News releases on Marketingservicestalk categorised by date
Sunday 10 June
to Saturday 16 June 2007
Will offshore outsourcing kill UK data firms?
Technical Background Article Jed Mooney, Managing Director of Datahold, examines the controversial claims made by EHS Brann Discovery Global Director Huw Davis that many UK database companies will no longer exist in 2009.
News from Datahold (15 June 2007)
Travel Ad Network attracts big investment
Michael H Thomas, an online travel entrepreneur and investor since 1995, has made an investment in the company of up to $1.2 million to fund further growth.
News from Travel Ad Network (15 June 2007)
Online lead firm secures venture capital
MMC Ventures (MMC), which invests in early-stage, fast-growth companies, has made an equity investment of £2 million in Clash-Media, a London-based online lead generation business.
News from Clash-Media (15 June 2007)
Two clients join Purple Pilchard roster
Purple Pilchard has marked its third anniversary by signing up two more super-premium challenger brands, a quality tea brand and a crabmeat specialist.
News from Purple Pilchard (15 June 2007)
MonsterMob and Ad2Mob forge mobile ad strategy
The UK's best-selling mobile content brand has joined forces with consultancy Advertising2Mobile to develop ad campaigns aimed at mobile internet users.
News from Advertising2Mobile (15 June 2007)
Enterprise News Ticker offers real-time updates
Andromeda, the provider of delivery EPOS systems and internet ordering solutions, has announced the launch of an add-in communications module for its Rameses POS system.
News from Andromeda (15 June 2007)
Zoomf launches as London property search tool
Howzat media LLP, the new London-based fund, is supporting the launch of Zoomf.com into a proven search tool for London residential property for sale and rent from over 200 estate agents.
News from Cheapflights (with Howzat media and dohop.com) (15 June 2007)
Marketers stress work/life balance over salary
Flexible working and a better work/life balance are more important to marketing professionals looking for new jobs than a high salary, reveals new research from Solutions 4 Recruitment.
News from Solutions 4 Recruitment (15 June 2007)
IDM signs up award-winning copywriter
Award-winning copywriter Chris Barraclough, the irrepressible Creative Partner of Barraclough Edwards Chamberlain, has become a tutor for the Institute of Direct Marketing.
News from Institute of Direct Marketing (15 June 2007)
Affinity group forges US links with LA promotion
UK-based brand affinity consultancy Touchdown Marketing has signed three strategic partnership agreements with LA INC, the official convention and visitor's bureau in Los Angeles.
News from Touchdown Brand Affinity Marketing (15 June 2007)
Amcat picks up IP contact centre prize
Technology Marketing Corporation has awarded the Amcat Interactions customer care software a 2007 IP Contact Centre Technology Pioneer Award.
News from Amcat (14 June 2007)
Rameses POS system offers 10 languages
Andromeda, the provider of delivery EPOS systems and internet ordering solutions, has announced that its Rameses POS system is available in ten languages and market settings with more to come.
News from Andromeda (14 June 2007)
Event tackles integration of sales and marketing
Sales and marketing chiefs from throughout Europe are attending a London roundtable dinner to mull over the issue of how to combine sales and marketing to work effectively and drive revenue.
News from MarketBridge (14 June 2007)
Translation is still paramount for immigrants
Technical Background Article Gavin Wheeldon, CEO of Applied Language Solutions, argues that reducing translation services, as Ruth Kelly has proposed, will foster segregation, and he offers alternative ways of cutting costs.
News from Applied Language Solutions (14 June 2007)
Information Arts develops and expands
Insight-led B2B relationship marketing consultancy Information Arts has agreed a strategic partnership to allow expansion into Asia and America and boosted its management team.
News from Information Arts (14 June 2007)
141 aims to make Coral hot favourite at Ascot
141 Worldwide/London is dressing Coral's windows in style for Royal Ascot with a nationwide poster campaign that promotes the whole festival as well as each day's featured race.
News from 141 Worldwide (14 June 2007)
APA releases shortlist for Olive awards
The Association of Publishing Agencies (APA) has announced the shortlist for its inaugural Olive awards, which recognise creative and innovative thinking in the customer publishing sector.
News from APA (Association of Publishing Agencies) (14 June 2007)
Research uncovers value of web analytics
An Aberdeen Group study, backed by Site Intelligence, gives valuable insight into some of the key actions taken by top businesses in relation to their web analytics strategy.
News from Site Intelligence (14 June 2007)
PSFK event looks into future of marketing
The PSFK Conference brought together a virtual global network of advertising, marketing and trends professionals at the forefront of the digital, agency and blogging communities.
News from PSFK (14 June 2007)
Waterfront Brasserie improves its offering
The Waterfront Brasserie at Wyboston Lakes has introduced new menus and wines and improved its layout to better cater for the needs of customers visiting the conference centre.
News from Wyboston Lakes (14 June 2007)
Celerity consolidates holiday firm customer data
User Application Article TUI UK, the UK's leading holiday company, has appointed data management specialist Celerity to create a single customer view across its brand portfolio, which includes Thomson and Portland.
News from Celerity (13 June 2007)
Admedia invites ad agencies to join Myadbase
Established advertising and marketing website Myadbase is offering UK-based advertising agencies their own selling platform and sophisticated profiling functionality.
News from Admedia Solutions (13 June 2007)
Hybris comes close to European retail award
E-commerce vendor hybris was runner-up at the 2007 European Retail Solutions Awards in the Best Use of Technology in an Emerging Business category for its work with Digital Stores.
News from hybris (12 June 2007)
Permission marketing firm snaps up NDL Realtime
Online permission-driven marketing company PDV, famous for its Daily Draw, Chooseaprize and Fair Exchange consumer websites, has bought NDL Realtime from its founders.
News from PDV (12 June 2007)
The Va appoints Andrew Sellers as chairman
Andrew Sellers, corporate business manager at John Lewis, has been voted Chairman of The Va (formerly known as the Voucher Association).
News from Va (12 June 2007)
Pearcy's adds cookie boxes to gift range
Gift ideas company Pearcys.co.uk has added cookie and brownie hat boxes to its range of original hand-made gifts.
News from Pearcy's (12 June 2007)
Merger creates biggest independent UK DM network
Leeds based full-service marketing agency, JDA, has merged with The Direct Marketing Group (TDMG) and London charity specialists Whitewater, creating a company with a £45 million turnover.
News from JDA (12 June 2007)
TrustLayer data finds spam makes up 90% of email
According to data compiled by TrustLayer Mail, the managed security service from Panda Software, 90% of email that reached companies in May was spam.
News from Panda Security (12 June 2007)
3M turns vacant shops into digital ad screens
Owners of vacant retail premises can unlock value by hosting high-tech and colourful digital signage advertising in their windows using Vikuiti Rear Projection Film and software from 3M.
News from 3M United Kingdom (12 June 2007)
Survey probes UK consumers' holiday habits
Customer insight specialist The Listening Company has undertaken a major research study into the travel industry, in order to reveal the nation's perfect holiday.
News from Listening Company (12 June 2007)
Rowan extends Innovation Awards deadline
Friday 15 June is new deadline for Rowan Best Business Innovation Award after a late surge in downloads from the awards website.
News from Rowan Limited (12 June 2007)
New Visions picks up Mobile Entertainment Award
New Visions and Parlophone have picked up an award for the Lily Allen Mobile Club, commended by the judges for 'pushing the boundaries of mobile music outside the network portals sites'.
News from New Visions (12 June 2007)
SalesFlow helps training firms to boost service
Sawfish Software has launched a best-practice software solution designed to assist training organisations in delivering the highest levels of customer service.
News from Sawfish Software (12 June 2007)
Events body introduces mentoring service
The Events Industry Alliance has announced a mentoring scheme, a service designed to link members of the AEC, AEO and AEV with talented and respected leaders in the events industry.
News from Events Industry Alliance (12 June 2007)
Folk rocker tries mobile with Text 2 Browse
User Application Article Funk folk rocker Julia Harris is one of the first artists in the UK to take her marketing campaigns straight to mobile, with the support of interactive mobile specialist Dialogue Communications.
News from Dialogue Communications (11 June 2007)
Global citizens are blogging addicts, says survey
Global citizens are rapidly becoming blogging and online social networking addicts, according to Continental/KNOTS Research's International Convergence 2007 Report.
News from Continental Research (11 June 2007)
RT Marketing brings creative design in-house
RT is stengthening its focus on the creative output of the company's projects, pushing the boundaries of creativity while safeguarding the brand message and values of its clients.
News from RT Marketing (11 June 2007)
Bigmouthmedia opens up history of search market
Bigmouthmedia has just trawled through five years of newsletter back issues and made them, as well as individual stories, available on its website.
News from Bigmouthmedia (11 June 2007)
Rejuvenate your brand at the fountain of youth
Technical Background Article Jonathan Fletcher, Creative Director of Illuminas-Global, suggests that the best way to inject new life into brands is to target the youngest demographic available.
News from Illuminas (11 June 2007)
Iris to mobilise Cannons Health Clubs
User Application Article Mobile marketing agency Incentivated has been appointed by Cannons Health Clubs to provide mobile and email marketing to increase membership and support its member relationship programme.
News from Incentivated (11 June 2007)
ICQ delivers personal comms platform for TV firms
Instant messaging pioneer ICQ has launched Active Viewing, a next-generation personal communications platform for TV broadcasters, cable and satellite TV channels and IPTV operators.
News from ICQ (11 June 2007)
141 revamps Total Yoghurt website
141 Worldwide/London has carried out a website relaunch for Total Greek Yoghurt, the agency's first piece of work for the brand after securing the business via a five-way pitch.
News from 141 Worldwide (11 June 2007)
Akamai unveils internet 'health' report
Real-Time Web Monitor is a virtual weather map of internet conditions, measuring attack traffic, network latency between major cities, traffic volume and network performance.
News from Akamai Technologies (11 June 2007)
Direct marketing firm makes AXA shortlist
AXA Award-shortlisted collaborative marketing pioneer TILT raised issues threatening the DM industry to chairman of Home Affairs Select Committee and Southampton MP Rt Hon John Denham.
News from TILT (11 June 2007)
Pet charity unveils campaign to woo supporters
One of the UK's oldest animal welfare charities, The Blue Cross, has launched an advertising campaign to increase support of its work among pet lovers around the country.
News from Blue Cross (11 June 2007)
Why the recce is essential for successful events
Technical Background Article A site inspection, site visit, reconnaissance trip or recce is key to the smooth logistics of an event, argues event specialist Mirage in this white paper.
News from Mirage Events (11 June 2007)
Rare brands plastic fantastic
A campaign developed by Rare Creative Group for Derby based HL Plastics, and sister company Liniar, aims to raise brand awareness and position them as a leading plastic extrusion company.
News from Rare Creative Group (11 June 2007)
Total number of news releases published during the week: 47
News releases from 2008 2007 2006
