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Research measures effectiveness of mobile ads
Technical background article The first research project into the effectiveness of mobile phone advertising in the UK has been conducted by Millward Brown for Aerodeon, a leading mobile marketing agency.
News from Millward Brown ( 9 October 2007)
Retail Eyes joins top 40 expanding tech firms
Milton Keynes based Retail Eyes has debuted in the prestigious Sunday Times Tech Track 100 report as one of the top 40 fastest-growing private technology companies in the UK.
News from Retail Eyes ( 3 October 2007)
Facebook is UK's most popular social network
Latest figures published from Nielsen//NetRatings, a global leader in internet media and market research, reveal the most popular, most engaging and fastest-growing social networks in the UK.
News from Nielsen//NetRatings ( 1 October 2007)
Online market research set to increase
Technical background article Market researchers worldwide are expecting their companies' use of online data providers and online access panels to increase in the next year, according to The Online Research Barometer. Brochure available
News from Ciao Surveys (21 September 2007)
Ciao supports Arkenford's 4Site Web Monitor
Ciao Surveys is delivering high-quality respondents from its proprietary UK panel to support the launch of market modelling and research company Arkenford 's new offering; 4Site Web Monitor. Brochure available
News from Ciao Surveys (13 September 2007)
Macho advertisements put feminine men off
Marlboro Man, or his current macho billboard equivalent, is putting off metrosexuals from buying products, according to research from the University of Bath.
News from University of Bath (12 September 2007)
Nation Brands Index finds China tumbling
One year away from the Beijing Summer Olympic Games, the latest Anholt Nation Brands Index finds the emerging economy is struggling in the midst of massive product recalls.
News from GMI (Global Market Insite) (11 September 2007)
McCallum Layton celebrates major utilities win
WaterUK, Ofwat and Consumer Council for Water have recommissioned research that monitors how satisfied customers are with how water and sewerage companies deal with them by telephone.
News from McCallum Layton Research and Marketing Consultants (11 September 2007)
Second Life Interview Corner quizzes residents
Market intelligence provider GMI, along with Amsterdam-based market research firm DervalResearch, have launched Second Life Interview Corner to get qualitative feedback from residents.
News from GMI (Global Market Insite) (10 September 2007)
Retail Eyes breaks into UK research Top 40
Retail Eyes has broken into the Top 40 research agencies in the UK with a ranking of 32 in the Market Research Agency League Table 2007 published by Marketing magazine.
News from Retail Eyes ( 6 September 2007)
Munro Global acquires M-Lab research
Independent research-focused marketing services group Munro Global has acquired London-based specialist media sector agency Media Lab Research (M-Lab).
News from Munro Global ( 5 September 2007)
Link gives advertisers total view of campaigns
Advertisers and agencies can now predict overall effectiveness of multimedia campaigns including online video thanks to Millward Brown's Link pre-testing research.
News from Millward Brown (31 August 2007)
QHotels looks to Retail Eyes for satisfaction
Four star deluxe group QHotels has appointed Retail Eyes to develop and manage a new customer satisfaction programme across its 22 properties throughout the UK.
News from Retail Eyes (22 August 2007)
Consumer alchemy turns insights into gold
For the first time, GfK NOP's in-depth data, insights and expert recommendations are being made available via an open conference, Consumer Alchemy, on 8 November at Energy Clinic, London, E1.
News from GfK NOP (14 August 2007)
UK lags behind in race to produce Olympic stars
UK teenagers of the age group most likely to be participators at the 2012 Olympics are lagging behind teenagers from other countries in their interest in sports according to research from GfK NOP.
News from GfK NOP ( 3 August 2007)
Illuminas wins BIG best paper award
Jonathan Fletcher, Group Creative Director at Illuminas, has won the award for best written paper at the 2007 BIG conference.
News from Illuminas (27 July 2007)
Quality versus speed in online research
Gavin Mulholland of Illuminas and John Buckle of Alliance and Leicester debated at the MRS Field conference the implications of tight deadlines set by clients and the quest for cheaper research.
News from Illuminas (27 July 2007)
Research predicts massive market for iPhone
Market research firm RDA Global polled 1,027 mobile workers in the US and found that 15 per cent of them expressed interest in buying an iPhone - predicting potential sales of over 7 million.
News from GMI (Global Market Insite) (23 July 2007)
Qmedia investigates Big Brother audience
Leeds-based Qmedia has been commissioned for the seventh year and is currently undertaking an extensive audience research project for Channel 4's Big Brother reality TV series.
News from Qmedia Research (19 July 2007)
Qmedia offers full range of research services
Qmedia has a talented and enthusiastic team of media and communications research and marketing strategy specialists, covering a full service of qualitative and quantitative research.
News from Qmedia Research (18 July 2007)
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