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    <title>PR latest news on Marketingweek Marketplace</title>
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    <description>PR latest news on Marketingweek Marketplace</description>
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    <copyright>Copyright (C)2011 Pro-Talk Ltd. All rights reserved.</copyright>
    <pubDate>Thu, 29 Sep 2011 08:00:00 UT</pubDate>
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      <title>IAS creates Benchmark brand-building campaign</title>
      <description>IAS B2B Marketing has been appointed by Kingspan to develop and launch a brand-building campaign for the building product manufacturer's architectural facade business unit Benchmark.</description>
      <pubDate>Fri, 27 Aug 2010 08:00:00 UT</pubDate>
      <category>IAS B2B Marketing</category>
      <link>http://www.marketingservicestalk.com/news/ias/ias115.html</link>
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      <title>Umpf to manage PR for household cooking brands</title>
      <description>Umpf has been appointed to handle the national and trade PR for four household cooking brands within Glen Dimplex Home Appliances.</description>
      <pubDate>Tue, 17 Aug 2010 08:00:00 UT</pubDate>
      <category>Umpf</category>
      <link>http://www.marketingservicestalk.com/news/ump/ump105.html</link>
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      <title>Brand8 to handle VirtualDCS B2B PR activity</title>
      <description>Brand8 PR has been appointed by VirtualDCS to handle the cloud-computing hosting company's regional and national business-to-business (B2B) public relations activity.</description>
      <pubDate>Tue, 17 Aug 2010 08:00:00 UT</pubDate>
      <category>Brand8 PR</category>
      <link>http://www.marketingservicestalk.com/news/brj/brj100.html</link>
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      <title>Brand8 PR competition selects 'face' of White Rose</title>
      <description>A PR campaign carried out by Brand8 PR has enabled the White Rose shopping centre in Leeds to select a new 'face' to star in its advertisements.</description>
      <pubDate>Tue, 17 Aug 2010 08:00:00 UT</pubDate>
      <category>Brand8 PR</category>
      <link>http://www.marketingservicestalk.com/news/brj/brj101.html</link>
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      <title>Berkeley PR helps Magiq to reach key audiences</title>
      <description>Berkeley PR has been selected by Magiq to educate the on-demand digital marketing expert's target audience about behavioural targeting and reach key audiences, including the SME and new-media sectors.</description>
      <pubDate>Tue, 17 Aug 2010 08:00:00 UT</pubDate>
      <category>Berkeley PR</category>
      <link>http://www.marketingservicestalk.com/news/ber/ber102.html</link>
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      <title>Home creates brand positioning for Mira Showers</title>
      <description>Mira Showers has appointed creative agency Home to head up its consumer ad campaign to create a clear positioning for the brand in the consumer market.</description>
      <pubDate>Fri, 16 Jul 2010 08:00:00 UT</pubDate>
      <category>Lucre</category>
      <link>http://www.marketingservicestalk.com/news/luc/luc104.html</link>
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      <title>Quotient selects Scott Partnership for global PR</title>
      <description>Business-to-business PR agency the Scott Partnership has been appointed by Quotient Bioresearch to lead the company's global PR campaign.</description>
      <pubDate>Fri, 09 Jul 2010 08:00:00 UT</pubDate>
      <category>Scott Partnership</category>
      <link>http://www.marketingservicestalk.com/news/sco/sco113.html</link>
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      <title>Attribution analysis enhances digital ROI</title>
      <description>Searchignite and Golley Slater have released a cross-channel measurement and attribution report that includes a case study showing how their methodology boosted return-on-investment for Center Parcs.</description>
      <pubDate>Wed, 16 Jun 2010 08:00:00 UT</pubDate>
      <category>Golley Slater</category>
      <link>http://www.marketingservicestalk.com/news/gol/gol106.html</link>
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      <title>Antique dealer selects Redleaf for PR advice</title>
      <description>Redleaf Communications' consumer and lifestyle team has been appointed as PR advisers to antique dealers Ronald Phillips.</description>
      <pubDate>Wed, 09 Jun 2010 08:00:00 UT</pubDate>
      <category>Redleaf Communications</category>
      <link>http://www.marketingservicestalk.com/news/grc/grc101.html</link>
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      <title>Promotional writing tips for industrial situations</title>
      <description>B2B technical marketing specialist ID-Marketing has released its 'Top Tips to Writing (for industrial situations)' that gives advice on writing promotional text about products and services.</description>
      <pubDate>Thu, 03 Jun 2010 08:00:00 UT</pubDate>
      <category>ID-Marketing</category>
      <link>http://www.marketingservicestalk.com/news/idm/idm113.html</link>
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      <title>JWT London launches Benadryl brand campaign</title>
      <description>JWT London has launched an integrated advertising campaign for allergy medication brand Benadryl that continues the brand's 'War on Allergies' drive.</description>
      <pubDate>Fri, 28 May 2010 08:00:00 UT</pubDate>
      <category>Eulogy</category>
      <link>http://www.marketingservicestalk.com/news/eul/eul110.html</link>
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      <title>Technology PRs should focus on digital coverage</title>
      <description>Technology PR agency Cloudnine has released research that suggests that most company IT bosses prefer to get their technology news and information via online publications and blogs.</description>
      <pubDate>Tue, 25 May 2010 08:00:00 UT</pubDate>
      <category>Cloudnine PR</category>
      <link>http://www.marketingservicestalk.com/news/clz/clz100.html</link>
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      <title>Scott Partnership handles global PR for Optibrium</title>
      <description>Business-to-business (B2B) PR agency has been appointed by Optibrium to manage a global PR campaign aimed at building company and product brand awareness.</description>
      <pubDate>Mon, 24 May 2010 08:00:00 UT</pubDate>
      <category>Scott Partnership</category>
      <link>http://www.marketingservicestalk.com/news/sco/sco112.html</link>
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      <title>Scott Partnership to lead PR campaign for Sage-N</title>
      <description>The Scott Partnership has been chosen by Sage-N Research to lead a global PR campaign aimed at increasing visibility of the company in the scientific community.</description>
      <pubDate>Wed, 12 May 2010 08:00:00 UT</pubDate>
      <category>Scott Partnership</category>
      <link>http://www.marketingservicestalk.com/news/sco/sco111.html</link>
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      <title>JWT creates website for Wilkinson Sword body razor</title>
      <description>JWT has developed a campaign and website to promote Wilkinson Sword's Quattro Titanium body razor to consumers.</description>
      <pubDate>Wed, 12 May 2010 08:00:00 UT</pubDate>
      <category>Eulogy</category>
      <link>http://www.marketingservicestalk.com/news/eul/eul109.html</link>
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