Strategic management
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Strategic management
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Showing 1-25 of 251 articles
Annual memberships can boost customer retention
Research from Collinson Latitude has suggested that 73 per cent of consumers that are interested in annual membership packages are not currently being offered them.
News from Collinson Latitude, Jul 1, 2010
Retention 'top priority' for financial brands
Research by incremental revenue specialist Collinson Latitude has suggested that customer retention is regarded as the biggest priority for financial services brands in the current climate.
News from Collinson Latitude, Jun 24, 2010
Retailers beginning to exploit mobile channel
A report from Juniper Research has suggested that the mobile marketing and retail sector (comprising mobile advertising, coupons and smart posters, will exceed USD8bn by 2012 globally.
News from Juniper Research, Apr 28, 2010
Law firm selects Maconomy ERP solution
Accura has selected Maconomy's enterprise resource planning (ERP) solution.
News from Maconomy, Apr 21, 2010
Miyachi picks Napier for European media relations
Napier Partnership has been selected by Miyachi Europe to manage their media relations across Europe.
News from Napier Partnership, Mar 18, 2010
Geolocation an important enabler, says Juniper
Juniper Research has revealed that demand for mobile access to web 2.0 applications and services will see related annual revenues from these services reach USD18.9bn (GBP12.4bn) in 2014.
News from Juniper Research, Mar 17, 2010
Mobile coupon usage to triple, says Juniper
Juniper Research has released a report that suggests that mobile coupon usage will triple, exceeding 300 million people globally, by 2014.
News from Juniper Research, Dec 9, 2009
Fuse8 provides marketing for LCD TV manufacturer
LCD TV manufacturer Cello Electronics has appointed integrated digital marketing agency Fuse8 to handle its consumer and trade marketing account.
News from Fuse8, Nov 17, 2009
Fuse8 upgrades healthcare society's marketing
Benenden Healthcare has appointed digital-marketing agency Fuse8 to upgrade its online-marketing capability.
News from Fuse8, Nov 17, 2009
NSP develops school partnership marketing for Sony
National Schools Partnership (NSP) has developed a school science project in association with Sony Pictures to mark the release of 'Cloudy With A Chance Of Meatballs' at cinemas.
News from National Schools Partnership, Oct 13, 2009
NSP Sport focuses on sports sponsorship
National Schools Partnership has launched NSP Sport, an agency that will focus on sports sponsorship by offering sponsors and rights-holders strategic planning support and tactical implementation.
News from National Schools Partnership, May 14, 2009
'Freemium' model to dominate mobile apps market
Annual revenues from value-added services up-sold through downloaded applications are expected to exceed USD14bn (GBP9.2bn) by 2014, according to a report from Juniper Research.
News from Juniper Research, May 14, 2009
Fuse8 to provide services to mix of clients
Fuse8 has announced several new client wins, including Capstone Partners, First Acturial, Offline Broker, Spirit Group, Trackwork, Titech and Steadmans.
News from Fuse8, May 13, 2009
Benefitsplus enhances ancillary revenues
Collinson Latitude has launched Benefitsplus, a product designed to enable airlines to generate recurring revenue though annual-fee paid membership products.
News from Collinson Latitude, May 12, 2009
Zone develops digital initiative for car-hire firm
Zone has developed a digital content initiative in the form of destination guides to driving abroad for Holiday Autos, part of Lastminute.com.
News from Zone, May 11, 2009
Lateral Group firms secure recall scheme contract
Data Lateral and Howitt - both part of the Lateral Group - have secured a three-year contract to continue to campaign manage the Specsavers recall programme.
News from Lateral Group, May 11, 2009
Lingo24 details translation services for marketers
Translation specialist Lingo24 has introduced new service levels that it says are ideal for international marketing requirements.
News from Lingo24, May 7, 2009
Schools campaign to raise sun safety awareness
Garnier Ambre Solaire and the National Schools Partnership are to launch a campaign entitled 'Wrap, Splat, Hat' to educate children on the importance of sun safety.
News from National Schools Partnership, May 7, 2009
Translatemedia uploads gist translation tool
Translatemedia has teamed up with Systran, a translations provider, to release a gist translation tool on its website.
News from TranslateMedia, May 6, 2009
Sagittarius website to support theatre project
Sagittarius Marketing has created a website to support the launch of a GBP6m fundraising appeal for Canterbury's Marlowe Theatre development.
News from Sagittarius Marketing, May 6, 2009
Fuse8 website offers free BA flights to UK firms
Fuse8, a Leeds marketing consultancy, has developed a website that will offer GBP15m of free British Airways flights to small firms in the UK to help them increase foreign sales.
News from Fuse8, May 4, 2009
Contractstore.com launches legal document pack
Contractstore.com has announced that fledgling marketing consultancy businesses can protect themselves with its newly launched Consultant's Business Pack.
News from ContractStore.com, Apr 30, 2009
Eyes Wide Open to run events for London Wasps
Eyes Wide Open has been selected by London Wasps to run a series of events in support of the current business breakfasts over the 2009/10 season.
News from Eyes Wide Open Communications, Apr 30, 2009
Juniper report considers mobile messaging revenues
Juniper Research has revealed that while person-to-person (P2P) mobile messaging is set to reach USD106bn (GBP72.5bn) by 2014, revenues will decline in some areas.
News from Juniper Research, Apr 23, 2009
Zone to develop editorial content for BT Vision
Zone has been appointed as the single editorial partner for BT Vision, managing all communications to the existing customer database.
News from Zone, Apr 17, 2009
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