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    <title>Mobile advertising latest news on Marketingservicestalk</title>
    <link>http://www.marketingservicestalk.com/indexes/categorybrowsema.html</link>
    <description>Mobile advertising latest news on Marketingservicestalk</description>
    <language>en-gb</language>
    <copyright>Copyright (C)2008 Pro-Talk Ltd. All rights reserved.</copyright>
    <pubDate>Wed, 20 Aug 2008 08:00:00 UT</pubDate>
    <lastBuildDate>Wed, 20 Aug 2008 08:00:00 UT</lastBuildDate>
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    <item>
      <title>Jinny Software publishes mobile advertising paper</title>
      <description>Jinny Software has released a white paper detailing the revenue opportunities available in mobile advertising. </description>
      <pubDate>Thu, 31 Jul 2008 08:00:00 UT</pubDate>
      <category>webitpr</category>
      <link>http://www.marketingservicestalk.com/news/web/web108.html</link>
    </item>
    <item>
      <title>Gamesys Selects Rapid Mobile Media</title>
      <description>The Gamesys Group has licensed Rapid Mobile Media's ThinkPhone and Active Provisioning platforms to extend its leading online gaming experiences to users' mobile phones.</description>
      <pubDate>Fri, 18 Jul 2008 08:00:00 UT</pubDate>
      <category>Rapid Mobile</category>
      <link>http://www.marketingservicestalk.com/news/rap/rap101.html</link>
    </item>
    <item>
      <title>JumpTap  offers mobile campaign insight</title>
      <description>JumpTap - the mobile search and advertising solutions provider - has announced results from a study commissioned from Research and Analysis of Media on the effectiveness of mobile advertising.</description>
      <pubDate>Thu, 12 Jun 2008 08:00:00 UT</pubDate>
      <category>JumpTap</category>
      <link>http://www.marketingservicestalk.com/news/jum/jum102.html</link>
    </item>
    <item>
      <title>Rapid Mobile Media opens up mobile advertising</title>
      <description>Rapid Mobile Media, provider of innovative mobile advertising and internet delivery software platforms, has announced the availability of a new iteration of its Ad360 mobile advertising platform.</description>
      <pubDate>Thu, 05 Jun 2008 08:00:00 UT</pubDate>
      <category>Rapid Mobile</category>
      <link>http://www.marketingservicestalk.com/news/rap/rap100.html</link>
    </item>
    <item>
      <title>JumpTap expands presence in Sweden</title>
      <description>JumpTap, the mobile search and advertising solutions provider, has announced the opening of an office in Stockholm.</description>
      <pubDate>Wed, 28 May 2008 08:00:00 UT</pubDate>
      <category>JumpTap</category>
      <link>http://www.marketingservicestalk.com/news/jum/jum101.html</link>
    </item>
    <item>
      <title>AdMob unveils free Mobile Analytics suite</title>
      <description>The mobile web is taking the next step in maturity as AdMob announces the introduction of AdMob Mobile Analytics.</description>
      <pubDate>Thu, 01 May 2008 08:00:00 UT</pubDate>
      <category>AdMob</category>
      <link>http://www.marketingservicestalk.com/news/adb/adb101.html</link>
    </item>
    <item>
      <title>Mirada Touch develops mobile scratchcard</title>
      <description>Brands seeking to engage consumers on the move now have another tool they can deploy, following the launch of a mobile scratchcard delivered as a Java application to your mobile phone.</description>
      <pubDate>Wed, 30 Apr 2008 08:00:00 UT</pubDate>
      <category>Mirada</category>
      <link>http://www.marketingservicestalk.com/news/mia/mia100.html</link>
    </item>
    <item>
      <title>Message broadcasting briefings for agencies</title>
      <description>Relay Station is holding one-day briefings for advertising and marketing agencies to help them better develop, implement and evaluate voice and text message broadcasting in brand campaigns.</description>
      <pubDate>Thu, 24 Apr 2008 08:00:00 UT</pubDate>
      <category>Relay Station</category>
      <link>http://www.marketingservicestalk.com/news/reb/reb109.html</link>
    </item>
    <item>
      <title>Mobile portal integrates multiple services </title>
      <description>Brightpod from Infinite Solutions brings together social networking, instant messaging, mobile ringtones, games and shopping all in one place and available directly from the mobile handset.</description>
      <pubDate>Wed, 23 Apr 2008 08:00:00 UT</pubDate>
      <category>Infinite Solutions</category>
      <link>http://www.marketingservicestalk.com/news/inq/inq100.html</link>
    </item>
    <item>
      <title>Ad Personalizer enables targeted mobile ads</title>
      <description>ChangingWorlds, the global expert in personalisation for mobile data and subscriber intelligence, has introduced its unique personalisation solution for mobile advertising to US carriers.</description>
      <pubDate>Thu, 03 Apr 2008 08:00:00 UT</pubDate>
      <category>ChangingWorlds</category>
      <link>http://www.marketingservicestalk.com/news/chg/chg100.html</link>
    </item>
    <item>
      <title>AdMob serves 20 billionth mobile ad</title>
      <description>AdMob has announced that it have served its 20 billionth advertisement, making it the first mobile advertising company to hit this milestone worldwide.</description>
      <pubDate>Wed, 02 Apr 2008 08:00:00 UT</pubDate>
      <category>AdMob</category>
      <link>http://www.marketingservicestalk.com/news/adb/adb100.html</link>
    </item>
    <item>
      <title>Sponge celebrates fourth year in Top 50</title>
      <description>Mobile marketing solutions company Sponge is celebrating its fourth year ranked in Media Momentum's Top 50 fastest growing UK new media companies league table.</description>
      <pubDate>Thu, 27 Mar 2008 08:00:00 UT</pubDate>
      <category>Sponge</category>
      <link>http://www.marketingservicestalk.com/news/spn/spn101.html</link>
    </item>
    <item>
      <title>Ospreys turn to voice broadcasting</title>
      <description>The Ospreys have become the first Welsh rugby club to adopt Relay Station's voice broadcasting technology and services to boost ticket sales.</description>
      <pubDate>Wed, 26 Mar 2008 08:00:00 UT</pubDate>
      <category>Relay Station</category>
      <link>http://www.marketingservicestalk.com/news/reb/reb108.html</link>
    </item>
    <item>
      <title>Church embraces voice message broadcasting</title>
      <description>St Michael le Belfrey Church of York has adopted Relay Station's voice message broadcasting service to bring its eight communities together at a regeneration weekend in April.</description>
      <pubDate>Wed, 19 Mar 2008 08:00:00 UT</pubDate>
      <category>Relay Station</category>
      <link>http://www.marketingservicestalk.com/news/reb/reb107.html</link>
    </item>
    <item>
      <title>Canada's Green Party tries voice broadcasting</title>
      <description>Relay Station's voice message broadcasting service has been selected by the Green Party of Canada to poll voters and establish how they intend to vote in the 17 March by-elections.</description>
      <pubDate>Tue, 11 Mar 2008 08:00:00 UT</pubDate>
      <category>Relay Station</category>
      <link>http://www.marketingservicestalk.com/news/reb/reb106.html</link>
    </item>
    <item>
      <title>Animal Health launches managed broadcast alerts</title>
      <description>Government agency Animal Health has selected Relay Station's broadcasting technology to launch a managed multi-form, early-warning subscription service for farmers, livestock keepers and vets.</description>
      <pubDate>Thu, 28 Feb 2008 08:00:00 UT</pubDate>
      <category>Relay Station</category>
      <link>http://www.marketingservicestalk.com/news/reb/reb104.html</link>
    </item>
    <item>
      <title>Airwide and TietoEnator integrate mobile offering</title>
      <description>The integrated mobile advertising solution supports multiple advertising models and allows rich targeting for increased ad revenues.</description>
      <pubDate>Fri, 15 Feb 2008 08:00:00 UT</pubDate>
      <category>Airwide Solutions </category>
      <link>http://www.marketingservicestalk.com/news/air/air109.html</link>
    </item>
    <item>
      <title>Free trial of voice message broadcasting</title>
      <description>Government agencies, local authorities, emergency services, enterprises and sports clubs can measure the immediate impact of voice message broadcasting on their operations.</description>
      <pubDate>Tue, 12 Feb 2008 08:00:00 UT</pubDate>
      <category>Relay Station</category>
      <link>http://www.marketingservicestalk.com/news/reb/reb103.html</link>
    </item>
    <item>
      <title>IMImobile unveils integrated mobile ad platform</title>
      <description>IMImobile, the global provider of value-added services to mobile telecoms operators and content owners, has commenced pre-launch trials of its Ad-Ring mobile advertisement platform.</description>
      <pubDate>Wed, 23 Jan 2008 08:00:00 UT</pubDate>
      <category>IMImobile</category>
      <link>http://www.marketingservicestalk.com/news/imi/imi100.html</link>
    </item>
    <item>
      <title>Wigan boss Steve Bruce tries voice broadcasting</title>
      <description>Steve Bruce, manager of Wigan Athletic, will call 10,000 season ticket holders this week and ask them to attend the home FA Cup clash with Chelsea FC on 26 January.</description>
      <pubDate>Tue, 15 Jan 2008 08:00:00 UT</pubDate>
      <category>Relay Station</category>
      <link>http://www.marketingservicestalk.com/news/reb/reb102.html</link>
    </item>
    <item>
      <title>Southend selects Relay Station voice services</title>
      <description>Coca-Cola League 1 team Southend United FC has become the latest club to adopt Relay Station's voice broadcasting technology and services to better communicate and interact with fans.</description>
      <pubDate>Mon, 17 Dec 2007 08:00:00 UT</pubDate>
      <category>Relay Station</category>
      <link>http://www.marketingservicestalk.com/news/reb/reb101.html</link>
    </item>
    <item>
      <title>Wigan FC uses Relay Station's voice services</title>
      <description>Voice broadcasting leader Relay Station has announced that new manager of Wigan Athletic FC, Steve Bruce, will send a personalised message to the landlines and mobiles of 2,750 fans this Thursday.</description>
      <pubDate>Fri, 14 Dec 2007 08:00:00 UT</pubDate>
      <category>Relay Station</category>
      <link>http://www.marketingservicestalk.com/news/reb/reb100.html</link>
    </item>
    <item>
      <title>Why mobile marketing should be in your strategy</title>
      <description>According to research companies, national and international press, the mobile phone is the gateway to the next advertising promised land.</description>
      <pubDate>Fri, 07 Dec 2007 08:00:00 UT</pubDate>
      <category>Wizemobile.co.uk</category>
      <link>http://www.marketingservicestalk.com/news/wiz/wiz100.html</link>
    </item>
    <item>
      <title>New Visions merges with technology partner Cube80</title>
      <description>New Visions has joined forces with its technology partner Cube80 to form New Visions Mobile to capitalise on the growing demand for mobile marketing services.</description>
      <pubDate>Wed, 17 Oct 2007 08:00:00 UT</pubDate>
      <category>New Visions</category>
      <link>http://www.marketingservicestalk.com/news/new/new103.html</link>
    </item>
    <item>
      <title>Taking the pain out of mobile marketing</title>
      <description>Mobile marketing leader Mediaburst has been selected by communications agency Multiply to provide text-to-win services for the new Twice as Fast Nurofen Express promotion.</description>
      <pubDate>Tue, 02 Oct 2007 08:00:00 UT</pubDate>
      <category>Mediaburst</category>
      <link>http://www.marketingservicestalk.com/news/mei/mei107.html</link>
    </item>
    <item>
      <title>Xiam to power Vodafone mobile ad channel</title>
      <description>Xiam Technologies is to manage the technical and commercial inventory of Vodafone Ireland's Mobile Advertising proposition as part of Vodafone's recently released Mobile Internet portal.</description>
      <pubDate>Fri, 28 Sep 2007 08:00:00 UT</pubDate>
      <category>Xiam</category>
      <link>http://www.marketingservicestalk.com/news/xia/xia100.html</link>
    </item>
    <item>
      <title>Mediaburst launches Co-op mobile campaign</title>
      <description>Mobile marketing leader Mediaburst has designed a mobile marketing campaign for The Co-operative Travel to instantly engage with retail environment.</description>
      <pubDate>Tue, 18 Sep 2007 08:00:00 UT</pubDate>
      <category>Mediaburst</category>
      <link>http://www.marketingservicestalk.com/news/mei/mei106.html</link>
    </item>
    <item>
      <title>Calvin Klein goes mobile</title>
      <description>Calvin Klein has enhanced its existing promotional campaign by adding a mobile element to promote its new ckIN2U fragrances.</description>
      <pubDate>Mon, 20 Aug 2007 08:00:00 UT</pubDate>
      <category>New Visions</category>
      <link>http://www.marketingservicestalk.com/news/new/new101.html</link>
    </item>
    <item>
      <title>Mobile traffic generation - the new black art?</title>
      <description>Mobile marketing strategies are becoming increasingly important as organisations look to extend online presence to the burgeoning mobile market, argues Advertising2Mobile.</description>
      <pubDate>Fri, 17 Aug 2007 08:00:00 UT</pubDate>
      <category>Advertising2Mobile</category>
      <link>http://www.marketingservicestalk.com/news/adr/adr102.html</link>
    </item>
    <item>
      <title>Mad4Games take mFlare beyond games</title>
      <description>Mad4Games, specialist in direct to consumer mobile gaming and entertainment, has launched mFlare, a dedicated technology platform for businesses wishing to reach consumers via their mobile phones.</description>
      <pubDate>Mon, 23 Jul 2007 08:00:00 UT</pubDate>
      <category>mFlare</category>
      <link>http://www.marketingservicestalk.com/news/mfl/mfl100.html</link>
    </item>
    <item>
      <title>MonsterMob and Ad2Mob forge mobile ad strategy</title>
      <description>The UK's best-selling mobile content brand has joined forces with consultancy Advertising2Mobile to develop ad campaigns aimed at mobile internet users.</description>
      <pubDate>Fri, 15 Jun 2007 08:00:00 UT</pubDate>
      <category>Advertising2Mobile</category>
      <link>http://www.marketingservicestalk.com/news/adr/adr100.html</link>
    </item>
    <item>
      <title>Folk rocker tries mobile with Text 2 Browse</title>
      <description>Funk folk rocker Julia Harris is one of the first artists in the UK to take her marketing campaigns straight to mobile, with the support of interactive mobile specialist Dialogue Communications.</description>
      <pubDate>Mon, 11 Jun 2007 08:00:00 UT</pubDate>
      <category>Dialogue Communications</category>
      <link>http://www.marketingservicestalk.com/news/dia/dia100.html</link>
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    <item>
      <title>Iris to mobilise Cannons Health Clubs</title>
      <description>Mobile marketing agency Incentivated has been appointed by Cannons Health Clubs to provide mobile and email marketing to increase membership and support its member relationship programme.</description>
      <pubDate>Mon, 11 Jun 2007 08:00:00 UT</pubDate>
      <category>Incentivated</category>
      <link>http://www.marketingservicestalk.com/news/inc/inc100.html</link>
    </item>
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      <title>Mr Bean goes Snap Happy</title>
      <description>The launch of Universal movie 'Mr Bean's Holiday' heralds the first UK use of new mobile technology called Snap Happy allowing clients to run tailored promotions.</description>
      <pubDate>Thu, 19 Apr 2007 08:00:00 UT</pubDate>
      <category>Magnet Harlequin</category>
      <link>http://www.marketingservicestalk.com/news/mag/mag100.html</link>
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