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CACI improves targeting of online users
Technical background article Market information analyst CACI has launched a new demographic classification to help marketers more accurately target people who use the internet and new technology.
News from CACI (15 May 2008)
Shoppers will pay by fingerprint in 2015
Technical background article Biometric fingerprint payment, interactive dressing room help and intelligent trolleys could depart the realms of science fiction for the real world, as new technologies revolutionise shopping.
News from TNS Global (13 May 2008)
Maritz switches to Visa backed Pure card
Performance improvement company Maritz has announced that it is introducing a new card - the Pure card.
News from Maritz ( 9 May 2008)
Social networks are 'customer insight blindspot'
Technical background article Almost 90 per cent of companies are failing to analyse customer information from social networking sites, according to a recent survey by SPSS, provider of Predictive Analytics software.
News from SPSS ( 8 May 2008)
Maven to judge 2008 BQF Achievement Awards
Maven Research has announced that Kathryn Courtenay-Evans, Managing Director, will be on the judging panel for the British Quality Foundation (BQF) Achievement Awards 2008.
News from Maven Research ( 2 May 2008)
Report predicts massive growth for mobile ads
Technical background article Media analyst Screen Digest has just published its latest report entitled 'Mobile media advertising opportunities: The market for advertising on TV, video and games'.
News from Screen Digest ( 1 May 2008)
Dunnhumby appoints partner for Tesco Screens
International marketing service consultancy dunnhumby has appointed production house Great Guns to develop the next generation of content for Tesco Screens, the in-store TV network.
News from dunnhumby (30 April 2008)
Nielsen Online wins Audiweb contract in Italy
Nielsen Online, a service of the Nielsen Company, has been selected by Audiweb (audiweb.it) as the provider for the Audiweb System.
News from Nielsen Online (30 April 2008)
Perfect pitch research gamble pays off
Online research company CCB fast.MAP has been offering agencies a risk-sharing deal on its pitch-winner research that has proved so popular it's about to take an even bigger gamble.
News from CCB fast.MAP (30 April 2008)
Britons call for social networking ban
Technical background article Research from Ciao Surveys has revealed that 65.9 per cent of people in Britain think social networking sites such as Facebook and MySpace should be banned from the workplace. Brochure available
News from Ciao Surveys/Greenfield Online (28 April 2008)
BrandZ Top 100 Most Powerful Brands released
Google is the most valuable brand in the world for the second year, with a brand value of $86.1bn, according to Millward Brown's third annual BrandZ Top 100 Most Powerful Brands ranking.
News from Millward Brown (24 April 2008)
Online chat source of negative brand referrals
Technical background article Millward Brown consumer advocacy survey in the UK finds that influential positive brand recommendations are more likely from offline personal contacts.
News from Millward Brown (22 April 2008)
GMI doubles size of Singapore consumer panel
GMI, a provider of global market intelligence solutions, has increased the size of its Singapore consumer panel from 40,000 to 85,000 double opted-in members.
News from GMI (Global Market Insite) (11 April 2008)
Making online surveys safe for children
Technical background article Children, aged 13 and younger, offer marketers an abundance of useful information through online surveys, and Survey Sampling International works hard to ensure children are completely safe.
News from SSI (10 April 2008)
Data entry expansion for MRDC
MRDC has significantly expanded its data entry and data management centre in Thailand.
News from MRDC ( 8 April 2008)
Marketers 'more boring' than sales people
Marketers are more boring but less irritating and untrustworthy than sales people, according to research carried out in the March CCB fast.MAP omnibus.
News from CCB fast.MAP ( 8 April 2008)
Are KPIs the best measures of success?
Technical background article Gary Schwartz, VP Product Marketing at Confirmit, argues that Key Performance Indicators produce data that tells you only what happened but nothing about the underlying drivers of trends.
News from Confirmit ( 7 April 2008)
Confirmit drives service improvement for Serco
User application article Serco Solutions has successfully implemented Confirmit EFM as part of its commitment to continuous service improvement.
News from Confirmit ( 3 April 2008)
Swift Research flying high after business wins
Yorkshire-based Swift Research is beating the economic downturn with the business growing strongly over the past 12 months.
News from Swift Research ( 3 April 2008)
Marketers question online advertising
Technical background article The Fournaise Marketing Group's 2007 Global Marketing Effectiveness Report shows that close to 70 per cent of marketers who advertise online are unsure if they get what they pay for.
News from Fournaise Marketing Group ( 2 April 2008)
Confirmit hosts major MR and EFM conference
Confirmit, the provider of software for market research and enterprise feedback management, is hosting its first conference, Confirmit Community '08, in London on 21 to 23 May.
News from Confirmit ( 1 April 2008)
UK Consumer Confidence continues to fall
Technical background article The GfK NOP Consumer Confidence Index score has dropped by two points to -19, the lowest level since February 1993.
News from GfK NOP (31 March 2008)
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