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Purple Market Research launches new website
London-based consultancy Purple Market Research has relaunched its website to coincide with this year's market research exhibition The Insight Show.
News from Purple Market Research (19 November 2007)
iPhone for Christmas? Maybe next year
New research from GfK NOP shows that UK consumers perceive the iPhone as being too expensive to tempt a purchase.
News from GfK NOP (15 November 2007)
Making your brand 'Facebook friendly'
Technical background article A new study from Illuminas highlights the uniqueness of social networking and how brands need to fit into the community.
News from Illuminas (14 November 2007)
Skopos scores with Soccerex football show
Skopos Market Insight has announced the addition of Soccerex, football's leading business convention and exhibition, to its growing client list.
News from Skopos ( 9 November 2007)
Green travellers all talk and no trousers
Few holidaymakers are prepared to part with their cash in order to fulfil green travel aspirations, according to a new study.
News from TNS Global ( 9 November 2007)
Online video consumption almost doubles
Research from Nielsen Online, a service of The Nielsen Company, has revealed the increasing degree to which Britons are using the internet for TV, video and movie content.
News from Nielsen//NetRatings ( 8 November 2007)
Gathering quality data at an affordable price
With today's plethora of market research options, it can be difficult to select the one best suited to meet your needs: Richard Thornton and Magdalena Ford of Ciao Surveys offer their advice. Brochure available
News from Ciao Surveys ( 5 November 2007)
Insight brings visitors up to date
The Insight Show recently surveyed the opinions of marketers about which marketing research areas represent their greatest educational needs.
News from Centaur Exhibitions: Insight ( 5 November 2007)
Insight Show illuminates market research
The biggest names, hottest new methods and most pressing debates from the world of market research will be on display at this year's Insight Show.
News from Centaur Exhibitions: Insight ( 5 November 2007)
Highlights of the Insight Show
Many companies will be showcasing new market research tools and methodologies at the Insight Show on 20-21 November.
News from Centaur Exhibitions: Insight ( 5 November 2007)
Leapfrog opens London division
The new London division of Leapfrog Research and Planning, known as Leapfrog in situ, now has a full complement of 10 staff, including 8 researchers.
News from Leapfrog Research and Planning ( 1 November 2007)
AIMRI hosts meeting on market research technology
"The future of international market research business: using new technology to improve efficiency without reducing quality" will be held on Friday 29 February 2008 in Malaga, Spain.
News from AIMRI (31 October 2007)
China tests Arbitron Portable People Meter
CSM Media Research is to initiate comprehensive field tests in Beijing of the Arbitron Portable People Meter system for radio audience measurement.
News from TNS Global (24 October 2007)
Millward Brown probes trend for branded tattoos
Research conducted by Millward Brown Mexico in July this year highlights a trend for branded tattoos that could see more use of the medium by brands globally.
News from Millward Brown (23 October 2007)
Nielsen Online and Mobile enhance measurement
The Nielsen Company has launched new internet and mobile measurement services - Nielsen Online and Nielsen Mobile - to provide an integrated, comprehensive suite of measurement capabilities.
News from Nielsen//NetRatings (17 October 2007)
OnePoint SMS Surveys take research to next level
UK company OnePoint Surveys has developed an innovative solution that significantly improves customer survey response rates and can ultimately improve customer satisfaction.
News from OnePoint Surveys (15 October 2007)
Maritz Research attains ISO 20252 certification
Maritz Research has confirmed its cutting-edge role in high-class market research in Great Britain.
News from Maritz Research (15 October 2007)
Figures reveal most popular newspaper sites
The latest figures from Nielsen//NetRatings, a global leader in internet media and market research, reveal the 10 most popular national newspaper websites in the UK.
News from Nielsen//NetRatings (12 October 2007)
Media work best together, says research
Dynamic Logic, a Millward Brown company, has released new analysis of 32 cross-media campaigns across ten categories showing clearly that media work best when used together.
News from Dynamic Logic (12 October 2007)
Research measures effectiveness of mobile ads
Technical background article The first research project into the effectiveness of mobile phone advertising in the UK has been conducted by Millward Brown for Aerodeon, a leading mobile marketing agency.
News from Millward Brown ( 9 October 2007)
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