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    <title>Agencies and consultancies latest news on Marketingweek Marketplace</title>
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    <description>Agencies and consultancies latest news on Marketingweek Marketplace</description>
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    <copyright>Copyright (C)2011 Pro-Talk Ltd. All rights reserved.</copyright>
    <pubDate>Thu, 29 Sep 2011 08:00:00 UT</pubDate>
    <lastBuildDate>Thu, 29 Sep 2011 08:00:00 UT</lastBuildDate>
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      <title>IAS creates Benchmark brand-building campaign</title>
      <description>IAS B2B Marketing has been appointed by Kingspan to develop and launch a brand-building campaign for the building product manufacturer's architectural facade business unit Benchmark.</description>
      <pubDate>Fri, 27 Aug 2010 08:00:00 UT</pubDate>
      <category>IAS B2B Marketing</category>
      <link>http://www.marketingservicestalk.com/news/ias/ias115.html</link>
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      <title>Eloqua marketing guide focuses on lead scoring</title>
      <description>Marketing automation solutions provider Eloqua has published the 'Grande Guide to Lead Scoring', an eight-page resource aimed at helping marketers become proficient in the practice of lead scoring.</description>
      <pubDate>Fri, 27 Aug 2010 08:00:00 UT</pubDate>
      <category>Eloqua</category>
      <link>http://www.marketingservicestalk.com/news/elo/elo101.html</link>
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      <title>Tomorrow People designs web portal for Westfield</title>
      <description>Tomorrow People has been selected by Westfield London to develop a web portal to showcase the west London shopping centre to potential clients.</description>
      <pubDate>Fri, 27 Aug 2010 08:00:00 UT</pubDate>
      <category>Tomorrow People</category>
      <link>http://www.marketingservicestalk.com/news/tos/tos100.html</link>
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      <title>'Racing Post' picks Smartfocus for e-mail insight</title>
      <description>Multi-channel marketing software providers Smartfocus has been selected by 'Racing Post' to deliver targeted and relevant e-mail campaigns.</description>
      <pubDate>Fri, 27 Aug 2010 08:00:00 UT</pubDate>
      <category>Smartfocus</category>
      <link>http://www.marketingservicestalk.com/news/sma/sma135.html</link>
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      <title>Line Up produces corporate film for Vitol Group</title>
      <description>Production agency Line Up is to create a corporate film for energy trading company the Vitol Group, showcasing the company's work around the world in a 'feel-good' style.</description>
      <pubDate>Mon, 23 Aug 2010 08:00:00 UT</pubDate>
      <category>Line Up</category>
      <link>http://www.marketingservicestalk.com/news/lin/lin113.html</link>
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      <title>Mask Creative develops television ads for retailer</title>
      <description>Production company Mask Creative has completed the first phase of an advertising campaign for independent furniture retailer Barker and Stonehouse.</description>
      <pubDate>Fri, 20 Aug 2010 08:00:00 UT</pubDate>
      <category>Mask Creative</category>
      <link>http://www.marketingservicestalk.com/news/bmh/bmh100.html</link>
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      <title>Umpf to manage PR for household cooking brands</title>
      <description>Umpf has been appointed to handle the national and trade PR for four household cooking brands within Glen Dimplex Home Appliances.</description>
      <pubDate>Tue, 17 Aug 2010 08:00:00 UT</pubDate>
      <category>Umpf</category>
      <link>http://www.marketingservicestalk.com/news/ump/ump105.html</link>
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      <title>Brand8 to handle VirtualDCS B2B PR activity</title>
      <description>Brand8 PR has been appointed by VirtualDCS to handle the cloud-computing hosting company's regional and national business-to-business (B2B) public relations activity.</description>
      <pubDate>Tue, 17 Aug 2010 08:00:00 UT</pubDate>
      <category>Brand8 PR</category>
      <link>http://www.marketingservicestalk.com/news/brj/brj100.html</link>
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      <title>Brand8 PR competition selects 'face' of White Rose</title>
      <description>A PR campaign carried out by Brand8 PR has enabled the White Rose shopping centre in Leeds to select a new 'face' to star in its advertisements.</description>
      <pubDate>Tue, 17 Aug 2010 08:00:00 UT</pubDate>
      <category>Brand8 PR</category>
      <link>http://www.marketingservicestalk.com/news/brj/brj101.html</link>
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      <title>Haygarth promotes Three with reverse auction</title>
      <description>Haygarth has been selected by Three to develop a retail campaign to support the take-up of its new tariff, the One Plan.</description>
      <pubDate>Tue, 17 Aug 2010 08:00:00 UT</pubDate>
      <category>Haygarth</category>
      <link>http://www.marketingservicestalk.com/news/hay/hay125.html</link>
    </item>
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      <title>Berkeley PR helps Magiq to reach key audiences</title>
      <description>Berkeley PR has been selected by Magiq to educate the on-demand digital marketing expert's target audience about behavioural targeting and reach key audiences, including the SME and new-media sectors.</description>
      <pubDate>Tue, 17 Aug 2010 08:00:00 UT</pubDate>
      <category>Berkeley PR</category>
      <link>http://www.marketingservicestalk.com/news/ber/ber102.html</link>
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      <title>Endpoint provides retail signage for Apple store</title>
      <description>Endpoint has revealed that the opening of the Apple store in Covent Garden, London, marks the 40th store its team of visual identity management specialists has worked on.</description>
      <pubDate>Mon, 16 Aug 2010 08:00:00 UT</pubDate>
      <category>Endpoint</category>
      <link>http://www.marketingservicestalk.com/news/enp/enp102.html</link>
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      <title>Theagency works on Glutafin sampling campaign</title>
      <description>Theagency has created an integrated launch campaign for Glutafin that will see the prescription-only gluten-free food brand mail 50,000 sample loaves of its gluten-free fresh bread to UK coeliacs.</description>
      <pubDate>Mon, 09 Aug 2010 08:00:00 UT</pubDate>
      <category>Theagency</category>
      <link>http://www.marketingservicestalk.com/news/atx/atx116.html</link>
    </item>
    <item>
      <title>Saatchi and Saatchi X creates retail campaign</title>
      <description>Saatchi and Saatchi X has been appointed by Diageo Global Travel and Middle East to work on a range of international projects, the first of which is an integrated global retail campaign for Smirnoff.</description>
      <pubDate>Fri, 06 Aug 2010 08:00:00 UT</pubDate>
      <category>Limelight PR</category>
      <link>http://www.marketingservicestalk.com/news/lim/lim102.html</link>
    </item>
    <item>
      <title>Inbox Preview tool allows e-mail display testing</title>
      <description>Smartfocus has launched Inbox Preview, an e-mail-testing capability for its Echannel marketing software that enables marketers to test the display of marketing e-mails across leading e-mail clients.</description>
      <pubDate>Tue, 03 Aug 2010 08:00:00 UT</pubDate>
      <category>Smartfocus</category>
      <link>http://www.marketingservicestalk.com/news/sma/sma134.html</link>
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