News releases on Marketingservicestalk categorised by date
Sunday 17 June
to Saturday 23 June 2007
Green seminar inspires business leaders
The 'Going Green - Inspiring People' seminar run by international events company MotivAction attracted 100 business executives to discuss how companies can reduce their environmental impact.
News from MotivAction Group (22 June 2007)
Amcat describes model IP contact centre
Amcat, provider of intelligent customer interaction solutions, is developing an enterprise IP contact centre model, Amcat Interactions, that is highly adaptable to changing requirements.
News from Amcat (22 June 2007)
Design agency wins catalogue business
The specialist catalogue design and production division of Stockport-based Mda:creative has won a major contract from Findel - the home shopping, mail order and educational supplies company.
News from mda:creative (22 June 2007)
English Heritage adopts new brand guidelines
Integrated agency Aqueduct's new brand guidelines for English Heritage are being rolled out across the diverse organisation to help agencies follow best practice.
News from Aqueduct (22 June 2007)
Ped Pepper splashes out on new printing kit
One of the latest names to emerge on the North-West print scene has invested in over £100,000 worth of new equipment from suppliers that include Agfa and Canon.
News from Red Pepper Print (22 June 2007)
Mortgage Brain tries real-time online campaign
A ground-breaking real-time concept that fuses human and digital sales and marketing techniques has won twentysix Leeds the pitch to promote Mortgage Brain's Premier Edition to its B2B audience.
News from Twentysix (London and Leeds) (22 June 2007)
British sport delivers new championship
The British University Championships is a brand new major sporting festival that will bring together 6,500 university students at the UK's biggest annual multi-sport event.
News from Fast Track (21 June 2007)
How permission-based marketing boosts profits
Technical Background Article For any business good marketing is an essential ingredient of success but many small businesses waste money on inefficient methods or do not allocate sufficient budget for campaigns.
News from Sign-Up.to (21 June 2007)
Arvato wins Audi Q7 experiential launch push
Arvato Loyalty Services, the relationship marketing agency, has been appointed to create an experiential marketing campaign for the Audi's new SUV model, the Audi Q7.
News from Arvato Loyalty Services (21 June 2007)
MyMTV.com opens up digital libraries to Web 2.0
A creative web-based package commended at this year's MipTV Content 360 International Digital Pitching Competition allows digital library owners to reinvent themselves as Web 2.0 communities.
News from Twentysix (London and Leeds) (21 June 2007)
JICWEBS ratifies recruitment metrics
The Joint Industry Committee for Web Standards has introduced three metrics for ABC Electronic to audit, enabling online recruitment websites to measure job application-related activities.
News from Audit Bureau of Circulations - ABC (21 June 2007)
Play.com and Red Stripe enter partnership
Cocktail Marketing, the UK partnership marketing agency, has created an on-pack partnership promotion between Play.com and Red Stripe Beer to tie in with the music festival season.
News from Cocktail Marketing (21 June 2007)
Good communication boosts customer satisfaction
Research into customer satisfaction from analysts GI Insight rates the Leisure and Entertainment industry top and Utilities as the worst at keeping UK customers satisfied.
News from GI Insight (21 June 2007)
QinetiQ scoops recruitment marketing award
QinetiQ's graduate advertising campaign, designed by agency aia, has picked up the Grand Prix at the 2007 CIPD Recruitment Marketing Awards in partnership with the Guardian.
News from CIPD (21 June 2007)
BD-NTWK opens experiential strand
Below-the-line agency BD-NTWK is launching an experiential division headed by ex-Ministry of Sound supremo Ian Bushell, which aims to be a global market leader within three years.
News from BD-NTWK (21 June 2007)
Beyond creates beauty concept for Tesco
Retail branding start-up Beyond Communications has developed a new 'beauty world' concept for Tesco Home plus stores.
News from Beyond Communications (21 June 2007)
Music festival pioneers mobile ticketing
Metal fans going to Bloodstock Open Air, the UK's premier metal music festival, will be among the first UK festival goers to be able to receive tickets for the event on their mobile phones.
News from Tixmob (21 June 2007)
Liverpool Arena kicks off Revolution campaign
Balance: The Brand Architects has created an outdoor advertising campaign for Arena and Convention Centre (ACC) Liverpool to boost brand awareness in the run-up to its launch in January 2008.
News from Balance (20 June 2007)
Loewy revamps RFU mail-order campaign
Loewy has upped the pace of its mail order campaign for the RFU with a brand new look and a clever delivery strategy that aim to deliver high conversion rates with a varied audience.
News from Loewy (20 June 2007)
ID-Marketing thrives as UK manufacturing grows
Now that UK manufacturing is experiencing a resurgence, more companies are seeking to invest in generating media coverage and enjoying a rise in enquiries and web traffic.
News from ID-Marketing (20 June 2007)
Why theming an event pays diverse dividends
Technical Background Article A good theme for an event can bring a brand to life, reinforce messages, set the mood and provide a fun backdrop, but don't let the theme overpower an event, argues Mirage Events.
News from Mirage Events (20 June 2007)
Designer clothes site starts online campaign
The Search Works is to provide Net-a-porter.com, the world's premier luxury online fashion retailer, with a fully managed search engine marketing (SEM) solution.
News from Search Works (20 June 2007)
Advantage West Midlands overhauls website
Regional development agency Advantage West Midlands has revamped its website to improve the service offered to businesses, partners and potential investors in the West Midlands.
News from Freestyle interactive (20 June 2007)
Partnership deal shakes up boys' toy website
Cocktail Marketing, the partnership marketing agency, has been appointed to create marketing partnerships for Boys Stuff, the dedicated website for boys' toys.
News from Cocktail Marketing (20 June 2007)
Scottish business awards reveal finalists
The finalists in The Marketing Strategy of the Year Award category have been announced for this year's National Business Awards for Scotland, sponsored by Orange.
News from National Business Awards for Scotland (20 June 2007)
De Beers unveils transactional website
User Application Article Venda, the global provider of on-demand e-commerce solutions, is the power behind the newly launched De Beers transactional website and includes sites in the US, UK and Japan.
News from Venda (20 June 2007)
GroovyChocolate adds Summer Fruits variant
In the new range, real fruit pieces are wrapped in chocolate then packed into a stylish, pocket-sized printed pillow pack that can be printed in up to four colours with logo and message.
News from GroovyChocolate (20 June 2007)
Dynamic Site Accelerator boosts revenues
Powering over two-thirds of businesses in the Internet Retailer Top 100, Akamai helps customers to significantly improve conversion rates using its Dynamic Site Accelerator.
News from Akamai Technologies (19 June 2007)
Big rises in store for online marketing budgets
A survey conducted by the Online Marketing show 2007 reveals dramatic increases in online spend, with online marketing budgets predicted to increase by 25% this year.
News from Centaur Exhibitions: Online Marketing Show (19 June 2007)
AEO Awards highlight industry excellence
Some 1,200 of the event industry's biggest names congregated at Old Billingsgate on Thursday 14 June for the AEO Excellence Awards 07, presented by comedian Michael McIntyre.
News from Events Industry Alliance (19 June 2007)
3M implements its own Digital Signage
User Application Article 3M's Digital Signage solutions have replaced conventional notice boards at four of the company's own manufacturing and distribution facilities, improving site productivity.
News from 3M United Kingdom (19 June 2007)
Accelerator offers better speed and performance
Akamai Technologies has improved its managed services offering for accelerating web-based enterprise applications to bring faster integration, greater performance and improved reporting.
News from Akamai Technologies (19 June 2007)
Electricity supplier uses Capscan data validation
Electricity 4 Business (E4B), the business electricity supplier to UK SMEs, is using Capscan OnDemand for Salesforce.com to validate addresses entered into the database.
News from Capscan (19 June 2007)
Translation firm signs up to industry bodies
Applied Language Solutions has joined two prestigious industry bodies, the Globalization and Localization Association (GALA) and the Institute of Translation and Interpreting (ITI).
News from Applied Language Solutions (19 June 2007)
BBQ supplier outsources customer call centre
Aspect Marketing Services has been appointed by high-end BBQ suppliers Outback to handle all inbound enquiry calls throughout the busy summer BBQ months.
News from Orbital Integrated Fulfilment Solutions (19 June 2007)
Nomad clarifies business with name changes
Europe's leading prepaid and debit payments processor, Nomad Software, is changing its name to Nomad Payments to reflect the company's success in the processing sector.
News from Nomad (19 June 2007)
In-Store visitors enjoy view of Skyline
HL Display, the provider of merchandising solutions and in-store communications, unveiled its Skyline modular system for overhead, wall and window displays at this year's In-Store show.
News from HL Display (UK) (19 June 2007)
Location-based analysis helps retailers to profit
A large percentage of small independent retailers close their doors in the first year, often because they are in a poor location, but site analysis offers a greater chance of success
News from Cartogen Marketing (18 June 2007)
Lifestyle data provider snaps up 43 plc
DLG, the consumer lifestyle data provider, has consolidated its expansion into digital arena with the acquisition of interactive agency and online data collector, 43 plc.
News from DLG (18 June 2007)
Kerrygold takes marketing onto the streets
Irish butter brand Kerrygold has been working with global brand activation agency The Marketing Store on a national roadshow, which will run throughout the summer.
News from Marketing Store (18 June 2007)
Emergency insurer delves into web analytics
User Application Article Homeserve, has chosen Site Intelligence's Visitor Behaviour Information System for web analytics and online business intelligence to allow it to analyse its online customer behaviour.
News from Site Intelligence (18 June 2007)
Last chance to enter National Business Awards
The entry deadline for the 2007 National Business Awards is fast approaching and organisations have only until noon on Wednesday 25 July 2007 to make their submissions.
News from National Business Awards (18 June 2007)
Total number of news releases published during the week: 42
News releases from 2008 2007 2006
