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Showing 126-150 of 346 articles
Customer publishing prompts discussion says APA
Research from the Association of Publishing Agencies (APA) has revealed that customer magazines play an important role in generating word of mouth for brands.
News from APA (Association of Publishing Agencies), Sep 17, 2008
CIM Sussex hosts online marketing event
The Sussex branch of the Chartered Institute of Marketing (CIM) has announced an event designed to help business people understand the opportunities and benefits of online marketing.
News from Chartered Institute of Marketing, Sep 12, 2008
MMA publishes mobile applications white paper
The Mobile Marketing Association (MMA) has published a white paper on mobile applications.
News from Mobile Marketing Association, Sep 12, 2008
Association offers data-protection training
The Direct Marketing Association (DMA) is offering a two-day training workshop in London on 1 October and 8 October on data-protection law.
News from Direct Marketing Association, Aug 28, 2008
MMA consults on Bluetooth guidelines
The Mobile Marketing Association (MMA) has announced the release of its European Bluetooth Marketing Guidelines for public consultation.
News from Mobile Marketing Association, Aug 27, 2008
Open Minds holds workshop on creative marketing
Open Minds is holding a one-day workshop in London on 1 October, giving advice on launching a creative marketing campaign.
News from Direct Marketing Association, Aug 27, 2008
CIM to publish 2012 Olympics paper
The Chartered Institute of Marketing (CIM) is to publish an agenda paper, entitled 'The Event That Dare Not Speak Its Name', which will examine how UK businesses can benefit from the 2012 Olympics.
News from Chartered Institute of Marketing, Aug 20, 2008
CIM sponsors House of Commons debate on marketing
The Chartered Institute of Marketing will sponsor a debate at The House of Commons about the move in marketing from art to science.
News from Chartered Institute of Marketing, Aug 13, 2008
MMA invites feedback on mobile guidelines
The Mobile Marketing Association (MMA) has announced the opening of its global mobile advertising guidelines for public feedback.
News from Mobile Marketing Association, Aug 11, 2008
Whisky packaging offers advantages
Edrington's The Black Grouse Scotch Whisky will be available in the UK exclusively from Sainsbury's from 8 June - getting the packaging right for this important launch was paramount.
News from Pro Carton, Aug 7, 2008
CIM highlights professional qualification benefits
The Chartered Institute of Marketing (CIM) has urged marketers to realise the benefits of becoming professionally qualified.
News from Chartered Institute of Marketing, Jul 23, 2008
Customer magazines top consumer marketing poll
Customer magazines are consumers' top communications choice, cited as the most relevant and informative form of direct marketing, according to new research commissioned by the DMA.
News from APA (Association of Publishing Agencies), Jul 21, 2008
First BPMA Academy course fully booked
The British Promotional Merchandise Association (BPMA) Academy, which offers the first official qualification for the promotional merchandise industry, has proved to be a fantastic success.
News from BPMA, Jul 17, 2008
Mobile Marketing body releases Code of Conduct
The Mobile Marketing Association (MMA), which represents 650 member companies worldwide, has released its Global Code of Conduct.
News from Mobile Marketing Association, Jul 17, 2008
Advertisers continue to support direct marketing
Spend on direct marketing campaigns increased by 9.8 per cent to GBP18 billion in 2007 according to the DMA's Economic Impact of the Direct Marketing Industry 2008.
News from Direct Marketing Association, Jul 16, 2008
Virgin's Electric! named most creative mag
Electric!, the customer magazine from Virgin Media, published by Redwood, has been named most creative customer magazine at the APA Creative Awards, held at Kensington Roof Gardens.
News from APA (Association of Publishing Agencies), Jul 10, 2008
Consumer Protection from Unfair Trading Regs
The DMA has finalised the programme for its briefing on the new Consumer Protection from Unfair Trading Regulations 2008.
News from Direct Marketing Association, Jul 9, 2008
Consultancies join PRCA at one a week
During the first six months of 2008, 26 new members joined the PRCA (Public Relations Consultants Association).
News from PRCA, Jul 9, 2008
The Va announces new chairman
The Va, the body representing the UK's GBP3.2billion voucher, gift card and stored value industry, has announced that Natasha Toothill, gift services director at Payzone, will be its Chairman.
News from Va, Jul 8, 2008
Northern marketers confident over prospects
The latest Marketing Trends Survey has found that while marketers in the North of England are growing increasingly concerned about the UK economy, they remain positive about their own prospects.
News from Chartered Institute of Marketing, Jul 8, 2008
Holiday plans on hold as job insecurity rises
Summer holiday plans are in disarray as redundancy fears and the pressure to deliver results begins to take its toll across the sales and marketing sector.
News from Chartered Management Institute, Jul 8, 2008
Challenging times - a conference that can help
The Chartered Institute of Marketing is holding its Annual National Conference in Birmingham's newly refurbished Crown Plaza hotel on 11 November.
News from Chartered Institute of Marketing, Jul 8, 2008
Students tackle Army brief to win IDM prize
A team of undergraduates from the University of Northumbria have won the 2008 IDM National Student Competition with a proposal for a new CRM programme for the British Army.
News from Institute of Direct Marketing, Jul 7, 2008
Marketing set for key role in new NHS
The Chartered Institute of Marketing welcomes Lord Darzi's report on the NHS, which links service quality and funding for the first time.
News from Chartered Institute of Marketing, Jul 7, 2008
Cartons - the perfect packaging choice
Edrington's The Black Grouse Scotch Whisky will be available in the UK exclusively from Sainsbury's stores from 8 June, packed in an exciting and innovative carton.
News from Pro Carton, Jul 4, 2008
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