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Trade associations and professional bodies
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Interactive TV generates direct purchase
Technical background article Consumer research from the DMA has found that interactive TV is the most powerful in driving a direct purchase, despite it being the least experienced of all media.
News from Direct Marketing Association ( 3 April 2008)
How to achieve marketing stand-out
Technical background article Marketers face an ever-growing challenge in attracting the attention of consumers, according to new research from the Direct Marketing Association.
News from Direct Marketing Association ( 2 April 2008)
Retail expert to speak at Va conference
Tim Danaher, editor of Retail Week, will provide inspiring insight into the retail sector when he speaks at the fifth annual Va Conference on 22 April in London.
News from Va ( 1 April 2008)
ISP expands range of legal services
The Institute of Sales Promotion is adding to its renowned Legal Advisory Service with advice on areas such as corporate finance, commercial property, employment and commercial litigation.
News from Institute of Sales Promotion (28 March 2008)
Gyro chief to be MCCA Chairman
The Marketing Communications Consultants Association (MCCA) has appointed its new chairman, Gary Brine, founder, group CEO and president of US operations of Gyro International.
News from MCCA (19 March 2008)
Event Supplier and Services Association is born
BECA and AEC have merged to form a new association called the Event Supplier and Services Association (ESSA).
News from Event Supplier and Services Association (ESSA) (18 March 2008)
New framework and member for Euro marketing body
The European Marketing Confederation has launched its European Marketing Certifications and Qualifications (EMCQ) framework, the first pan-European umbrella framework for the profession.
News from Chartered Institute of Marketing (17 March 2008)
MCCA Best Awards applaud outstanding work
The 18th MCCA Best Awards saw The Communications Agency scoop the Best of the Best Award for its Give a Few Bob campaign for the Prostate Cancer Research Foundation.
News from MCCA (11 March 2008)
Business to benefit from Best Practice Alliance
To raise the profile and standard of B2B marketing in the wider business community, a host of marketing communications trade bodies has come together to form the B2B Best Practice Alliance.
News from Direct Marketing Association ( 7 March 2008)
Lord Puttnam to deliver IDM Annual Lecture 2008
The Institute of Direct Marketing has announced that its 2008 Annual Lecture, sponsored by Oracle, will be delivered by Lord David Puttnam CBE.
News from Institute of Direct Marketing ( 6 March 2008)
Business event delivers strategic insight
Businesses are being offered the chance to hear from a world authority on business strategy at an event taking place later this year.
News from Chartered Institute of Marketing ( 6 March 2008)
PR Leaders' Panel bullish about industry prospects
A survey of the PRCA PR Leaders' Panel, made up of MDs from the UK's leading PR consultancies, found 65 per cent of respondents saying that the UK would not go into recession during 2008.
News from PRCA ( 5 March 2008)
Five top marketers receive IDM Fellowships
The Institute of Direct Marketing has awarded its highest accolade to five leading marketers for their exceptional contribution to the direct and digital marketing profession.
News from Institute of Direct Marketing (29 February 2008)
DMA raises concerns on Agency Workers Directive
Technical background article Despite the Government using its veto to block the Agency Workers Directive in December 2007, the DMA is concerned that it might return to the European Agenda under the French Presidency.
News from Direct Marketing Association (26 February 2008)
Guidance for working at UK exhibitions initiative
Confex 2008 saw the launch of the 'Guidance for working at UK exhibitions' initiative from the Association of Event Venues and Event Supplier and Services Association.
News from AEO (25 February 2008)
IDM introduces guru sessions at IDMF
The Institute of Direct Marketing is this year adding three high-profile guru sessions to its ever-popular Academy programme at the International Direct Marketing Fair.
News from Institute of Direct Marketing (21 February 2008)
Westminster City Council joins PRCA
Westminster City Council has become the first public sector organisation to join the PRCA, opening the membership to new organisations.
News from PRCA (15 February 2008)
Qualifications updated to meet business challenges
As part of a three-year programme to update its four core marketing qualifications, The Chartered Institute of Marketing has announced the first two levels, to be taught from July 2008.
News from Chartered Institute of Marketing (14 February 2008)
Dave Gorman launches his own award at MCCA
Comedian Dave Gorman will be taking centre stage again this year in front of some the country's leading creative agencies to host the MCCA Best Awards 2008 on 4 March at the Brewery, London.
News from MCCA (13 February 2008)
Data security to lead annual DMA conference
Data security will be a prominent theme at the annual DMA Data Protection Conference to be held on 6 March 2008 at the Royal Institute of British Architects.
News from Direct Marketing Association (11 February 2008)
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