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    <title>Market research latest news on Marketingweek Marketplace</title>
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    <description>Market research latest news on Marketingweek Marketplace</description>
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    <copyright>Copyright (C)2011 Pro-Talk Ltd. All rights reserved.</copyright>
    <pubDate>Thu, 29 Sep 2011 08:00:00 UT</pubDate>
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      <title>Consumers beating retailers to mobile internet</title>
      <description>A survey conducted by Edigital Research has revealed that 41 per cent of UK retail brands expect to have a transactional mobile site or application within the next year.</description>
      <pubDate>Fri, 20 Aug 2010 08:00:00 UT</pubDate>
      <category>Edigital Research</category>
      <link>http://www.marketingservicestalk.com/news/edg/edg118.html</link>
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      <title>Findus adds McCallum Layton to research roster</title>
      <description>Findus Group UK has appointed research and insight consultancy McCallum Layton to its research roster.</description>
      <pubDate>Wed, 21 Jul 2010 08:00:00 UT</pubDate>
      <category>McCallum Layton</category>
      <link>http://www.marketingservicestalk.com/news/mcc/mcc105.html</link>
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      <title>ICM Research announces IFAP sponsorship</title>
      <description>ICM Research is committed to collecting accurate, quality information through market research and has recently sponsored IFA Promotion to help IFAs make informed business decisions.</description>
      <pubDate>Mon, 19 Jul 2010 08:00:00 UT</pubDate>
      <category>ICM Research</category>
      <link>http://www.marketingservicestalk.com/news/icm/icm100.html</link>
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      <title>Easyinsites builds research panel for WHSmith</title>
      <description>Easyinsites has announced that it is to build an online custom research panel (Easypanel) for British retailer WHSmith to be sourced from the company's Privilege Club database.</description>
      <pubDate>Wed, 14 Jul 2010 08:00:00 UT</pubDate>
      <category>Easyinsites</category>
      <link>http://www.marketingservicestalk.com/news/eay/eay105.html</link>
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      <title>SMS Surveys provides rapid customer feedback</title>
      <description>Confirmit has launched an SMS Surveys extension that allows Confirmit users to make immediate use of SMS surveys to engage with people for 'in the moment' feedback.</description>
      <pubDate>Fri, 09 Jul 2010 08:00:00 UT</pubDate>
      <category>Confirmit</category>
      <link>http://www.marketingservicestalk.com/news/csl/csl127.html</link>
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      <title>McCallum Layton undertakes water customer survey</title>
      <description>Ofwat has appointed McCallum Layton to undertake its regulatory customer experience survey, which will track customer satisfaction levels across all 21 water companies in England and Wales.</description>
      <pubDate>Thu, 27 May 2010 08:00:00 UT</pubDate>
      <category>McCallum Layton</category>
      <link>http://www.marketingservicestalk.com/news/mcc/mcc104.html</link>
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      <title>'GMTV' Viewback panel open to market researchers</title>
      <description>Online research agency Easyinsites has announced that the 'GMTV' Viewback panel is open to researchers and sample buyers on CPX (the Cint panel exchange).</description>
      <pubDate>Tue, 25 May 2010 08:00:00 UT</pubDate>
      <category>Easyinsites</category>
      <link>http://www.marketingservicestalk.com/news/eay/eay104.html</link>
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      <title>Mobile market research could be missed opportunity</title>
      <description>A whitepaper from Onepoint Surveys has highlighted the risk that mobile research could become the greatest missed opportunity for the market research industry if it is not handled appropriately.</description>
      <pubDate>Wed, 19 May 2010 08:00:00 UT</pubDate>
      <category>Onepoint Surveys</category>
      <link>http://www.marketingservicestalk.com/news/ono/ono111.html</link>
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      <title>Online research for large and small businesses</title>
      <description>With the current economic climate having an impact on businesses both large and small, Marketest has emphasised the increasing importance of market research.</description>
      <pubDate>Thu, 06 May 2010 08:00:00 UT</pubDate>
      <category>Marketest</category>
      <link>http://www.marketingservicestalk.com/news/amu/amu101.html</link>
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      <title>Online banks must improve e-mail customer service</title>
      <description>The latest finance Emysteryshopper benchmark study from Edigital Research has revealed that First Direct has been voted the best banking website by online mystery shoppers.</description>
      <pubDate>Thu, 29 Apr 2010 08:00:00 UT</pubDate>
      <category>Edigital Research</category>
      <link>http://www.marketingservicestalk.com/news/edg/edg117.html</link>
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      <title>Onepoint expands mobile research platform</title>
      <description>Onepoint Mobile Surveys has expanded its mobile research platform to include the collection of video and picture messages, enriching the 'in-the-moment' insight captured by the mobile phone.</description>
      <pubDate>Fri, 23 Apr 2010 08:00:00 UT</pubDate>
      <category>Onepoint Surveys</category>
      <link>http://www.marketingservicestalk.com/news/ono/ono110.html</link>
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      <title>Report reveals the effectiveness of social ads</title>
      <description>Nielsen and Facebook have released an in-depth report that demonstrates the strong effectiveness of social ads.</description>
      <pubDate>Thu, 22 Apr 2010 08:00:00 UT</pubDate>
      <category>Nielsen Online</category>
      <link>http://www.marketingservicestalk.com/news/nie/nie117.html</link>
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      <title>Ad agencies must be more result-driven, study says</title>
      <description>The Fournaise Marketing Group has completed its 2010 Global Marketing Pulse Report, which suggests that 69 per cent of marketers believe ad agencies are still not result-driven enough.</description>
      <pubDate>Wed, 14 Apr 2010 08:00:00 UT</pubDate>
      <category>Fournaise Marketing Group</category>
      <link>http://www.marketingservicestalk.com/news/fou/fou105.html</link>
    </item>
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      <title>Confirmit adds IVR survey system to platform</title>
      <description>Confimit and Square Systems have announced a partnership to offer an enhanced data collection platform to European customers.</description>
      <pubDate>Fri, 09 Apr 2010 08:00:00 UT</pubDate>
      <category>Confirmit</category>
      <link>http://www.marketingservicestalk.com/news/csl/csl126.html</link>
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    <item>
      <title>Maven whitepaper focuses on purchase behaviour</title>
      <description>Maven Research has launched a whitepaper focused on the understanding of purchase drivers and behaviour in supporting business.</description>
      <pubDate>Thu, 01 Apr 2010 08:00:00 UT</pubDate>
      <category>Maven Research</category>
      <link>http://www.marketingservicestalk.com/news/mav/mav104.html</link>
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