Sales promotion
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Sales promotion
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Showing 1-25 of 31 articles
Brands offer add-ons to drive loyalty and revenues
Research by Collinson Latitude has revealed that 70 per cent of all brands are now offering enhancements or add-ons to their core products and services to drive customer loyalty and revenues.
News from Collinson Latitude, Apr 23, 2010
AIM devises B2C promotions and incentives scheme
AIM Solutions has partnered with Telefonica O2 Ireland to devise and implement its business-to-consumer (B2C) Treats initiative.
News from Aim Solutions, Mar 18, 2010
Loyalty programmes 'must work harder in 2010'
Arvato Loyalty Services says that in the face of growing competition, brand loyalty programmes need to deliver more immediate value, choice and relevance as well as long-term brand equity.
News from Arvato Loyalty Services, Feb 16, 2010
Fotorama guarantee improves buyer confidence
Fotorama has launched the Recession Protection Guarantee, a fixed-fee product that it says is ideal for promoting sales of high-value products.
News from Fotorama, Nov 25, 2009
Fresh Rewards raises Oraldent product profile
Fresh Rewards has developed and administered a sales promotion initiative for Oraldent with the objective of raising product profile in dental practices and increasing sales.
News from Fresh Rewards, Mar 25, 2009
Club cash reward for Portsmouth fans
Portsmouth FC is rewarding its fans through a loyalty programme, developed by loyalty management company Reward, which allows its fans to save for club gift vouchers.
News from Reward, Oct 27, 2008
Valassis enters coupon contract with Inspirit
Valassis has entered into a contract with Inspirit Brands to offer consumers a coupon for GBP2 off its Sagatiba brand of cachaca.
News from Valassis, Sep 15, 2008
Watford FC rewards fans with cash
Watford FC will be partnering with Reward and Fortress GB to introduce football's first high-street loyalty cashback programme.
News from Reward, Jul 18, 2008
Pigsback.com trots onto the high street
An online community that rewards its members for interacting with brands has partnered with loyalty management company Reward on a high street loyalty programme.
News from Reward, Jun 23, 2008
Brand clubs: the future for marketing?
Research from specialist Arvato Loyalty Services suggests that the future of the loyalty industry may lie in brand clubs.
News from Arvato Loyalty Services, May 29, 2008
Loyalty card fatigue reaches new heights
Over half of consumers (56 per cent) believe it takes too long to earn meaningful reward points and only 25 per cent think the redeemable items are worthwhile, according to research.
News from Reward, Apr 30, 2008
AC Milan scores hat trick with British fans
Football club AC Milan has launched a loyalty programme for its fans living in the UK using Reward technology.
News from Reward, Mar 14, 2008
Fotorama to run scratch card promotion at PME
Fotorama, the fixed-fee experts, will be offering every visitor an opportunity to win GBP100,000 as part of a scratch card promotion at the Promotional Marketing Exhibition in April.
News from Fotorama, Mar 13, 2008
PIMS-SCA unveils new Fixed Fee Solution
PIMS-SCA, the promotional risk management company, has boosted the level of Fixed Fee coverage for promotional campaigns from a standard GBP5 million to a staggering GBP10m.
News from PIMS-SCA, Feb 27, 2008
Motivcom chief and campaigns honoured at Eventia
Nigel Cooper, events division Managing Director of marketing services group Motivcom was presented with the prestigious Outstanding Achievement Award at the annual Eventia International Awards.
News from Motivcom, Feb 11, 2008
Iris Experience opens New York office
Leading UK experiential agency iris Experience has moved into North America with its first international office.
News from iris, Jan 18, 2008
Motivcom acquires Protravel and Protravel TB
Motivcom, a leading marketing services group providing incentive and motivation services, has completed the acquisition of Protravel and Protravel TB.
News from Motivcom, Nov 21, 2007
Charlie and Lola tour of shopping centres
Promotional and licensed costume characters provider Rainbow Productions recently presented a Charlie and Lola Puppet Show Tour.
News from Rainbow Productions, Nov 7, 2007
UK businesses don't know how to say sorry
A national survey by Michael C Fina, the reward and recognition specialists, reveals that the British public are dissatisfied with companies' efforts to show they are sincerely sorry for mistakes.
News from Michael C Fina, Oct 30, 2007
Iris inspires a generation of young volunteers
Independent integrated agency iris is set to launch its first major campaign for youth volunteering charity v after winning the work earlier this year.
News from iris, Oct 23, 2007
Motivcom acquires Motivation Travel Management
Motivcom, a marketing services group dedicated to improving the performance of businesses, has acquired Motivation Travel Management, one of the UK's leading incentive travel companies.
News from Motivcom, Sep 3, 2007
Retail sector is best at inspiring loyalty
Research from arvato loyalty services among over 1,000 UK consumers has revealed that the retail sector inspires the most brand loyalty, with almost a third of favourite brands being in this sector.
News from Arvato Loyalty Services, Aug 27, 2007
Podium offers exciting motivational product range
Podium Rewards' unique content management engine will not only provide control but also the right product offer for individual customer profiles.
News from Podium Rewards, Jul 25, 2007
PeoplePeople launches staffing database website
PeoplePeople, RPM's promotional staffing and campaign support agency, has launched The Portal a web database aimed at ensuring that staffing requirements are met with a quality response.
News from RPM, Jul 24, 2007
Arvato wins Audi Q7 experiential launch push
Arvato Loyalty Services, the relationship marketing agency, has been appointed to create an experiential marketing campaign for the Audi's new SUV model, the Audi Q7.
News from Arvato Loyalty Services, Jun 21, 2007
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Sales promotion:
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