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Marketing strategy and consultancy

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Sky's the limit for UK licensing industry

The Licensing Source Book Europe announces the official launch of The Licensing Awards 2008 and final category line-up - set to be the biggest year yet.

News from Max Publishing (25 March 2008)

Million Impossible unveils Mi Tube Video

Million Impossible's site redesign and redevelopment include a streaming video service for businesses called Mi Tube.

News from Million Impossible (20 March 2008)

Beyond Analysis enters the Australian market

Beyond Analysis has announced the acquisition of Sydney-based customer engagement agency Enzyme Insight Solutions, which will become Beyond Analysis Australia.

News from beyondanalysis (18 March 2008)

TGS: ensuring business success in the USA

Trade Growth Services has launched a complete programme of specialist services designed to help UK companies successfully export to, expand into and profit from the US market.

News from Trade Growth Services (17 March 2008)

Marketing with integrity

 Technical background article   Consultant Colin Thompson of Cavendish offers some tips on how to approach the marketing of your products or services.

News from Cavendish (13 March 2008)

Firms must hold steady in uncertain times

 Technical background article   Companies need to take advantage of business opportunities and fight their instinct to freeze or cut growth strategies during times of economic uncertainty, argues Frost and Sullivan.

News from Frost and Sullivan (13 March 2008)

Internet marketing laid bare

The secrets to empowering a website, winning top rankings on search engines and securing record hits to corporate websites are to be unveiled at an event next week.

News from PM Forum West Midlands Region (13 March 2008)

McArthurGlen appoints Manchester agencies

Designer shopping outlet group McArthurGlen, whose headquarters are in London, is now working with three of Manchester's leading marketing agencies to maximise its new business strategy.

News from Clear Marketing Communications (13 March 2008)

Book delves into brand anatomy and nature of risk

Brand Risk, Adding Risk Literacy to Brand Management, by David Abrahams, will be published by Gower on 25 March 2008.

News from Gower Publishing (10 March 2008)

Electronics engineers want print to stay

A study carried out by Chichester University students for Napier found that print magazine articles are still hugely important to European electronics engineers as a source of information.

News from Napier Partnership (10 March 2008)

Subtle changes to prospecting boosts leads

 Technical background article   Many of you are relying on prospecting as your company's main lead generation tool but one of the main causes of poor sales performance can be linked back to prospecting failure.

News from djohnson Promote (10 March 2008)

Advertising will not kill off great brands

Chris Radford, director at Differentiate, challenges Sir Tim Bell's astonishing presumption that a great brand could not survive without advertising.

News from Differentiate ( 7 March 2008)

Accelerate with Impact

In his new book, Accelerate with Impact, Colin Thompson argues that improving the quality of people is necessary to take companies through the 21st century.

News from Cavendish ( 7 March 2008)

Professional marketers to sleep easy

The new regional director and committee of the PM Forum in the West Midlands have pledged to tackle the issues that keep the region's marketing and business development executives awake at night.

News from PM Forum West Midlands Region ( 5 March 2008)

Winning new friends on the social web

 Technical background article   Targeted advertising and clever widgets are missing the point when it comes to brands working with sites like Facebook and MySpace, argues Will Beresford, Strategy Director, Beyond Analysis.

News from beyondanalysis ( 4 March 2008)

D+R display talents with website redesign

D+R the solution has transformed its website, which showcases what it has to offer existing and prospective clients.

News from D & R Marketing (28 February 2008)

Free business plan guide launches

ContractStore.com has launched a fully downloadable free business plan guide - which can be used as a planning tool to help you manage the growth of your company.

News from ContractStore.com (26 February 2008)

Brand management strategies from leading marketer

The revised edition of New Strategic Brand Management tackles issues such as internationalisation and globalisation, portfolio concentration, megabrands and managing brand architectures.

News from Kogan Page (26 February 2008)

Sagittarius puts sparkle into drinks company

Kent's oldest soft drinks manufacturer, The Silver Spring Mineral Water Company, has appointed Sagittarius Marketing to lead a wholesale review of its marketing and communications.

News from Sagittarius Marketing (26 February 2008)

Terry Nagi brings print sales workshops to UK

Terry Nagi's highly acclaimed print sales workshops, ROI Selling and Selling Print at the Director Level, will be held in London on 22 and 23 April 2008 and Birmingham on 29 and 30 April.

News from Cavendish (21 February 2008)

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