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    <title>Strategic management latest news on Marketingweek Marketplace</title>
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    <description>Strategic management latest news on Marketingweek Marketplace</description>
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    <copyright>Copyright (C)2011 Pro-Talk Ltd. All rights reserved.</copyright>
    <pubDate>Thu, 29 Sep 2011 08:00:00 UT</pubDate>
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      <title>Annual memberships can boost customer retention</title>
      <description>Research from Collinson Latitude has suggested that 73 per cent of consumers that are interested in annual membership packages are not currently being offered them.</description>
      <pubDate>Thu, 01 Jul 2010 08:00:00 UT</pubDate>
      <category>Collinson Latitude</category>
      <link>http://www.marketingservicestalk.com/news/scf/scf106.html</link>
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      <title>Retention 'top priority' for financial brands</title>
      <description>Research by incremental revenue specialist Collinson Latitude has suggested that customer retention is regarded as the biggest priority for financial services brands in the current climate.</description>
      <pubDate>Thu, 24 Jun 2010 08:00:00 UT</pubDate>
      <category>Collinson Latitude</category>
      <link>http://www.marketingservicestalk.com/news/scf/scf105.html</link>
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      <title>Retailers beginning to exploit mobile channel</title>
      <description>A report from Juniper Research has suggested that the mobile marketing and retail sector (comprising mobile advertising, coupons and smart posters, will exceed USD8bn by 2012 globally.</description>
      <pubDate>Wed, 28 Apr 2010 08:00:00 UT</pubDate>
      <category>Juniper Research</category>
      <link>http://www.marketingservicestalk.com/news/jun/jun125.html</link>
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      <title>Law firm selects Maconomy ERP solution</title>
      <description>Accura has selected Maconomy's enterprise resource planning (ERP) solution.</description>
      <pubDate>Wed, 21 Apr 2010 08:00:00 UT</pubDate>
      <category>Maconomy</category>
      <link>http://www.marketingservicestalk.com/news/mam/mam109.html</link>
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      <title>Miyachi picks Napier for European media relations</title>
      <description>Napier Partnership has been selected by Miyachi Europe to manage their media relations across Europe.</description>
      <pubDate>Thu, 18 Mar 2010 08:00:00 UT</pubDate>
      <category>Napier Partnership</category>
      <link>http://www.marketingservicestalk.com/news/nap/nap108.html</link>
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      <title>Geolocation an important enabler, says Juniper</title>
      <description>Juniper Research has revealed that demand for mobile access to web 2.0 applications and services will see related annual revenues from these services reach USD18.9bn (GBP12.4bn) in 2014.</description>
      <pubDate>Wed, 17 Mar 2010 08:00:00 UT</pubDate>
      <category>Juniper Research</category>
      <link>http://www.marketingservicestalk.com/news/jun/jun124.html</link>
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      <title>Mobile coupon usage to triple, says Juniper</title>
      <description>Juniper Research has released a report that suggests that mobile coupon usage will triple, exceeding 300 million people globally, by 2014.</description>
      <pubDate>Wed, 09 Dec 2009 08:00:00 UT</pubDate>
      <category>Juniper Research</category>
      <link>http://www.marketingservicestalk.com/news/jun/jun123.html</link>
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      <title>Fuse8 provides marketing for LCD TV manufacturer</title>
      <description>LCD TV manufacturer Cello Electronics has appointed integrated digital marketing agency Fuse8 to handle its consumer and trade marketing account.</description>
      <pubDate>Tue, 17 Nov 2009 08:00:00 UT</pubDate>
      <category>Fuse8</category>
      <link>http://www.marketingservicestalk.com/news/fus/fus105.html</link>
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      <title>Fuse8 upgrades healthcare society's marketing</title>
      <description>Benenden Healthcare has appointed digital-marketing agency Fuse8 to upgrade its online-marketing capability.</description>
      <pubDate>Tue, 17 Nov 2009 08:00:00 UT</pubDate>
      <category>Fuse8</category>
      <link>http://www.marketingservicestalk.com/news/fus/fus106.html</link>
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      <title>NSP develops school partnership marketing for Sony</title>
      <description>National Schools Partnership (NSP) has developed a school science project in association with Sony Pictures to mark the release of 'Cloudy With A Chance Of Meatballs' at cinemas.</description>
      <pubDate>Tue, 13 Oct 2009 08:00:00 UT</pubDate>
      <category>National Schools Partnership</category>
      <link>http://www.marketingservicestalk.com/news/nan/nan105.html</link>
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      <title>NSP Sport focuses on sports sponsorship</title>
      <description>National Schools Partnership has launched NSP Sport, an agency that will focus on sports sponsorship by offering sponsors and rights-holders strategic planning support and tactical implementation.</description>
      <pubDate>Thu, 14 May 2009 08:00:00 UT</pubDate>
      <category>National Schools Partnership</category>
      <link>http://www.marketingservicestalk.com/news/nan/nan101.html</link>
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      <title>'Freemium' model to dominate mobile apps market</title>
      <description>Annual revenues from value-added services up-sold through downloaded applications are expected to exceed USD14bn (GBP9.2bn) by 2014, according to a report from Juniper Research.</description>
      <pubDate>Thu, 14 May 2009 08:00:00 UT</pubDate>
      <category>Juniper Research</category>
      <link>http://www.marketingservicestalk.com/news/jun/jun122.html</link>
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      <title>Fuse8 to provide services to mix of clients</title>
      <description>Fuse8 has announced several new client wins, including Capstone Partners, First Acturial, Offline Broker, Spirit Group, Trackwork, Titech and Steadmans.</description>
      <pubDate>Wed, 13 May 2009 08:00:00 UT</pubDate>
      <category>Fuse8</category>
      <link>http://www.marketingservicestalk.com/news/fus/fus104.html</link>
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      <title>Benefitsplus enhances ancillary revenues</title>
      <description>Collinson Latitude has launched Benefitsplus, a product designed to enable airlines to generate recurring revenue though annual-fee paid membership products.</description>
      <pubDate>Tue, 12 May 2009 08:00:00 UT</pubDate>
      <category>Collinson Latitude</category>
      <link>http://www.marketingservicestalk.com/news/scf/scf101.html</link>
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      <title>Zone develops digital initiative for car-hire firm</title>
      <description>Zone has developed a digital content initiative in the form of destination guides to driving abroad for Holiday Autos, part of Lastminute.com.</description>
      <pubDate>Mon, 11 May 2009 08:00:00 UT</pubDate>
      <category>Zone</category>
      <link>http://www.marketingservicestalk.com/news/zoe/zoe101.html</link>
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