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Latest articles from 'Trade associations and professional bodies'
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Showing 26-50 of 346 articles
CIM offers virtual option for marketing courses
The Chartered Institute of Marketing (CIM) has announced a virtual learning option to help those short of study time achieve a professional marketing qualification.
News from Chartered Institute of Marketing, Oct 20, 2009
Powergirls sampling campaign energises commuters
Powergirls Field Marketing has been appointed by Rio Trading to conduct sampling activity for the herbal supplement specialist's Gogo Guarana natural energiser capsules.
News from Powergirls, Oct 19, 2009
Mcap assesses marketing skills and practice
The Institute of Direct Marketing (IDM) has announced the launch of Mcap, a new marketing capabilities service to help maximise return on marketing investment.
News from Institute of Direct Marketing, Oct 16, 2009
CIM conference focuses on marketing adaptability
The Chartered Institute of Marketing (CIM) has released a report on its recent annual national conference, which focused on the theme of 'Marketing Adaptability - Survival of the Fittest'.
News from Chartered Institute of Marketing, Oct 16, 2009
IDM event focuses on B2B influencer marketing
The Institute of Direct Marketing (IDM) is to host a knowledge and networking event, entitled 'Identifying and Leveraging Your B2B Influencers in a Web 2.0 World' on 22 October.
News from Institute of Direct Marketing, Oct 9, 2009
CIM paper focuses on social marketing benefits
The Chartered Institute of Marketing (CIM) is to hold a social marketing event at Bournemouth University in Dorset, Poole, on 12 October 2009.
News from Chartered Institute of Marketing, Oct 7, 2009
Collinson Latitude's Asia Miles collaboration
The Asia Miles travel reward programme has announced a collaborative project with Collinson Latitude.
News from Collinson Latitude, Sep 30, 2009
Websites must make effort to engage consumers
The Association of Publishing Agencies (APA) has revealed research that suggests customers browsing the internet are more likely to make a purchase if a website makes the effort to engage them.
News from APA (Association of Publishing Agencies), Sep 28, 2009
BPMA and Promota announce merge plans
The boards of the British Promotional Merchandise Association (BPMA) and Promota have agreed to merge into one organisation in spring 2010.
News from BPMA, Sep 23, 2009
IDM to host audience with Steve Harrison
The Institute of Direct Marketing (IDM) has announced that Steve Harrison, a leading creative director, will deliver a presentation entitled 'How To Do Better Creative Work' on 30 September 2009.
News from Institute of Direct Marketing, Sep 16, 2009
Event speakers to share mobile strategies
The Mobile Marketing Association (MMA) has announced the second event in its Brand and Agency briefing session series, set to take place at the Bafta headquarters in London on 17 September 2009.
News from Mobile Marketing Association, Sep 14, 2009
Commercial marketers look to social marketing
Mark Stuart, head of research at the Chartered Institute of Marketing, has explained social marketing and how commercial marketers can learn from their colleagues in the public sector.
News from Chartered Institute of Marketing, Sep 3, 2009
Marketing event puts focus on adaptability
The Chartered Institute of Marketing (CIM) has announced that its learning day conference on 29 September 2009 in London will focus on the importance of adaptability in marketing.
News from Chartered Institute of Marketing, Sep 2, 2009
Rainbow adds Lazytown's Sportacus to portfolio
The Lazytown UK Sportacus character is a relative newcomer to Rainbow Productions' portfolio of licensed characters offered for personal appearance at leisure attractions and events.
News from Rainbow Productions, Aug 27, 2009
Conference event roadshow hits north of England
The Chartered Institute of Marketing (CIM) has announced a series of free fast-track conference events to be held in Manchester, Durham and Sheffield on 1-3 September 2009.
News from Chartered Institute of Marketing, Aug 13, 2009
Advertising delivers worst ROI, says CIM survey
The Chartered Institute of Marketing's (CIM) Marketing Trends Survey has revealed that many marketers believe that customer relationship management (CRM) delivers the best return on investment (ROI).
News from Chartered Institute of Marketing, Aug 11, 2009
Licensed costume characters entertain at Legoland
Rainbow Productions has provided licensed cartoon characters for the Legoland Live - My First Festival event at Legoland, Windsor.
News from Rainbow Productions, Aug 6, 2009
Integrated campaign uses 3D film and 3D60 audio
Royal Mail is unveiling a 3D integrated campaign, created by Proximity London, to demonstrate to advertisers and agencies the power of running combined direct mail and digital campaigns.
News from Proximity London, Aug 6, 2009
CIM conference explore downturn opportunities
The Chartered Institute of Marketing (CIM) is holding its annual national conference in London on 29 September 2009.
News from Chartered Institute of Marketing, Aug 6, 2009
Inserts generate significant online response
The Direct Marketing Association's (DMA) Inserts Council has revealed that inserts are being devalued as marketers fail to acknowledge their ability to generate a significant online response.
News from Direct Marketing Association, Jul 24, 2009
MMA announces Affiliate Member programme
The Mobile Marketing Association (MMA) has announced the creation of an MMA membership programme specifically tailored for the affiliate marketer operating in the mobile space.
News from Mobile Marketing Association, Jul 16, 2009
Marketers unsure of Olympic marketing restrictions
The Marketing Trends Survey from the Chartered Institute of Marketing has revealed that marketers are still unsure of the legal restrictions surrounding the Olympic Games and have lost enthusiasm.
News from Chartered Institute of Marketing, Jul 15, 2009
Eventia launches terms and conditions template
Eventia has launched a new template for standard terms and conditions for contracts between agencies and corporate clients.
News from Eventia, Jul 10, 2009
CIM unveils new syllabus and postgraduate diploma
The Chartered Institute of Marketing (CIM) is to introduce a new syllabus for the Professional Diploma and launch a new Chartered Postgraduate Diploma in marketing.
News from Chartered Institute of Marketing, Jul 8, 2009
CIM launches marketing course update
The Chartered Institute of Marketing (CIM) has launched its 'Marketing Learning and Development' courses update for summer 2009.
News from Chartered Institute of Marketing, Jul 7, 2009
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