http://www.marketingservicestalk.com/indexes/categorybrowsey.html Trade associations and professional bodies latest news on Marketingservicestalk en-gb Copyright (C)2008 Pro-Talk Ltd. All rights reserved. Mon, 13 Oct 2008 08:00:00 UT Mon, 13 Oct 2008 08:00:00 UT http://www.pro-talk.com/images/protalklogo90.gif http://www.pro-talk.com/ 90 79 The Direct Marketing Association's Mobile Marketing Council has released a series of mobile marketing help notes aimed at guiding businesses through their commercial options. Tue, 30 Sep 2008 08:00:00 UT Direct Marketing Association http://www.marketingservicestalk.com/news/die/die137.html Research from the Association of Publishing Agencies (APA) has revealed that customer magazines play an important role in generating word of mouth for brands. Wed, 17 Sep 2008 08:00:00 UT APA (Association of Publishing Agencies) http://www.marketingservicestalk.com/news/apa/apa112.html The Sussex branch of the Chartered Institute of Marketing (CIM) has announced an event designed to help business people understand the opportunities and benefits of online marketing. Fri, 12 Sep 2008 08:00:00 UT Chartered Institute of Marketing http://www.marketingservicestalk.com/news/thh/thh163.html The Mobile Marketing Association (MMA) has published a white paper on mobile applications. Fri, 12 Sep 2008 08:00:00 UT Mobile Marketing Association http://www.marketingservicestalk.com/news/mok/mok104.html The Direct Marketing Association (DMA) is offering a two-day training workshop in London on 1 October and 8 October on data-protection law. Thu, 28 Aug 2008 08:00:00 UT Direct Marketing Association http://www.marketingservicestalk.com/news/die/die135.html The Mobile Marketing Association (MMA) has announced the release of its European Bluetooth Marketing Guidelines for public consultation. Wed, 27 Aug 2008 08:00:00 UT Mobile Marketing Association http://www.marketingservicestalk.com/news/mok/mok102.html Open Minds is holding a one-day workshop in London on 1 October, giving advice on launching a creative marketing campaign. Wed, 27 Aug 2008 08:00:00 UT Direct Marketing Association http://www.marketingservicestalk.com/news/die/die136.html The Chartered Institute of Marketing (CIM) is to publish an agenda paper, entitled 'The Event That Dare Not Speak Its Name', which will examine how UK businesses can benefit from the 2012 Olympics. Wed, 20 Aug 2008 08:00:00 UT Chartered Institute of Marketing http://www.marketingservicestalk.com/news/thh/thh162.html The Chartered Institute of Marketing will sponsor a debate at The House of Commons about the move in marketing from art to science. Wed, 13 Aug 2008 08:00:00 UT Chartered Institute of Marketing http://www.marketingservicestalk.com/news/thh/thh160.html The Mobile Marketing Association (MMA) has announced the opening of its global mobile advertising guidelines for public feedback. Mon, 11 Aug 2008 08:00:00 UT Mobile Marketing Association http://www.marketingservicestalk.com/news/mok/mok101.html Edrington's The Black Grouse Scotch Whisky will be available in the UK exclusively from Sainsbury's from 8 June - getting the packaging right for this important launch was paramount. Thu, 07 Aug 2008 08:00:00 UT Pro Carton http://www.marketingservicestalk.com/news/prr/prr106.html The Chartered Institute of Marketing (CIM) has urged marketers to realise the benefits of becoming professionally qualified. Wed, 23 Jul 2008 08:00:00 UT Chartered Institute of Marketing http://www.marketingservicestalk.com/news/thh/thh158.html Customer magazines are consumers' top communications choice, cited as the most relevant and informative form of direct marketing, according to new research commissioned by the DMA. Mon, 21 Jul 2008 08:00:00 UT APA (Association of Publishing Agencies) http://www.marketingservicestalk.com/news/apa/apa111.html The Mobile Marketing Association (MMA), which represents 650 member companies worldwide, has released its Global Code of Conduct. Thu, 17 Jul 2008 08:00:00 UT Mobile Marketing Association http://www.marketingservicestalk.com/news/mok/mok100.html Spend on direct marketing campaigns increased by 9.8 per cent to GBP18 billion in 2007 according to the DMA's Economic Impact of the Direct Marketing Industry 2008. Wed, 16 Jul 2008 08:00:00 UT Direct Marketing Association http://www.marketingservicestalk.com/news/die/die134.html