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Metric helps predict likely viral video viewing
Millward Brown has unveiled the Creative Viral Potential (CVP) metric, which is designed to help marketers predict the likely viral viewing of video advertising.
News from Millward Brown, Mar 11, 2010
Confirmit Horizons v15 features Flex toolkit
Confirmit has launched Confirmit Horizons v15, the new release of its on-demand multi-channel platform for customer feedback, employee feedback and market research applications.
News from Confirmit, Mar 10, 2010
Epanelmanager helps club engage with supporters
Edigital Research has announced that its Epanelmanager tool has helped Aston Villa football club to engage and build stronger relationships with its fans.
News from Edigital Research, Mar 3, 2010
Nielsen IAG measures TV viewer engagement
Nielsen has announced the UK launch of Nielsen IAG, a solution that measures how engaged viewers are with both television programming and the advertising placed within it.
News from Nielsen Online, Feb 25, 2010
Kadence awarded research framework agreements
Kadence has been selected by Kirklees council, the Personal Accounts Delivery Authority (PADA), the Welsh assembly government and Westminster city council to deliver business and consumer insights.
News from Kadence, Feb 17, 2010
DJS appointed for St Helena retiree research
DJS Research has been appointed for a survey programme that aims to understand how the remote island of St Helena could attract British retirees.
News from DJS Research, Feb 16, 2010
DJS appointed to Ofwat research roster
DJS Research has recently been involved in a large tender and procurement process for Ofwat and has been selected as one of the preferred suppliers for the research roster.
News from DJS Research, Feb 4, 2010
Integrated research service is now online
McCallum Layton has launched an online service that provides a fully integrated research and insight management solution.
News from McCallum Layton, Jan 25, 2010
RC selects Confirmit market research platform
Confirmit has announced that RC - Research and Consulting has selected the Confirmit Horizons software-as-a-service (SaaS) market research platform.
News from Confirmit, Jan 20, 2010
QPSMR software for market research and analysis
QPSMR supplies the QPSMR software suite for research and analysis and provides a comprehensive questionnaire processing bureau service.
News from QPSMR, Jan 18, 2010
Confirmit Horizons rebrands My MTV research panel
Confirmit Horizons has been selected by Viacom Brand Solutions International, a division of MTV Networks International, to support the rebranding of the My MTV consumer research panel.
News from Confirmit, Jan 13, 2010
Online sales get Christmas boost, research says
Edigital Research has released consumer insight research that suggests that online sales in Christmas 2009 were up by a quarter as more people surf for bargains.
News from Edigital Research, Jan 11, 2010
DJS Research selected for social marketing project
DJS Research is working on a programme of research for the east Midlands beacon project 'Eat In, Eat Out, Eat Healthy'.
News from DJS Research, Jan 5, 2010
Easyinsites to build GMTV research panel
Easyinsites has announced that it has been appointed to build and maintain GMTV's new research panel.
News from Easyinsites, Dec 8, 2009
Nielson report analyses impact of recession
A report by Nielson, entitled 'Reading the Recession', will reveal how the recession has affected brands, consumer behaviour and job vacancies in the UK, as well as identifying signs of a recovery.
News from Nielsen Online, Dec 1, 2009
Consumers stick with value brands, says GI survey
GI Insight has released a survey that suggests consumers are reluctant to return to pre-recession spending habits after moving to 'value' retailers.
News from GI Insight, Nov 26, 2009
Confirmit Flex opens platform to new applications
Confirmit has announced the creation of Confirmit Flex, a framework that will enable the company, its customers and partners to create new applications for the platform.
News from Confirmit, Nov 19, 2009
DJS website highlights social marketing research
DJS Research has launched a website aimed at highlighting its capabilities in conducting social marketing research projects.
News from DJS Research, Nov 17, 2009
DJS Research selected for Ufi research roster
DJS Research has announced that it has been selected as an approved supplier for e-learning organisation Ufi's research roster.
News from DJS Research, Oct 28, 2009
Easyinsites to manage Review Centre research panel
Easyinsites has been appointed by Review Centre to build and manage its first ever consumer research panel.
News from Easyinsites, Oct 27, 2009
DJS Research - latest company news
23 October 2009 - DJS Research has appointed Kate Saxton to the role of research manager.
News from DJS Research, Oct 26, 2009
Retail sector gets top marketing response rates
Research by Callcredit Marketing Solutions has suggested that retail firms have the highest response rates when sending marketing communications.
News from Eulogy!, Oct 20, 2009
Easyinsites partners with Bounty for family panel
Easyinsites has announced a partnership with Bounty that involves building an extended young family panel and responsibility for the parenting club's bi-monthly research.
News from Easyinsites, Oct 19, 2009
Confirmit Saas platform selected by Research Panel
Confirmit's software-as-a-service (Saas) platform has been selected by Japan's Research Panel to support its online research activities.
News from Confirmit, Oct 15, 2009
TNS Mercury collects data on TV ad performance
TNS Global has launched Mercury, an ad early-warning product that tests television ads as they launch, enabling clients to take action quickly on their own campaigns, as well as competitors'.
News from TNS Global, Oct 13, 2009
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Featured articles
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Metric helps predict likely viral video viewing
Millward Brown has unveiled the Creative Viral Potential (CVP) metric, which is designed to help marketers predict the likely viral viewing of video advertising.
-
Confirmit Horizons v15 features Flex toolkit
Confirmit has launched Confirmit Horizons v15, the new release of its on-demand multi-channel platform for customer feedback, employee feedback and market research applications.
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