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Mobile advertising
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JumpTap offers mobile campaign insight
Technical background article JumpTap - the mobile search and advertising solutions provider - has announced results from a study commissioned from Research and Analysis of Media on the effectiveness of mobile advertising.
News from JumpTap (12 June 2008)
Rapid Mobile Media opens up mobile advertising
Rapid Mobile Media, provider of innovative mobile advertising and internet delivery software platforms, has announced the availability of a new iteration of its Ad360 mobile advertising platform.
News from Rapid Mobile ( 5 June 2008)
JumpTap expands presence in Sweden
JumpTap, the mobile search and advertising solutions provider, has announced the opening of an office in Stockholm.
News from JumpTap (28 May 2008)
AdMob unveils free Mobile Analytics suite
The mobile web is taking the next step in maturity as AdMob announces the introduction of AdMob Mobile Analytics.
News from AdMob ( 1 May 2008)
Mirada Touch develops mobile scratchcard
Brands seeking to engage consumers on the move now have another tool they can deploy, following the launch of a mobile scratchcard delivered as a Java application to your mobile phone.
News from Mirada (30 April 2008)
Message broadcasting briefings for agencies
Relay Station is holding one-day briefings for advertising and marketing agencies to help them better develop, implement and evaluate voice and text message broadcasting in brand campaigns.
News from Relay Station (24 April 2008)
Mobile portal integrates multiple services
Brightpod from Infinite Solutions brings together social networking, instant messaging, mobile ringtones, games and shopping all in one place and available directly from the mobile handset.
News from Infinite Solutions (23 April 2008)
Ad Personalizer enables targeted mobile ads
ChangingWorlds, the global expert in personalisation for mobile data and subscriber intelligence, has introduced its unique personalisation solution for mobile advertising to US carriers.
News from ChangingWorlds ( 3 April 2008)
AdMob serves 20 billionth mobile ad
AdMob has announced that it have served its 20 billionth advertisement, making it the first mobile advertising company to hit this milestone worldwide.
News from AdMob ( 2 April 2008)
Sponge celebrates fourth year in Top 50
Mobile marketing solutions company Sponge is celebrating its fourth year ranked in Media Momentum's Top 50 fastest growing UK new media companies league table.
News from Sponge (27 March 2008)
Ospreys turn to voice broadcasting
The Ospreys have become the first Welsh rugby club to adopt Relay Station's voice broadcasting technology and services to boost ticket sales.
News from Relay Station (26 March 2008)
Church embraces voice message broadcasting
User application article St Michael le Belfrey Church of York has adopted Relay Station's voice message broadcasting service to bring its eight communities together at a regeneration weekend in April.
News from Relay Station (19 March 2008)
Canada's Green Party tries voice broadcasting
User application article Relay Station's voice message broadcasting service has been selected by the Green Party of Canada to poll voters and establish how they intend to vote in the 17 March by-elections.
News from Relay Station (11 March 2008)
Animal Health launches managed broadcast alerts
Government agency Animal Health has selected Relay Station's broadcasting technology to launch a managed multi-form, early-warning subscription service for farmers, livestock keepers and vets.
News from Relay Station (28 February 2008)
Airwide and TietoEnator integrate mobile offering
The integrated mobile advertising solution supports multiple advertising models and allows rich targeting for increased ad revenues.
News from Airwide Solutions (15 February 2008)
Free trial of voice message broadcasting
Government agencies, local authorities, emergency services, enterprises and sports clubs can measure the immediate impact of voice message broadcasting on their operations.
News from Relay Station (12 February 2008)
IMImobile unveils integrated mobile ad platform
IMImobile, the global provider of value-added services to mobile telecoms operators and content owners, has commenced pre-launch trials of its Ad-Ring mobile advertisement platform.
News from IMImobile (23 January 2008)
Wigan boss Steve Bruce tries voice broadcasting
User application article Steve Bruce, manager of Wigan Athletic, will call 10,000 season ticket holders this week and ask them to attend the home FA Cup clash with Chelsea FC on 26 January.
News from Relay Station (15 January 2008)
Southend selects Relay Station voice services
Coca-Cola League 1 team Southend United FC has become the latest club to adopt Relay Station's voice broadcasting technology and services to better communicate and interact with fans.
News from Relay Station (17 December 2007)
Wigan FC uses Relay Station's voice services
Voice broadcasting leader Relay Station has announced that new manager of Wigan Athletic FC, Steve Bruce, will send a personalised message to the landlines and mobiles of 2,750 fans this Thursday.
News from Relay Station (14 December 2007)
Why mobile marketing should be in your strategy
According to research companies, national and international press, the mobile phone is the gateway to the next advertising promised land.
News from Wizemobile.co.uk ( 7 December 2007)
New Visions merges with technology partner Cube80
New Visions has joined forces with its technology partner Cube80 to form New Visions Mobile to capitalise on the growing demand for mobile marketing services.
News from New Visions (17 October 2007)
Taking the pain out of mobile marketing
Mobile marketing leader Mediaburst has been selected by communications agency Multiply to provide text-to-win services for the new Twice as Fast Nurofen Express promotion.
News from Mediaburst ( 2 October 2007)
Xiam to power Vodafone mobile ad channel
Xiam Technologies is to manage the technical and commercial inventory of Vodafone Ireland's Mobile Advertising proposition as part of Vodafone's recently released Mobile Internet portal.
News from Xiam (28 September 2007)
Mediaburst launches Co-op mobile campaign
Mobile marketing leader Mediaburst has designed a mobile marketing campaign for The Co-operative Travel to instantly engage with retail environment.
News from Mediaburst (18 September 2007)
Calvin Klein goes mobile
Calvin Klein has enhanced its existing promotional campaign by adding a mobile element to promote its new ckIN2U fragrances.
News from New Visions (20 August 2007)
Mobile traffic generation - the new black art?
Technical background article Mobile marketing strategies are becoming increasingly important as organisations look to extend online presence to the burgeoning mobile market, argues Advertising2Mobile.
News from Advertising2Mobile (17 August 2007)
Mad4Games take mFlare beyond games
Mad4Games, specialist in direct to consumer mobile gaming and entertainment, has launched mFlare, a dedicated technology platform for businesses wishing to reach consumers via their mobile phones.
News from mFlare (23 July 2007)
MonsterMob and Ad2Mob forge mobile ad strategy
The UK's best-selling mobile content brand has joined forces with consultancy Advertising2Mobile to develop ad campaigns aimed at mobile internet users.
News from Advertising2Mobile (15 June 2007)
Folk rocker tries mobile with Text 2 Browse
User application article Funk folk rocker Julia Harris is one of the first artists in the UK to take her marketing campaigns straight to mobile, with the support of interactive mobile specialist Dialogue Communications.
News from Dialogue Communications (11 June 2007)
Iris to mobilise Cannons Health Clubs
User application article Mobile marketing agency Incentivated has been appointed by Cannons Health Clubs to provide mobile and email marketing to increase membership and support its member relationship programme.
News from Incentivated (11 June 2007)
Mr Bean goes Snap Happy
The launch of Universal movie 'Mr Bean's Holiday' heralds the first UK use of new mobile technology called Snap Happy allowing clients to run tailored promotions.
News from Magnet Harlequin (19 April 2007)
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