News releases on Marketingservicestalk categorised by date
Sunday 15 April
to Saturday 21 April 2007
SalesFlow oils wheels of sales department
A study by Sawfish Software has shown that the use of CRM software can improve the relationship between sales management and the sales force, as well as between a company and its clients.
News from Sawfish Software (20 April 2007)
Car dealer installs Vikuiti dynamic displays
User Application Article 3M's Vikuiti Rear Projection window display screen has been installed in a Jaguar showroom in Italy, enabling the dealer to show powerful, targeted, real-time visuals about deals and promotions.
News from 3M United Kingdom (20 April 2007)
IProMOH2 enhances on-hold message system
Interalia, designer and manufacturer of call-processing and voice-announcement systems, has launched a second version of its iProMOH advanced promotional on-hold music/message announcement system.
News from Interalia Communications (20 April 2007)
Marketing knowledge keeps you ahead of the game
Technical Background Article Marketers don't always feel able to respond to legal, technological or cultural shifts confidently but training can foster understanding and boost motivation, says Geoff Hurst of the CIM.
News from Chartered Institute of Marketing (20 April 2007)
Bad email marketing can be harmful to health
Technical Background Article Ill-considered email marketing campaigns can do serious damage to an organisation, says e-marketing guru Nick Pauley of Shortburst.
News from Shortburst (20 April 2007)
Purple Pilchard grows into big fish
Two years ago marketing consultancy Purple Pilchard first took to the waters as a nervous limited company: now it has a national network of underdog clients.
News from Purple Pilchard (20 April 2007)
Producing a creative - and successful - event
Technical Background Article Event managers are often asked to find new and effective ways to combine fun, teamwork and reward with serious messaging or training. Mirage Events offers ideas on Creative Conferencing.
News from Mirage Events (20 April 2007)
Field and Trek email addresses up for grabs
Field and Trek, the UK's leading retailer of outdoor clothing and equipment, has made its database of 115,000 consumer email addresses available through Tri-Direct Sales.
News from Tri-Direct Sales (20 April 2007)
Gartner ranks Hybris as top European PIM vendor
A Gartner study on the PIM vendor landscape in Europe puts hybris in fourth place based on revenue and market share and top on market share alone.
News from hybris (20 April 2007)
Bond Partners buys DebtFlow software
User Application Article Sawfish Software is installing its debt-management solution DebtFlow in London-based Bond Partners LLP to enable the firm to meet the demand from increased levels of insolvency in the UK.
News from Sawfish Software (19 April 2007)
Munro Global snaps up Maven Research
Independent research-focused marketing services group Munro Global has acquired Buckinghamshire-based market research agency Maven Research to boost its client-focused offering.
News from Maven Research (19 April 2007)
Don't let profits get lost in translation
Technical Background Article Translation and intellectual property search company RWS Group explains the commercial reasons for using effective and professional translators.
News from RWS Group (19 April 2007)
EasyShelf transforms retail category planning
HL Display, the global provider of merchandising and in-store equipment, has launched an innovative shelf management system to revolutionise category planning and ease stock changes.
News from HL Display (UK) (19 April 2007)
Web offset printer shows wares at IDMF
German printer Eller will be explaining its range of print services and finishing techniques to visitors to The International Direct Marketing Fair in London in May.
News from Eller Web Offset Professionals (19 April 2007)
Under 5's footy franchise picks Purple Pilchard
Niche brand specialist Purple Pilchard has become the PR and marketing support agency for children's football franchise Little Kickers.
News from Purple Pilchard (19 April 2007)
BidBuddy search tool aids online recruitment
User Application Article Online recruitment communications agency Enhance Media is implementing search marketing tool BidBuddy to help companies effectively target job seekers through search engines.
News from Technology Works (19 April 2007)
Mr Bean goes Snap Happy
The launch of Universal movie 'Mr Bean's Holiday' heralds the first UK use of new mobile technology called Snap Happy allowing clients to run tailored promotions.
News from Magnet Harlequin (19 April 2007)
Shoreham printer helps drive to save UK forests
West Sussex printing company Gemini Press is helping the Woodland Trust with its campaign to plant 12 million trees to bring new life to Britain's native woodlands.
News from Gemini Press (19 April 2007)
Manufacturing decline fails to dent ID-M
ID-Marketing continues to achieve strong growth for its clients after adding internet-based packages to its offering.
News from ID-Marketing (19 April 2007)
Meeting delegates label Wyboston 'ideal venue'
User Application Article The Acupuncture Association of Chartered Physiotherapists attracted over 315 physiotherapists to The Robinson Executive Centre, Wyboston Lakes, for a three-day conference.
News from Wyboston Lakes (19 April 2007)
Yell.com introduces affiliates scheme
Yell.com, the best place to find a UK business, shop or service online, has launched an affiliates scheme to provide participating sites with access to its database of over two million firms.
News from Yell (19 April 2007)
Myadbase offers free news release service
Myadbase, the advertising marketplace and community, has just introduced a free news release upload service for all registered users.
News from Admedia Solutions (19 April 2007)
Illuminas chief to speak at BIG conference
Jonathan Fletcher of Illuminas will be presenting a paper at the 2007 Business Interest Group (BIG) Conference on the convergence of B2B and B2C marketing in Chepstow, 16-18 May.
News from Illuminas (18 April 2007)
SalesFlow boosts productivity and income
Research by Sawfish Software has shown that improved sales-team productivity can increase income, boost repeat business and reduce lost leads.
News from Sawfish Software (18 April 2007)
Rowan launches business innovation award
Sales and marketing specialist the Rowan Group has launched its search for the best business innovation in the Midlands in 2007.
News from Rowan Limited (18 April 2007)
P+MM scoops motivation award
P+MM, the award-winning B2B marketing communications company, has won the Motivation/Recognition Scheme Provider of The Year award at the Employee Rewards and Benefits Awards.
News from P&MM (18 April 2007)
BPMA appoints first Director General
The British Promotional Merchandise Association (BPMA) has appointed Gordon Glenister as Director General.
News from BPMA (18 April 2007)
Marketers plan greater role for live events
Technical Background Article The latest report by Internet Advertising Bureau and PriceWaterhouseCoopers does not make great reading for the wider advertising industry but the events sector remains buoyant.
News from Events Industry Alliance (18 April 2007)
EiC benefits site joins Google top 5000
Online sales and staff benefits operation www.cheapelectricals.co.uk hit £2m+ sales for 2006-2007 and achieved a top 5000 ranking from Google.
News from Electric Incentive Company (18 April 2007)
Luxury Travel Fair returns to London
Conde Nast Traveller's The Luxury Travel Fair with British Airways will return to Olympia on 27-29 June for a second year, offering exclusive and rare travel experiences.
News from Clarion Events (18 April 2007)
AEO to run Marketing Forum on 'Fresh Thinking'
The Association of Exhibition Organisers is organising a second Marketing Forum for senior marketing professionals following success with the first in 2006.
News from AEO (18 April 2007)
Win a one-day workshop from the CIM at HRD
Visitors to HRD, being held at Excel in London until 19 April, can win a one-day workshop, valued at £500, if they go to The Chartered Institute of Marketing's stand.
News from Chartered Institute of Marketing (18 April 2007)
IProMOH offers improved customer service
Installing Interalia's iProMOH telephone and broadcasting messaging system has enabled construction equipment distributor Mac Rental to take its marketing to a new level.
News from Interalia Communications (18 April 2007)
Book club BCA updates mailing lists
The UK's largest mail-order book club, BCA, offers advertisers a wide range of targeting opportunities in several niche sectors with 1.4 million responsive buyers.
News from Independent Direct Marketing (18 April 2007)
CMW unwraps digital launch for Bournville
CMW Interactive has created an online brand and sampling campaign and website to support the launch of Bournville's Deeply Dark chocolate aimed at consumers wishing to indulge adult tastes.
News from Clark McKay and Walpole (18 April 2007)
Twentysix Leeds creates Bayer Garden campaign
Digital agency twentysix Leeds has been appointed by garden care expert, Bayer Garden, to manage its online consumer and trade communications strategy.
News from Twentysix (London and Leeds) (18 April 2007)
Enterprise IG creates IBLF brand identity
Global brand agency Enterprise IG has unveiled its visual identity for the International Business Leaders Forum, a not-for-profit organisation to promote responsible business leadership.
News from Enterprise IG (18 April 2007)
Comperio Research opens Hong Kong office
Comperio Research - the market research arm of IMG Media - has opened an office in Hong Kong that will serve as a hub for its operations in the Asia Pacific region.
News from Comperio Research (18 April 2007)
Improve your marketing in five minutes
Toothbone, the London-based strategy and design agency, has launched a free marketing health check on its UK website.
News from Toothbone (17 April 2007)
Illuminas chiefs to unveil Youth Quotient tool
Directors from global market research firm Illuminas will be presenting a paper at the Esomar Consumer Insights Conference 2007 in Milan on 7-9 May on their Youth Quotient measurement tool.
News from Illuminas (17 April 2007)
eCircle joins Return Path alliance
Digital marketing supplier eCircle has announced a partnership with email deliverability company Return Path to set up an ISP relations programme called The Sender Score Receiver Alliance.
News from eCircle (17 April 2007)
SalesFlow boosts after-sales service
User Application Article Sawfish Software has provided Far East Property Solutions with the business process management solution SalesFlow to improve contact from initial enquiry to a full after-sales service.
News from Sawfish Software (17 April 2007)
Cestrian speeds up variable-data digital printing
A 1.0 million euro investment has enabled Cestrian Imaging to offer 24-hour turnaround for large-scale variable data campaigns with previously unachievable colour consistency and vibrancy.
News from Cestrian Imaging (17 April 2007)
Music Nation seeks UK sponsors
Music Nation, the artist development company whose online video music competition took the US by storm, is looking to do the same again when it lands in the UK this July.
News from 141 Worldwide (17 April 2007)
Binley's updates NHS Management database
Binley's has released the latest update to Binley's Database of NHS Management with 26,895 names at 675 organisations.
News from Binley (17 April 2007)
BSDA holds workshops at Robinson Centre
User Application Article The British Soft Drinks Association (BSDA) has held the first of two training workshops at the Robinson Executive Centre at Wyboston Lakes in Bedfordshire.
News from Wyboston Lakes (17 April 2007)
Tax advisers pick twentysix as digital agency
twentysix London has been appointed as digital communications agency to Chiltern, the UK's leading independent tax advisory firm, after a three-way pitch.
News from Twentysix (London and Leeds) (17 April 2007)
Camping club signs up Black Hole
Brand response agency The Black Hole has been appointed to reposition the world's oldest camping organisation as it looks to attract and retain more members.
News from Black Hole (17 April 2007)
Innovative POP brings DVD launch to life
User Application Article Twentieth Century Fox has mounted a spectacular in-store drive for its 'Night at the Museum' DVD, including 6ft roaring 3D dinosaurs standing next to display units in selected stores.
News from Bezier (17 April 2007)
Total number of news releases published during the week: 49
News releases from 2008 2007 2006
