News releases on Marketingservicestalk categorised by date
Sunday 1 April
to Saturday 7 April 2007
Odee adds fulfilment to printing service
The Odee Company, the printer and promotional product distributor based in Dallas, now offers offset and digital printing with full bindery, mailing and fulfilment.
News from Odee Company ( 6 April 2007)
Software Bureau adds suppression to Cygnus
The Software Bureau has launched an enhanced version of flagship product Cygnus that includes an embedded Mortascreen file, the first time this has been incorporated into data management software.
News from Software Bureau ( 6 April 2007)
Office of Government Commerce appoints FHD
The Office of Government Commerce (OGC) has appointed FHD, formally Fishburn Hedges Design, to develop and implement a brand strategy as part of a new direction for the department.
News from FHD ( 6 April 2007)
LGP Gem offers jewellery discount at IDMF
New York based fashion jewellery provider LGP Gem is offering special offers to visitors to The International Direct Marketing Fair.
News from LGP Gem ( 5 April 2007)
Eurogamer launches community website
Games publisher Ubisoft has worked with independent videogame website publisher Eurogamer Network on a community website called Eurogamers.
News from MJ Media ( 5 April 2007)
PR must confront search marketing threat
Public relations risks being sidelined by search marketing agencies as organisations begin to realise the benefits of online visibility, according to a white paper published by Daryl Willcox.
News from Daryl Willcox Publishing ( 5 April 2007)
Johnston Press pushes e-commerce sites
The Leeds office of digital communications agency twentysix is to promote regional newspaper group Johnston Press by creating an integrated 2007 campaign for two mass market e-commerce sites.
News from Twentysix (London and Leeds) ( 4 April 2007)
Global Address adds geospatial data
The latest version of Harte-Hanks Global Address software now includes international geospatial proximity, routing and mapping functionality.
News from Harte-Hanks Global Address ( 4 April 2007)
141 Worldwide wins Total Greek Yoghurt brief
Following a five-way pitch, 141 Worldwide has been appointed to communicate the benefits and personality of Total Greek Yoghurt, manufactured by FAGE, Greece's largest dairy manufacturer.
News from 141 Worldwide ( 4 April 2007)
Fund management business turns to Liquid
Liquid Communications has been appointed by award-winning Octopus Investments to define and promote its rapidly growing, customer-focused fund management business in 2007 and beyond.
News from Liquid Communications ( 4 April 2007)
Frost and Sullivan to brief on laser cutting
Growth consultancy Frost and Sullivan's Industrial Automation and Electronics group is holding its Quarterly Analyst Briefing on the Laser Cutting Market on 11 April at 14.00 BST.
News from Frost and Sullivan ( 4 April 2007)
Westminster collector list available to buy
An updated mailing list is available for 230,000 7-24 months buyers from The Westminster Collection, which sells collectible items including coins, stamps, autographs and jewellery.
News from Independent Direct Marketing ( 4 April 2007)
Promotions firm hits £1m sales from Sony
In 2006 the Electric Incentive Company based in Essex became the first ever incentives and promotions company to achieve £1m pre VAT sales with Sony United Kingdom.
News from Electric Incentive Company ( 4 April 2007)
ABC plans reporting frequency review
Douglas McArthur is to conduct a review of current reporting frequencies across both National and Regional Newspapers and also Consumer Magazines for The Audit Bureau of Circulations.
News from Audit Bureau of Circulations - ABC ( 4 April 2007)
Equi=Media opens London office
The Equi=Media Group, the UK's leading digital and direct response media specialist, has announced the opening of a central London office in a new development on Baker Street.
News from Equi=Media ( 4 April 2007)
Advertising goes air-side at Heathrow
Simply Marcomms in association with Airport Logistics have introduced Airside Advertising, a new medium at Heathrow Airport.
News from Simply Marcomms ( 4 April 2007)
Optimisa announces preliminary results for 2006
Marketing services group Optimisa has announced its preliminary results for the 12 months to 31 December 2006, demonstrating continued organic and acquisitive growth.
News from kae: marketing intelligence ( 3 April 2007)
Play to Win TV picks Mailtrack for viral push
Customer acquisition specialist Mailtrack Media has been appointed by gaming specialist Play To Win TV to design a viral game to support the launch of the station's new TV quiz show.
News from Mailtrack ( 3 April 2007)
Printer adds mailing services to offering
Dalles-based The Odee Company has added mailing services to its list of services.
News from Odee Company ( 3 April 2007)
Earbags snap into Promotional Marketing show
Earbags, a patented bandless ear warmer which snaps directly onto your ears, will be on show at Promotional Marketing 2007.
News from ear bag AB ( 3 April 2007)
TLC offers 241 Jongleurs card to show visitors
Every Promotional Marketing Visitor Club Card holder who visits the TLC Marketing stand at the Promotional Marketing show will be offered a free 241 card for comedy club Jongleurs.
News from TLC Marketing ( 3 April 2007)
IDM offers list of dog and cat owners
IDM has made available the distribution list for Guidefigure Marketing, a leading provider of sampling packs to companion pet owners.
News from Independent Direct Marketing ( 3 April 2007)
Merchandise: the death of the wooden squirrel
Technical Background Article Margot Parker, board director and European spokesperson for the British Promotional Merchandise Association, discusses the relevance of the promotional products that we find in our offices.
News from BPMA ( 3 April 2007)
EuroContactPool unveils Analysis Online at IDMF
In-depth b2b database EuroContactPool is to launch an online business intelligence tool that combines a company's existing customer information with potential leads.
News from EuroContactPool ( 2 April 2007)
IDMF launches CRM Consultancy Clinic
The International Direct Marketing Fair has announced a sponsorship deal with Teradata, a globally recognised specialist in Customer Relationship Management and leader in enterprise data warehousing.
News from Reed Exhibitions (UK) ( 2 April 2007)
IDM Academy addresses DM's hottest topics
The Institute of Direct Marketing makes a welcome return to the IDMF this year with an Academy covering brand strategy, customer insight, data issues and digital marketing.
News from Reed Exhibitions (UK) ( 2 April 2007)
TV viewing study probes online ad watching
Millward Brown has studied the effectiveness of ads on prime-time TV, DVR and the web and found that online video advertising can deliver high levels of brand engagement.
News from Millward Brown ( 2 April 2007)
Direct Marketing Fair delivers viral game
Just like its visitors and exhibitors, The International Direct Marketing Fair's marketing team also has to find more innovative ways to generate a better response to its marketing campaigns.
News from Reed Exhibitions (UK) ( 2 April 2007)
Global-Z releases Italian address correction data
Global-Z has released a postcode update in response to Poste Italiane's postal recoding of many geographical areas to offer direct marketers greater precision and speed in mailings.
News from Global-Z International ( 2 April 2007)
Global-Z wins Canada Post certification
Global-Z has become an authorised Canada Post Mail Service Provider for change of address services.
News from Global-Z International ( 2 April 2007)
Copywriters offer new approach to web creation
Long-established UK copywriting consultancy Buzzwords is pioneering an innovative new approach to producing websites where copywriting is the lead creative skill.
News from Buzzwords ( 2 April 2007)
PR: what it is and how it works
Technical Background Article PR is often mentioned in the media and seen as a must-have marketing tool, but... what exactly is it? PR consultant David Gent provides a straightforward business briefing.
News from David Gent Creative ( 2 April 2007)
Total number of news releases published during the week: 32
News releases from 2008 2007 2006
