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Latest articles from 'Trade associations and professional bodies'
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Showing 276-300 of 346 articles
Train the marketing team, not the individual
If training is to add optimal value to an organisation's bottom line it needs to be wholly relevant to both team needs and business objectives, says the CIM.
News from Chartered Institute of Marketing, Sep 19, 2007
Soar elected chairman of AEO
Philip Soar, chairman of Waypoint Exhibitions, has been elected Chairman of the Association of Event Organisers, succeeding Brenda Daly who stepped down when she left dmg world media in July.
News from AEO, Sep 14, 2007
DMA unveils field marketing accreditation scheme
Following an 18-month consultation and development process, the DMA Field Marketing Council is unveiling its first Best Practice Accreditation scheme.
News from Direct Marketing Association, Sep 13, 2007
MSSSB develops social marketing standards
New guidelines for best practice in social marketing are to be developed by the Marketing and Sales Standards Setting Body (MSSSB) after the Sector Skills Development Agency awarded it the project.
News from Chartered Institute of Marketing, Sep 10, 2007
IDM courses address marketers' priorities
In response to marketers' feedback at its 2007 Annual Symposium, the Institute of Direct Marketing has developed three new courses that focus on customer data.
News from Institute of Direct Marketing, Sep 10, 2007
CAM makes life easier for marcomms professionals
The CAM Diploma in Marketing Communications gets a big boost with the launch of a new website that makes life much easier for students.
News from Chartered Institute of Marketing, Sep 5, 2007
Overlook marketing training at your peril
As marketers gear up for their autumn and Christmas campaigns, off-the-job training can often be overlooked as the pressure mounts, warns the Chartered Institute of Marketing.
News from Chartered Institute of Marketing, Sep 5, 2007
Research key to successful sustainable marketing
A new research programme from The Chartered Institute of Marketing helps corporations separate the wheat from the chaff when completing long-term strategic marketing plans.
News from Chartered Institute of Marketing, Aug 31, 2007
IDM to deliver best-practice training at ad:tech
Ad:tech, the show dedicated to interactive marketing technologies, has secured the respected Institute of Direct Marketing Academy as a major show feature at its London show on 26-27 September.
News from Institute of Direct Marketing, Aug 31, 2007
DMA Scotland champions industry
The Direct Marketing Association in Scotland will be showcasing the industry at a parliamentary reception to be held at Holyrood on 12 September 2007.
News from Direct Marketing Association, Aug 31, 2007
Tim Smit appointed chair of judges for DMA awards
Eden Project co-founder and chief executive Tim Smit has been appointed chair of judges for this year's DMA Awards.
News from Direct Marketing Association, Aug 27, 2007
BPMA offers diverse activities at incentive show
The British Promotional Merchandise Association (BPMA) will lead a number of initiatives and activities at the 2007 National Incentive Show (NIS) 2007.
News from BPMA, Aug 23, 2007
DMA masterminds B2B Best Practice Alliance
The B2B Committee of the Direct Marketing Association, together with six other associations, is creating the first ever best practice guidelines for the B2B marketing communications sector.
News from Direct Marketing Association, Aug 20, 2007
Top graduate scoops national marketing award
High-flying graduate Kunal Shah has picked up a national marketing award after achieving the best marks in the country in a professional exam.
News from Institute of Direct Marketing, Aug 16, 2007
International marketing guru to speak in UK
Global Marketing Network has announced that marketing guru Kevin Lane Keller will be delivering his first ever UK public seminar at the 'Global Brand Strategy 2007' conference in London in October.
News from Global Marketing Network, Aug 14, 2007
Email volumes overtake direct mail
For the first time, email marketing has overtaken direct mail in terms of volume, according to the latest National Email Benchmarking report from the DMA's Email Marketing Council.
News from Direct Marketing Association, Aug 14, 2007
AEO sign-ups prove weight of events sector
The broadening appeal of live events has seen Grant Thornton hard on the heels of Channel 4 and Telegraph Media Group in joining the Association of Event Organisers.
News from AEO, Aug 13, 2007
Marketing qualifications boost earnings
Professional qualifications make candidates stand out in the employee selection process and enable them to earn higher salaries, according to research from the CIM.
News from Chartered Institute of Marketing, Aug 10, 2007
UK firms should self-regulate ads to children
Voluntary controls on marketing to children have once again been in the news following reports that 11 US companies are set to announce self-regulation on advertising.
News from Chartered Institute of Marketing, Jul 27, 2007
Sean King takes up APA chairmanship
Sean King, director at Seven Squared, has taken over tenure as Chairman of the Association of Publishing Agencies from Jason Frost, managing director and co-founder of Publicis Blueprint.
News from APA (Association of Publishing Agencies), Jul 26, 2007
Future Foundation study reveals huge value of DM
The DMA has called for a responsible approach to sustain industry growth after new studies have revealed the true impact of the direct marketing and direct mail industry on the UK economy.
News from Direct Marketing Association, Jul 25, 2007
CIM study finds sales pay on the increase
Sales professionals are still some of the best paid in business, according to the latest Sales Rewards Survey by The Chartered Institute of Marketing.
News from Chartered Institute of Marketing, Jul 17, 2007
DMA backs ICO call for greater powers
The DMA supports the Information Commissioner's call to Government for increased powers to pursue more effectively those misusing data and welcomes the ICO's efforts to demystify data protection.
News from Direct Marketing Association, Jul 16, 2007
CIM develops marketing Masterclass programme
The Chartered Institute of Marketing has developed a number of short courses that help marketers prove how marketing can deliver an improved ROI, add value and increase profitability.
News from Chartered Institute of Marketing, Jul 16, 2007
Daly steps down as AEO Chairman
Following the announcement of her departure from dmg world media, AEO chairman Brenda Daly is to step down from the AEO board with effect from 31 July.
News from AEO, Jul 13, 2007
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