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Marketing strategy and consultancy
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Blast Radius gets thumbs-up from Forrester
Technical background article Social networking campaigns don't follow traditional marketing rules, says Forrester, citing Blast Radius as a 'top agency' that puts customer relationship maps at the core of its process.
News from Blast Radius (16 August 2007)
Briefing tackles European Drives Market in food
Frost and Sullivan is to Host a Quarterly Analyst Briefing on the European Drives Market in the Food and Beverage Industry on Tuesday 21 August 2007 at 15.00 BST.
News from Frost and Sullivan (15 August 2007)
Agencyplaza uncovers six major agency reviews
The new business market is currently extremely buoyant if the experience of Agencyplaza.com - the agency search and selection service - is anything to go by.
News from Agencyplaza.com (13 August 2007)
How innovation can bring commercial success
In any competitive market introducing new products and services is a key way for companies to differentiate and win new business, argues Chris Rattigan, Managing Director of Rowan Group.
News from Rowan Limited ( 9 August 2007)
Conference brings together great economic thinkers
Malcolm Gladwell and Steven Levitt, two of America's greatest new economic thinkers, are to take part in an enthralling conference in London, Tipping Point Strategies in the Age of Freakonomics.
News from Benchmark for Business ( 9 August 2007)
Book identifies key factors for retail success
How to Succeed at Retail by international business experts Keith Lincoln and Lars Thomassen features 25 case studies that demonstrate how some of today's leading brands sell themselves to shoppers.
News from Kogan Page ( 2 August 2007)
Touchdown expands BrandMine 'dating' database
Touchdown Marketing, Europe's leading partnership marketing agency, has announced the official launch of BrandMine, its unique "brand dating site" database.
News from Touchdown Brand Affinity Marketing ( 1 August 2007)
Wittenstein picks Napier as marketing agency
Napier, a dynamic PR and marketing agency, has been selected by Wittenstein high integrity systems for their marketing services and expertise.
News from Napier Partnership (30 July 2007)
Summit offers insider's view of identity fraud
A fraudster who stole millions in credit card scams will return to one of the five-star hotels he duped to give an insider's view at the Identity Matters conference.
News from Marketing Projects (25 July 2007)
Services sector leads business failure league
The latest Equifax Business Failures Report reveals that London and the Services sector have experienced the highest increases in businesses going bust in the second quarter of 2007.
News from Equifax (24 July 2007)
French natural beauty market booms
Technical background article France's natural cosmetics market is attracting international investors from New Zealand, Brazil, Japan and Switzerland eager to be part of one of Europe's fastest-growing organic beauty markets.
News from Invest In France (12 July 2007)
Stroud book explores neglected 50-plus market
Dick Stroud, Director of 20plus30, a marketing consultancy that advises companies on how to reach the over-50s, has written a book on that ignored consumer group, The 50-Plus Market.
News from Kogan Page (12 July 2007)
Energy Snapshots reports on energy sector
Simple-format monthly newsletter Energy Snapshots summarises political and business developments occurring in the world's fast-moving energy sector.
News from WWAM Writers (11 July 2007)
New book demystifies marketing communications
Profitable Marketing Communications, co-authored by Antony Young, President of Optimedia US, explains how marketing can bring tangible financial results to the bottom line.
News from Kogan Page (11 July 2007)
European summit tackles identity fraud
Identity Matters is the 'must attend' event for organisations who want to stay ahead on matters related to identity management, risk and fraud prevention.
News from Marketing Projects (11 July 2007)
Bird book analyses digital as direct medium
In his updated and revised edition of Commonsense Direct and Digital Marketing, Drayton Bird explains why the internet is the near-perfect direct marketing medium.
News from Kogan Page (10 July 2007)
Media guru writes riveting history of advertising
Mark Tungate's Adland: A Global History of Advertising explores the industry's international development and is "a must for anyone interested in the history of advertising" - Sir Alan Parker.
News from Kogan Page ( 9 July 2007)
Publisher delivers volumes of marketing expertise
Kogan Page is a leading publisher in Europe of books on marketing and branding including titles published in partnership with the Chartered Institute of Marketing.
News from Kogan Page ( 9 July 2007)
Firm offers tips on writing business plans
Wisteria Chartered Accountants has published an article containing tips on how to write a business plan aimed at start-ups and small businesses.
News from Wisteria Chartered Accountants ( 6 July 2007)
Translation tools set to boost business profits
Language translation expert Translution has unveiled software tools and services to help companies be more agile with international marketing, improve profits and slash translation costs.
News from Translution ( 4 July 2007)
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