association support and an improved website for 2008.
News from Promotional Marketing Exhibition (26 June 2007)
CDMS acquisitions make one-to-one DM a reality
A £2m investment by direct mail production company CDMS in Pitney Bowes technology and IBM printers will continue to ensure its dominance in customer communications management.
News from CDMS (26 June 2007)
Summersault celebrates double awards success
Employee, customer and business publisher Summersault Communications has scooped a double whammy at the 2007 Communicators in Business National Awards.
News from Summersault Communications (26 June 2007)
Social media, digital and online PR in spotlight
Social media, digital and online public relations will take centre stage at Online Marketing 2007 - the dedicated UK event bringing together experts and suppliers from all aspects of online marketing.
News from Centaur Exhibitions: Online Marketing Show (25 June 2007)
Creative and PR agencies target hi-tech sector
Creative agency redroute has formed a strategic partnership with technology PR consultancy TTA Communications to offer a measurable marketing service to build brands and generate leads.
News from TTA Communications (25 June 2007)
Motivation is all relative
Technical Background Article Employee motivation schemes are most effective when the reward is aligned with the employee's home and family life, rather than having to be grafted on, argues Julie Rosehill of the Voucher Shop.
News from Voucher Shop (25 June 2007)
Total number of news releases published during the week: 46
News releases from 2008 2007 2006
