Strategic management
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Strategic management
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Showing 126-150 of 251 articles
Marketing with integrity
Consultant Colin Thompson of Cavendish offers some tips on how to approach the marketing of your products or services.
News from Cavendish, Mar 13, 2008
Internet marketing laid bare
The secrets to empowering a website, winning top rankings on search engines and securing record hits to corporate websites are to be unveiled at an event next week.
News from PM Forum West Midlands Region, Mar 13, 2008
McArthurGlen appoints Manchester agencies
Designer shopping outlet group McArthurGlen, whose headquarters are in London, is now working with three of Manchester's leading marketing agencies to maximise its new business strategy.
News from Clear Marketing Communications, Mar 13, 2008
Book delves into brand anatomy and nature of risk
Brand Risk, Adding Risk Literacy to Brand Management, by David Abrahams, will be published by Gower on 25 March 2008.
News from Gower Publishing, Mar 10, 2008
Electronics engineers want print to stay
A study carried out by Chichester University students for Napier found that print magazine articles are still hugely important to European electronics engineers as a source of information.
News from Napier Partnership, Mar 10, 2008
Subtle changes to prospecting boosts leads
Many of you are relying on prospecting as your company's main lead generation tool but one of the main causes of poor sales performance can be linked back to prospecting failure.
News from djohnson Promote, Mar 10, 2008
Advertising will not kill off great brands
Chris Radford, director at Differentiate, challenges Sir Tim Bell's astonishing presumption that a great brand could not survive without advertising.
News from Differentiate, Mar 7, 2008
Accelerate with Impact
In his new book, Accelerate with Impact, Colin Thompson argues that improving the quality of people is necessary to take companies through the 21st century.
News from Cavendish, Mar 7, 2008
Professional marketers to sleep easy
The new regional director and committee of the PM Forum in the West Midlands have pledged to tackle the issues that keep the region's marketing and business development executives awake at night.
News from PM Forum West Midlands Region, Mar 5, 2008
Winning new friends on the social web
Targeted advertising and clever widgets are missing the point when it comes to brands working with sites like Facebook and MySpace, argues Will Beresford, Strategy Director, Beyond Analysis.
News from beyondanalysis, Mar 4, 2008
D+R display talents with website redesign
D+R the solution has transformed its website, which showcases what it has to offer existing and prospective clients.
News from D & R Marketing, Feb 28, 2008
Free business plan guide launches
ContractStore.com has launched a fully downloadable free business plan guide - which can be used as a planning tool to help you manage the growth of your company.
News from ContractStore.com, Feb 26, 2008
Brand management strategies from leading marketer
The revised edition of New Strategic Brand Management tackles issues such as internationalisation and globalisation, portfolio concentration, megabrands and managing brand architectures.
News from Kogan Page, Feb 26, 2008
Sagittarius puts sparkle into drinks company
Kent's oldest soft drinks manufacturer, The Silver Spring Mineral Water Company, has appointed Sagittarius Marketing to lead a wholesale review of its marketing and communications.
News from Sagittarius Marketing, Feb 26, 2008
Terry Nagi brings print sales workshops to UK
Terry Nagi's highly acclaimed print sales workshops, ROI Selling and Selling Print at the Director Level, will be held in London on 22 and 23 April 2008 and Birmingham on 29 and 30 April.
News from Cavendish, Feb 21, 2008
Sales and marketing advice forum launches
Free marketing and sales advice website salesandmarketingforums.co.uk is officially launching, having had a successful beta testing period.
News from salesandmarketingforums.co.uk, Feb 19, 2008
Kae: marketing intelligence expands into Asia
London-based strategic marketing consultancy kae: marketing intelligence has opened two new offices in Shanghai and Singapore.
News from kae: marketing intelligence, Feb 18, 2008
Contented goes live, announces co-founder
Contented, the digital strategy agency already working with international brands including Cutty Sark, has launched formally with James Turnbull joining as co-founder.
News from Contented, Feb 12, 2008
Million Impossible launches online magazine
Million Impossible has announced that the first edition of its online magazine, Dreams to Reality, will be published online during March 2008.
News from Million Impossible, Feb 12, 2008
CD-Rom clarifies finance and accounts
Cavendish has launched a comprehensive MasterClass business model on Interpreting Finance and Accounts in CD format.
News from Cavendish, Feb 6, 2008
Aprimo poll reveals European marketers' key views
Aprimo market research, carried out late 2007 among senior B2B and B2C European marketers, highlights the attitudes of marketers to measuring performance and the issues they face.
News from Aprimo, Feb 4, 2008
High Tech Marketing offers full range of services
High Tech Marketing has announced the immediate availability of a range of marketing services targeted at the semiconductor, electronics and software industries.
News from High Tech Marketing, Feb 4, 2008
Competitions put inventors' patent rights at risk
Writer and broadcaster Adam Hart-Davis has highlighted a little-understood risk for PR and marketing companies who organise invention competitions, such as the Ideal Home Show 'Innovation Nation'.
News from Chartered Institute of Patent Attorneys, Feb 1, 2008
Thames Innovation Centre hosts creative workshop
Creative thinking expert Simon Middleton will share his experiences and ideas on a wide range of issues that are key to business success in a creative thinking workshop on 18 March.
News from Energi Technical Marketing, Jan 31, 2008
Two-thirds of marketing spend wasted, says report
Some 65 per cent of all marketing spend in 2007 had no effect on consumers, according to The Fournaise Marketing Group's 2007 Global Marketing Effectiveness Report.
News from Fournaise Marketing Group, Jan 23, 2008
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Strategic management:
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